Tag Archive: Larry Page


“We have a deep sense of responsibility to give back to our country and the people who help make our success possible.” – Tim Cook, Apple chief executive officer

The largest taxpayer in the world is paying more … $38 billion more … in one lump sum.

Apple is repatriating $200 billion in the world’s largest amount of overseas corporate assets, $252 billion.

The company also announced $350 billion in direct investments in the U.S. economy, not just share buy-backs. Apple will create 20,000 jobs right here in America.

Almost DailyBrett is proud to be an Apple shareholder, for more than the 83 percent in share appreciation since 2015.

Tim Cook and his lieutenants are proving to the world that a great company can be more than the innovator and producer of wonderful products (i.e. iPhone X, iPads, Mac). Apple is more than 123,000 jobs with full benefits and a terrific return for its shareholders

Apple is also redefining the relationship between fiduciary responsibility and corporate social responsibility (CSR).

To a few misguided, well-meaning souls, major corporations are somehow the enemy of the masses. And yet how does one who holds these views explain Apple’s good deeds?

The $38 billion is happening right now. These are additional revenues for the government that would have remained trapped overseas without a reduction in the world’s largest 35 percent corporate rate to 21 percent.

Think of $38 billion in terms of 38 x 1,000 x $1 million. That amount can start to make a quite a dent in fixing our highways, airports, bridges and other major infrastructure needs.

FILE PHOTO: The Apple Campus 2 is seen under construction in Cupertino, California in this aerial photo taken January 13, 2017. REUTERS/Noah Berger/File Photo

So much for those who say that tax reform is not a dynamic scoring stimulus.

These are the same folks who conveniently forgot the nation’s largest peacetime expansion occurred during the Reagan Presidency years in which 19 million jobs were created.

Yes, there will be a $1.75 billion-over-20 years impact to the federal treasury using static scoring.

But how much additional economic stimulus will come from putting more revenues back into the economy and lifting time-consuming, expensive regulations? This is the serendipity of dynamic scoring.

Now that Apple has announced the one-time payment of record taxes, a flood of domestic investment and five-figure increases in hiring, will Microsoft, Cisco, Google and Oracle do the same?

According to Standard & Poors, Microsoft has $132.1 billion in overseas holdings; Cisco, $69.1 billion, Google, $60.5 billion and Oracle, $58.5 billion.

Messrs Satya Nadella (MSFT), Chuck Robbins (CSCO), Larry Page (GOOG) and Mark Hurd (ORCL), it is time for each of your companies to follow Tim Cook’s lead and to give back to America.

Great Time To Be A College Graduate

As a tenure-track assistant professor of public relations, integrated marketing communications, corporate communications and investor relations, the author of Almost DailyBrett could not be more excited for my graduating students.

Please do not dismiss my excitement as Greenspanesque “Irrational Exuberance.” There is little doubt that our 26,000-point Dow is in need of a healthy correction, maybe 10 percent or more.

Nonetheless, when was the last time that our GDP (gross domestic product) was growing at a 3 percent annualized rate?

Our unemployment rate stands at 4.1 percent, very close to full employment.

Wages and salaries are rising, reflecting a labor shortage for skilled employees.

Our inflation rate (e.g., Consumer Price Index) was 2.1 percent in December.

The Federal Reserve’s Fed Funds rate is 1.25 percent.

Hmm … bull market, expanding global economy, low unemployment, labor shortage, low inflation, miniscule interest rates … sounds like a Goldilocks Economy. What’s not to like?

To top it off, we now have tax reform and regulatory relief.

Certainly, all of these factors will not last forever. They can’t and they won’t.

Having said all of the above, this is a great time to start or revive a career. Your author could not be more stoked for his students.

And he has more than once cautioned his students against taking the first offer. Don’t be arrogant. At the same time, don’t be afraid to be confident and maybe a tad bold.

Tim Cook and Apple have the wind in their sails. And to prove it, they are paying record taxes, investing in America and hiring Americans.

