Tag Archive: Heisman Trophy


 “San Francisco has many charms, but it is not particularly salubrious. People regularly encountering used drug needles, human excrement and sidewalks full of homeless people when they arrive home late at night at their $4,000-a-month one-bedroom flat in San Francisco sometimes think they might just prefer it elsewhere.” The Economist cover story, “Peak Valley, Why startups are going elsewhere.”  

A median-priced home in the SF Bay Area, including the Silicon Valley, costs $940,000. Where can one find this mid-range beauty?

Scenic Milpitas? Bucolic Sunnyvale? Hip Hayward? Utopia in Union City?

HUD considers a family income of $120,000 in San Francisco to be “low income.” Six figures is “low income”?

The traffic in the Bay Area, let alone Los Angeles, is beyond mind-numbing.

If you like taxes, California is your redistribution nirvana: Income, sales, corporate, property, gas, tobacco, liquor, special assessments, fees, surtaxes, bridge tolls … If it tastes good, it’s taxed.

The Bay Area Council quantitatively revealed that 46 percent of regional respondents want to move elsewhere compared to one-in-three just two years ago.

And where do many consider moving? Portland, Eugene, Bend, Lake Oswego, Ashland … all in Oregon.

The desire of Californians to adopt and embrace Oregon’s superior quality of life at saner prices (e.g., zero sales tax) is not new. What is notable is the disappearance of the term, “Californicators” from the vocabulary of Oregonians.

Are Californicators going extinct?

What happened to this threatened species, which at one time was feared and loathed by Oregonians?

Driving Housing Prices; Compounding Traffic; Polluting Campgrounds

“I urge them to come and come many, many times to enjoy the beauty of Oregon. But I also ask them, for heaven’s sake, don’t move here to live.” – Former Oregon Governor Tom McCall

When the author of Almost DailyBrett first moved to Portland, Oregon in 1990, it was a good idea to remove the California plates from a vehicle as quickly (e.g., two nanoseconds) as possible.

As a former “Californicator,” your author was immediately responsible for all the sins that ailed Oregon. The state’s timber industry was heading in the wrong direction and the national recession hit Oregon hard.

Let’s face it, Oregonians exhibited a pronounced inferiority complex vis-à-vis California with its glorious weather, Silicon Valley entrepreneurs, Hollywood entertainers and yummy wineries in Napa and Sonoma Counties.

What Oregonians didn’t seem to appreciate was that times were-a-changing. California was becoming more image than reality. The estimated 9 million more souls (about the size of Michigan), who were projected to move to the Golden State by 2010, actually established residence … and then some.

Californians started commuting longer distances as traffic intensified and as taxes and tempers rose. California is more than Los Gatos, Los Altos, San Francisco, Tiburon, Malibu and La Jolla. The state is also home to hopelessness in Central Valley foreclosure communities including Stockton, Modesto, Fresno, and Bakersfield.

California used to be divided by north (e.g., San Francisco) vs. south (LaLaLand). Today, it is west (e.g., Palo Alto) vs. east (e.g., Visalia).

Doesn’t It Rain in Oregon?

Sure does and Oregonian loved exploiting the rain, dampness and gloom for their own purposes.

And then all the inferiority stopped cold, replaced by a smugness, even a sense that Oregon is superior to California.

Portland as evidenced by Portlandia became the place in which the Dream of the 90s survived.

JASON: “Remember when people were content to be unambitious? Sleep to eleven? Just hangout with their friends? You’d have no occupations whatsoever. Maybe you work a couple of hours a week at a coffee shop?”

MELANIE: “Right. I thought that died out a long time ago.”

JASON: “Not in Portland. Portland is a city where young people go to retire.”

Oregon became synonymous with the Nike Swoosh. The Ducks played twice for the national title, and won their last two Rose Bowls with Marcus Mariota accepting the Heisman Trophy.

Oregon’s Willamette Valley quickly became recognized as the home of some of the best Pinot Gris’ and Pinot Noirs in the world.

The state’s microbrews are literally second to none including: Widmer Hefeweizen (Portland), Deschutes Mirror Bond Pale Ale (Bend), Ninkasi Total Domination IPA (Eugene), Full Sail Amber Ale (Hood River).

The state diversified away from timber to become a leader in high technology, cancer research, and a whole host of service oriented businesses.

The departure of the figurative Californicators from the local nomenclature is both a reflection of the decline of California, but more importantly the growing coolness of Oregon.

https://www.opb.org/artsandlife/article/former-governor-tom-mccall-message-visitors/

https://www.economist.com/briefing/2018/09/01/silicon-valley-is-changing-and-its-lead-over-other-tech-hubs-narrowing

https://almostdailybrett.wordpress.com/2014/07/29/the-death-of-californication/

https://genius.com/Carrie-brownstein-and-fred-armisen-dream-of-the-90s-lyrics

https://simple.wikipedia.org/wiki/List_of_U.S._states_by_population

 

 

 

 

It was the agony of defeat … over and over again.

All throughout the garbage-time fourth quarter in South Bend, the voyeuristic NBC cameras kept focusing on the deadpan face of an obviously hurting 20-year-old college student.

He was anything Saturday but “So Good, So Cool, So Cal.”

The Associated Press pointed out that USC has already turned over the ball 19 times in eight games, emphasizing that 16 of these were committed by quarterback Sam Darnold.

There will be no all-expense-paid trip to New York in December.

Someone else will receive the Heisman.

There will be better days for Sam Darnold, maybe this coming weekend in Tempe.

He will celebrate his 21st birthday next June 5.

As a college professor, who once roamed the sidelines as a student football manager for both USC and Oregon in the mid-1970s, Almost DailyBrett must ask:

Are pre-season Heisman Trophy hype campaigns launched by university athletic departments/sports information offices in the best interest of a college-student/athlete, who is not old enough to legally order a beer?

Is the young stud ready for the plethora of writers, camera lenses, microphones and fawning stories? The media is absolutely superb at building up a celebrity; the beast is even better at crashing the new hero down to earth and stomping on him.

