Tag Archive: Led Zeppelin


Does a Led Zeppelin concert photograph of singer Robert Plant and guitarist Jimmy Page go with marble Romanesque columns?DSC02649

How about a sketch of Mick Jagger with his signature protruding lips combined with Moorish arches?

For that matter, should an operations manager attempt to incorporate Eric Clapton’s Gibson Les Paul electric guitar with Spanish tile?

One would think an acoustic guitar would fit better into the classic Castilian style, but no one will ever confuse Andres Segovia with heavy metal.

For months including the critical last three weeks before opening night in Sevilla, the team behind the Hard Rock Café worked diligently to fully respect Spanish tradition, while swearing allegiance to the rocking iconic restaurant chain.DSC02651

Carlos Gil, the Venezuelan-born Hard Rock Café operations manager out of Amsterdam, visited patrons on the opening night this past August 4. He said local authorities insisted on the preservation of the Romanesque columns. The chain was more than happy to comply and even to incorporate them into the setting for customers.

Hard Rock in the Land of the Flamenco?

Sounds like a potential prescription for integrated marketing communications (IMC) disaster, but from all appearances it is working in Sevilla, Spain as evidenced by the turnout on opening night.

Starbucks and The Prado

About the length of one futbol pitch is the distance between Madrid’s famous Prado art museum and the usually well-located, Starbucks.

Howard Schultz and his Starbucks team certainly have a knack for finding great locations for the 33,000 stores of the $19.28 billion largest coffee roaster in the world.

Without doubt, each of Starbucks’ venues is consistent with the company’s brand from the green aprons of the baristas to the coffee posters from all over the world. But what is different in Spain’s capital city is that Starbucks also incorporates the Spanish style into its store.DSC03188

As the inevitable pace toward globalization and a flatter world intensifies, so will the demands on multi-national brands to respect the culture while at the same time maintaining the integrity of the brand.

Many are opposed to multi-national chains, and will naturally opt for local choices. Others will yearn for the consistency of product. A Starbucks latte tastes the same in Seattle as it does in Madrid as it does in Dublin or München. There is a beauty in predictability in an unsettled world.

Starbucks wants to deliver a consistency of product wherever and whenever patrons come-in for a latte, mocha or cappuccino. At the same time, the company’s stores do not have to be indistinguishable cookie-cutter designs with each one mimicking the very first one at Seattle’s Pike Park Market.

Seasoned PR and marketing managers instinctively can sense a departure from the “conscience” of the brand, but are they are equally adept when it comes to incorporating a local culture and traditions into the presentation of the brand?

What is the smart solution? The answer lies with respecting a local culture, not going “native,” and at the same time be consistent with brand management.

Cultural Dimensions

Professor Geert Hofstede is famous for his Cultural Dimensions Theory measuring national differences in six arenas: Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long-Term Orientations and Indulgence.

Before dipping their collective toes into another culture’s waters, it is best to weigh the very real differences between what you know and call familiar, and what you don’t know.

Wal-Mart succeeded big time in Mexico and failed miserably in Germany. Unilever’s Dove “Real Curves” campaign was a hit in the United States, but went over like a lead balloon (not to be confused with Led Zeppelin) in Taiwan.

Under Hofstede’s theory, Spain is high in power distance (57 percent), average in individualism (51 percent); low in masculinity and high in compassion (42 percent), skyrocketing in uncertainty avoidance (86 percent); below average in long-term orientation (48 percent) and low in indulgence (44 percent).DSC02656

There are zero issues when it comes to Brand über Alles. The brand must be respected and maintained. At the same time, there are cultural considerations that need to be considered as well.

Can they work together? Hard Rock Café and Starbucks are at least two global companies that have responded in the affirmative.

http://www.hardrock.com/corporate/history.aspx

https://en.wikipedia.org/wiki/Hard_Rock_Cafe

https://en.wikipedia.org/wiki/Andr%C3%A9s_Segovia

http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-presentations

https://geert-hofstede.com/national-culture.html

 

 

“Believe in the Power of the Run.” – Legendary University of Oregon and U.S. Olympic Team track coach Bill Bowerman

“Food is the enemy.” – Former Arkansas Governor Mike Huckabee

“Drive-throughs are killing more people than the drive-bys.” — LA Gangsta Community Gardener Ron Finley

Went to the big-box store looking for a men’s reversible belt. Supposedly, you are supposed to buy one size larger than your actual waistline.DSC02471

Let’s see: There is size 38, size 42, size 46, size 50 …

Where the heck is size 34? Do they still make size 34 belts, let alone anything smaller?

Your Almost DailyBrett author may be vertically challenged. There is no doubt he is follicly challenged. Damn it, he will not be horizontally challenged.

No convulations over my size 34 belt.

According to the Centers for Disease Control (CDC), 34.9 percent of American adults or 78.6 million are obese. The added medical costs nationwide amount to $147 billion or about $1,429 in additional doctor visits for each obese adult.

Day-in, day-out millions of Americans are literally eating, smoking and/or drinking themselves into infirmary. Wheel chairs, scooters, canes and walkers are just waiting to be purchased (an unfortunate growth industry) and the kidney dialysis centers are popping up like Starbucks.

This trend has to stop.

When you think about people in wheelchairs you feel sorry and sad particularly for what they can’t do in their lives any longer. There world is literally getting smaller and more restricted with each and every day.