We have at least 200 billion repatriated reasons to rejoice.

https://www.wsj.com/articles/apple-to-pay-38-billion-in-repatriation-tax-plans-new-u-s-campus-1516215419

 

 

 

“A million dollars isn’t cool. Do you know what is cool? A billion dollars,” – Justin Timberlake playing the role of Napster founder Sean Parker in The Social Networkseanparker

There are problems in America, and much of those aren’t about the sharing economy. Income inequality is rising, and the middle class isn’t better off than they were a decade ago. We don’t need government investment, and we can provide a solution.” – Brian Chesky, Airbnb co-founder to USA Today

We all have a choice: We can either hate or we can celebrate.

We can resist change and inevitably fail or we can embrace the future.

There are very few that make it to the vaunted three comma club, those with 10 or even 11 figures as their cumulative assets. Nobody has made it to the 12-figure mark … yet.

There are oodles of millionaires, but reaching the billionaire or the three comma club as Justin Timberlake as Sean Parker ($2.6 billion) offered to Facebook’s Mark Zuckerberg ($33.4 billion) is quite a different story.

Some may try to dismiss the select membership of the three-comma club, contending the majority of the wealth was inherited and thus represents just another indicator of income inequality. This contention for the most part is not correct.

For the vast majority of billionaires, as opposed to mere millionaires or multi-millionaires, the difference lies with what Harvard Business Professor Clayton Christensen proclaims as “disruptive technologies.”

Under Christensen’s theory, existing corporations usually have the edge when it comes to sustaining innovations (e.g., one generation to the next generation; one model to the next model). When it comes to “disrupting innovation,” the advantage lies in the hands of new entrants/first movers into the marketplace. That is where we typically find new members of the three comma club.

Taking a gander at the Forbes annual list of billionaires, one finds Bill Gates in first place at $79.2 billion. Were Bill Gates and Paul Allen ($17.5 billion) game changers? The question almost seems silly. Microsoft became THE software side to the PC equation with its novel Windows operating system and its Word-PowerPoint-Excel business suite. Intel (e.g., Gordon Moore, $6.9 billion) provided the other half of the Wintel monopoly with its Pentium processors.windows10

Joining the celebrated three comma club is an incredibly difficult proposition. For the most part, it means the new member came up with a novel idea that changed not only the rules of the game, but society itself.

Jeff Bezos at $34.8 billion was the driver behind first-mover, digital-retailer Amazon, which transformed the way the world shopped with its long-tail strategy (e.g., 99 percent of all of Amazon’s inventory is sold at least once a year to at least one grateful consumer). Jack Ma of China’s Alibaba ($22.7 billion) is attempting to do the same as 400 million of the Middle Kingdoms’ population moves up into the middle class.

Mark Zuckerberg ($33.4 billion), the subject of the aforementioned The Social Network, invented Facebook in his Harvard Kirkland H-33 dorm room just 11 years/1.4 billion subscribers ago. Facebook has changed how we instantaneously transmit to friends and family the exciting (or not so exciting) developments in our daily lives.

Google co-founders and former Stanford students Larry Page ($29.7 billion) and Sergey Brin ($29.2 billion) pioneered the world’s dominant search engine, another first-mover victory, as well as the Android operating system for mobile devices.google1

Elon Musk (a mere $12 billion) is attempting to make climate change neutral electric cars a reality for the middle class with his publicly traded Tesla. And if that was not enough, his privately held SpaceX is delivering payloads into orbit for NASA.

Disruptive Technologies

“Change is the law of life and those who look only to the past or present are certain to miss the future.” – John F. Kennedy

It’s not the progress I mind, it’s the change I don’t like,” – Mark Twain

Are there those out of sheer jealously, who don’t like reading or hearing about billionaires? Yes indeed. Do some people rationalize these monetary gains as being ill-acquired? Yes again. And then there is the disruptive part of the equation.uber

There are those with mobile devices with time on their hands and cars that can be put to work. Hello Uber and its $50 billion in market valuation. And who is negatively impacted? The cab industry and their drivers, who would be well advised to be fairer and nicer to their riders.

And there are those with mobile devices with houses and rooms to rent, reaching out to those around the world, who just want to couch-surf. Hello Airbnb and its $25 billion in market valuation. And who is negatively impacted? The hotel and motel industry, which soon will be facing downward pressure on its pricing model as a result of expanding supply.Airbnb

For Uber, Airbnb and other privately held “unicorns” (i.e., Snapchat, Pinterest, Dropbox), they are forcing change onto those who do not want to change. The forces of inertia have powerful allies (e.g., New York Attorney General Eric Schneiderman). These change agents need effective public relations, marketing and branding to help the on-demand economy to succeed and for society to advance.

