Tag Archive: Lindsay Lohan


Is “clueless” male, redundant?

How about “disrespectful” man?

And to top it off, I have been labeled an “attention seeker.”

All of the above occurred in just one week as a result of a post that I wrote a little more than one year ago: The Trouble with Widowers.

These are just some of the joys of Search Engine Optimization (SEO).

Presumably, legions of women upset with widowers went to the web. They found my blog. They wrote to me. I wrote to them. The Internet bots recorded it all. My Trouble with Widowers blog is listed in the first and second positions on Google.

Can we do that again?

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Life is so short.

And yet there is so much that one has to read for work, for school, for personal improvement.

And then there are the relatively few-in-comparison precious items that one actually wants to read.

A blogger needs to keep these essential truths in mind when composing a post. A blog is the most discretionary of all reads. No one makes you read her or his blog. If your blog is lame, no one will read it. If your blog is boring, the reader will simply stop reading after a few paragraphs. If your blog is predictable, then why keep on reading?

After posting 201 blogs…some obviously better than others…there are lessons that come from blogging, which allows me to offer my humble commentary to an imperfect world.

Many immediately start thinking about SEO (Search Engine Optimization), SEM (Search Engine Marketing) and how to entice the “bots” to visit their pages…and one should contemplate these strategies. It is all so binary code or digital ones-and-zeroes.

Having said that, some of the lessons that emanate from blogging are actually analog in nature. Some of these do not originate in digital high-tech environments, but instead they are taught in conventional Journalism school. These include catchy headlines, inverted pyramids, the use of familiar (e.g., celebrity) names, breaking news stories, controversial debate points and even subjects that pertain to matters below the waist line…that would be sex for those of you living in Springtucky.

Headlines Matter: Just as in conventional magazine and newspaper journalism, a catchy headline will draw the eye and entice the reader to take a gander at the first few paragraphs. Besides The Trouble with Widowers, my other heavily read blog posts include: Competing Against the Dead, Men and Their Schlanges, Magnanimous in Victory; Gracious in Defeat, Fiduciary Responsibility vs. Corporate Social Responsibility; It’s Not You; It’s Me; Taxing the Fab Four; Exiling the Stones; and A Smile on the Lips Before a Tear in the Eyes.

Leads Matter: Not every blog has to start out with the classic inverted pyramid, outlining the what, when, where, who, why and how of the story in rapid order. After all a blog is not a hard-news story, more of a feature or “thumb sucker” for those in the profession. Having said that, the reader should not be left wondering for long what the subject is about. Get to the point.

My blog about Lindsay Lohan, Hugh Hefner and $1 million to pose au naturel (Lindsay, not Hugh) did not take long for the reader to comprehend: The Decision to Pose for Playboy. I am still amazed by how many are still searching for information about skating superstar Katarina Witt’s sold-out 1998 nude spread in Playboy.

Tags Matter: What do blog readers care about? How about Katarina Witt and the word, “nude?” So far, I have posted more than 1,750 different tags to entice eyeballs and search engines. An Oregon football fan cares about Uncle Phil, Phil Knight, Nike, Autzen Stadium, Chip Kelly, Rose Bowl etc. Write your blog with tags in mind and review it to make sure you are fully taking advantage of what tags can do for your personal brand, SEO, individual visits and page views.

Stakeholders Matter: The number of Facebook friends, Twitter followers, LinkedIn connections, LinkedIn groups all equate to higher SEO. Every blog should be shared on these sites. Search engines are important, but they are far from the only way to drum up attention to your blog and better Google placement.

Credibility Matters: The lawyers call it “standing.” Do you have the bona-fides to write about a given subject? Why should anyone listen to you? I teach public relations at a Top 10 journalism school. I know a thing or two about communications, but virtually nothing about math and science. I write to my strengths and avoid my obvious weaknesses.

Respect Matters: One cannot be a successful blogger without being provocative. That is different from being notorious. As a former press secretary, I am not afraid of mixing it up. At the same time, I try to be respectful of others and want the same. I have thick skin to a point. Let’s dispense with name calling, slurs or foul language. The key is to be offensive without being offensive.

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All of the above do not require an advanced geek degree in writing algorithms for Sergey Brin and Larry Page of Google (all tags for this blog). The knowledge of effective journalistic writing and persuasive public relations all come in mighty handy in writing an effective blog.