For some, this state of affairs was unavoidable and unfortunate. They deserve our sympathy and support.

For others …

And then, there are the 400,000 Americans who die each other because of smoking-related diseases. Can’t they read the warning labels? Ah, yes it is the nicotine talking; it is always the nicotine talking.

Without Limits

More than a few don’t want to hear anything about running. There is a commitment to a level of pain when it comes to getting into shape.

Some correctly believe that it’s near-insanity to wake up early in order to run in 16-degrees (ski cap, gloves, thermal undies); others may see this commitment as dedication.

And some may be concerned about running in 90+ degree heat; better make sure that plenty of water is available.

Why should we even consider running? How about because we want to not only live, but live well?

Literally hundreds of thousands of people outrun little ole me on a daily basis. They have the 13.1 or even better, 26.2 decals on the backs of their cars. These stickers are tributes to themselves and to Pheidippides, who according to myth immediately died after  running 26.2 miles to deliver the good news of “Victory” after the Battle of Marathon.marathon

In My Time of Dying

“I see the smiling faces; I know I must have left some traces; And I see them in the streets; And I see them in the field; And I hear them shouting under my feet … “– Robert Plant and Jimmy Page

At 11 minutes and 6 seconds, “In My Time of Dying” is the longest Led Zeppelin song ever recorded. For some reason, it seems to be an apt title for a run of almost two miles. There are times when you actually believe: This run is really In My Time of Dying.

The question that needs to be asked, besides the obvious bout against overweight/obesity, why take the time and effort (particularly in extreme temperatures) to make a commitment to fitness and staying in shape?

The answer is multi-fold, but one of them revolves around having clothes you wore 20 years ago still fitting. Another is the little extra bounce in your step that arises from increased stamina. And how about the prospect of living longer, doing more, being sharper and enjoying life to the fullest?

If one needs further stimulation consider a mobile device with Nike+ software. The little tyrant actually awards you video game-style “medals” just to make sure that you run more than 30 miles each month.stonescuba

When the author of Almost DailyBrett contemplates the Rolling Stones are still bringing it on the road, even visiting Cuba for the first time just last month, in their collective seventh or eighth decades (i.e., Ronnie Wood, 68; Keith Richards, 72; Mick Jagger, 72 and Charlie Watts, 74), one needs to rebel against a lethal sedentary lifestyle.

Watching Jagger dance and perform in his 70s for upwards of two hours with a reported waist line around 30 inches-or -so is simply awesome.

momsledPondering how my mumsy at 97-years young has kept her slender build, just renewed her driver’s license for FIVE MORE YEARS, and still goes to Curves three days a week is motivation enough for me, and maybe it should be inspirational for others as well.

Yes, I am a tad biased on this subject.

Her father, an avid fitness kind of guy, made it to 100-years-young with all of his personal transmission running just fine.

Happy Birthday mumsy. You are still ready to hit the sled and drive the nose guard off the ball.

Something tells me, she will see the century mark and then some.

http://www.cdc.gov/obesity/data/adult.html

http://www.cdc.gov/obesity/data/prevalence-maps.html

https://www.youtube.com/watch?v=6DUnOup4tVY

https://en.wikipedia.org/wiki/Bill_Bowerman

https://almostdailybrett.wordpress.com/2014/03/18/split-an-entree-today-enjoy-a-free-lunch-for-two-tomorrow/

https://almostdailybrett.wordpress.com/2013/11/11/life-in-your-years/

https://almostdailybrett.wordpress.com/2015/06/21/plant-some-shit/

http://www.theguardian.com/music/2016/mar/26/rolling-stones-enjoy-historic-cuba-gig-havana-obama

https://en.wikipedia.org/wiki/In_My_Time_of_Dying

http://www.lakepowell.net/marathon.html

 

 

 

 

 

“ … But in the long run, there’s still time to change the road you’re on.” – Robert Plant, Jimmy Page, Stairway to Heaven

ledzep 

“Once upon a time, you could kick ass together.” – Robert Plant 

Ever onward.” – Robert Plant

Sometimes we have to resist the temptation to take the easy way out, even though we may invoke the wrath of those closest to us.

If you don’t believe Almost DailyBrett, just ask former Led Zeppelin singer-now solo musician Robert Plant.

For Plant, the road remains the same … but he is traveling with a new band.

The Sensational Space Shifters

I’ve been very lucky to be attached and in love with so many different genres. It only seems fair game to me to pilfer and be seduced by these different forms and bring them together.” – Robert Plant 

Seven years ago, three of the original members of Led Zeppelin (e.g., Plant, Page, John Paul Jones) and Jason Bonham, the son of deceased drummer John Henry Bonham, came together for one special December night at London’s O2 Arena. The memorial concert for Atlantic Records chief Ahmet Ertegün is commemorated in a Grammy-winning Blu-Ray DVD, Celebration Day.  

Celebration Day supercharged those who yearn for a Led Zeppelin reunion, but it also reopened a chasm namely between Page and Plant. Page wants to reunite the band. Plant wants to continue his wildly successful solo career. The net result: No second iteration of Led Zeppelin.

Conceivably, Plant is under a considerable amount of peer, emotional and financial pressure (offers a tons of green) at 66-years-young. Despite these forces, Plant has emerged at peace with himself, and is not looking back.