Let the storming of the barricades continue.

http://www.usatoday.com/story/tech/2015/08/19/airbnb-ceo-brian-chesky-change-agents-company-targets-new-growth-opportunities/31888851/

http://fortune.com/brian-chesky-airbnb/

http://www.forbes.com/billionaires/list/3/#version:static

https://almostdailybrett.wordpress.com/2015/07/22/attacking-uber/

https://almostdailybrett.wordpress.com/2015/06/14/war-on-wall-street/

https://en.wikipedia.org/wiki/Sean_Parker

http://www.claytonchristensen.com/key-concepts/

https://almostdailybrett.wordpress.com/2012/01/16/in-search-of-another-suite-h33-kirkland-house/

 

 

 

 

“To be blessed to have all of this stuff around us, we want to give back. We want to give back to Phil Knight, to give back to Nike, give back to all the donors that donated to the school, and changed Oregon.” – Oregon defensive back Ifo Ekpre-Olomu

It’s been success, and really, Nike. Let’s face it. Without them, we wouldn’t be here.” – Craig Pintens, University of Oregon senior associate athletic director for marketing and public relations

Does that mean that Oregon would be somewhere else? Corvallis? Pullman?

Are Oregon returning seniors giving back in order of importance: Uncle Phil, Nike and oh yes … the donors too?

Is the Oregon Athletic Department once again confusing the “O” for the “Swoosh”?Oregon1

“University of Nike”

“We are the University of Nike. We embrace it. We tell that to our recruits,” – Jeff Hawkins, University of Nike senior associate athletic director of Football Administration and Operations.

Nike-Logo

Bad habits die hard at the University of Oregon Athletic Department.

A little over a year ago, Almost DailyBrett reported about how Jeff Hawkins made the “University of Nike” pronouncement to the New York Times.

Fast forward to today and Ifo and Pintens sang a similar song to Chris Dufresne of the Los Angeles Times.

Yes, Uncle Phil has been incredibly generous to the tune of more than $300 million and counting to the Oregon Athletic Department (e.g., impregnable Brazilian ipi wood in the 25,000-square foot weight room) and academics (e.g., Law School and Library).

The university is extremely fortunate that its most distinguished alum founded and ran Nike. He is now worth billions, and is bestowing a portion of his wealth to his alma mater. That’s great.

What is a matter of public relations concern is the intentional practice of making the Nike and Oregon brands synonymous.

Quick: Name another major university that is the brand equivalent of a Fortune 500 publicly traded company? The closest that Almost DailyBrett can even ponder is Oklahoma State and T. Boone Pickens, but of course, the former Wall Street raider is not a corporate brand.

Overcoming Geography

Even though the campus is tucked away in America’s sparsely populated cul-de-sac, these are heady days for the University of Oregon. The Ducks are No. 2 in the AP poll of football writers after dashing the notion that Oregon is “soft” with a second-half smack down of Rose Bowl champion, Michigan State. The final was Oregon 46; Michigan State 27, and in the end, it really wasn’t that close.

There is a swagger that has been building in Eugene during the last decade-plus: High tempo spread offense, cool Nike uniforms every week. Ferrari leather, Brazilian wood, and high-tech gizmos at the $68 million (it’s more than that) 145,000 square-foot Hatfield-Dowlin football complex adjacent to the friendly confines of Autzen Stadium. There are also the 10 straight over Washington with number 11 slated for October 18. Yep, it’s cool to be a Duck fan.

There is zero doubt that Nike played a significant role in the program’s success, but the story does not start or end there. The Ducks made it to the Rose Bowl in 1994 with no swooshes on their traditional uniforms and mediocre facilities. They did it with great coaching, skillful recruiting and a confident team that caught fire down the stretch. “Kenny Wheaton is going to score. Kenny Wheaton is going to score.”

wheaton2

Proclaiming the equivalency of Nike and Oregon sends the unfortunate and inaccurate signal that Oregon would be Oregon State or worse, Washington State, without Uncle Phil’s largesse.

