Tag Archive: Madam Secretary


“Richard Nixon came back from his loss to John F. Kennedy in 1960 and won the presidency in 1968. He will be the model for winning again.” – Mark Penn and Andrew Stein, Wall Street Journal op-ed

“You don’t have Nixon to kick around anymore.” – Richard Nixon’s “last news conference” after losing the California governorship in 1962

Ready For Hillary 4.0 knows the history of The New Nixon 3.0.

For Nixon, 1968 was the charm.

If the American electorate missed its opportunity in 1960 (Nixon 1.0).

And California voters didn’t get it in 1962 (Nixon 2.0).

Perhaps America would appreciate the new and improved “Nixon’s The One” six years later?

After two crushing defeats, Richard Milhous Nixon (3.0) became POTUS #37.

Conversely, Hillary was “inevitable” in 2008 … until #44 Obama won.

And Hillary was “inevitable” in 2016 … until she lost to # 45 Trump.

And now she is gearing up for her third “inevitable” #46 campaign/election next year.

As some things change in the Democratic Party, others remain the same.

Don’t bet against Nancy as “Madam Speaker,” and “Madam Secretary” Hillary as the nominee.

Will we be treated to the inevitable Clinton Restoration four years later than originally planned?

Hillary Now More Than Ever

“True to her name, Mrs. Clinton will fight this out until the last dog dies. She won’t let a little thing like two stunning defeats stand in the way of her claim to the White House.” – Penn and Stein, November 11

 “Dear God, please, yes.” – Trump campaign advisor Kellyanne Conway

The massive public relations/marketing challenge facing Hillary’s 2020 campaign team will be how to repackage an inferior 2008 and 2016 product and offer her as new and fresh for the upcoming 2019-2020 presidential cycle?

Reminds one of the 2009 eye-brow raising Domino’s Pizza advertising campaign in which the company confessed to its crust “tasting like cardboard,” and its sauce “tasting like ketchup” and worst of all, Domino’s was selling an “imitation pizza.”

The company pivoted off this act of contrition and promised to do better … and more than survived.

Penn and Stein implied the Hillary First Lady years constituted Hillary 1.0. Her tenure as an ostensibly positioned moderate senator served as Hillary 2.0. Her progressive campaign in 2016 represented Hillary 3.0

And Hillary the 2020 “firebrand,” taking Trump by storm, will be Hillary 4.0.

The real question is not whether Hillary will run, but will Sturm und Drang Hillary be able to flip any red states, regardless of whether or not she reassembles the Obama coalition?

Following In Nixon’s Footsteps

Two years are a political lifetime.

The economy is strong, now. The country is at relative peace. Divided government usually translates into little chance of turbo partisan legislation ever getting through both houses, let alone to the president’s desk.

Impeachment? Hillary understands impeachment, and there is little, if no chance, that Trump will be convicted in the GOP expanded Senate.

Why bother?

What happens if the economy starts going south and the markets are no longer volatile, but instead are heading straight down? What about unforeseen exogenous events overseas, possibly requiring a U.S. military response? What about Donald Trump’s act wearing thin after all these years?

In 1968, there were zero torch-light parades demanding the return from exile for Richard Nixon.

Having said that, the Vietnam War and the popular revolt against this quagmire prompted #36 Lyndon Johnson to resign. The Democrats were a hot Chicago mess. There was an opening for the Old Nixon to become the New President Nixon.

Hillary is not a new, exciting commodity (e.g., second-place Beto), having lost not once, but twice. And yet, no one knows the exact political landscape one year from now, let alone on November 3, 2020.

Will Hillary successfully recalibrate her brand, persona and reputation to prompt Democrats and independents to once again back Hillary with new ingredients? If Nixon could be successfully repackaged even with his legendary paranoia, doesn’t that mean that Hillary could be The One for 2020?