The present-day evidence is a new Plant (Will Almost DailyBrett date itself by using either album or even CD?) collection of songs lullaby … and The Ceaseless Roar. In addition, Plant is touring with his new band, the Sensational Space Shifters.

The collection of songs and the new Plant solo tour may not be what Led Zeppelin fans desire or certainly not Page and the “stifling industry” desires, but this is what Plant wants to do.

The Honeydrippers/Band of Joy/Blue Grass with Alison Krauss

plantkrauss

After Led Zeppelin disbanded after selling 300 million records in 1980, immediately following the unfortunate passing of Bonham (40 vodka shots in 24 hours), Plant et al. could have called it a career with flush bank accounts and their legacies secure.

Ultimately, that’s not the script that Plant wanted to follow as he plunged into his solo adventure, and not just a resumption of a heavy-metal career with a new band. Plant raised more than a few eyebrows with 1940s crooning throw-back songs with the Honeydrippers.

He toured with his own rock band in the 1990s, playing a heady mixture of his own works from Now and Zen and Manic Nirvana, some covers and five or six songs from the Led Zeppelin days including Whole Lotta Love, What Is And What Should Never Be and Ramble On.

Coming closer to an actual Led Zeppelin reunion was Plant’s collaborative work with Page on No Quarter, featuring the two teaming on a half-dozen Zep songs, most notably the epic Kashmir with a full orchestra and an Egyptian ensemble in 1994.

Instead of Zeppelin, Plant eventually turned to Blue Grass and Alison Krauss. The two cleaned up the 2009 Grammy Awards winning five: Album of the Year, Record of the Year, Pop Collaboration with Vocals, Country Collaboration with Vocals, and Contemporary Folk/Americana Album.

And now Plant has headed in yet another post-Led Zeppelin direction, this time rocking (and other genres and lullabies) with his Sensational Space Shifters.

Trying to Make Peace with His Aging Band-mates

Page clearly and repeatedly stated that he wants to reunite Led Zep, the very band that generated 20 million ticket requests for the 18,000 seats at the O2 Arena. Potentially, there could be a new album and gazillions to be made. John Paul Jones is resigned a reunion will not occur.LedZep3

 

Plant knows he is the one that precludes a Led Zeppelin reunion, but that does not diminish his respect for what Led Zeppelin meant for his successful and diversified career.

(Led Zeppelin is) like visiting an old friend, the stuff you’ve forgotten about that made you like something in the first place,” said Plant. “And, of course, from the vocalist’s viewpoint, I was learning my trade. There was a totally different R.P. than what there is now, which is fine. That’s how it should be.”

And that is how it will be. 

http://www.nytimes.com/2014/09/08/arts/music/robert-plant-releases-lullaby-and-the-ceaseless-roar.html

http://www.nytimes.com/2014/09/27/arts/music/robert-plant-with-led-zeppelin-hits-and-more.html

http://www.rollingstone.com/music/news/robert-plant-disappointed-in-jimmy-page-and-led-zep-reunion-rumors-20140730

http://en.wikipedia.org/wiki/Ahmet_Erteg%C3%BCn

http://en.wikipedia.org/wiki/Robert_Plant

http://www.youtube.com/watch?v=xhyW3_2f02w

“It is long past overdue that these devices of a gas-wasting era were retired.” – Former Sonoma Councilmember Larry Barnett

And to that sentiment, let’s add water-wasting, climate-change contributing and noise-polluting gadgets to the discussion.

pressurewasher1 Want to live in an Oregon tree house?

Ahh…This is the good life. One is surrounded by stately Douglas fir trees, visited by grazing deer, chirping birds, scurrying squirrels and the occasional barn owl or Americana chicken.

Best of all, your neighborhood cares about the environment big time and subscribes to the perils of climate change. If you don’t believe me just check out the front-lawn poetry dispensers or the bumper-stickers on the backs of their non-renewable fuel-burning cars … yep even the Prius’.

Life is just swell in the urban forest that is until it is time for your neighbor to pressure-wash the sidewalk, incinerate tree limbs and branches, blow away the leaves etc. Did we discuss chainsaws? Lots and lots of chainsaws.

leafblower

And each of these (any combo of) water gulping, fossil-fuel burning, carbon-monoxide, nitrous oxide-hydrocarbon emitting, climate-change contributing gadgets could easily compete with Led Zeppelin for volume. The only difference is one can choose when to check out Robert Plant and Jimmy Page; you have no choice when it comes to 7 am Sunday morning pressure washings by your thoughtful neighbors.

Our sidewalks have never looked so good.

Soccer Moms, Mini-Vans, Garage Sales

Before moving north to Eugene, Oregon to pursue an advanced degree, the author of Almost DailyBrett lived in a tacky-tracky, known as “Bird Land” (e.g., Sandpiper Way), in Pleasanton, California.

P-Town is located just over the hill from the Silicon Valley. Some days the community is influenced by the fog from San Francisco and other days the heat from the San Joaquin Valley.

This particular “burb” is flat, which is perfect for bike riding, playing soccer at Pleasanton Middle School or PMS or driving the mini-van (not me) to the next garage sale.

My Monopoly ranch-style residence was surrounded on three sides by five other nearly identical ranch-style houses. Even though our ecosystem was suburban with an occasional raccoon or migrating ducks, it was pleasantly tranquil. In some respects, boringly quiet.