The more important issue is the resulting confusion when it comes to multiple brands.

USC wears Nike jerseys, but no one mistakes the cardinal and gold, the Trojan head, the Song Girls, and Traveler the Horse with the “swoosh.”

Sergey Brin and Larry Page went to Stanford, but there is no PR effort on the Farm to tie Stanford to Google. Stanford will never be confused as a search engine with an Android operating system.

Reser Foods sponsors Oregon State’s football stadium, but no one is attempting to equate Benny Rodent with bratwurst … even though the idea has some appeal.

Think of it this way. Starbucks is Starbucks. Apple is Apple. Amazon is Amazon. Southwest is Southwest. So why does Oregon have to be Nike?

Are the brand management rocket scientists at the Athletic Department trying to be both the “O” and the “Swoosh” at the same time? And if so, what is the unifying message? Just Do It!? Or Go Ducks?

Here are even more germane questions: What does the latest in a line of interim presidents at the University of Oregon think about dueling brands on the same campus? Do they even recognize that they have a problem on their hands?

Or is it simply, the team is winning, so who cares if there is a little brand confusion?

http://www.latimes.com/sports/la-sp-oregon-football-20140826-column.html#page=1

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

https://www.youtube.com/watch?v=XqlcRAZfRHc

http://en.wikipedia.org/wiki/T._Boone_Pickens

 

 

 

 

oregonfootballbuilding

“We are the University of Nike. We embrace it. We tell that to our recruits,” – Jeff Hawkins, University of Nike senior associate athletic director of Football Administration and Operations.

Mr. Hawkins also told “that” to the New York Times.

Apparently, he said it on the record.

By the way, he works for the University of Oregon, not the University of Nike.

The correct brand is the “O,” not the “Swoosh.”

It’s so easy these days to get them mixed up.

This is an Almost DailyBrett blog that I wish I did not feel compelled to write…but I must.

I received my master’s degree from the University of Oregon, served as graduate teaching fellow for the University of Oregon and have contributed at least $1,000 annually to the Duck Athletic Fund since 1990…That is the University of Oregon’s Duck Athletic Fund, not the Nike Athletic Fund. I will leave the latter to Uncle Phil.

Hawkins’ quote is part of a massive New York Times piece that catalogues the excesses of the at least $68 million Football Performance Center complete with rugs woven by hand in Nepal, couches made in Italy, weight room hard wood from Brazil and fine Corinthian leather throughout…okay, there is no fine Corinthian leather…at least that is not in the NYT story.

Did the Athletic Department feel the need to provide that level of detail?

What is the PR strategy behind this public orgy of nouveau riche?

Asked about the extravagant football building, UO Athletic Director Rob Mullens used a negative: “People will complain, but this is not excessive.” Not excessive? How about: “This is appropriate for our student athletes, who give so much to the University of Oregon”?

One must wonder about the reaction of President Michael R. Gottfredson to the notion of the University of Nike? Something tells me he is not comfortable with this descriptor.

How about the university’s easily excitable faculty, particularly those that are not enamored with athletic emphasis? Will the University of Nike be thrown back in the face of university bargainers in collective bargaining agreement negotiations? I will take the over.

How about the UO development folks, who are trying their best to convince donors that the university really needs financial assistance, both academically and athletically?

And what about the students, who are not athletes? Are they students or employees?

Is the University of Oregon the equivalent of a publicly traded, multi-national athletic apparel company?

Does the University of Oregon have its own ticker symbol: (NYSE: NKE)?

Can we tune into CNBC, Fox Business, Bloomberg etc. every trading day to see how the stock is performing?

For history buffs, the University of Oregon was founded in 1876. Since then the University of Oregon has served as the premier liberal arts oriented public research university flagship of the Oregon University System.

deady

Conversely, Nike came into being in its first iteration in 1964 as Blue Ribbon Sports and 14 years later as Nike.

Think of it another way, the University of Oregon existed for more than a century before Nike was officially born. The university’s football team with UOs on the helmets (and no Swoosh to be found on the uniforms) actually made it to the Rose Bowl in 1994 before Phil Knight dug into his legendary deep pocket.

Don’t get me wrong, we should all be grateful for the generosity of Phil and Penny Knight, but the brand is and will always be, the University of Oregon.

