Tag Archive: Kenny Wheaton


Welcome to America’s cul-de-sac: The Pacific Northwest.

There is no state in the nation’s contiguous states, which is located further away from a steady supply of stud football players, let alone media markets, than Oregon.

For the Oregon Ducks, geography could be an easy excuse. Instead, it is a challenge that must and is being surmounted.

Oregon has chosen to compete in terms of marketing, facilities, swagger and success.

Autzen Stadium is rocking on Saturdays, and yet there are some who cannot pronounce the name of the state correctly particularly those east of the Hudson and in bucolic Bristol, Connecticut. … It’s Or-ee-gun.

As a 30-year season ticket holder, Almost DailyBrett was rooting for the Ducks before it was cool.

Your author earned his bachelor’s degree in broadcasting journalism from USC and his master’s degree in communication from the University of Oregon. There is no game that tugs at the heart strings more than when the Ducks and Trojans come together as will be the case this Saturday at the LA Mausoleum.

The illustration of the GPS disparity (e.g., 858 miles) between Los Angeles, California and Eugene, Oregon cannot be minimized. Oregon is the home to 4.19 million souls. The Los Angeles area has 18.79 commuters.

Geography matters.

USC easily has greater access to more stud athletes within a 40-mile radius of its urban campus than Oregon has in a 400-mile radius of its college town setting. Historically, USC recruits and signs more decorated big men on high school campuses than Oregon.

What? Oregon is a 4.5 point favorite over USC in Los Angeles.

How can that be even remotely possible?

Oregon Chose To Compete

Can’t tell you how many times Oregon was confused in the 1990s with … the Beavers.

You can’t tell the difference between “The Jetsons” and “The Flintstones”?

The working pejorative by the lazy sports media was to simply lump the Ducks and Beavers together as … “The Oregon schools.”

Attempting to stay in the game with USC, UCLA, Stanford and Washington for a quarter or two was an accomplishment. If that was indeed the case, the next obvious question was … why bother?

Athletes in Oregon could not practice their game 24,7, 365 because of the state’s wet climate. The team would never prevail. Oregon would never win the conference crown. The Ducks would never go to the Rose Bowl. They would never play for the “Natty.” A Duck would never win the Heisman Trophy.

Whatever happened to all these modern-day Nostradamus,’ who uttered these ex-cathedra proclamations?

Since Almost DailyBrett first purchased his Oregon season tickets and made his initial donation to The Duck Athletic Fund in 1990, the Ducks have won six conference titles. They have played in Pasadena on New Year’s Day four times, winning two. They have competed in the “Natty” twice. And Oregon deity, Marcus Mariota, won the Heisman.

With each accomplishment, Oregon blew away each recruiting disincentive: Can’t work on your game, never will win, never play in a major bowl, never compete for the national championship, will never be in the conversation for the Heisman … let alone win the trophy.

Oregon Reign

It reigns in Oregon. It reigns big time.

Oregon is the ultimate overachiever, not just in football but men’s and women’s basketball and track and field as well.

What are the components of Oregon’s accomplishments?

Marketing: Oregon is forward-looking. Buy the stock. The school doesn’t concentrate on past tradition, but pivots off immediate success to project forward.  Oregon has identified its target audience (high school sophomore and junior studs) with fun football, cool uniforms, playing in ultra-loud Autzen Stadium on national television. The Ducks are cool, and everyone knows it (including those in Seattle and Corvallis). Maybe their images and likenesses of future Ducks will draw the attention of … Nike?

Facilities:  If you build it, will they come? Almost DailyBrett remembers the alumni tent in the gravel parking lot. That mental image was light years ago. Conservatively, Oregon has invested $15 million for the Moshofsky Center (indoor practice facility), $41 million for the John Jacqua (athletic academic support center), $68 million for the Hatfield-Dowlin Complex (football operations center) and $68 million for the expansion of Autzen Stadium.