Some may contend these premature campaigns draw national media attention that carries over to the season and may lead to holding up the most famous stiff-arm in all of sports.

USC athletes need extra media attention in the second largest television market in the country?

Almost DailyBrett wonders whether more times than naught these athletic departments are setting up these young people, students at their school – most not ready for the limelight – for failure by the jury-judge-executioner media (e.g., MSESPN).

Believe it or not, these kids have to go to school, attend classes, submit papers, work on projects and take exams (okay, maybe not the University of North Carolina basketball team).

Your author knows as much as any other writer, how a mere university cannot control the Fourth Estate. If the folks in Bristol, Connecticut or Sports Illustrated wish to build up their list of Heisman candidates before the season starts, who is going to stop them?

Cats are easier to herd.

Halloween and The First CFP Rankings

The College Football Playoff Selection Committee will not release its rankings for the real contenders for the sport’s four playoff spots until Halloween, safely past the mid-point of the season.

If the NCAA is “wise” enough to put off the hoopla surrounding who could be playing in the first semifinal at the Rose Bowl and the second in the New Orleans Superdome, then why can’t this august body put a kibosh on overactive athletic departments, exploiting underage students?

Many say: “Where are the parents?” Almost DailyBrett asks: “Where are the university presidents?”

It doesn’t matter whether a student seeking the NFL degree attends a heavily covered traditional power (e.g., USC Heisman campaign for Sam Darnold and Matt Barkley) or less heavily covered sometimes power (e.g., Oregon with the Joey Harrington Times Square billboard and Marcus Mariota), the respective athletic departments/sports information departments need to remember the football team represents the university … not the other away around.

Football is a team sport. Yes, everyone knows a quarterback is the most equal-of-the-equals and has the best chance of holding up the Heisman hardware, but the trophy is not presented on a Southern California beach in August.

The 12+-week season is a grind. This year’s team may not be the same as last year’s team. Conferences abound with college towns and trap games. College football is much more unpredictable than the brand played by the National Field-Goal League (NFL).

Sam Darnold is talented, but clearly does not have the hogs in the offensive line or the skill players beside him. The Trojans are good, maybe the best in the Pac-12, in a down year for the conference. The league will not send a team to the playoff unless there is dog-eat-dog chaos in the other conferences.

Hopefully, Darnold’s parents will be wise enough to steer him to return to USC for another year. He needs the time to work on his game, hit the books and earn a degree in communications. There may even be a Heisman Trophy and the NFL dollars in his happier future.

Wonder if the USC Athletic Department/Sports Information Office can dial back the P.T. Barnum/Donald Trump hype and let a good college kid be a good college kid?

https://en.wikipedia.org/wiki/Sam_Darnold

http://www.espn.com/college-football/undefined

http://www.latimes.com/sports/usc/la-sp-usc-notre-dame-20171021-story.html

http://www.sportingnews.com/ncaa-football/news/college-football-playoff-rankings-2017-2018-release-date-schedule-cfp-selection-day-committee-national-championship/t22jkpo01wej1j8dzmr925m28

https://almostdailybrett.wordpress.com/2012/08/27/should-matt-barkley-be-canonized/

https://247sports.com/college/usc/Article/Sam-Darnold-says-Irish-were-a-little-too-much-to-handle-109296081

 

 

 

 

This is an upsetting event for all of us at United. I apologize for having to re-accommodate these customers.” –PR Week’s “Communicator of the Year,” United CEO Oscar Munoz

Do you really think so, Oscar?

Last Sunday morning, United Continental Holdings, Inc., or more commonly known as United Airlines (NYSE: UAL) positioned its brand as a global airline with the tagline “The Friendly Skies” and backed by the music of George Gershwin’s “Rhapsody in Blue.”

By Sunday evening the airline’s brand was radically changed, maybe even permanently altered, by what happened on a commuter flight (United Express #3411) from Chicago’s horrible O’Hare Airport to the home of the Kentucky Derby, Louisville.

Note that horses are treated better than United’s overbooked passengers, one in particular.

Almost DailyBrett has researched and written extensively about the loss of branding control. With social media and easy-to-use and outstanding-quality smart-phone cameras and recorders, everybody is a potential reporter, even one sitting in an aisle seat on United.

Just as BP is no longer seen as an oil and gas company, but rather one that caused the massive Deepwater Horizon “spill,” United is now linked to inexplicable violence against one of its own paying customers, whose only crime was wanting to fly home to treat his patients.

The inexcusable exercise of violence and brutality against a 69-year-old Vietnamese refugee, Dr. David Dao, including losing two front teeth, sustaining a concussion, and suffering a broken nose — all because he committed the cardinal sin of refusing to leave a seat he purchased on an overbooked flight to accommodate a United employee — is now a viral social and legacy media legend.

Most likely, this horror video could also be the topic of a heavily covered jury trial (United will try to avoid this scenario at all costs by attempting to settle out of court), and possibly a congressional investigation (United probably will have to respond to a subpoena). There is very little chance United could prevail before any jury regardless of venue.

The author of Almost DailyBrett has repeatedly told students at Central Washington University that company, non-profit, agency, government, politician brands are now “traded” on social media and blogging exchanges every second of every day.

These brands can soar (e.g., Tesla and Elon Musk) on glowing reports (and company common stock usually moves in tandem). They can also plunge into binary code oblivion triggered by a game-changing incident (i.e., Chipotle and E. coli; Volkswagen and “defeat software”; Wells Fargo, phony accounts; Anthony Weiner and his tweeted wiener).

So far, United investors and employees have lost an estimated $1.5 billion in market capitalization on the New York Stock Exchange (NYSE). On the social media stock exchange, the company has lost even more as millions around the world are shocked and appalled by about 60 seconds of gratitous violence video.

In China as well as other countries in East Asia that serve as United destinations, the bloody treatment of Dr. Dao is seen as a racist act. Is United racist? The answer really doesn’t matter when the perception in the Asian community (and other ethnic communities) is that United perpetrated a racially motivated attack.