Former UCLA head coach (and former UO offensive coordinator) Bob Toledo once said that Oregon had the best “team owner” in the then Pac-10 conference.

As an alum and an über-successful businessman, Knight, has given and given to his two alma maters, the University of Oregon (undergraduate) and Stanford University (post-graduate).

I trust that no spokesperson, academic or athletic, would ever label Stanford, the University of Nike. Even though, Google co-founders Sergey Brin and Larry Page both received graduate degrees from Stanford, there is no movement for the The Farm to be recast as the University of Google.

If University of Oregon football coaches want to celebrate the university’s connection to Nike in recruiting young studs with fast 40 times, Just Do It.

Telling the New York Times or any other media that UO is now the University of Nike is simply not smart.

If it was true, the band would be playing Mighty Nike as opposed to Mighty Oregon on game days.

http://www.nytimes.com/2013/08/03/sports/ncaafootball/oregon-football-complex-is-glittering-monument-to-ducks-ambitions.html?_r=0

http://en.wikipedia.org/wiki/Nike,_Inc.

http://www.uoregon.edu

http://en.wikipedia.org/wiki/Sergey_Brin

http://en.wikipedia.org/wiki/Larry_Page

http://www.huffingtonpost.com/joseph-lowndes/fighting-for-public-educa_b_3924676.html

Is “clueless” male, redundant?

How about “disrespectful” man?

And to top it off, I have been labeled an “attention seeker.”

All of the above occurred in just one week as a result of a post that I wrote a little more than one year ago: The Trouble with Widowers.

These are just some of the joys of Search Engine Optimization (SEO).

Presumably, legions of women upset with widowers went to the web. They found my blog. They wrote to me. I wrote to them. The Internet bots recorded it all. My Trouble with Widowers blog is listed in the first and second positions on Google.

Can we do that again?

blog1

Life is so short.

And yet there is so much that one has to read for work, for school, for personal improvement.

And then there are the relatively few-in-comparison precious items that one actually wants to read.

A blogger needs to keep these essential truths in mind when composing a post. A blog is the most discretionary of all reads. No one makes you read her or his blog. If your blog is lame, no one will read it. If your blog is boring, the reader will simply stop reading after a few paragraphs. If your blog is predictable, then why keep on reading?

After posting 201 blogs…some obviously better than others…there are lessons that come from blogging, which allows me to offer my humble commentary to an imperfect world.

Many immediately start thinking about SEO (Search Engine Optimization), SEM (Search Engine Marketing) and how to entice the “bots” to visit their pages…and one should contemplate these strategies. It is all so binary code or digital ones-and-zeroes.

Having said that, some of the lessons that emanate from blogging are actually analog in nature. Some of these do not originate in digital high-tech environments, but instead they are taught in conventional Journalism school. These include catchy headlines, inverted pyramids, the use of familiar (e.g., celebrity) names, breaking news stories, controversial debate points and even subjects that pertain to matters below the waist line…that would be sex for those of you living in Springtucky.

Headlines Matter: Just as in conventional magazine and newspaper journalism, a catchy headline will draw the eye and entice the reader to take a gander at the first few paragraphs. Besides The Trouble with Widowers, my other heavily read blog posts include: Competing Against the Dead, Men and Their Schlanges, Magnanimous in Victory; Gracious in Defeat, Fiduciary Responsibility vs. Corporate Social Responsibility; It’s Not You; It’s Me; Taxing the Fab Four; Exiling the Stones; and A Smile on the Lips Before a Tear in the Eyes.

Leads Matter: Not every blog has to start out with the classic inverted pyramid, outlining the what, when, where, who, why and how of the story in rapid order. After all a blog is not a hard-news story, more of a feature or “thumb sucker” for those in the profession. Having said that, the reader should not be left wondering for long what the subject is about. Get to the point.

My blog about Lindsay Lohan, Hugh Hefner and $1 million to pose au naturel (Lindsay, not Hugh) did not take long for the reader to comprehend: The Decision to Pose for Playboy. I am still amazed by how many are still searching for information about skating superstar Katarina Witt’s sold-out 1998 nude spread in Playboy.