Who said that analog skills are dead?

http://en.wikipedia.org/wiki/Ren%C3%A9_Descartes

http://en.wikipedia.org/wiki/Internet_bots

http://en.wikipedia.org/wiki/Search_engine_optimization

http://en.wikipedia.org/wiki/Google

https://www.google.com/search?q=Search%20Engine%20Marketing&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#hl=en&gs_rn=9&gs_ri=psy-ab&gs_mss=The%20Trouble%20with%20Wid&pq=search%20engine%20marketing&cp=25&gs_id=ma&xhr=t&q=The%20Trouble%20with%20Widowers&es_nrs=true&pf=p&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&sclient=psy-ab&oq=The+Trouble+with+Widowers&gs_l=&pbx=1&bav=on.2,or.r_qf.&bvm=bv.45512109,d.cGE&fp=b3ed9e4baad5b678&biw=1680&bih=946

From a personal public relations, marketing and branding standpoint, would I advise somebody’s daughter to pose au naturel for Playboy?

My answer is the ultimate of cop-outs: It all depends.

The most important public relations are personal public relations. Once a reputation and brand is tarnished, there will never be total redemption (e.g., Tiger Woods). This is not to suggest that posing for Playboy is necessarily unwise or potentially career limiting; some may conclude that is the case and others may have an all-together different opinion.

Before baring my opinions on this topic that once again came to the public’s attention as a result of Lindsay Lohan doing her best sans clothes impersonation of Marilyn Monroe complete with the red velvet background, one needs to be reminded that just a fraction of those that have the temerity to pose nude before millions of eyeballs are ever afforded the “opportunity.”

Besides having the requisite ornamental value, there usually must be a compelling business reason for the editors of Playboy to want devote a half-dozen or more glossy pages to a certain damsel. There is a literal media industry obsessed with fame (e.g., TMZ) and if the world has the desire to see what a particular, intriguing celebrity looks naked that draws lots attention, which translates into increasingly hard-to-attract advertising dollars. Reportedly, Lohan was paid $1 million under the condition that she pose 100 percent nude. There are 7.8 million Google results related to Lohan’s Playboy shoot and counting. The January/February issue (at least in major locales) with Lohan on the cover is a total sellout, which should bring a smile to Hugh Hefner’s 85-year old mug.

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So in the wake of her entertainment stardom, not to mention the DUIs, rehabs, shop-lifting and ankle bracelets, Lohan’s decision to pose even drew the interest of the Gray Lady, the New York Times. “You could argue that Playboy is actually a step in the right direction — toward what passes for class and decorum these days — and that she will now join the likes of Drew Barrymore, Kim Basinger, Joan Collins, Margaux Hemingway, Margot Kidder, Amanda Beard and Katarina Witt, all of whom posed for Playboy without any damage to their reputations whatsoever,” wrote Charles McGrath.

In assessing this question, one should consider the permanency of the pose/no pose decision. There is no debate that we live in a digital-is-eternal world in an attention society. A celebrity’s (or wanna-be celebrity’s) published nudity (both analog with staples and digital through key strokes) will follow her to the grave and in fact beyond the grave (e.g. Farrah Fawcett).

In some cases, the decision to pose nude is made with an eye toward launching a career (i.e., Jenny McCarthy, Pam Anderson) and in other cases the decision is made to resurrect interest or at least a memory (i.e. Witt, Fawcett). And in these cases, the decision from a personal PR, marketing and branding consideration was the right decision … but it doesn’t appear to work for everyone.

Nancy Sinatra’s decision to pose at 54 came too late in her career; her best days were clearly behind her. Fawcett was 48 and 50 for the two times she took off her clothes for Playboy’s photographers, putting her on the cusp of being too … mature for this decision.

Model Cindy Crawford recounted how advisors were aghast by her consideration of posing nude for famous photographer Herb Ritts’ camera a second time at 32-years-old in 1998. Reflecting on the stated opposition of her camp, Crawford said: “That provoked me and made me want to push their buttons a little. People have to compartmentalize me. They can’t deal with a woman who has a serious career taking off her clothes and being sexy.”

For race car driver/Go Daddy spokeswoman Danica Patrick the pose nude/not pose nude question has not been settled in her mind, and whatever she ultimately decides it must help build and enhance her personal “brand.”

“Artistically, I think it would be really fun,” the 31-year-old Patrick said according to the Sporting News. “But it’s not things that I need to do to push the issue with my brand. There’s already enough stuff that I do that pushes that, so I’d rather stay in my full comfort zone than go that far.