Or maybe: “Hillary Now More Than Ever”?

https://www.wsj.com/articles/hillary-will-run-again-1541963599

https://www.politico.com/story/2018/11/12/clinton-aide-2020-run-983684

https://twitter.com/hashtag/hillary2020?lang=en

https://www.washingtonpost.com/news/made-by-history/wp/2017/10/24/hillary-2020-trump-better-hope-not/?utm_term=.a374f8034d09

https://www.inc.com/cynthia-than/dominos-admitted-their-pizza-tastes-like-cardboard-and-won-back-our-trust.html

“Being Native American has been part of my story, I guess, since the day I was born” – Senator Elizabeth Warren

What is the definition of a story with “legs” (No pun intended)?

From a public relations standpoint, it’s a negative story that can’t or will not be stopped.

BP couldn’t contain the gushing oil into the gulf.

British Petroleum or BP is eternally synonymous with “The Spill.”

Hillary was unable to stymie the drip-drip of the 2015/2016 home server/emails scandal?

Madam Secretary is now a distinguished private citizen with yet another book to sell (Look for it on your Walmart discount rack in about six-months).

And then there is the Senator Elizabeth Warren’s (D-Massachusetts) self-inflicted wound about whether she has Cherokee blood somewhere, somehow, anywhere on the maternal side of her family.

President Trump lovingly labels her, “Pocahontas,” clearly getting under the skin of the honorable senator from Massachusetts, once taunting her to take a DNA test to clarify her ancestry.

And yes, she took the Stanford University test and the results indicated she was at best 1/64th Native American and no worse than 1/1024th Native American. There may be (or not) a smidgen of Cherokee Nation in her blood line, which originated somewhere between 150 and 250 years ago.

The Cherokee Nation was not impressed.

From assessing the reaction from the Washington D.C. Punditocracy (95.2 million Google results in 0.33 second), Almost DailyBrett must ask: Why Senator Warren is egging on a story that should simply die a quiet death?

Is there some crisis communication wisdom that lies beneath the surface?

Crisis Communications Time and Place Rule

Trump challenged Warren to prove she was a “person of color” by taking a DNA test.

The senator responded by submitting to the much criticized blood exam. The real question is whether the almost certain Democratic candidate for president made a terminal move against her interest in becoming POTUS #46?

Maybe? Maybe not?

What are the four tenets for Crisis Communication: Tell the Truth. Tell It Quickly. Tell It All. Move On.

We can argue whether Warren is telling the truth, let alone telling it all.

We can agree that she is telling it (relatively) quickly and trying to move on (if she can).

Consider the calendar. A few days after the most likely inconclusive No Blue Wave (e.g., Dems may take the house, Republicans remain in control of the Senate) November 6 midterms, the pundits will quickly shift focus to the 2020 presidential cycle.

When a candidate has bad news to bury, when is the best time to exorcise this demon?  Your author counsels at a time and place of your choosing.

As Almost DailyBrett wrote three years ago, the failure of candidate George W. Bush to address his 1976 DUI arrest at a time and place of his choosing well before the 2000 presidential election cycle almost cost him the presidency.

The DUI was shockingly revealed just five days before election day. It was “breaking” news.

Senator Warren well knows that her Massachusetts colleague, John Kerry, was “Swift Boated” by Bush in the latter weeks of the tight 2004 presidential campaign. Kerry never recovered.

Perhaps Warren is dealing with the Cherokee Nation issue now, making “old news” of an anticipated attack line in the upcoming Democratic Party presidential primary season. You can envision her crossing her eyes when this ancient issue is brought up.

Undoubtedly Trump will charmingly continue to label her, “Pocahontas.” She in turn will have a few choice rejoinders for him.

For Warren she is hoping the “Native American” issue becomes “old news” in 2020, dispensed with glaring headlines/cartoons/jokes about a controversial DNA test … way back in 2018.

https://www.washingtonpost.com/politics/2018/10/18/just-about-everything-youve-read-warren-dna-test-is-wrong/?noredirect=on&utm_term=.c1ca6028cbc4

https://www.nytimes.com/2018/10/17/us/politics/elizabeth-warren-dna-test.html

https://www.foxnews.com/opinion/tammy-bruce-elizabeth-warren-and-her-little-dna-story

https://www.youtube.com/watch?v=J2PAVv5so2s

https://almostdailybrett.wordpress.com/2015/01/16/how-one-dui-in-1976-led-to-hanging-chads-in-2000/

 

 

 

 

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