Does PR Week rescind Oscar Munoz’ “Communicator of the Year” Award just as the Heisman Trust recalled the famous statue from Reggie Bush? The call seems easy.

What’s Next For United?

“I think corporate America needs to understand that we all want to be treated in the same manner with the same respect and the same dignity that they would treat their own family members. If they do that, wouldn’t it be great? So, will there be a lawsuit? Yeah, probably.” — Attorney Thomas Demetrio

United knows as evidenced by the live coverage of today’s Chicago news conference by Dr. Dao’s lawyers on CNN, Fox News, CNBC, Fox Business and others, this story has “legs.” Just as BP found that out every day the Deepwater Horizon well was leaking, United will also realize this public relations nightmare will endure for weeks and months.

So what should United’s PR team do in the interim?

  1. The “service” company needs to dramatically alter its way of doing business. Literally thousands upon thousands are justifiably angry at United and other carriers for their well-documented and long-endured arrogance and disregard for their customers, the passengers.
  2. United needs to forever foreswear the use of violence on its aircraft except in the rare circumstances in which a passenger is a threat to themselves or others.
  3. The days of “overbooked flights” need to come to an end. If someone buys a ticket to a football game that person is entitled to that seat on the 30-yard line. If a passenger buys a ticket for a plane that passenger is entitled to seat 9C.
  4. The airlines need to enshrine this simple notion as a new policy and champion it. If they don’t, one suspects that Congress will do exactly that. Don’t try to lobby against this change. Be a part of the solution.
  5. Be nice. United, American and Delta – the so-called legacy carriers – need to shed their well-earned image of being rude, arrogant, un-empathetic and uncaring. For once an attorney is right: We all deserve respect and dignity.
  6. The lawyers will have a field day, starting with the discovery process. Sell-side analysts will downgrade the stock. Congressional committees will beat up Oscar Munoz. For United’s PR team, this is not the beginning of the end, but the end of the beginning.
  7. Time can heal. Keep in mind, United’s brand will never be the same and will literally take years to turn the corner. One suspects United will somehow move forward. A little humility and the willingness to admit wrong, to learn and become change agents on behalf of customers and not just the bottom line, may one day lead to a better tomorrow.

 

https://www.washingtonpost.com/news/on-leadership/wp/2017/04/12/united-ceo-oscar-munoz-the-rise-and-fall-of-a-communicator-of-the-year/?utm_term=.c0660d2cfa9b&wpisrc=nl_headlines&wpmm=1

https://almostdailybrett.wordpress.com/2011/07/11/loss-of-control-how-to-safeguard-reputations-and-brands-in-a-digital-world/

http://www.cnbc.com/2017/04/13/attorney-for-united-airlines-passenger-dao-says-there-will-probably-be-a-lawsuit.html

 

 

 

 

Oregon has not fired a head football coach since 1976.

That streak will come to a close with the termination of Mark Helfrich.

Why? He presided over the end of the Golden Era of Oregon Football.helfrichbeard

Some will contend the musings of Almost DailyBrett and a growing chorus of Duck commentators are a reflection of Oregon fans being spoiled. Joey Harrington is the high-priest of this particular gospel.

You were a great quarterback for Oregon, Joey, but it’s time for you and other apologists to smell the coffee. Oregon’s demise is real and sustaining, and no amount of Uncle Phil money is going to change it.

Unless the present course is dramatically changed, Coach Helfrich and the majority of his staff need to be shown the door.

Consider yesterday’s very winnable game against Nebraska on the road.

The first two-point conversion attempt was successful. Great. Now let’s kick extra points. What? Helfrich kept going for two-point conversions and the team failed four consecutive times … and the Ducks lost by three? What did Einstein reportedly say about trying the same thing over-and-over again and getting the same result? The definition of insanity.

How many penalties did the Ducks incur? Five? 10? How about 13 for 126 yards? This sad result comes down to one conclusion: Coaching.helfrichriley

Now before you state that one-game does not constitute a trend, let’s examine the unmistakable trend. In Wall Street terms it is downward and to the right, time to sell the stock.

During Chip Kelly’s four years as head coach, the Ducks were 46-7, including a dominating 33-3 in the Pac-12 conference. Oregon went on to the Rose Bowl twice, winning one; won the Fiesta Bowl and came within a field goal of taking the “Natty.”

Now in his fourth year as head coach (the first one, trying to grow a beard), Helfrich is 35-9, including 22-5 in conference. Inheriting Chip’s recruits, including 2014 Heisman Trophy winner Marcus Mariota, the Ducks were 24-4 overall, 15-3 in conference in Helfrich’s first two years, winning another Rose Bowl and an Alamo Bowl.

Since losing the 2015 Natty to Ohio State in a blow out, the Ducks are 11-7. Last year’s defense gave up a school record 37.5 points per game, and this year’s “D” is no better. How can we forget that Oregon lost to Utah by six touchdowns at Autzen, and blew a 31-point halftime lead at the Alamo Bowl?oregontcu1

For the second time in two seasons, a one-and-done “grad” student is playing quarterback. Vernon Adams and Dakota Prukop are more than capable, but what happens to Oregon when the one-and-done sustains an injury (e.g., Adams)?

Ready to take on Washington, USC and Stanford, true freshman Justin Herbert?

Oregon is the storied program that has developed fabulous quarterbacks who played two, three or four years (i.e.., Dan Fouts, Chris Miller, Bill Musgrave, Joey Harrington, Kellen Clemens, Dennis Dixon, Darron Thomas and of course, Marcus “Heisman” Mariota).

How about recruiting a stud high school quarterback or two and letting one of them win the job? Travis Jonson from Servite was supposed to be the “guy.” He is running fourth string. Five-star defensive lineman Canton Kaumatule was supposed to make us forget Haloti Ngata. Instead, we are fondly remembering DeForest Buckner and deep-sixing any thoughts of Kaumatule in Canton.