Tags Matter: What do blog readers care about? How about Katarina Witt and the word, “nude?” So far, I have posted more than 1,750 different tags to entice eyeballs and search engines. An Oregon football fan cares about Uncle Phil, Phil Knight, Nike, Autzen Stadium, Chip Kelly, Rose Bowl etc. Write your blog with tags in mind and review it to make sure you are fully taking advantage of what tags can do for your personal brand, SEO, individual visits and page views.

Stakeholders Matter: The number of Facebook friends, Twitter followers, LinkedIn connections, LinkedIn groups all equate to higher SEO. Every blog should be shared on these sites. Search engines are important, but they are far from the only way to drum up attention to your blog and better Google placement.

Credibility Matters: The lawyers call it “standing.” Do you have the bona-fides to write about a given subject? Why should anyone listen to you? I teach public relations at a Top 10 journalism school. I know a thing or two about communications, but virtually nothing about math and science. I write to my strengths and avoid my obvious weaknesses.

Respect Matters: One cannot be a successful blogger without being provocative. That is different from being notorious. As a former press secretary, I am not afraid of mixing it up. At the same time, I try to be respectful of others and want the same. I have thick skin to a point. Let’s dispense with name calling, slurs or foul language. The key is to be offensive without being offensive.

blog2

All of the above do not require an advanced geek degree in writing algorithms for Sergey Brin and Larry Page of Google (all tags for this blog). The knowledge of effective journalistic writing and persuasive public relations all come in mighty handy in writing an effective blog.

Who said that analog skills are dead?

http://en.wikipedia.org/wiki/Ren%C3%A9_Descartes

http://en.wikipedia.org/wiki/Internet_bots

http://en.wikipedia.org/wiki/Search_engine_optimization

http://en.wikipedia.org/wiki/Google

https://www.google.com/search?q=Search%20Engine%20Marketing&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#hl=en&gs_rn=9&gs_ri=psy-ab&gs_mss=The%20Trouble%20with%20Wid&pq=search%20engine%20marketing&cp=25&gs_id=ma&xhr=t&q=The%20Trouble%20with%20Widowers&es_nrs=true&pf=p&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&sclient=psy-ab&oq=The+Trouble+with+Widowers&gs_l=&pbx=1&bav=on.2,or.r_qf.&bvm=bv.45512109,d.cGE&fp=b3ed9e4baad5b678&biw=1680&bih=946

Suppose an industry staged an annual forecast and awards dinner (e.g., SIA on November 29), and virtually no one gave a particle?

Considering that I worked directly for the Semiconductor Industry Association for two years, and later for a company run by one of its founders for a decade, it is difficult for me to say this, but I must: Semiconductors are now (and maybe forever) a taken-for-granted commodity.

sleepingaudience1

Would you like some salsa with your chips?

Yes, they power every digital and the remaining analog gadget under the sun just like ground beef, chicken or carnitas are essential for making tacos, burritos and enchiladas. Everyone knows this.

So what else is new?

The semiconductor industry is going to be flat this year at $300 billion. It seems like the industry is always at $300 billion. I wrote a speech in 1996 projecting a $300 billion industry in 2000 or 12 years ago for those of you scoring at home.

One company, Wal-Mart alone at $464 billion in revenues (and growing) is larger than the entire chip industry. This is not news.

Earlier this month, the stately Economist published a cover piece “The Survival of the biggest; The internet’s warring giants” about Amazon, Apple, Facebook and Google with peripheral mention of Microsoft.

What happened to Intel, let alone AMD?  They didn’t even make the cutting-room floor.

What happened to the wonders of (Gordon) Moore’s Law (intellectual property content doubling on the same-sized piece of silicon real estate every 18-24 months)? Anyone want to hear that story for the umpthteen time?

What happened to the epic tales of the fight against the evil predatory-pricing, two-headed monster in the form of Japan’s “Business is War” government/industry?

All these stories are now contained in a coffee table book coming to a deep-discount rack near you.

The “Mass Intelligence” Economist references the great technology fights of yesteryear: IBM and Apple in the 1980s in PCs, and Microsoft and Netscape in the 1990s in web browsing. The U.K. popular “newspaper” displays a map, vaguely similar to England, Normandy, Bavaria, Prussia und Dänemark.

