Tag Archive: Jenny McCarthy


The University of Google is where I got my degree from.” – Anti-Vaccine Activist and Blonde Celebrity Jenny McCarthyjenny

“Even for scientists, the scientific method is a hard discipline. Like the rest of us, they’re vulnerable to what they call ‘confirmation bias’ – the tendency to look for and see only evidence that confirms what they already believe.” – Joel Achenbach of the Washington Post, writing for National Geographic

There have been a lot of –isms in global history … most of them were/are not good, even though a few of them are more than okay (e.g., Buddhism).

It seems like there is a relatively new –ism that is building in intensity in the First World: Foodism.

And with Foodism come its adherents/zealots: The Foodinistas.

It’s not hard to find this rapidly replicating species as its high-rent habitat keeps expanding from shade-growing, free-trade coffee with soy stands to gluten-free bakeries to vegan & veggie restaurants to über-expensive, organic Whole Foods.gluten-freefallon

And the frenzy does not stop there. How about the continued ban toward adding natural mineral fluoride in the water of Portland, Oregon? How about those who adamantly refuse to vaccinate their children against whooping-cough, measles and other diseases? And let’s not forget what columnist Charles Krauthammer has labeled, the narcissistic pursuit of the home-birth “experience”?

Like the devotees of other –isms of history, the Foodinistas are almost religious in their devotion to their cause(s), even though they are usually secular in their orientation. They are armed with their increasingly wireless Google, Bing or Yahoo search engines. Literally in nano-seconds with their personal “filter bubbles” they can find what they are looking for and conveniently ignore all the rest.

If you care to spend time with them (if you must), you will find bright, highly educated, well-compensated Foodinistas, inhabiting aware enclaves such as San Francisco, Marin, Sonoma and Alameda Counties (e.g., California examples), who are more than happy to proclaim the overwhelming virtues of their shade grown, gluten-free, pro-GMO labeling, anti-vaccination, pro home-birth, anti-vaccination, veggie/vegan existence.

First-World Starvation?

Foodinistas are hungry; they are always hungry, which means food is always top of mind. Is there any wonder why humor is not in great supply with this crowd? A growling stomach and a good time don’t typically go hand-in-hand.

Even though we live in the richest country on the planet, the one that has more than its fair share of food choices in its supermarkets and restaurants, there are ever-more that Foodinistas will not eat as opposed to what they will actually consume. And as time goes on and more pseudo-science articles are posted online, their acceptable food groups shrink even further as they grow more “mature.”chemicals

Some will chop veggies for two, three, four hours or longer in order to prepare a vegan feast (hold the honey, honey; it belongs to the bees). Guess what? The process is repeated for the next meal and the next and the next and …

In an extreme case, a Foodinista will break the vegan fast for a (gasp!) vegetarian meal on Fridays, only on Fridays. There is no alteration of this pattern permitted. The Swallows of Capistrano wish they could be this predictable.

A gluten-free prince or princess will challenge everything that is being served including white and red wine. What do grapes have to do with the gluten in grains?

And what are some of the places that require labeling of genetically modified foods (GMOs)? How about China, Russia and Vermont? Maybe Vladimir Putin will next annex Ben and Jerry’s?

Is increasingly legal, taxed, regulated medicinal marijuana gluten free? Almost DailyBrett can see the coming Integrated Marketing Communications (IMC) roll-out for gluten-free weed.

Pass the coconut oil

“The people who believe that vaccines cause autism, often well-educated and affluent — are undermining ‘herd immunity’ to such diseases as whooping-cough and measles.” — Joel Achenbach of the Washington Post, writing for National Geographic

Is it just Jimmy Fallon, little ole me and a few others who see that this Foodism religion taking on even more Kool-Aid drinking zealots?filterbubble

And what are the consequences of the behavior of Foodinistas? It ranges from forcing even more to listen to one more narcissistic epic tale of triumph over gluten and Porterhouses to the unnecessary spread of measles and other diseases. Have these folks ever weighed the impact of their behavior on their own personal brand and reputation? The most important public relations are personal public relations.

One would think that we have enough to worry about including the record $18 trillion+ and climbing federal deficit, ISIS atrocities, rampant obesity, whether the majority of Millennials will be able to buy a home anytime in their lifetimes, and if way too many Baby Boomers will live years/decades longer than their retirement funds. There are others who are obsessed with food: They live in the Third World.