Kudos for a huge assist from Oregon’s resident alum swoosh billionaire, Phil Knight.

Swagger: The Golden Era of Oregon football has returned. Former lineman Mario Cristobal has brought Alabama smash-mouth football with speed to the perceived soft Pac-12 conference. Cristobal’s energy is infectious. Every potential recruit coming to Eugene, leaves with photos of himself in Oregon football pads with the Nike logo prominently featured. Once again, Oregon is the hunted, not the hunter.

Success: As John Madden once said: “When you win, nobody can hurt you. When you lose, nobody can help you.” After the school’s best-ever results (46-7) during Chip Kelly’s tenure from 2009 – 2012, and recorded three straight conference titles, four BCS bowl games, Oregon fell back into the Pac. Coaching matters.

Oregon comes to the LA Coliseum this Saturday with the wind in its collective sails (5-0 in the Pac-12). The Ducks respect USC, but don’t fear the Trojans. As evidenced by the Washington and Wazzu games, the contest is expected to be close, real close.

One way or the other, Oregon will be competing for conference title on December 6.

Will our fine-feathered friends have a Rosey future? Expect the Ducks to compete like hell for Pasadena, because they can.

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

Invested in Oregon football season tickets 27 years ago, and also seats for the Oregon Symphony Orchestra.

Whatever happened to those yawn-a-minute classical music tickets?

Reflecting on the purchase of Oregon season seats and directly related contributions to the Duck Athletic Fund, the author of Almost DailyBrett can categorically state: My life has been totally transformed partly as a result: super spouse, college professorship, advanced degree and even a little Valley Fever to build a little character.kevinatoregon

Never conceived even for a nanosecond or two that my two humble tickets in Section 33, Row 15, Seats 7-8 near the 30-yard line at Autzen Stadium could mean so much.

When I ordered the season tix, there were only 12,000 brave Oregon season ticket holders. There was an alumni tent in the gravel parking lot. The average crowd was about 25,000, and the mean, hateful, despicable Don James-era Washington Huskies ruled the Pacific Northwest, if not the Pac-10 Conference.

Today, there are more than 42,000 season ticket holders for the always packed friendly confines of Autzen Stadium, where it never rains. The Ducks have beaten the Huskies a series-record (and counting) 12 straight times.

Back in 1990 the Ducks were … the Ducks. They were always a tad above mediocre. Bill Musgrave was the quarterback, surrounded by decent talent. Oregon went 8-4, including a landmark upset of Ty Detmer’s No. 4 BYU Cougars, but lost in the frickin’ Freedom Bowl.

The author of Almost DailyBrett was determined back then, he did not want to go to the Pearly Gates without once watching the Ducks in the Rose Bowl. Oregon was predicted for 10th in the Pac-10 in 1994. And then there was the magical October 22 game against Washington in Autzen Stadium.wheaton

For a few seconds, it seemed that time stood still: “Kenny Wheaton is going to score. Kenny Wheaton is going to score …

The band was playing “Mighty Oregon” on the floor of the Rose Bowl on January 2, 1995. There was not a dry eye on the Oregon side of The Granddaddy of Them All. We lost that day, wearing Champion jerseys and pants in uniforms that would make the Green Bay Packers proud.

Uncle Phil was not on the sidelines. That would soon change.

Akili, Joey, Kellen and Dennis …

Some of the greatest to ever play quarterback for Oregon starred during the Mike Bellotti era (116-57) including Akili Smith, Joey Harrington, Kellen Clemens and Dennis Dixon. They handed the ball off to Reuben Droughns, Maurice Morris and Jonathan Stewart. The likes of Haloti Ngata plugged up the middle on defense.

The big moment during the Bellotti tenure was blowing out Colorado 38-16 in the 2002 Fiesta Bowl (we should have been in the Rose Bowl) to finish No. 2 in the country at 11-1.joeyharrington

The author of Almost Daily Brett worked for LSI Logic and Edelman Public Relations during this era and would make frequent trips to Eugene and to road games (e.g., Michigan Big House in 2007) from Silicon Valley – all for the love of Oregon football.