England is the “Empire of Microsofts.” Normandy is “Appleachia.” Bavaria is “Google Earth.” Prussia is “Fortress Facebook.”  Dänemark is “Amazonia.” There are small islands occupied by RIMM (Research in Motion) and Nokia, and a nest dedicated for microblogging, “Eyrie of Twitter.” The lowly chip is nowhere to be seen on this map or in the expansive article. Intel is not even afforded a shrinking iceberg.

Some may want to dismiss my musings contending that I am only focusing on one article in one magazine, albeit an incredibly influential publication. They will say the article can be seen as a mere anecdote. These critics could be correct. However, in this case I humbly opine the anecdote represents a trend. For the metaphor types: It is the sick canary inside the mine.

Certainly, there are 250,000 Americans employed in semiconductor innovation and (some) manufacturing. With all due respect to the engineering types in particular, they are mere role players. They are throwing the screens and opening up holes in the line for the superstars: Tim Cook of Apple, Jeff Bezos of Amazon, Mark Zuckerberg of Facebook and Larry Page of Google.

The chip is essential, but so is the sun. They are everywhere. The sun is there. What is commanding attention are mobile platforms and the software that makes them do what they do. Algorithms über alles!

algorithms

Rarely did a day go by in the 1990s and the post-Bubble era when the San Jose Mercury, the Wall Street Journal, the New York Times (not suggesting equivalency of influence) would write another gushing, fawning piece about “The Chip Giant,” Intel. No one could accuse the media of shorting the stock.

Today, Intel is trading at $20.52 with a market cap of $101 billion. Ten years ago on this date, the company’s stock traded at $17.58…sounds like a good stock to avoid. Even with all angst, Sturm und Drang about Facebook’s IPO FUBAR, the company still commands a $28.24 stock price and $60 billion in market capitalization. All things considered, this is not bad for a company publicly traded only since May 18 and which was founded in a Harvard dorm room less than one decade ago. If only Intel could grow this fast.

Don McLean in American Pie asked: If the music would ever play again? For the chip industry, the band could start playing if the industry starts growing again; if it comes up with a new way of making chips (e.g., nanotechnology); if it spearheads a new revolution. Incremental changes won’t cut it. And staying stuck in neutral at $300 billion will elicit the same yawns but only 10 years down the road.

Silicon Valley is called “Silicon Valley” for a particular reason that was germane decades ago. Let’s just hope no one seriously suggests changing the name to “Algorithm Valley.”

http://www.eetimes.com/electronics-news/4374705/SIA-expects-flat-chip-sales-in-2012-

http://data.cnbc.com/quotes/WMT

http://www.economist.com/news/leaders/21567355-concern-about-clout-internet-giants-growing-antitrust-watchdogs-should-tread

http://www.economist.com/news/21567361-google-apple-facebook-and-amazon-are-each-others-throats-all-sorts-ways-another-game

http://www.sia-online.org/events/2012/11/29/public-event/35th-annual-sia-award-dinner/

http://www.lyrics007.com/Don%20McLean%20Lyrics/American%20Pie%20Lyrics.html

“Yeah, just sitting back trying to recapture a little of the glory of, well time slips away and leaves you with nothing mister but boring stories of glory days.” Bruce Springsteen, Glory Days.

glorydays

Remember the PC/Internet connectivity era?

The one that ended about a decade ago?

Remember when investing in Intel (NASDAQ: INTC); Microsoft (NASDAQ: MSFT); Cisco (NASDAQ: CSCO) and Dell (NASDAQ: DELL) was close to automatic profits on Wall Street?

Of course, you wanted to invest in these stocks and so did everyone else…but over time the world changed: Pentium processors became a commodity, just like all other semiconductors.

Microsoft operating system announcements became less-anticipated and the results less than stellar…most of all they were being used for ubiquitous PCs.

Cisco makes switches and routers. They work. The Internet works. Thank you very much…and just this week the company laid off 6,500 workers.

And Dell? Well, Dell produced a great model for inventory…How about big-time results?

If you are engaged in public relations, marketing, employee communications and social media for these four companies, you are probably singing Bruce Springsteen’s “Glory Days,” if you are singing anything at all.

So what is the connection between music and technology public relations?