Almost DailyBrett will humbly argue there are real issues that deserve our attention, not whether a scone is gluten free or not or whether it is safe to engage in have-a-blast vegetarianism on any day other than Friday.

Something tells me that fun and Foodism are two F-bombs that don’t go well together.

http://ngm.nationalgeographic.com/2015/03/science-doubters/barnes-photography

http://articles.chicagotribune.com/1996-05-27/news/9605270029_1_midwife-first-child-childbirth

http://www.forbes.com/sites/jonentine/2014/08/25/why-liberal-americans-are-turning-against-gmo-labeling/

http://en.wikipedia.org/wiki/Filter_bubble

 

 

From a personal public relations, marketing and branding standpoint, would I advise somebody’s daughter to pose au naturel for Playboy?

My answer is the ultimate of cop-outs: It all depends.

The most important public relations are personal public relations. Once a reputation and brand is tarnished, there will never be total redemption (e.g., Tiger Woods). This is not to suggest that posing for Playboy is necessarily unwise or potentially career limiting; some may conclude that is the case and others may have an all-together different opinion.

Before baring my opinions on this topic that once again came to the public’s attention as a result of Lindsay Lohan doing her best sans clothes impersonation of Marilyn Monroe complete with the red velvet background, one needs to be reminded that just a fraction of those that have the temerity to pose nude before millions of eyeballs are ever afforded the “opportunity.”

Besides having the requisite ornamental value, there usually must be a compelling business reason for the editors of Playboy to want devote a half-dozen or more glossy pages to a certain damsel. There is a literal media industry obsessed with fame (e.g., TMZ) and if the world has the desire to see what a particular, intriguing celebrity looks naked that draws lots attention, which translates into increasingly hard-to-attract advertising dollars. Reportedly, Lohan was paid $1 million under the condition that she pose 100 percent nude. There are 7.8 million Google results related to Lohan’s Playboy shoot and counting. The January/February issue (at least in major locales) with Lohan on the cover is a total sellout, which should bring a smile to Hugh Hefner’s 85-year old mug.

wittpb

So in the wake of her entertainment stardom, not to mention the DUIs, rehabs, shop-lifting and ankle bracelets, Lohan’s decision to pose even drew the interest of the Gray Lady, the New York Times. “You could argue that Playboy is actually a step in the right direction — toward what passes for class and decorum these days — and that she will now join the likes of Drew Barrymore, Kim Basinger, Joan Collins, Margaux Hemingway, Margot Kidder, Amanda Beard and Katarina Witt, all of whom posed for Playboy without any damage to their reputations whatsoever,” wrote Charles McGrath.

In assessing this question, one should consider the permanency of the pose/no pose decision. There is no debate that we live in a digital-is-eternal world in an attention society. A celebrity’s (or wanna-be celebrity’s) published nudity (both analog with staples and digital through key strokes) will follow her to the grave and in fact beyond the grave (e.g. Farrah Fawcett).

In some cases, the decision to pose nude is made with an eye toward launching a career (i.e., Jenny McCarthy, Pam Anderson) and in other cases the decision is made to resurrect interest or at least a memory (i.e. Witt, Fawcett). And in these cases, the decision from a personal PR, marketing and branding consideration was the right decision … but it doesn’t appear to work for everyone.

Nancy Sinatra’s decision to pose at 54 came too late in her career; her best days were clearly behind her. Fawcett was 48 and 50 for the two times she took off her clothes for Playboy’s photographers, putting her on the cusp of being too … mature for this decision.

Model Cindy Crawford recounted how advisors were aghast by her consideration of posing nude for famous photographer Herb Ritts’ camera a second time at 32-years-old in 1998. Reflecting on the stated opposition of her camp, Crawford said: “That provoked me and made me want to push their buttons a little. People have to compartmentalize me. They can’t deal with a woman who has a serious career taking off her clothes and being sexy.”

For race car driver/Go Daddy spokeswoman Danica Patrick the pose nude/not pose nude question has not been settled in her mind, and whatever she ultimately decides it must help build and enhance her personal “brand.”

“Artistically, I think it would be really fun,” the 31-year-old Patrick said according to the Sporting News. “But it’s not things that I need to do to push the issue with my brand. There’s already enough stuff that I do that pushes that, so I’d rather stay in my full comfort zone than go that far.