Unfortunately, breathing in the Valley Fever fungus before Oregon’s tight win over Fresno State in Fresno almost led to curtains. Never thought that going to a Duck game could be so deadly to my health. Fought the little Valley Fever bugger to a standstill and dodged prostate cancer as well. The net result: The Chip Kelly era of Oregon football, matrimony, an advanced degree and a second career.

LaMichael, Kenyon, DeAnthony, Darron, Jeanne …

Headed up to Eugene during Chip Kelly’s first year for a game against Cal. Went to more than a football game that fall day in 2009. Stopped off at the University of Oregon School of Journalism and Communication.

Could I be a college teacher? Sure, take the GRE, apply for a fellowship, serve as a TA and devote 15 months of my life to earning a Master of Arts degree.

All the rest is history.

Oh BTW, Oregon went 46-7 in Chip’s four years including a trip to the “Natty,” a thrilling win over Wisconsin in the Rose Bowl with a high-speed, spread offense that revolutionized football.

Uncle Phil was stepping up big time with the Moshofsky Indoor Practice facility (no more alumni tent in the gravel parking lot), an academic support center for athletes and an incredible football complex.DSC01377

Landed an emergency adjunct instructor position at Oregon, which led to a July 4, 2012 Match.com date with a fantabulous Fraulein by the name of Jeanne. She is now Jeanne Brett.

Heisman Marcus; Rose Bowl Blowout

Nearing the end of my sixth decade on the planet, my UO advanced degree, teaching experience and my extensive background made me competitive for a tenure-track assistant professorship in public relations and advertising.marcusrosebowl

The drive from Ellensburg’s Central Washington University to Oregon’s Autzen Stadium is about six hours. It has been worth every minute as the Ducks continued to overachieve under Mark Helfrich (33-8). Marcus Mariota won the Heisman, and easily outdueled Jameis Winston in the Jan. 1, 2015 Rose Bowl, 59-20.

The Ducks have come a long way from the days when yours truly wondered if they would ever play in Pasadena on New Year’s Day, let alone twice competing for the national championship.

If you are scoring at home, Oregon is 226-100 ever since your author bought his season seats in 1990. The Ducks have won seven conference championships, went to two national championship games, played in four Rose Bowls, winning the last two, and two Fiesta Bowls, winning both. All-in-all, the Ducks have been to 23 bowls during this time.

More importantly, the tickets have been so much more than precious pieces of cardboard with bar codes. They have represented new love (e.g., Jeanne), a challenge (e.g., Valley Fever), an intellectual achievement (e.g. M.A. degree); valuable teaching experience (e.g., adjunct instructor): and a new career as a professor and mentor (e.g., assistant professor).

All-in-all, I am One Ducky Dude. Can hardly wait for fall.

https://www.youtube.com/watch?v=XqlcRAZfRHc

https://www.youtube.com/watch?v=SYt2GDh9PgU

https://almostdailybrett.wordpress.com/2015/04/01/washington-cancels-oct-17-game-against-oregon/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

https://almostdailybrett.wordpress.com/2015/11/30/the-world-through-corvallis-eyes/

https://almostdailybrett.wordpress.com/2013/07/09/the-right-woman/

https://almostdailybrett.wordpress.com/2011/10/25/prostate-cancer-a-piece-of-cake-compared-to-valley-fever/

https://almostdailybrett.wordpress.com/2016/05/08/from-press-secretary-to-professor/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

https://almostdailybrett.wordpress.com/2015/01/04/give-some-credit-to-rich-brooks/

https://almostdailybrett.wordpress.com/2012/02/26/ducks-vs-dawgs-to-end-the-season/

 

 

 

Meet the baby of the family, the unexpected/unplanned baby of the family.