Oregon arguably has the best facilities in the nation for football, a good reason why the team stays in the discussion despite being marooned in America’s geographic cul-de-sac, the Pacific Northwest. And yet, the program’s recruiting classes are dropping off under Helfrich and his staff, presently running #38 nationally and number five in the Pac-12 behind Arizona and Colorado.

Nebraska celebrated an NCAA record 350 consecutive sellouts in its 90,000-seat stadium this past weekend. Oregon is now working on a two-game streak of non-sellouts at 54,000-seat Autzen Stadium.

How many losses will the Ducks endure this season? The two gimmies, which were not as easy as they seemed on paper (i.e., the dreaded UC Davis Aggies and the vaunted Virginia Cavaliers) are in the books. The Pac-12 conference with its great offenses lies before Oregon. And how does Oregon with one of the worst defenses in the nation even get to the Las Vegas Bowl, let alone the Fiesta or Rose?

Better get out your green-and-yellow rosary beads, D-coordinator Brady Hoke.

Almost DailyBrett was rooting for Oregon before it was cool. This is your author’s 27th year as a season ticket holder and a Duck Athletic Fund member. No one can accuse this blog of representing only a fair-weather fan.

Having said that, the undeniable truth must be told. The Ducks are looking at three more losses and possibly five or more. A post-season — any bowl — is not assured. Want to take the “under”?

Oregon cannot sustain its success on Uncle Phil’s money alone. Coaching matters. Coach Helfrich and his staff are on the hot seat.

Wonder if UO Athletic Director Rob Mullens already has some names in mind when the inevitable change becomes … inevitable?

http://www.statesmanjournal.com/story/sports/blogs/martini/2016/09/17/oregon-ducks-loss-nebraska-100-percent-mark-helfrich/90601784/

http://www.oregonlive.com/sports/oregonian/john_canzano/index.ssf/2016/09/canzano_identity_crisis_at_ore.html#incart_river_home_pop

https://en.wikipedia.org/wiki/List_of_Oregon_Ducks_football_seasons

http://www.goducks.com/roster.aspx?path=football

http://www.oregonlive.com/ducks/index.ssf/2016/09/penalties_continue_to_add_up_f.html

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

 

Invested in Oregon football season tickets 27 years ago, and also seats for the Oregon Symphony Orchestra.

Whatever happened to those yawn-a-minute classical music tickets?

Reflecting on the purchase of Oregon season seats and directly related contributions to the Duck Athletic Fund, the author of Almost DailyBrett can categorically state: My life has been totally transformed partly as a result: super spouse, college professorship, advanced degree and even a little Valley Fever to build a little character.kevinatoregon

Never conceived even for a nanosecond or two that my two humble tickets in Section 33, Row 15, Seats 7-8 near the 30-yard line at Autzen Stadium could mean so much.

When I ordered the season tix, there were only 12,000 brave Oregon season ticket holders. There was an alumni tent in the gravel parking lot. The average crowd was about 25,000, and the mean, hateful, despicable Don James-era Washington Huskies ruled the Pacific Northwest, if not the Pac-10 Conference.

Today, there are more than 42,000 season ticket holders for the always packed friendly confines of Autzen Stadium, where it never rains. The Ducks have beaten the Huskies a series-record (and counting) 12 straight times.

Back in 1990 the Ducks were … the Ducks. They were always a tad above mediocre. Bill Musgrave was the quarterback, surrounded by decent talent. Oregon went 8-4, including a landmark upset of Ty Detmer’s No. 4 BYU Cougars, but lost in the frickin’ Freedom Bowl.

The author of Almost DailyBrett was determined back then, he did not want to go to the Pearly Gates without once watching the Ducks in the Rose Bowl. Oregon was predicted for 10th in the Pac-10 in 1994. And then there was the magical October 22 game against Washington in Autzen Stadium.wheaton

For a few seconds, it seemed that time stood still: “Kenny Wheaton is going to score. Kenny Wheaton is going to score …

The band was playing “Mighty Oregon” on the floor of the Rose Bowl on January 2, 1995. There was not a dry eye on the Oregon side of The Granddaddy of Them All. We lost that day, wearing Champion jerseys and pants in uniforms that would make the Green Bay Packers proud.

Uncle Phil was not on the sidelines. That would soon change.

Akili, Joey, Kellen and Dennis …

Some of the greatest to ever play quarterback for Oregon starred during the Mike Bellotti era (116-57) including Akili Smith, Joey Harrington, Kellen Clemens and Dennis Dixon. They handed the ball off to Reuben Droughns, Maurice Morris and Jonathan Stewart. The likes of Haloti Ngata plugged up the middle on defense.

The big moment during the Bellotti tenure was blowing out Colorado 38-16 in the 2002 Fiesta Bowl (we should have been in the Rose Bowl) to finish No. 2 in the country at 11-1.joeyharrington

The author of Almost Daily Brett worked for LSI Logic and Edelman Public Relations during this era and would make frequent trips to Eugene and to road games (e.g., Michigan Big House in 2007) from Silicon Valley – all for the love of Oregon football.

Unfortunately, breathing in the Valley Fever fungus before Oregon’s tight win over Fresno State in Fresno almost led to curtains. Never thought that going to a Duck game could be so deadly to my health. Fought the little Valley Fever bugger to a standstill and dodged prostate cancer as well. The net result: The Chip Kelly era of Oregon football, matrimony, an advanced degree and a second career.

LaMichael, Kenyon, DeAnthony, Darron, Jeanne …

Headed up to Eugene during Chip Kelly’s first year for a game against Cal. Went to more than a football game that fall day in 2009. Stopped off at the University of Oregon School of Journalism and Communication.

Could I be a college teacher? Sure, take the GRE, apply for a fellowship, serve as a TA and devote 15 months of my life to earning a Master of Arts degree.

All the rest is history.

Oh BTW, Oregon went 46-7 in Chip’s four years including a trip to the “Natty,” a thrilling win over Wisconsin in the Rose Bowl with a high-speed, spread offense that revolutionized football.

