Tag Archive: Jim Rome


“There you go again.” – Ronald Reagan debating Jimmy Carter in 1980

Wonder why more than a few consider “corporate social responsibility” to be an oxymoron?

Can corporations, especially publicly traded companies, serve both masters: fiduciary responsibility (do well) and CSR (do good)? It can be done, but the effort has to be sincere and meaningful.

Sorry 5-hour ENERGY®. There you go again.

5-hourvets

First, Living Essentials (parent of 5-hour ENERGY) mounted a mucho grande marketing campaign with special pink raspberry bottles in order to make an un poquito contribution to Living Beyond Breast Cancer (LBBC). The Integrated Marketing Communications (IMC) campaign even came with a plethora of television ads and a specially decaled NASCAR racer being driven by Clint Bowyer

Now, it is time for yet another mucho grande marketing campaign with special red-white-blue bottles in order make another un poquito contribution, this one to the Special Operations Warrior Foundation (SOWF). Do you think that 5-hour ENERGY just commissioned another specially marked Bowyer stock car for the occasion?

Does a bear relieve itself in the woods?

In addition, the company even sponsored a 400-mile NASCAR race in Kansas just in case you missed any of 5-hour ENERGY’s ads.

Even in-your-face syndicated radio sports jock Jim Rome got into the act, pimping for these $2.99 (today’s retail price) red-white-blue bottles of 5-hour SPEED.

And how much will be raised for the wounded vets? (Drum roll) Not less than $75,000.

Wasn’t the $75,000 minimum the same figure for when 5-hour ENERGY contributed a nickel from the sale of each $2.99 pink bottle (less than 2 percent of retail) to the breast cancer foundation?

Why is Almost DailyBrett underwhelmed?

Real Corporate Social Responsibility

“It is amazing what you can accomplish if you do not care who gets the credit,” – Harry Truman

SBUXCI
Contrast the shameless 5-hour ENERGY CSR-in-disguise campaign with the synergistic relationship between Starbucks (NASDAQ: SBUX) and Conservation International (CI) on behalf of the environment and the farmers in the Chiapas region of Mexico. This is the same case that was examined in-depth by Harvard Business Review. 

The relationship between the for-profit Starbucks and the NGO Conservation International took time to develop. Starbucks wanted to help, but it insisted on not compromising the quality of its mild Arabica coffee beans for its discerning customer base. In the end the two disparate entities teamed in setting standards for Starbucks’ coffee supply chain in the Chiapas including the planting of shade trees and no coffee pulp being thrown into the rivers.

Just imagine, Starbucks and its NGO partner, Conservation International, accomplished impressive deeds together without the need for specially marked cups or a spiffy race car.

This same is true for Ronald McDonald House Charities, including the 338 Ronald McDonald houses around the world, a direct offshoot of the fortune made by McDonald’s founder Ray Kroc. Ditto of the Home Depot Foundation and its $1.5 million partnership with Habitat for Humanity to build homes for veterans.

Let’s not forget Nike founder Phil Knight’s $100 million contribution for the Knight Cancer Institute at Oregon Health & Science University (OHSU), and another $125 million for the OHSU Cardiovascular Institute. There were also some celebrated “Uncle Phil” contributions to the University of Oregon and Stanford University.

And of course we need to salute the efforts of another billionaire, Bill Gates and his spouse Melinda, establishing the Bill and Melinda Gates foundation. The foundation’s $38.3 billion endowment targets promoting health care and reducing extreme poverty around the world.

“Pink Washing” Close Call

kfc

Before 5-hour ENERGY got into the Think Pink act, YUM Brands’ KFC Division launched a controversial “Buckets for the Cure” campaign benefitting the Susan G. Komen Foundation.to combat breast cancer. A portion of the sale of each specially marked bucket of grilled chicken was devoted to the work of the Komen foundation.

Some have called this effort true CSR. Others have labeled it, Pink Washing. Whichever way one comes down on the “tastes great” vs. “less filling” divide, there is no question that KFC raised a reported $4.2 million to combat and find a cure for breast cancer.

There are many, who simply do not like KFC (formerly Kentucky Fried Chicken) and will not see anything positive undertaken by the company. Having said that, there is a legitimate debate whether “Buckets for the Cure” was a crafty marketing campaign, a well-intentioned CSR thrust or a combination of the two. Let the Fiduciary Responsibility vs. Corporate Social Responsibility debate commence!

5-hourspecial

When it comes to 5-hour ENERGY and its guarantee of $75,000 to the wounded vets, compared to its massive marketing campaign, NASCAR race and race car, one has to make the call:

5-hour ENERGY once again stands guilty of disguising its massive for-profit marketing campaign as an attempt to help (fill-in-the-blank).