This coming Saturday, Pi Day, the mathematically inept, right-brained baby will “celebrate” the successful navigation of 60 years on the planet, and look forward to hopefully plenty more.kmb2

Much has changed since the decade of Ike, Elvis, Disneyland, Sputnik, U2 (not the band) and “Senator, have you no sense of decency?”

The author of Almost DailyBrett has always been a tad vertically challenged; in time became follicly challenged, and still vows to never-ever be horizontally challenged. Looking forward to Saturday’s cross-training with Nike+, charting the results.

Tempted to mimic a lyric, “Oh, what a long, strange trip it has been,” but I was never into that kind of “trip.” When it comes to sex, drugs and rock n’ roll, always been a big fan of the first, still dig the latter (never was a Dead Head), and never understood the appeal of the “medicine.”

Baby Boomers are supposed to wax nostalgic for the 1960s and the demonstrations in the streets of Chicago and arrests on the quad at Berkeley. What the heck happened to your author? Instead, he pleasantly recollects the 1980s, when he tied the knot for the first time, became a father to Allison, when it was Morning in America.

California even balanced its budget, raised zero taxes and maintained a $1 billion for emergency. Almost sounds quaint when compared to today’s oceans of red ink for our children’s children to pay. Yep, the 1980s worked; they always will; historical revisionism be damned.

Come to think of it, during my life a Wall went up in 1961 (“Ich bin ein Berliner”) and it came down 28 years later (“Mr. Gorbachev, tear down this wall”). O.J. sliced up UCLA’s defense in 1967 and Nicole Brown a generation later.

Nothing has ever been permanent, particularly disco, hem-and-tan lines.

Brady Bunch Neighborhood

Growing up in lily-white Glendale, California in the age of Hogan’s Heroes and the God-awful Brady Bunch, your blog writer will always be grateful for those priests and nuns who taught writing, reading and literature. They also transformed me into the rotten Catholic I am today with their unique combination of arrogance, boorishness and corporal punishment.

Sorry to say Padre, you were wrong: Mary Magdalene was not a whore.

There was the bitter divorce of 1967, but with it came life-long lessons about how to and how NOT to treat the fairer gender. Monogamy with a special one is best; you should try it and stick with it, fellow hombres.ibmselectric

My love of writing began at eight-years old, the very same year in which the school loud speakers told us about the death of a young president. This same infatuation with the pencil, pen, IBM Selectric, work station, PC, and now the mobile device continued as man walked on the moon, a president resigned, our diplomats were held hostage for 444 days, and planes crashed into the World Trade Center and the Pentagon.

Growing up, always thought that Nixon’s first name was “Damn.” Came to appreciate that Tricky Dick and Slick Willie were spot-on names for my least favorite presidents. Thankfully, Nixon abolished the draft. There was no ‘Nam for me, University of Oregon instead.

The Earth Shook

Eventually graduated from the University of Southern California with a Rose Bowl ring and no loans. Yes I was fortunate, but a long career laid before me. Cut my teeth covering the Proposition 13 tax-revolt earthquake in 1978. Toured the Soviet Union in 1981, seeing the Evil Empire and its grip on people up close and personal. Recruited to serve as the press director for the Deukmejian Campaign Committee the following year. We won the governorship of California at 5 am the day-after-the-election. We recorded the biggest landslide in blue state California’s history four years later.

Sacramento has two seasons: Hot and Cold. Served as the Governor George Deukmejian’s press secretary as the earth shook San Francisco (e.g., Loma Prieta Earthquake). Was told “The Bay Bridge is in the Water.”  Whew, it was not true, even though the Cypress Structure mysteriously came down.cypressstructure

Next was trees, owls, chips and Japan, which led to the fifth most famous person from Liverpool, Wilf Corrigan, and LSI Logic. Saw the Internet bubble rise and inevitably it exploded, resulting in seven rounds of layoffs and a company on the brink. We survived and yet it was time for Wilf to retire … The world moved on to social, mobile and cloud.