“I’m not saying there never will be a day. When I speak to them and they ask me each time, I say, ‘Don’t stop asking. I don’t know. I might change my mind one year and it might be something that parallels something else I’m doing or where I’m at.’”

Lohan’s pictorial in Playboy may or may not have totally sold out. There is no doubt that the Playboy appearances of two women resulted in their respective editions becoming collector’s items: Monroe and Olympic figure skating champion Witt.

wittpb1

Like Crawford before her, Witt had a similar pose/no pose decision to make. “I’m sure that some of my skating audience, when they hear I’ve taken off my clothes for Playboy, will be shocked. They may be uncomfortable with it, or they might ask, ‘Why?’ I don’t know what to say, except that I was ready to do this.” She was also 33 in 1998, possibly prompting her to ask herself, if not now, when … and is later possibly too late?

Olympic swimmer Beard was always being asked if she would pose for Playboy. “I talked to my agent, to my dad, I talked to my boyfriend, and finally it was like, You know what? It’s flattering that they want me to be in such an iconic magazine. It’s a huge honor, and I’m not going to have this body much longer. I’m going to go for it.”

And still there were nervous moments for Beard: “I’m used to being in not much clothing (yep, she is a swimmer), but I’m always in some clothing.” She had fun posing in the nude, and used the experience to try to get into the heads of her competition.

“What was most interesting is the reaction in the swimming community and the people I swim against,” Beard said. “The more I can distract them from my swimming, the better. Or maybe they won’t see me as much of a threat, and then bam out of nowhere … Another little mind game to play with them.”

Fawcett also reflected upon her fans and their impressions as part of her decision-making process. “Fans hand me posters, pictures, T-shirts to sign, and they talk about having fantasies about me. I decided, if they’re going to have fantasies, I’ll give them what I think they should have. As much as I wanted this, it wasn’t easy.”

In some cases, the decision to pose may revolve around money, (e.g. ,Lohan), notoriety (e.g., Kim Kardashian), break out the shadow of famous relatives (e.g., Lizzy Jagger) or to send a message to an ex-husband (e.g., Jeannie Buss).

From a personal brand-building/enhancing standpoint, the decision to pose worked well for the likes of Jenny McCarthy, Pam Anderson, Cindy Crawford, Katarina Witt and certainly Marilyn Monroe. For others including Nancy Sinatra and quite possibly, Farrah Fawcett and Patti Davis, it was a mistake. And for even others, such as Tea Party fave Sarah Palin or sideline reporter Erin Andrews in the wake of the despicable stalker video of her, the decision to pose would most likely be curtains or at least eye-opening setbacks to lucrative careers.

Relatively new Yahoo! President and CEO Marissa Mayer raised more than a few eyebrows with her horizontal spread for Vogue. A horizontal pose for Playboy by telegenic Mayer would more than stir up Yahoo!’s NASDAQ ticker symbol.

Of course, times and mores change. Monroe was reportedly questioned by authorities what was on when she posed for Playboy. She replied: “The radio.” These days no one would care what music was playing when Lohan stepped out of her bathrobe.

Did they airbrush her ankle bracelets along with her tattoos?

http://www.nytimes.com/2011/11/06/sunday-review/lindsay-lohan-in-playboy-overexposed.html?pagewanted=all

http://www.nndb.com/lists/272/000091996/

http://www.allvoices.com/contributed-news/9170927-president-reagans-daughter-patti-davis-poses-nude-at-58-photo

http://www.ibtimes.com/articles/271833/20111223/lindsay-lohan-pictorial-leaked-playboy-photos-want.htm

http://www.sportingnews.com/nascar/story/2013-07-12/danica-patrick-nude-photos-swimsuit-pose-si-espn-go-daddy

http://sports.yahoo.com/blogs/nascar-from-the-marbles/danica-patrick-won-t-appear-nude-espn-body-034511628.html

http://bleacherreport.com/articles/1702957-danica-patrick-declined-to-pose-in-the-2013-espn-body-issue

http://articles.latimes.com/1995-05-14/news/ls-376_1_parallel-universe

http://www.cnn.com/2013/08/20/living/marissa-mayers-vogue-photo-women/

https://almostdailybrett.wordpress.com/2013/08/18/mayer-vogue-nasdaq-yhoo/

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