Uncle Phil was stepping up big time with the Moshofsky Indoor Practice facility (no more alumni tent in the gravel parking lot), an academic support center for athletes and an incredible football complex.DSC01377

Landed an emergency adjunct instructor position at Oregon, which led to a July 4, 2012 Match.com date with a fantabulous Fraulein by the name of Jeanne. She is now Jeanne Brett.

Heisman Marcus; Rose Bowl Blowout

Nearing the end of my sixth decade on the planet, my UO advanced degree, teaching experience and my extensive background made me competitive for a tenure-track assistant professorship in public relations and advertising.marcusrosebowl

The drive from Ellensburg’s Central Washington University to Oregon’s Autzen Stadium is about six hours. It has been worth every minute as the Ducks continued to overachieve under Mark Helfrich (33-8). Marcus Mariota won the Heisman, and easily outdueled Jameis Winston in the Jan. 1, 2015 Rose Bowl, 59-20.

The Ducks have come a long way from the days when yours truly wondered if they would ever play in Pasadena on New Year’s Day, let alone twice competing for the national championship.

If you are scoring at home, Oregon is 226-100 ever since your author bought his season seats in 1990. The Ducks have won seven conference championships, went to two national championship games, played in four Rose Bowls, winning the last two, and two Fiesta Bowls, winning both. All-in-all, the Ducks have been to 23 bowls during this time.

More importantly, the tickets have been so much more than precious pieces of cardboard with bar codes. They have represented new love (e.g., Jeanne), a challenge (e.g., Valley Fever), an intellectual achievement (e.g. M.A. degree); valuable teaching experience (e.g., adjunct instructor): and a new career as a professor and mentor (e.g., assistant professor).

All-in-all, I am One Ducky Dude. Can hardly wait for fall.

https://www.youtube.com/watch?v=XqlcRAZfRHc

https://www.youtube.com/watch?v=SYt2GDh9PgU

https://almostdailybrett.wordpress.com/2015/04/01/washington-cancels-oct-17-game-against-oregon/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

https://almostdailybrett.wordpress.com/2015/11/30/the-world-through-corvallis-eyes/

https://almostdailybrett.wordpress.com/2013/07/09/the-right-woman/

https://almostdailybrett.wordpress.com/2011/10/25/prostate-cancer-a-piece-of-cake-compared-to-valley-fever/

https://almostdailybrett.wordpress.com/2016/05/08/from-press-secretary-to-professor/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

https://almostdailybrett.wordpress.com/2015/01/04/give-some-credit-to-rich-brooks/

https://almostdailybrett.wordpress.com/2012/02/26/ducks-vs-dawgs-to-end-the-season/

 

 

 

They don’t hate us. We hate them, even though our mumsies told us to never use that verb.

Eugene is only 47 miles down the road, guess that proves that familiarity does indeed breed contempt.bennybeaver

They actually root for us, except once a year in the Civil War. We detest, despise and loathe them and everything they represent. We will never, ever cheer for them.

They see themselves as The Jetsons. They compare us to The Flintstones.

They see themselves as ultra-cool, and so does ESPN. Guess that makes us, Brand X.

When they do deign to actually contemplate us, they regard us as “Little Brother,” and that “Cow College.” They make disparaging sheep jokes: “The greatest lie in Corvallis? ‘I was only trying to help that sheep over the fence.’”

That’s not funny, and it’s not true.

Seriously.

On Tuesday nights, they watch “Talkin’ Ducks” on Comcast SportsNet. On Wednesday, we are supposed to watch “Talkin Beavers,” even though the title sounds like the obscene chatter of adolescent boys.

We were just so close this past Friday, our rodents coming within three points twice in the fourth quarter until they took it away from us for their eighth consecutive win. The Civil War is now Oregon 63, Oregon State 46 and 10 ties … once again we were on the wrong end of the scoreboard.

Their biggest rival is the Washington Huskies, not us. They will not even acknowledge that we are their true rivals.

They are so smug in their ever-changeable Nike uniforms. We have to admit they have a better school, better stadium, better facilities, better team, better band, better songs, better mascot, better rally squad. Everything is just frickin’ better.shout

Okay, we are better at agronomy, but does that count?

Flat Tail Society

We supposedly market ourselves as Beaver Nation, but does anyone outside of Benton County really believe Mike Parker, The Voice of the Beavers?

They have “Uncle Phil,” and his Nike billions. He lavishly and charitably gives millions to both athletics and academics at his alma mater, and yet we still wear his swoosh uniforms. Doesn’t Adidas or Under Armour want to protect our house?

We played in the Rose Bowl on January 1, 1965, losing by only 27 points to Michigan. They played in the Rose Bowl this past January 1, beating previously undefeated Florida State by 39 points … and the game wasn’t that close.

Twice we were within one game of the Rose Bowl in both 2008 and 2009. All we had to do was beat them … that’s all we had to do. Alas …

“Send me dead flowers by the mail

Send me dead flowers to my wedding

And I won’t forget to put roses on your grave” – Jagger, Richards, Dead Flowers

Coming Full Circle

We have a Heisman Trophy winner by the name of … ahh … what was his name again? Oh, Terry Baker in 1862. Sorry, made a mistake, it was 1962. Their Heisman Trophy winner is Marcus Mariota, just this past year. You can watch him play every Sunday for the Tennessee Titans.marcusheisman

We set an NCAA record for most consecutive losing seasons: 27 (1971-1998). We seemed to be turning the corner until we ran into an oncoming train. Our native-son coach, Mike Riley, packed his bags for bucolic Lincoln, Nebraska. We won two games this year. Oregon had a bad year (for them) too, winning only nine, six straight, and yet another win over us.

At least one commentator referred to our football program as a “road apple.” Hey, that’s not true. We almost won a conference game. And we are going to fix up the Valley Football Center in Corvallis.

Maybe we can adjust the rabbit ears at the Valley Football Center and watch the Ducks in their 12th straight bowl game … at least they are not playing for national championship this year.