Faced mortality twice, first with prostate cancer and then with Valley Fever/Meningitis. Fought off the first and battled the second to a draw, and yet it was my first wife, Robin, who lost her battle to cancer. Life is unfair. Life is fickle. Life is finite.

Attained the so-called “Holy Grail” of public relations, vaunted agency experience with a life-changing side-effect; subbing at Santa Clara University. Could I teach at the college level, maybe even at the school that caused time to stop with “Kenny Wheaton is going to score; Kenny Wheaton is going to score”?DSC01171

Accepted a fellowship to the University of Oregon School of Journalism and Communication and earned 15 months later my master’s degree. The attainment of a second career was complete with a full-time instructor position at UO, and now a tenure-track assistant professor gig, teaching public relations/advertising/corporate communications/investor relations at Central Washington University.

And best of all, the author of Almost DailyBrett turned his attention away from his blog long enough to survey the field of contenders on Match.com. The result was a love affair with Jeanne, fireworks on the Fourth of July, and trips in the little green chariot. Next up is our long-overdue romantic honeymoon to Bavaria and Tuscany, Mad King Ludwig’s castles and Under the Tuscan Sun.

I am one lucky dude.

Today, I am inspired by Mick and Keith at 71, Ronnie at 68, and geriatric Charlie at 73 on worldwide tour. To use more than a few metaphors, there is still plenty of gas in the tank and the engine continues to rev every morning. It’s pedal to the metal time.

“Oh what a long, strange trip it has been.” Looking forward to continuing the ride with the top down and my few remaining hairs flowing in the breeze.DSC01421

 

Reportedly, a 36-year-old Rich Brooks was told there was no way he could win at Oregon, when he accepted a $32,000 per year, four-year contract to become head coach in 1977.richbrooks

There were no natural advantages at the counterculture oriented, liberal arts university located in a college town tucked away in a sparsely populated, rainy slice of America’s cul-de-sac, the Pacific Northwest. Brooks predecessor was 9-24 in three years.

The negative recruiters, who were steering studs to USC, UCLA and Washington, said that star high school recruits could not work on their game year around in Eugene; they would never win a championship; never play in a bowl game; never be seen on television; never play in a game that mattered …

And for the most part they were correct. Ground zero was the absolutely awful 0-0 “Toilet Bowl” tie against Oregon State in 1983. Thankfully, the game will go down in NCAA history as the last scoreless tie ever played.

Hmmm…the Ducks played in the last scoreless game and the first college football playoff game, dominating Florida State 59-20 and winning the Rose Bowl as well. What a difference three decades can make?

And according to USA Today, ESECPN and others, all the credit goes to Nike founder/super $19.9 billion alumnus Phil Knight.

unclephil

As we celebrate the legendary contributions of Phil and Penny Knight in terms of Oregon’s brand and facilities, let’s not forget the achievements of an Oregon State grad, Rich Brooks.

No Swooshes on the Uniforms

There is a reason the turf at Autzen Stadium is called, “Rich Brooks Field.”

During the course of his 18-year stint as Oregon’s head coach, the Ducks went 91-109-4 … not a record that would prompt anyone to write home to mumsy. Many alums were calling for Brooks scalp, when one year of mediocrity followed another in the early 1990s.

Oregon played in a relatively small (41,000 capacity at the time) noisy stadium, Spartan facilities, rarely on television, and had trouble competing against the USCs, UCLAs and most of all, the Washingtons of the conference.

And yet Rich Brooks hired the core group of coaches that started the Golden Era of Oregon football: Mike Bellotti, offensive coordinator; Nick Aliotti, defensive coordinator; Don Pellum, linebackers: Gary Campbell, running backs; Steve Greatwood, offensive line; and Jim Radcliffe, strength and conditioning.

In turn, they found gems in the rough … Danny O’Neil, Ricky Whittle, Cristin McLemore, Jeremy Asher, Rich Ruhl … and a redshirt freshman defensive back by the name of Kenny Wheaton as in, “Kenny Wheaton is going to score. Kenny Wheaton is going to score” that propelled the Oregon Ducks to their first Rose Bowl in 37 years in 1994.

