Tag Archive: Jay Leno’s Garage


Back in the 1980s and into 1990s, Almost DailyBrett drove a sleek and sexy BMW 635csi.

She was beautiful. She was well-designed. She was high maintenance. It cost a fortune to take her out to dinner.

That was then, this is now.

Today Tesla (NASDAQ: TSLA) at $185 billion and counting has a higher market cap — stock price x number of shares — than the three legendary German auto designers/manufacturers combined (i.e., BMW. Daimler AG, Volkswagen) at $151 billion.

How can that be?

The time-tested names Bayerische Motoren Werke (1916),  Daimler (1926), and Volkswagen (1937) are legendary and enduring symbols of German engineering. Having acknowledged this undeniable fact and provided the totally justified praise, one still must ask: Do these companies and their respective stock prices point to the past or to the future?

After all a company’s stock price is a forward — rather than a — lagging indicator. Right?

Visiting the BMW Museum and BMW World in München in 2017, your author was impressed by the company’s century-long achievements when it came to the design of internal combustion engine automobiles and motorcycles. Having said that, the story fell off — literally the wheels came off — when it comes to electric vehicles (EV). The BMW offering is an ugly duckling.

Is this Bavarian econo-box with an electric charger, “The Ultimate Driving Machine?” Seriously?

Do you think that Elon Musk is quivering in his boots? The BMW i3 EV box looks like … a Chevy Volt or a Nissan Leaf. Are those auto also-rans now competitors to BMW?

Considering that BMW, Daimler, Volkswagen — let alone long-time American and Japanese competitors — have been making gas powered vehicles for decades, do they really want to cannibalize their existing businesses? Are their collective hearts really into no gasoline, no emission, clean and environmentally responsible EVs?

The answer may be found in their ugly EVs. Can you see the difference between the sleek lines of the 20th Century BMW 635 csi and the boxy contours of the 21st Century BMW i3 EV? Did the same company design these vehicles?

What happened? Why is BMW going backward?

Tesla Is A Pure Play

Before going further, Almost DailyBrett must provide a consumer warning after buying and selling Tesla stock five times before, making a nice profit four times. Your author owns a handful of TSLA shares now as he writes this submission.

Musk will never be hampered with the concern about competing against his own business. Tesla designs and manufactures EVs, ion lithium batteries and related software. Does the South Africa Wunderkind have a singleness of purpose? Of course not, he also guides privately held SpaceX in his spare time as the company propelled Americans into space for the first time since 1998.

As $400 million net worth Mr. Wonderful investor Kevin O’Leary recently said, Tesla is the way that investors can participate in the SpaceX story. Tesla is four figures expensive and has an astronomical 89 times forward earnings P/E ratio (stock price/forward annualized earnings per share). Shareholders need to watch this volatile stock carefully and take Maalox on the side.

For the time being, TSLA is a trading stock not a long-term buy and hold.

Now that the requisite investor warning has been issued, it’s perfectly acceptable to be dazzled by the beauty of Tesla’s sexy cars. In an absolute marketing coup, Musk showed off Tesla’s truck, semi and most of all its sexy lineup of cars — Model S sedan, MSRP $74,990, Model 3 sedan, $37,990 and Model X SUV, $79,990 — to car aficionado former Tonight Show host/comedian Jay Leno.

“Jay Leno’s Garage” is a prime-time show, following “Shark Tank,” on Wall Street on steroids network, CNBC. One can only imagine the average wealth of “Garage” and “Tank” viewers. Heck, Musk and Leno even showed off the Tesla roadster, which will only set you back about $200,000.

Is it time for Almost DailyBrett to trade in his Miata roadster? Don’t think so.

When it comes to Tesla, the company is pointed toward a no-combustion engine, no gas-guzzling and no emissions-into-the-atmosphere future.

While other companies are kicking and screaming as they are being dragged along to the electric vehicle horizon, Tesla is the pioneer, best in breed and No. 1 EV and ion lithium battery innovator all rolled into one.

Is TSLA a cult stock, based upon the Steve Jobs-type innovation of Elon Musk? Yes.

Is that a good enough reason, not to buy the stock? Does sex sell?

https://www.bloomberg.com/quote/DAX:IND/members

https://www.cnet.com/roadshow/news/every-electric-car-ev-range-audi-chevy-tesla/

https://www.investopedia.com/articles/wealth-management/112315/net-worth-shark-tank-cast.asp#2-kevin-oleary

 

“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

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