We are optimistic about next year. Contrary to the persistent rumors, there will be ice on the sidelines at Reser Lunch Meats Stadium. The student with the recipe is staying for graduate school.

Even though we lost yet another Civil War last Friday, we are proud of Oregon State, our alma mater dear. Our diplomas are proudly hung on the wall, and most of us are gainfully employed.

And when customers arrive, we cheerfully ask: “Would you like to supersize your meal?”

https://en.wikipedia.org/wiki/Civil_War_(college_football_game)

http://www.azlyrics.com/lyrics/rollingstones/deadflowers.html

https://en.wikipedia.org/wiki/Oregon_State_Beavers_football

 

 

 

 

 

 

“Marcus Mariota told NFL it is ‘important to him, personally and culturally,’ to be in Hawaii to celebrate the next step in life. No draft for him.” – ESECPN Draft Analyst Adam SchefterMarcus Mariota

There is no joy associated in being picked last for kick ball.

There are permanent scars for some not being asked to junior prom – if you don’t believe Almost DailyBrett, just ask former Rep. Michelle Bachmann.

And then there is the spectacle of the celebrated college football stud, the ultimate BMOC, sitting in a nouveau riche suit bought by his sleaze-ball agent, waiting hours upon hours for his name to be called … and ESECPN cameras covering every nanosecond of the agony.

Does this scenario sound familiar Johnny “Rehab” Manziel? Surely, the home state Dallas Cowboys wouldn’t pass on the 2012 Heisman Trophy winner from Texas A&M with their 16th pick in the first round of the 2014 NFL Draft?

Oops! They did exactly that.

Finally, the Cleveland Browns rescued Johnny with its first-round selection in the 22nd position, ending the sordid spectacle of Manziel being passed up by almost two-dozen teams. In basketball, two teams forever regretted passing on Michael Jordan. Considering that Manziel just emerged from rehab, one can postulate that Cleveland is regretting awarding him with a four-year pact at $8.3 million; $7.55 million guaranteed and a $4.38 million signing bonus.manziel1

Remember storming out of Radio City Music Hall at the 2013 NFL Draft, Geno Smith? Your agent confidently projected you would be picked in the first round. Hmmm? Turned out it was the next night, Round 2, pick #39 overall, before your name was mercifully called by the New York Jets.

The good news, Geno: You were picked by the New York Jets. The bad news, Geno: You were picked by the New York Jets.ginosmith

Why Be There?

Let’s ask the obvious football public relations/reputation management/personal branding question right here and now: Why even show up for the first round, let alone be present for any of the NFL draft?

Do you (e.g., football hero) really need a picture taken of yourself in another new ball cap, a jersey with #1, with the NFL commissioner? Isn’t what you really want, is a contract with as many guaranteed dollars as possible to play a violent game for four years or maybe longer?

Maybe 2013 Heisman Trophy winner Jameis Winston is making a smart public relations move for once by so far deciding to not attend the NFL Draft festivities, even though he may be tempted by his agent to venture to Chicago’s Auditorium Theatre this coming Thursday.

The 2014 Heisman Trophy winner, Marcus Mariota from Oregon, will not be in Chicago. Instead, he will be home in Hawaii with dad, Toa Mariota, and mom, Alana Deppe-Mariota, and his family and friends. Mahalo!mariotaparents

Yes, the author of Almost DailyBrett is a tad biased when it comes to the joys of Oregon football. Having dispensed with that obligatory consumer warning, it is still a great personal and PR move for Marcus to stay away from the draft.

Besides where would you rather be: Hawaii or Chicago?

Character Matters

After the notorious antics of the last two Heisman Trophy winners, Johnny Manziel and Jameis Winston, Mariota is refreshingly boring with his refusal to take any glory upon himself and ALWAYS thinking of his teammates.

Who can forget Mariota breaking down in front of mom and dad, his coaches, and all the past Heisman winners as he accepted the most hallowed trophy in college football? Some wonder whether Mariota is too nice to play in the NFL. The question in some respects is an indictment of the league with its warm-and-cuddly owners, such as Jerry Jones.

When and where to will Marcus be drafted on Thursday? San Diego? Tennessee? Cleveland (bye, bye Johnny no good(e)?) New York Jets? Philadelphia? Some days it seems that Mariota’s draft stock is up and some days it seems that it is down.

Where is Marcus in the mock drafts? It changes from day-to-day. Seems remarkably similar to rolling tracking polling for political campaigns going down to the wire.

These questions all point back to the wisdom and the genuineness of Marcus watching the draft back home in Hawaii with mom, dad, siblings and friends.

If it turns out to take a little longer than expected (who really understands the vagaries of NFL scouting?) at least he will not look like Johnny Manziel or Geno Smith waiting for someone, anyone to draft him.

And that includes the New York Jets.

http://www.cbssports.com/nfl/eye-on-football/25130998/report-marcus-mariota-will-not-attend-nfl-draft

http://www.cbssports.com/nfl/eye-on-football/25149193/26-players-to-attend-2015-nfl-draft-no-jameis-winston-marcus-mariota

http://en.wikipedia.org/wiki/Johnny_Manziel

http://en.wikipedia.org/wiki/Geno_Smith

http://espn.go.com/nfl/draft

http://en.wikipedia.org/wiki/List_of_Heisman_Trophy_winners

http://www.nfl.com/news/story/0ap2000000350347/article/2014-nfl-draft-firstround-signing-tracker

 

 

 

 

 

“When in doubt, declare victory.” — Oft heard political axiom in Sacramento.

For some reason, Jeff Long, chair of the College Football Playoff Committee, could not simply proclaim that his 12-member committee got it right: The four-best football teams in the country are in the long-awaited, first-ever January 1 playoff for the championship trophy.

In the face of persistent badgering by 1988 Alabama graduate Rece Davis of ESECPN, Long came across as defensive, almost apologetic and unsure. He inadvisably went down paths best left untrodden, and seemingly couldn’t wait for the public grilling to end.