A

The Oregon Ducks with traditional uniforms that mimicked the look of the Green Bay Packers with no swooshes to be found gave #No. 2 Penn State holly heck that day before falling 38-20. Even in defeat, it finally become cool to root for Oregon.

Goodbye Rich; Enter Phil

After winning national coach of the year awards, Rich Brooks was a hot commodity. He was hired by the St. Louis Rams for a contract far in excess of his $32,000 starting salary at Oregon.

What followed was the heralded conversation between “Uncle Phil” and Brooks’ successor, Mike Bellotti. What did Oregon need to compete? An indoor practice facility. The rest is history. Knight wrote the $10 million check that allows Oregon athletes to work on their game year round.

Since that time, Knight invested more than $300 million to the Oregon Athletic Department including $70 million for the football performance center, $60 million for the renovation and expansion of Autzen Stadium; $60 million for an academic center and $100 million for the basketball arena (e.g., the Matthew Knight Arena).

The Ducks in turn have revolutionized football, particularly under Chip Kelly and Mark Helfrich as head coaches, and Scott Frost as offensive coordinator. Wearing the cool Nike uniform du jour, the Ducks run their spread offense at a warp-speed tempo and put up ridiculous amounts of points.

They still don’t out-recruit USC or UCLA, but they find their “guys” to fit into the system, and Almost DailyBrett knows the coolness factor helps attract the attention of studs that would never have considered the little school from the little state in the Pacific Northwest.

The bricks of the Berlin Wall of negative recruiting … lousy weather, subpar facilities, no bowls, no championships, no Heismans, no television … have all fallen by the wayside.

rich-brooks1

To be fair, we need to reflect on the guy that got it started, Rich Brooks. He will never be accused of being warm and fuzzy, and maybe that contributed to those who called for his firing in 1993-1994. He turned the Ducks around. It took a patient 18 years, but his perseverance was rewarded. He ushered in the Golden Era of Oregon Football.

http://en.wikipedia.org/wiki/Rich_Brooks

http://www.usatoday.com/story/sports/ncaaf/pac12/2014/12/29/oregon-nike-phil-knight-college-football-playoff/21013009/

http://www.forbes.com/profile/phil-knight/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

 

“To be blessed to have all of this stuff around us, we want to give back. We want to give back to Phil Knight, to give back to Nike, give back to all the donors that donated to the school, and changed Oregon.” – Oregon defensive back Ifo Ekpre-Olomu

It’s been success, and really, Nike. Let’s face it. Without them, we wouldn’t be here.” – Craig Pintens, University of Oregon senior associate athletic director for marketing and public relations

Does that mean that Oregon would be somewhere else? Corvallis? Pullman?

Are Oregon returning seniors giving back in order of importance: Uncle Phil, Nike and oh yes … the donors too?

Is the Oregon Athletic Department once again confusing the “O” for the “Swoosh”?Oregon1

“University of Nike”

“We are the University of Nike. We embrace it. We tell that to our recruits,” – Jeff Hawkins, University of Nike senior associate athletic director of Football Administration and Operations.

Nike-Logo

Bad habits die hard at the University of Oregon Athletic Department.

A little over a year ago, Almost DailyBrett reported about how Jeff Hawkins made the “University of Nike” pronouncement to the New York Times.

Fast forward to today and Ifo and Pintens sang a similar song to Chris Dufresne of the Los Angeles Times.

Yes, Uncle Phil has been incredibly generous to the tune of more than $300 million and counting to the Oregon Athletic Department (e.g., impregnable Brazilian ipi wood in the 25,000-square foot weight room) and academics (e.g., Law School and Library).

The university is extremely fortunate that its most distinguished alum founded and ran Nike. He is now worth billions, and is bestowing a portion of his wealth to his alma mater. That’s great.