Moving to Eugene after 15 years of making horrific to-and-from commutes to the Silicon Valley, SF Peninsula or The City itself, I was welcoming a change in lifestyle. Would it be bucolic to reside in South Eugene with only the sounds of chirping birds in harmony with nature?

Beware of What You Want

… You may get it.

Second-growth forests are gorgeous. The trees absolutely dig Oregon’s intermittent sunshine (e.g., sun breaks) and about 36-inches of precipitation each year. For the most part, it is neither too cold nor too warm with the annual temps ranging between the 40s and 70s.

Oregonians may grouse about growing traffic, rising real estate prices and polluted campgrounds, but the vitriol about “Californicators” has largely subsided. These progressives are now rightly concerned about global warming and they have the pictures of sad polar bears to prove it.

Words are one thing. Actions are another. pressurewasher

Has anyone ever checked out the specs on a pressure washer, the very same noise polluter that is being used to clean-up a Eugene sidewalk (e.g., first-world crisis)? Let’s see these monsters can put out with incredible force anywhere from 2 gallons to 4.9 gallons of precious water per minute.

Wasn’t there some discussion earlier this year about a drought in much of the Western U.S.? And didn’t the leader of the free world and others point to climate change as the culprit?

Yet these eco-warriors are spraying down their sidewalks, wasting water, and using (gasp) gasoline-powered pressure washers. And where is the exhaust including hydrocarbons from these machines going? Hmmm … into the atmosphere.

Now one can argue that wood chippers, leaf blowers, weed whackers are electric-powered and therefore may be sensitive to one’s ear drums, but maybe not to the planet. The same argument cannot be made with gasoline powered pressure washers and chainsaws.

Yes, some work with trees does require a chain saw and/or a wood chipper, particularly after a major storm. Trees are beautiful, but they are temperamental to a certain extent always reminding us of their presence and urge to reproduce.

Earth Friendly, Low-Tech, Aerobic Devices

Having said that, trees and sidewalks do not require a pressure washer, a leaf-blower or a weed whacker. Has anyone ever heard of the “humble rake,” the “venerable broom” or a dust pan? These low-tech gadgets provide instantaneous aerobic exercise. They do not contribute to climate change. They are virtually silent, therefore not disturbing the deer, owls or neighbors.

rake And yet those who profess deep concern for the plight of Mother Earth are out there with their pressure washers or revving up their chain saws. There is a four-syllable word that begins with…ah…”hip” that immediately comes to mind.

California communities in Los Angeles, Monterey, Marin and Sonoma Counties have taken steps to ban at least leaf blowers or severely restrict their use. Seattle is considering the same.

Would the City of Eugene or Lane County do the same in order to protect the environment and head off climate change? Something tells Almost DailyBrett this ordinance would draw opposition from those who may not be as “green” as they think.

Almost DailyBrett note: The author of this august blog worked for those who used chainsaws to manage forests for four years. He will never be labeled as an “environmentalist.” He will accept the word, “consistent.”

http://sonomacountygazette.blogspot.com/2011/02/leaf-blower-rules-for-sonoma-county.html

http://www.washingtonpost.com/national/health-science/how-bad-for-the-environment-are-gas-powered-leaf-blowers/2013/09/16/8eed7b9a-18bb-11e3-a628-7e6dde8f889d_story.html

http://en.wikipedia.org/wiki/Pressure_washer

http://en.wikipedia.org/wiki/Chainsaws

Launching a Second Career?

“From adversity comes opportunity.” – Hall of Fame Football Coach Lou Holtz

“Don’t give up; don’t ever give up.” – Jim Valvano Farewell Speech

“ … There are two paths you can go by, but in the long run, there’s still time to change the road you’re on.” – Led Zeppelin’s “Stairway to Heaven”

There was a real question for months-on-end about whether this particular Almost DailyBrett blog post would ever be written.

The reason is simple. It’s much more difficult than anyone would anticipate, launching a second act when one reaches the “difficult” age of 50 or above. This point is particularly magnified for the so-called “privileged” pale male of the species.

clint

No one seems to like these angry white males. Let’s marginalize this irksome demographic (e.g., put them out to pasture).

And yet there is hope for those – both women and men — approaching their Golden Years particularly those with plenty of gas in the tank with what can be called,  a sunny outlook on life.

Didn’t Ronald Reagan launch a second career at 69-years young after six years of uneventful long-term unemployment?

Aren’t the Rolling Stones touring the UAE, Japan, China, Australia and New Zealand in their 70s?

Judi Dench at 69-years of age couldn’t make the Academy Awards Sunday night because she was shooting a movie in India. You go girl!

The same is true for the author of Almost DailyBrett. Starting this September, yours truly will serve as a tenure-track Assistant Professor at Central Washington University, teaching public relations and advertising to college students.

Yes, this most likely is my incredibly satisfying encore after three decades in political-corporate-agency public relations.

For a wide variety of reasons the recession/economic downturn that stubbornly refuses to enter into full recovery mode, claimed literally hundreds of thousands of Baby Boomer victims during the course of last decade.