ReceLong

Admittedly, the present University of Arkansas athletic director was operating on little, if no sleep. He and his committee members had a thankless job; shoehorn four major conference champions into two bowls, and leave one big-time conference champion out in the cold (e.g., Baylor).

Guess what? This problem will persist next year. Get used to it.

Here are some PR talking points for Chairman Long free of charge, courtesy of Almost DailyBrett:

“We had a tough job to do. We did our job. And we came up with exciting semifinal matchups involving the best four teams across the fruited plain (i.e., Alabama vs. Ohio State in the Sugar Bowl, and Oregon vs. Florida State in the Rose Bowl). We are proud of our work, and we can hardly wait for January 1.”

Period. Finis. Endo Musico.

Far Better Than The BSC

Many, many moons ago, the conference champs were simply locked into the major bowls. If this scenario was still the case: Alabama would be in the Sugar Bowl; Oregon and Ohio State would be in the Rose Bowl; Florida State would be in the Orange Bowl; Baylor would be in the Fiesta Bowl … and TCU would still be moaning and complaining.

How would one determine the national champion? The polls? The computers? ESECPN?

The BSC … err BCS (Bowl Championship Series) … was devised to improve upon the automatic bowl lock-ups, producing supposedly a matchup of the best two teams in the country.

If that was still the case, Alabama would be playing Oregon and undefeated Florida State would be left out … or would they?

Wait a minute would the BSC exclude the defending national champions, the winner of 29 straight games and counting? Of course not.

Bye-bye, Oregon.

The Tri-Lateral Commission for Dominance by the Eastern Time Zone (TLCDETZ) and ESECPN would not allow a team located in a sparsely populated Western state in America’s cul-de-sac (e.g., Pacific Northwest) to throw a monkey wrench into a classic matchup between SEC-champion Alabama and pseudo-SEC team, Florida State.

You can be sure that Davis (Alabama), Jesse Palmer (Florida), David Pollack (Georgia) and Danny Kanell (Florida State) would not allow that to happen. Ditto for Kirk Herbstreit (Ohio State), Joey Galloway (Ohio State), Lee Corso (Florida State), Desmond Howard (Michigan), Lou Holtz (Kent State) or Mark May (Pitt).

Did you note the time zone for these gents’ alma maters? The Eastern Time Zone.

It must really bum them out that Oregon’s Marcus Mariota is going to win the Heisman. Guess, there really must be life west of the Hudson.

A Four-Team Playoff for the Ages

The committee made the ill-fated decision that Chairman Long was going to be its one-and-only spokesperson.

Don’t get me wrong, Long comes across as a nice competent guy, but does not have the smoothness, confidence and gravitas to serve as an effective spokesman.condi

The committee could have turned to Stanford Provost Condoleezza Rice, who earlier served as national security advisor and secretary of state for two administrations or USC Athletic Director and Rhodes Scholar Pat Haden to carry the PR ball.

Something tells me that neither Rice nor Haden would have publicly punted the ball in the face of the fierce ESECPN verbal pass rush.

haden

Let’s face it: No system is perfect, but this one is easily better than any that has come before or any other (e.g., an eight-team playoff; there are not eight great teams … and number nine would be whining).

This is where the When in doubt, declare victory mantra works.

Regardless of the questions from the Pharisees at ESECPN, a confident spokesperson (e.g., Rice or Haden) keeps coming back to how this system is easily the best, far better than anything that preceded it, and best of all, the top four teams in the land are going to get it on.

Let’s tee it up on New Year’s Day.

http://espn.go.com/college-football/

http://www.collegefootballplayoff.com/selection-committee

http://espnmediazone.com/us/bios/davis_rece/

 

 

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Teddy Roosevelt

teddyroosevelt

Self-indulgent … Weak, unimaginative songs…” – Rolling Stone magazine review of Led Zeppelin I.

“(The first album) just went over their heads. Absolutely. Absolutely, so. It was way beyond them…” – Led Zeppelin guitarist Jimmy Page reflecting on the initial reviews.

Take that, critics.

There are no statues or monuments to critics.

Ancient and modern-day versions of the Pharisees have always been and will always be with us.

Will Tim Tebow make it in the NFL? If he doesn’t, is it because of his home schooling? His belief in a higher being? His long-time commitment to clean living?

You would think that he never won the Heisman Trophy.

Give him credit for one thing: He is a man in the arena.

In our digital society, our ability and our incessant need to calibrate, to crunch data to smithereens has never been greater.

Didn’t Intel get into major PR trouble in 1994 because the Pentium chip (floating point unit FPU) didn’t compute correctly four or more digits AFTER the decimal point?

When a big league hitter comes to the plate, we all know his batting average, average with RISP (runners in scoring position), home runs, RBIs…all the data that makes Billy Beane, as played by Brad Pitt, salivate.

In nanoseconds, we measure the direction of stocks, market capitalization of companies, price-to-earnings ratios and the “churn” as institutional investors or hedge funds move in-and-out of a security.

In God we trust; All others bring data. – Professor/Author William Edward Deming.

And yet, despite our unquenchable thirst for data, figures and factoids, our lives still remain largely subjective. And there are “Russian judges” that from time-to-time are thumbs down on even our best efforts.

Most sports have a scoreboard. You either win or lose, pure and simple. That is not the case for figure skating, particularly during the troubled days of the Cold War. An American skater would receive the following marks for her performance in the short or long program: 5.8, 5.9, 5.8, 5.7, 5.9, 5.8, 4.5…Wonder who gave her the 4.5? The Russian judge.

The point is the critics are still here. The world has never been more technologically advanced with 90 percent of the scientists, who ever lived, walking around the planet right now. Despite all of this innovation and advancement, we are still for the large part evaluated subjectively by our peers.

We live, and maybe always will reside in a subjective society.

This undeniable fact requires us to remember the most important public relations of all are personal public relations. How do you enhance your personal brand? How do you protect your reputation? Did you “Google” yourself today? Do you like what you see? Or do you need to change course?

Even though job applications with digital cover letters, curriculum vitae, portfolios and URLs are all submitted, and in most cases search engine instantly evaluated for desired “tag” words, the decision whether to hire or not is made by flesh-and-bones people. And of course, people can be political.