What is a matter of public relations concern is the intentional practice of making the Nike and Oregon brands synonymous.

Quick: Name another major university that is the brand equivalent of a Fortune 500 publicly traded company? The closest that Almost DailyBrett can even ponder is Oklahoma State and T. Boone Pickens, but of course, the former Wall Street raider is not a corporate brand.

Overcoming Geography

Even though the campus is tucked away in America’s sparsely populated cul-de-sac, these are heady days for the University of Oregon. The Ducks are No. 2 in the AP poll of football writers after dashing the notion that Oregon is “soft” with a second-half smack down of Rose Bowl champion, Michigan State. The final was Oregon 46; Michigan State 27, and in the end, it really wasn’t that close.

There is a swagger that has been building in Eugene during the last decade-plus: High tempo spread offense, cool Nike uniforms every week. Ferrari leather, Brazilian wood, and high-tech gizmos at the $68 million (it’s more than that) 145,000 square-foot Hatfield-Dowlin football complex adjacent to the friendly confines of Autzen Stadium. There are also the 10 straight over Washington with number 11 slated for October 18. Yep, it’s cool to be a Duck fan.

There is zero doubt that Nike played a significant role in the program’s success, but the story does not start or end there. The Ducks made it to the Rose Bowl in 1994 with no swooshes on their traditional uniforms and mediocre facilities. They did it with great coaching, skillful recruiting and a confident team that caught fire down the stretch. “Kenny Wheaton is going to score. Kenny Wheaton is going to score.”

wheaton2

Proclaiming the equivalency of Nike and Oregon sends the unfortunate and inaccurate signal that Oregon would be Oregon State or worse, Washington State, without Uncle Phil’s largesse.

The more important issue is the resulting confusion when it comes to multiple brands.

USC wears Nike jerseys, but no one mistakes the cardinal and gold, the Trojan head, the Song Girls, and Traveler the Horse with the “swoosh.”

Sergey Brin and Larry Page went to Stanford, but there is no PR effort on the Farm to tie Stanford to Google. Stanford will never be confused as a search engine with an Android operating system.

Reser Foods sponsors Oregon State’s football stadium, but no one is attempting to equate Benny Rodent with bratwurst … even though the idea has some appeal.

Think of it this way. Starbucks is Starbucks. Apple is Apple. Amazon is Amazon. Southwest is Southwest. So why does Oregon have to be Nike?

Are the brand management rocket scientists at the Athletic Department trying to be both the “O” and the “Swoosh” at the same time? And if so, what is the unifying message? Just Do It!? Or Go Ducks?

Here are even more germane questions: What does the latest in a line of interim presidents at the University of Oregon think about dueling brands on the same campus? Do they even recognize that they have a problem on their hands?

Or is it simply, the team is winning, so who cares if there is a little brand confusion?

http://www.latimes.com/sports/la-sp-oregon-football-20140826-column.html#page=1

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

https://www.youtube.com/watch?v=XqlcRAZfRHc

http://en.wikipedia.org/wiki/T._Boone_Pickens

 

 

 

 

(Damon) Huard is back to throw the ball. Sets up. Looks. Throws toward the corner of the end zone. It’s intercepted. Intercepted. The Ducks have the ball. Now it’s to the 35. The 40. Kenny Wheaton is going to score. Kenny Wheaton is going to score. Twenty. The 10. Touchdown. Kenny Wheaton on the interception. The most improbable finish to the football game. – Voice of the Ducks Jerry Allen calling the “Pick” against the Washington Huskies, October 22, 1994

wheaton

http://www.youtube.com/watch?v=Sbs00B7fqJU

For every Oregon Duck fan, time simply stopped; maybe for only a few seconds…We all took a mental photo of that moment at Autzen Stadium, made all the sweeter because the opponent was the hated Washington Huskies. The “Pick” paved the way to the Ducks going to the Rose Bowl and it officially ushered in the Golden Age of Oregon football.