In many cases, their P&Ls simply collapsed. They were making five-figures or in some cases, six-figures and the first number was not necessarily a “1.” Despite their knowledge and experience …or maybe because of their knowledge and experience…they became too damn expensive.

babyboomers

It was time to cut expenses and to layoff those who were not going to be part of an organization’s dynamic future. These Baby Boomers reacted by thinking about simply landing another six-figure “position.” Surely someone would be grateful for their services…or surely, not.

After months of furtive searching, burning through inadequate unemployment checks and dipping into savings, joining the ranks of the long-time unemployed, some of these cashiered Baby Boomers came up in many cases with the wrong solution: Start their own businesses and burn down nest eggs. For a few it worked. For most it did not.

Putting out your shingle and being your own boss sounds appealing on the surface, but in most cases it’s a major pain. You have to find the business against strong competitors. If successful, you have to service the business. You have to retain the business. You have to bill…and hope that you will be paid in a timely manner, if it all.

Many took a hint and retired in their late 50s/early 60s, years before Medicare eligibility. As The Economist stated: “A growing number of the long-term unemployed find ways to qualify as disabled and never work again.” The number of DI beneficiaries in 1970; 1.5 million; 2013, 8.9 million. The disability trust fund is due to go broke in 2016.

Okay, acknowledging that an uphill climb still confronts the long-term unemployed Baby Boomer, what are some realistic strategies to launch a second career, get back into the game, and put more hop-and-skip into her or his jump?

Continuous Self-Improvement. Even though you may detest exercise, you need to dedicate at least 30 minutes daily, six days per week (one day off) for cross-training. That means reasonable resistance training with weights three days a week and aerobic exercise (e.g., running, elliptical, treadmill, spinning) another three days per week. This should be a religious experience, meaning you believe you are sinning if you miss a day. At a minimum, you will feel better about yourself and better project a more youthful demeanor.

crosstraining

Calories In; Calories Out. No one wants to hear this mantra, but that along with exercise is the solution to adipose tissue. Serve meals on salad-size plates instead of dinner plates. Think portions. Eat more veggies and fruits. Drink more water. Divide entrees with a significant other when you go out (you will still go home with a Bowser bag). Lose your convulations.

Lifelong Learning. Know what is going on in the world, even if Russia’s latest invasion or the massive U.S. deficit does not please you. Project yourself as engaged in your world, nation, state and community. Devour digital and conventional media.

Embrace Digital. That means as CNBC’s Jim Cramer would say: social, mobile and cloud. Those Baby Boomer colleagues of the editor-in-chief of Almost DailyBrett  that are agnostic to social media all have something in common: They are all unemployed. Write a blog. Participate in social media. Keep up with digital trends. Google yourself. Immediately clean up your act, if necessary.

Always Think SEO. WordPress, Wix and others give you free plug-and-play tools to build your own personal brand websites. LinkedIn provides you with the tools to incorporate your professional personal photos, presentations, glowing references and career accomplishments. Use them. And then employ social media to spread the word. Update your resume. If you don’t know what SEO stands for, look it up.

Build Your Network. Every LinkedIn connection is a friend. Every LinkedIn Group is a collection of like-minded friends. Don’t rely on the black hole of job boards. Develop relationships. Find the hiring managers. Ask for informational interviews. As you well know, it’s not what you know, but who you know.

Consider Going Back to School. It may not be easy to be a Non-Trad Student as earlier reported in Almost DailyBrett, but attaining that elusive undergraduate or advanced degree at a minimum demonstrates tenacity, dedication and commitment. As Martha would say, these are all good things. My new position would not have been possible without my recently earned graduate degree, attained 34 years after my undergraduate degree.

Put Yourself in a Young Environment. The ultimate start-ups are college campuses. No one is thinking about retirement or long-term disability checks. For students, the future is now and it is damn exciting. Think of your future that way as well. If you are 60, you should be contemplating your next three decades of so on the planet…if you are so lucky.clint1

Avoid Starting Your Own Business … unless you really want to. Burning up your nest egg on a business that fails is a double whammy. Find something different that you want to do and can do with gusto. I am really looking forward to resuming my teaching, and in particular mentoring students as they transition from graduates to professionals.

Stay Away from Federal and State Assistance. Are you really disabled? Can you volunteer? Can you take a “job” rather than a “position” to get back on track? We need more taxpayers in this country, not more of those on the dole as evidenced by the record 46 million on Food Stamps.

Find Love. Having someone in your corner supporting you and willing to listen when the storm clouds are the darkest is indispensible. Being able to check the “married” box sends a very positive message, and may prompt someone important to look at your application twice.

That may be just the break that your second career needs.

http://livingstingy.blogspot.com/2010/07/your-second-career-plan-on-it.html

http://www.aarp.org/work/working-after-retirement/info-10-2013/reimagine-your-life.html

http://www.aarp.org/work/working-after-retirement/info-05-2011/ready-for-an-encore.html

http://www.whitehouse.gov/about/presidents/ronaldreagan

http://www.economist.com/news/leaders/21597898-if-barack-obama-wants-increase-economic-opportunity-he-should-embrace-ideas

http://www.economist.com/news/united-states/21597925-want-make-america-less-unequal-here-are-some-suggestions-memo-obama

https://almostdailybrett.wordpress.com/2013/12/19/the-courage-to-succeed-as-non-trad-students/

“They were on Geritol. Injecting and mainlining Geritol. I mean they were some old farts.” – Singer Robert Plant reflecting back on a Rolling Stone negative review of Led Zeppelin’s first album

“I was wondering why the door closed on me.” – Actor Pierce Brosnan on being axed as 007 James Bond for the “New Bond,” Daniel Craig

geritol

Welcome to the Who Would Have Thunk It Department…

… An African-American man was elected and re-elected as president of the United States. His opponent and respective party standard bearer is a Mormon. Somewhere in heaven Dr. Martin Luther King Jr. is smiling.