As CNBC’s Jim Cramer says, “I don’t care about a stock’s past, only its future.”

cramer

Interviewers are only concerned about whether you will add value to the bottom line. They want to know how you will fit into an organization. They want to know how you will contribute. They want to know whether you have the gravitas to interact effectively with management, customers and other stakeholders. They want to know whether you will be a team player.

How about romance? We might be able to devise a pithy profile with nice JPEG mug shots for Match.com or eHarmony or some other dating site, but whether you succeed or fail in the game of love comes down to the subjective opinion of another person. Are you immediately placed on the friendship track or the romance track? That is the mother of all analog decisions. At some point, there will be a decision whether intimate human contact is in the cards. The ones-and-zeroes play absolutely no role.

Even blog writers are subjected to…ah…subjectivity. Do these words work for you or not? Do you enjoy that picture on the wall? What about the architecture of this building? Or that outdoor landscaping? And how about Led Zeppelin I? Is it “self-indulgent”? Or does it go right over the heads of the critics?

Sometimes, we are talking about questions of taste. Sometimes a critic’s upbringing comes into play or pre-set political philosophies. And maybe despite your best efforts and effective personal public relations, the critic simply doesn’t care for you. It all comes down to eternal subjectivity in a digital world.

Those damn Russian judges. They will always be there to torment us.

http://www.theodore-roosevelt.com/trsorbonnespeech.html

http://www.youtube.com/watch?v=xhyW3_2f02w

http://en.wikipedia.org/wiki/Tim_Tebow

http://t.foxsports.msn.com/nfl/tebows-nfl-days-numbered-after-zero-snaps

http://en.wikipedia.org/wiki/Pentium_FDIV_bug

http://wiki.answers.com/Q/What_percentage_of_all_scientists_who_have_ever_lived_are_alive_today

http://en.wikipedia.org/wiki/W._Edwards_Deming

http://www.cnbc.com/id/15838187

 

 

 

Maybe the Heisman Trophy is not good enough for Matt Barkley?

Ditto for winning the National Championship and being the first pick in the 2013 NFL Draft?

Considering his works and deeds on-and-off the field (are there holes in his hands and feet?), maybe he should be canonized as a saint?

You say that someone must be deceased before he or she can be canonized? Details, details.

My point here is that the slovenly and slobbering media coverage has been uniformly glowing to the point it is already way beyond the point of being over the top. Does Barkley walk on water? Does he change water into wine? Does he part the friggin’ Red Sea?

NCAA Football: San Jose State vs USC SEP 5

There are … count em … 2.38 million Google results about Matt Barkley. He is on the cover of Sports Illustrated. Lindy’s chronicled Saint Matt leading 15 of his teammates heading off to Haiti last May to help the needy. He is a devout Christian. He passed up NFL riches this year to come back and save USC for one more year. Who needs Mother Teresa?

Playboy described him as the “Golden boy.” Mater Dei Matt would probably ask: “Playboy? What is Playboy?”… He really doesn’t want to know.

As I attempt to rationalize the 24/7/365 ESPN coverage of Matt Barkley with some sort of semblance of sanity, please understand that I actually graduated from USC with a degree in Broadcasting Journalism way back in the prior century, 1978. I have a very soft place in my heart for the Trojans, “Conquest,” the Song Girls and Traveler.

At the same time, I am free of the Southland’s polluted inversion layer which seems to cause people stuck on LA freeways to expect nothing less than annual national championships and Heisman Trophies.

As a public relations instructor, Master’s degree recipient and two-decade-plus football season ticket holder at the humbler University of Oregon, I have seen Barkley play live three times against the Ducks. Last year, Barkley torched Oregon for four touchdowns and one pick and 323-yards as the Trojans hung on 38-35 at Autzen Stadium in Eugene.

The previous year, Barkley’s stats were not so divine. He threw one touchdown and two picks (269 yards) against Oregon as the Ducks won 53-32, prompting Trojan fans to take early flight from the Los Angeles Mausoleum.

In Barkley’s first visit to Autzen in 2009, Barkley threw two touchdowns and one pick for 187 yards in a 47-20 frightening Halloween night loss to Oregon.

If you are scoring at home, these results translate into a career 1-2 record (7 TDs and 5 Picks) for Barkley vs. Oregon. He has the opportunity on November 3 back at the LA Mausoleum to even the score. And yet, there is this unprecedented Matt Barkley hyperventilation and histrionics emanating from the foaming-at-the-mouth sports media.

Let’s assume the awarding of the Heisman Trophy, the National Championship and the first pick in the 2013 NFL draft are all administrative acts as it applies to the over-celebrated Matt Barkley. What’s the logical next step?

Only one “person” has ever ascended into heaven and as the Good Book says; he was the son of God. Is Barkley the second son of God? That may be even too much for Matt Barkley.

assumption

How about the second Assumption? The Blessed Mary was assumed into heaven where she now hangs out with Ronald Reagan, Vince Lombardi and Steve Jobs. Why shouldn’t Barkley be the first male to be assumed into the heavens? He could get to know St. Peter on a first name basis.

Besides injecting some humor into Barkleymania, there is a reality here that he should remember: The media is the opposite of the Marine drill sergeant at Camp Pendleton. The Marines beat you down and then build you up as a Marine. The media can build you up as they have done Matt Barkley, but they would rather tear you down and spit you out.

Ask Tiger Woods, if you don’t believe me.

Always be on your guard, Mr. Barkley. Always be on your guard…even if you are assumed into heaven. There are critics everywhere, even there.

http://en.wikipedia.org/wiki/Canonization

http://www.motherteresa.org/

http://en.wikipedia.org/wiki/Ascension_of_Jesus

http://en.wikipedia.org/wiki/Assumption_of_Mary

http://en.wikipedia.org/wiki/Matt_Barkley

http://articles.latimes.com/2012/aug/15/sports/la-sp-0816-usc-football-20120816

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