Yes, my mom told me to never use the h-verb. Sorry mumsy no other word works just as well in this case. I know Washington fans harbor the same feelings about Oregon, particularly since the Ducks won the Rose Bowl and have recorded an unprecedented eight straight wins over the Huskies. We were pleased as punch to shut down Husky Stadium for a year with a resounding 34-17 win over the Dawgs as their demoralized fan-base filed out of the antiquated stadium on the lake.

Washington fans are now yearning for the NCAA to crucify Oregon for the questionable use of recruiting services, maybe evening the score for the Dawgs’ years of “Lack of Institutional Control” probation back in the 1990s. Oregon fans are hoping for a slap on the wrist. Most likely the verdict is going to be somewhere in between…pleasing neither side.

As a resident Duckologist, I can attest to actual conversations over adult beverages in which Duck fans were debating which was preferable: Going 1-11 and beating the Huskies or going 13-1, winning the Rose Bowl or the BCS National Championship, and losing to the Huskies? It is a nip-and-tuck on that one. What was not a close call was the one-year absence from the rivalry in 2001 because of the Pac-10 round robin at the time…Never again.

All of this foreplay brings up a question that makes increasing sense as college football undergoes titanic changes, including major conference realignments and maybe even a plus-one playoff to determine the national championship. Why not have the Ducks and Dawgs play each other to wrap up each season?

thomas

Sorry Civil War (Oregon vs. Oregon State). Sorry Apple Cup (Washington vs. Wazzu). These games still matter, but they can be played during the middle of the season. They just will not be the season ending games. That is actually the case for Stanford vs. Cal, which will be played on October 20 because of a Pac-12 scheduling quirk. There is actual precedent that paves the way for this meaningful change.

This coming season as is the custom in all seasons, Michigan will play in-state rival Michigan State on October 20. The maize and blue with its traditional uniforms concludes each season by playing its bitter rival, Ohio State, on November 24. It is simply known as Ohio State vs. Michigan…nothing more needs to be said…everyone in Ann Arbor and Columbus understands the significance of these three-plus hours that come only once a year. If you are a Buckeye or Wolverine fan, you know exactly what you will be doing at that precise time one year in advance. If your team loses, it is a long year to wait for the next chance. No other sport dictates your personal future schedule like college football.

Oregon vs. Washington. Duck fans and Washington fans instinctively sense what this game means, a rivalry that has been renewed 104 times and goes back to 1900. When asked which was a bigger rival by the Oregonian last November, Oregon fans chose Washington by a 59-to-41 percent margin over Oregon State. Admittedly, the poll was taken the week of the Dawg game, but that still does not make up the nearly 20 percent differential between Duck fans choosing the Huskies over the Beavs as the #1 rival. Oregon fans are for the most part amused by Oregon State. Washington conjures up thoughts of big city arrogance and the so-called, “Washington Way.”

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The drive from Eugene to Seattle is 288 miles straight up I-5. The distance between Seattle and Pullman is 285 miles. The two venues are equidistant for the Huskies, but there is little doubt which opponent stirs more passion for those who wear purple and yellow as standard attire.

Will there be opposition to this proposal? Certainly. The land grant negative vibes will come from Corvallis and Pullman, but the Beavs and the Cougs can play their “rivalry” game on the last day of the season as well. The winner will garner the Golden Fleece award. Wonder if the fleece will be nervous?

http://www.oregonlive.com/ducks/index.ssf/2011/11/oregon-ducks-football-poll-tuesday.html

http://www.4malamute.com/borderwar.html

http://seattletimes.nwsource.com/html/huskies/2016658841_ducks01.html

http://bleacherreport.com/articles/924638-oregon-ducks-football-five-reasons-to-hate-the-huskies

http://bleacherreport.com/articles/922185-who-is-oregons-biggest-rival-washington-or-oregon-state

http://www.thepantheronline.com/sports/the-evergreen-eyed-monster-1.2690660

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