… Gay marriage will soon be legal nationwide. Write it down. It is only a matter of time. Let the big court rule and let’s move on (lower-case spelling).

… Be careful not to step on the shattered pieces of the glass ceiling as women are serving or have served as corporate chieftains, the prime minster of England, the chancellor of das Vaterland and at some point (it’s inevitable) the leader of the free world.

These statements do not suggest in the slightest that racism, sexism and negative slurs about one’s sexuality do not and will not continue to exist. Check out the viral video of fired Rutgers Coach Mike Rice.

At the same time, there is absolutely no doubt that we have come far as a society when it comes to leveling the playing field for racial and ethnic minorities, women and alternative lifestyles…but what about those north of 50?

Walking into a meeting room to speak to about 20 PR professionals last month in Sacramento, they expressed surprise that someone approaching his 60th birthday was coming to speak to them about why social media is not monolithic, how digital is eternal, and how to develop effective search engine marketing (SEM) campaigns.

What seemed unusual to them was that I was not sporting tattoos or any unconventional piercings. Where was my skateboard? Only Millennials and maybe, X-Gens, know social media. They are the ones that are listed “innovators” or at worst, “early majority,” when it comes to the Diffusion of Innovation Theory curve. Baby Boomers (who need not apply) are considered to be “late majority” or even “laggards” when it comes to digital self-publishing. Based upon their birth dates, it just has to be that way.

And yet, I teach social media to college students. My Y-Gen students ask about my Almost DailyBrett blog and how to use tags, other social media sites and online groups to spur SEO. If you need to ask for a translation of the acronym…you are too old (Just kidding, kind of…)

Whenever I fill out an “optional” demographic survey, particularly from a taxpayer-supported entity, non-profit or technology organization, I sense that I am committing professional Hari-Kari. Just insert that pen right into my stomach…and feel what is left of my career ooze out onto the floor.

First question: Male or female? The last I looked…hold it (checking)…yes, male. Strike one.

Second question: Hispanic or non-Hispanic white? Que’? Non-Hispanic white. Strike two.

Third question: Veteran or non-Veteran? Sorry to say, non-Veteran. Strike three.

Legally, they can’t ask for your age, but if they could? … Should I hide the date when I graduated with my Bachelor of Arts degree in Broadcasting Journalism from USC?  Not a bad idea.

The other day, I was discussing a potential contractor opportunity with a Silicon Valley software startup to assist with Search Engine Marketing (SEM), and applying my dozens of research hours into social media to help the firm break out of the pack, secure greater VC dollars and succeed on its own or be acquired by a larger company (Exit Strategies).

Better yet, I live in Eugene, Oregon and naturally do not charge Silicon Valley consulting rates (way north of $100 per hour).

Alas it was not to be. I was diplomatically told that unofficial company policy (and it has to be that way) is they won’t hire anyone else north of 45 years young.

Yes, yes…I know there are laws against age discrimination…try proving that in a 7.7 percent (official) unemployment rate backdrop. Does one want to be known as a whiner? Do you want the world to know that you just sued your last employer?

Every Baby Boomer PR/Marketing/Investor Relations type that proclaims to me that he or she does not “get” social media has one thing in common: They are all unemployed.

Social media may have its ebbs and flows (e.g., goodbye Myspace; whatever happened to Google+?; Is Pinterest fading?), but there is no doubt that digital self-publishing is ubiquitous and permanent. The landscape has shifted to true two-way symmetrical communications.

Having said that, the playing field is not level. When it comes to social media pros north of 50, there is a question about whether they will be allowed to even get on the field…any field, level or not.

Instead of exclusively focusing on extracting even more taxpayer dollars from the government, maybe the AARP and other seasoned-citizen NGOs should devote some of their energies to the new Civil Rights cause of our times: Giving qualified people more than 50 a truly fighting chance to apply their knowledge, talent and tons of energy to solving the issues and problems that come with our increasingly advanced, warp-speed digital society.

http://en.wikipedia.org/wiki/Geritol

http://abcnews.go.com/blogs/entertainment/2010/02/pierce-brosnan-still-wants-to-be-james-bond/

http://answers.yahoo.com/question/index?qid=20061103112837AA9OqUd

http://www.hollywood.com/news/brief/2420257/news-oct-15-brosnan-says-he-was-fired-as-bond-celebs-urge-people-to-vote-prince-s-new-video-labeled-racist-more?page=all

http://en.wikipedia.org/wiki/Seppuku

“If it’s too loud, you’re too old.” – Too many authors claiming credit

For years, I dreamed of freedom of music…in particular unrepentant rock ‘n roll with the volume cranked.

nikeipod

Mumsy went to Julliard. I can’t find middle C.

She swoons to Mozart, Goodman, Gershwin’s “Rhapsody in Blue” and Old Blue Eyes.

Give me Mick, Keith, Robert, Jimmy, Pete and Roger…loud. (How was music even possible before the invention of electricity?).