“I’m not saying there never will be a day. When I speak to them and they ask me each time, I say, ‘Don’t stop asking. I don’t know. I might change my mind one year and it might be something that parallels something else I’m doing or where I’m at.’”

Lohan’s pictorial in Playboy may or may not have totally sold out. There is no doubt that the Playboy appearances of two women resulted in their respective editions becoming collector’s items: Monroe and Olympic figure skating champion Witt.

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Like Crawford before her, Witt had a similar pose/no pose decision to make. “I’m sure that some of my skating audience, when they hear I’ve taken off my clothes for Playboy, will be shocked. They may be uncomfortable with it, or they might ask, ‘Why?’ I don’t know what to say, except that I was ready to do this.” She was also 33 in 1998, possibly prompting her to ask herself, if not now, when … and is later possibly too late?

Olympic swimmer Beard was always being asked if she would pose for Playboy. “I talked to my agent, to my dad, I talked to my boyfriend, and finally it was like, You know what? It’s flattering that they want me to be in such an iconic magazine. It’s a huge honor, and I’m not going to have this body much longer. I’m going to go for it.”

And still there were nervous moments for Beard: “I’m used to being in not much clothing (yep, she is a swimmer), but I’m always in some clothing.” She had fun posing in the nude, and used the experience to try to get into the heads of her competition.

“What was most interesting is the reaction in the swimming community and the people I swim against,” Beard said. “The more I can distract them from my swimming, the better. Or maybe they won’t see me as much of a threat, and then bam out of nowhere … Another little mind game to play with them.”

Fawcett also reflected upon her fans and their impressions as part of her decision-making process. “Fans hand me posters, pictures, T-shirts to sign, and they talk about having fantasies about me. I decided, if they’re going to have fantasies, I’ll give them what I think they should have. As much as I wanted this, it wasn’t easy.”

In some cases, the decision to pose may revolve around money, (e.g. ,Lohan), notoriety (e.g., Kim Kardashian), break out the shadow of famous relatives (e.g., Lizzy Jagger) or to send a message to an ex-husband (e.g., Jeannie Buss).

From a personal brand-building/enhancing standpoint, the decision to pose worked well for the likes of Jenny McCarthy, Pam Anderson, Cindy Crawford, Katarina Witt and certainly Marilyn Monroe. For others including Nancy Sinatra and quite possibly, Farrah Fawcett and Patti Davis, it was a mistake. And for even others, such as Tea Party fave Sarah Palin or sideline reporter Erin Andrews in the wake of the despicable stalker video of her, the decision to pose would most likely be curtains or at least eye-opening setbacks to lucrative careers.

Relatively new Yahoo! President and CEO Marissa Mayer raised more than a few eyebrows with her horizontal spread for Vogue. A horizontal pose for Playboy by telegenic Mayer would more than stir up Yahoo!’s NASDAQ ticker symbol.

Of course, times and mores change. Monroe was reportedly questioned by authorities what was on when she posed for Playboy. She replied: “The radio.” These days no one would care what music was playing when Lohan stepped out of her bathrobe.

Did they airbrush her ankle bracelets along with her tattoos?

http://www.nytimes.com/2011/11/06/sunday-review/lindsay-lohan-in-playboy-overexposed.html?pagewanted=all

http://www.nndb.com/lists/272/000091996/

http://www.allvoices.com/contributed-news/9170927-president-reagans-daughter-patti-davis-poses-nude-at-58-photo

http://www.ibtimes.com/articles/271833/20111223/lindsay-lohan-pictorial-leaked-playboy-photos-want.htm

http://www.sportingnews.com/nascar/story/2013-07-12/danica-patrick-nude-photos-swimsuit-pose-si-espn-go-daddy

http://sports.yahoo.com/blogs/nascar-from-the-marbles/danica-patrick-won-t-appear-nude-espn-body-034511628.html

http://bleacherreport.com/articles/1702957-danica-patrick-declined-to-pose-in-the-2013-espn-body-issue

http://articles.latimes.com/1995-05-14/news/ls-376_1_parallel-universe

http://www.cnn.com/2013/08/20/living/marissa-mayers-vogue-photo-women/

https://almostdailybrett.wordpress.com/2013/08/18/mayer-vogue-nasdaq-yhoo/

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