There you go again.

http://www.5hourenergy.com/5hrNews-2014-04-14.asp

https://almostdailybrett.wordpress.com/2013/10/10/5-hour-pink-washing/

https://almostdailybrett.wordpress.com/2011/12/05/lattes-cappuccinos-mochas-and-csr/

http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6413&facInfo=pub

http://www.brainyquote.com/quotes/quotes/h/harrystru109615.html

http://www.rmhc.org/what-we-do

http://www.homedepotfoundation.org/page/our-partners/habitat-for-humanity-international

https://almostdailybrett.wordpress.com/2012/10/11/buckets-for-the-cure/

https://almostdailybrett.wordpress.com/2012/09/25/taxing-uncle-phil-to-death/

http://en.wikipedia.org/wiki/Bill_%26_Melinda_Gates_Foundation

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

http://www.nascar.com/en_us/race-center/sprint-cup-series/5-hour-energy-400.html

 

 

 

 

 

 

 

 

 

LeBron is heading to the Lakers.

lebron

The deal is not imminent, but based upon the pattern of the last four decades, one knows it’s inevitable.

Wilt was shipped to the Lakers. Kareem was “traded” to LA for Junior Bridgeman…Junior Who?

Magic joined Kareem in Los Angeles. Kobe ended up with the Lakers. Ditto for Shaq.

Was it Kobe’s team or Shaq’s team? Kobe’s team.

Next up was Dwight. He was going to Brooklyn…nah…He went to the Lakers.

And soon enough it will be (count on it), LeBron.

Did you notice that surnames are not necessary for this discussion?

Growing up in the turbulent 1960s/1970s in LaLaLand, Sunday night was the roller derby Los Angeles Thunderbirds live from the Olympic Auditorium with Dick Lane at the microphone on KTLA (Channel 5). For many, his voice was just as recognizable as Vin Scully with the Todgers and Chick Hearn with the Lakers.

What was curious was the Thunderbirds never went on the road and they always miraculously won at the end against the likes of the New York Bombers, the Detroit Devils and the Oklahoma Outlaws.

thunderbirds

It seemed as if Roller Derby wanted the Thunderbirds to always win, which drew pleased eyeballs from the second largest media market in the country. Guess some habits never die or never will be permitted to die.

Before the opening of the “Fabulous Forum” on Manchester and Prairie in Inglewood in 1967, the National Hockey League (NHL) was composed of a half-dozen teams.

Today, they are quaintly referred to as the “Original Six.”

Officially, the National Basketball Association now has 30 teams, five teams each in six divisions.

In reality, the NBA has six teams: Boston Celtics, New York Knicks, Chicago Bulls, Miami Heat, the Flavor of the Year (e.g., Oklahoma City Thunder, San Antonio Spurs) and of course…The Franchise, The Los Angeles Lakers.

There are always was and always will be The Lakers…and some big eastern seaboard teams. Everyone else is playing the role of the Washington Generals…err…Washington Wizards.

Could the Green Bay Packers ever exist in the NBA?

The whole notion of a small community banding together to buy essentially worthless stock in its team, and supporting the heck out of them in below-freezing temps, is unimaginable to the NBA.

The Packers winning the Super Bowl over the small-market Pittsburgh Steelers is not what one associates with the NBA. The association glorifies its stars playing for the big-metropolitan-area teams, particularly the anointed one that wears purple and gold in Los Angeles.

The conclusion here is the NFL is strong and confident enough to embrace its small markets, and can even celebrate when two of its smaller franchises contest each other in the Super Bowl.

A bucket-list must for virtually all sports fans is a trip to Lambeau Field (“The Frozen Tundra”) preferably in September or October. Will there ever be fans making pilgrimages to the home of the New Orleans Pelicans or another franchise that serves as mere canon-fodder for the Lakers?

Seems silly to even ask the question.

Is Almost DailyBrett openly suggesting that the NBA is Roller Derby or World Wresting Entertainment (WWE) in drag? Is the fix on? Of course not.

Didn’t NBA Commissioner David Stern prevent Chris Paul from being basically awarded from the destitute New Orleans Hornets/Pelicans to the Lakers? True. He ended up with another LA team, the Clippers.

lakers

There were no such Stern und Drang heroics when it came to Dwight joining Kobe. And when it is time for Kobe to move into the broadcast booth, will The Franchise be left without a first-name only star? The NBA cannot permit that. Dan Patrick will not permit it. Colin Cowherd will not permit it. Jim Rome will not permit it. The LA media market will not permit it.

Write this down: LeBron is heading to the Lakers. The Blazers, Warriors, Suns, Cavaliers, Pelicans will endure season-after-season of deep-down knowing that they never can effectively compete against The Lakers.

It’s just another season in the six-team National Basketball Association.

http://www.latbirds.net/

http://t.foxsports.msn.com/nba/kobe-thinks-he-was-hurt-intentionally-%e2%80%94-again

http://www.danpatrick.com/

http://espn.go.com/espnradio/show?showId=theherd

http://jimrome.com/

http://www.nba.com/

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