My childhood/adolescent home was not kind and accepting to What Is and What Should Never Be (Led Zeppelin 2:2).

Now through the miracle of digital technology, all of these rockers now live within the friendly confines of my one-inch my iPod. I can play them as spirited as I want…at least for now.

Soon after the smoke died down at the World Trade Center, the Pentagon and Shanksville, many become increasingly concerned about individual liberties.

Would the TSA strip-search granny? Was the Department of Justice looking over the list of our library books? Was the NSA eavesdropping on Arabic cell-phone conversations with Al-Qaeda? These concerns dovetailed with the presidency of one, George W. Bush.

Soon after a new president took office, the concern was redirected against private sector capitalists, including a particular chief executive, the one with a hoodie, Mark Zuckerberg.

Was Facebook, prepping for and executing the world’s first kicking-and-screaming IPO, profiting off our freely volunteered demographic information and thus violating our cherished privacy?

Recently, I have been reading about the latest health concern raised by New York’s “Republican” nanny Mayor Michael Bloomberg.

bloomberg

Fresh off his enjoined campaign targeting sodas more than 16-ounces, Hizzoner is now taking aim at loud music via ear buds. No one else hears it, but still mayor-dearest wants to intrude. For now, he is focusing on a public service campaign warning us of the auditory dangers of iPods and MP3 players.

Deep down inside, you know he wants to regulate the volume of digital music players. Is there another way the Gotham Big Brother can save New Yorkers from themselves?

This all brings up a very basic question: When does regulating on behalf of the overall “public good” cross the line and become “tyranny?” Do we believe that “tyranny” is only the province of the U.S. security apparatus and multinational corporations? Or can tyranny be disguised as “public good” by those who occupy positions of power in our ever-expanding, taxing and regulating federal, state and local governments?

Lately, I have contemplated placing plastic supermarket bags and water bottles under my pillow. I used to take them for granted, but that is no longer the case. In a little more than six weeks, I will no longer have the liberty to carry my groceries out of a Eugene, Oregon supermarket in plastic bags, even though they are stronger and more efficient. Sniff…I am already starting to miss them because they have become symbols of a soon-to-be-lost individual freedom.

On May 1 (the same day the tanks and missiles were proudly displayed for decades under waving red banners in Moscow), the City of Eugene under party chairman…err…Mayor Kitty Piercy and her colleagues will celebrate a ban against plastic bags. We can buy renewable paper bags (the trees will give their all) from these very same stores for a nickel each, but that is not the purpose of this social-engineering exercise. Instead, this campaign is to “encourage” us to bring our own bags to the store.

What will happen to those who already proudly proclaim and pontificate far and wide about how special they are because they shop with their sustainable, renewable, organic, fair-trade, shade-grown, gluten-free hemp bags? Will they no longer be able to exalt their near-exclusive virtue? Will they smoke their bags instead, and demand that government decriminalize, regulate and tax them?

The most sinister threat on the horizon comes in the form of domestic drones (unmanned aerial vehicles or UAVs). You can already buy them on Amazon and the FAA is opening up US airspace under 400 feet for their use. UAV merchants see America’s 18,000 law enforcement agencies as potential customers. Mayor Bloomberg, the #17 ranked billionaire on the planet, could personally corner the market on domestic UAVs to make sure we are all being good. Mayor Piercy could have her own drones to make sure we are not even thinking about using plastic bags or bottles.

drones

National Geographic reported that news agencies are potential customers for UAVs for “scoping out public events and celebrity backyards.” Hmmm…Does that mean the National Enquirer will be a potential purchaser and user of UAVs? Don’t bet against it.

And what precisely is going on in those celebrity backyards?

http://usnews.nbcnews.com/_news/2013/03/06/17212455-2-loud-crew-bloomberg-targets-nyc-teens-who-blast-music-through-their-ear-buds

http://www.ydr.com/nation-world/ci_22731695/nyc-mayor-bloomberg-takes-aim-at-loud-headphones

http://news.msn.com/us/judge-invalidates-nycs-ban-on-large-sugary-drinks

http://news.msn.com/us/nyc-prepares-for-tuesdays-limit-on-size-of-sugary-drinks

http://en.wikipedia.org/wiki/Michael_Bloomberg

http://rgweb-c.registerguard.com/web/news/sevendays/29466805-57/bags-plastic-ban-eugene-bag.html.csp

http://www.eugene-or.gov/index.aspx?NID=2060

http://www.washingtontimes.com/news/2013/mar/6/domestic-drones-hunt-gun-carriers-america-homeland/

http://www.economist.com/news/united-states/21571879-civil-libertarians-are-still-worried-heres-looking-you

http://news.msn.com/us/are-you-being-watched-the-future-of-domestic-drones

http://www.nytimes.com/2012/12/26/opinion/the-dawning-of-domestic-drones.html?_r=0

http://www.amazon.com/s/?ie=UTF8&keywords=drone&tag=googhydr-20&index=aps&hvadid=4306923347&hvpos=1o1&hvexid=&hvnetw=g&hvrand=20224406211927834130&hvpone=&hvptwo=&hvqmt=b&ref=pd_sl_34tzkjlobk_b

When is not enough, not enough? When is too much, too much? And is just right, just right?

Finally, when is it time to get off the stage?