Two days ago CNBC after-market anchors were hyperventilating about another blow-out quarter for Apple (NASDAQ: AAPL), they really had nothing negative that they could say about the company as the stock reached $400 a share for the first time. Reportedly, the company sold every iPad that it made.

And then one of the talking heads asked the rhetorical question: “What happens when the music stops?”

For companies such as Apple, search engine Google (NASDAQ: GOOG), social media Facebook, cloud computing Salesforce.com (NYSE: CRM) and social media LinkedIn (NYSE: LNKD), it is downright heresy to suggest that the music will stop someday…but based upon history it will because in virtually all cases it has to.

Ten years ago, Apple was trading at $9.07 per share. Today, Apple is listed at $387.90. Anybody remember Gil Amelio? Hint, he was the guy running the show before the resurrection of Steve Jobs. Remember all the hoopla about Blackberry’s and Research in Motion (NASDAQ: RIMM)? The music stopped.

Ten years ago, Google didn’t exist. All the search discussion focused on Yahoo (NASDAQ: YHOO)…but the music stopped for Yahoo as Google went public in 2004 at $101 per share. Today the Google is trading at $606.78: Yahoo at $13.61. And just this month, the company introduced Google+, taking dead aim at its chief competitor, Facebook.

Facebook didn’t exist 10 years ago. Its eventual founder Mark Zuckerberg was a secondary school student attending Phillips Exeter Academy in Massachusetts. He was still a couple of years away from that famous dorm room at Harvard University.

Ten years ago, Salesforce.com was privately held and still going through the growing pains of a two-year old company. The company went public in 2004 at $15 per share. Today Salesforce.com trades on the big board at $149.16.

LinkedIn.com was the first social media company to go public, debuting two months ago at $45 per share and today trading at $101.02 per share. The biggest question is whether the shadow of Facebook will stomp on little ole LinkedIn, if Zuckerberg et al decide to take Facebook public.

The music is playing fast and furious for Apple, Google, Facebook, Salesforce.com and LinkedIn. Times are good. Reporters/editors/analysts/investors can’t get enough of Jobs, Zuckerberg, Larry Page and Sergey Brin of Google and to a lesser extent Marc Benioff of Salesforce.com and Reid Hoffman of LinkedIn.

Now imagine for comparison reasons if you were managing public relations/marketing/employee communications/social media for Intel, Microsoft, Cisco and Dell. These used to be hot jobs; not as much today…Keep in mind that a job is a job in this economy.

Ten years ago, Intel traded at $29.97; today, $22.69.

Microsoft was priced at $33.60; today $27.10.

Cisco was a $20.61 stock 10 years ago; today $16.39.

Dell traded at $27.61 a decade ago; today, $17.46.

dell

Anyone want to hear another story about Moore’s Law? How about the genius of Bill Gates and Paul Allen? Bet ya it’s a whole lot easier to get an interview with John Chambers of Cisco, but does he really want to talk about layoffs? And how many Silicon Valley-based reporters are accumulating frequent flyer miles to spend time with Michael Dell in Austin?

The point of this Almost DailyBrett exercise is to remind PR types that nothing lasts forever. If things are going great, don’t get giddy. If things are heading south, keep your wits about you. And if you have stock options in a high-flying company, start selling in increments as the stock moves upward. There are two kinds of remorse when it comes to options; the one that you sold too early…and then there is the other one.

And never lose hope. Apple was a dead company before Steve Jobs came back. But also don’t be guilty of drinking your own bath water. In most cases as Don McLean once wrote in “American Pie” there comes a day “when the music died.”

DISCLOSURE TIME: The author of Almost DailyBrett presently owns shares of Salesforce.com and LinkedIn. Decisions regarding the impartiality of my rhetorical ramblings are left to the discretion of the reader.

http://www.apple.com/pr/library/2011/07/19Apple-Reports-Third-Quarter-Results.html

http://en.wikipedia.org/wiki/Facebook

http://en.wikipedia.org/wiki/Google

http://en.wikipedia.org/wiki/Salesforce.com

http://en.wikipedia.org/wiki/Linkedin

http://en.wikipedia.org/wiki/Phillips_Exeter_Academy

http://en.wikipedia.org/wiki/Gil_Amelio

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