As I contemplate the to-the-point immediate communication demands of our 2012 attention-driven society (particularly via social media), I keep on pondering the lessons of four legendary English rock n’ roll bands of the 1970s.

After standing in the rain for nearly eight hours outside some sterile Southern California department store in 1975 (amazed the call of nature didn’t intercede…ah to be young again), I finally reached the front of the line and bought two precious tickets to see Led Zeppelin.

page

In my mind’s eye, I could envision Jimmy Page laying on the first riffs of “Rock n’ Roll” with his Gibson Les Paul, Robert Plant hitting the high notes, workmanlike John Paul Jones on the bass/organ and John Henry Bonham pounding away on the drums.

A friend, who saw the show a few nights earlier, implored me to sell the tickets. I should have listened to him. Don’t get me wrong, I am a huge Led Zeppelin fan owning the band’s entire catalogue on both vinyl and CD. Listening to the band’s recordings is one thing; sitting through four hours of guitar, organ and drum solos comprising only 15 songs (do the math) was exhausting. When it was over, no one was demanding an encore.faces

During that same year, I saw the last tour of Rod Stewart and the Faces (Stewart, Ronnie Wood, Ronnie Lane, Ian McLagen and Kenney Jones). All-in-all, I have checked out four Rod Stewart shows, including the aforementioned Faces concert. Each one was over in approximately 90 minutes. And each time the audience wanted more but there was no more. The crowd felt jipped and there was a smattering of boos. We were not even close to being exhausted and we were far from satisfied.TheWho2

 

 

The Who was a different story. I saw the band for the first time at Anaheim Stadium in 1976 with the original lineup of Pete Townshend, Roger Daltrey, John Entwistle (The Ox) and Keith Moon. The second time was in Los Angeles with the Faces’ Kenney Jones replacing the deceased Moon on the drums. The band played for more than two hours and ended its regular set with “See Me, Feel Me, Touch Me, Heal Me” and “Won’t Get Fooled Again.” Alas, the encore was an anti-climatic throw-away.

Early this month, the Rolling Stones announced the availability of a bootleg recording of its July 13, 1975 concert at The Forum in Los Angeles. I was 20-years old at the time and vividly remember Aaron Copland’s “Fanfare for the Common Man,” dramatically introducing the band at that very same concert to thunderous applause. And then there was Mick Jagger and Keith Richards singing the chorus to “Honky Tonk Woman” with Charlie Watts on drums, Bill Wyman on bass and Woods just joining the Stones from the Faces.

Since the 1969 “Get Yer Ya-Ya’s Out” tour, the Stones have always been masters of choreography and pacing, starting their concerts at a kinetic pace (i.e., Honky Tonk, All Down the Line, You Can’t Rock Me) and then slowing down (e.g., You Can’t Always Get What You Want). The 1975 concert concluded with a series of Stones classic rockers including: Brown Sugar, Midnight Rambler, Street Fighting Man, Jumpin Jack Flash and the encore, Sympathy for the Devil.

Stonesya-yas

The show was 22 songs and ran about two hours or so with the audience coming away satisfied (Who says you can’t get no satisfaction?), but wanting more. The Stones knew when it was time to get off the stage. Led Zep played a four-hour concert; The Stones gave us a show. All together, I have seen the Stones six times live, and if they tour as rumored next year to celebrate their 50th anniversary as a band, my attendance will be a pilgrimage as it will for literally thousands and thousands of people.

The purpose of this epistle is not to simply recount how fortunate I have been to see some of the greatest rock n’ rollers of all time, but to deduce the lessons of these bands and project them to our 21st Century world of communication.

Recently, I was imploring a very bright colleague to drop her plans to market a 4.5-hour AUDIO ONLY tape. I borrowed the famous line from the late Texas Governor Ann Richards (no relation to Keith) stating: “That dog won’t hunt.”

A NFL game takes an average of 3.5 hours obviously accompanied by video and audio. The Led Zep show ran four hours with amplified sound, lasers and lighting. My entrepreneur acquaintance wants to market a 4.5-hour audio tape, broken into nine chapters, but still 4.5 hours. I urged a series of two-to-three minute YouTube videos as an alternative. No go…so I had to go.

My failure to convince someone (not the first) about the merits of quick messaging social media reminds me of The Diffusion of Innovations Theory by professor Everett Rogers. The theory is represented by a curve with innovators on the extreme left and laggards on the extreme right of the page (not implying any political connection). I am afraid that 4.5 hour audio tapes are heading in the laggard direction akin to the buggy whip. We live in a world of 140-character Tweets/20-second sound bites/quick Facebook posts.

We can either embrace this new world or coming into it kicking and screaming. We are not going back to Johannes Gutenberg and his 15th Century printing press or the modern-day equivalent in the form 4.5-hour audio tapes. The Stones and The Who proved four decades ago that less is more in rock ‘n roll. This same wisdom applies to 2012 communications choreography as well.

http://www.rollingstones.com/news/rolling-stones-release-la-friday-live-1975

http://en.wikipedia.org/wiki/Aaron_Copland

http://en.wikipedia.org/wiki/Faces_(band)

http://en.wikipedia.org/wiki/Diffusion_of_innovations

http://www.biography.com/people/ann-richards-9457298

http://en.wikipedia.org/wiki/Johannes_Gutenberg

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