Tag Archive: Martin Luther King


“Violent protesters lighting fires and using violence in Portland should wear @realDonaldTrump buttons. That is who they are helping. Progressives in Portland need to call them out, including the Mayor (Ted Wheeler). Don’t allow violent people help @realDonaldTrump.” — Lanny Davis, Clinton era political adviser

Guess that admonition would apply to Oregon Governor Kate Brown as well.

You can’t see the microscopic Covid-19 respiratory virus.

You can’t ignore widespread in-your-face violence night-after-night in Portland or a city near you.

Some contend November 3 will turn on the pandemic, which is illustrated daily on a wide variety of mind-numbing graphs and charts.

Almost DailyBrett dares to point to the fires set, lasers pointed, bricks thrown, glass broken, stores looted being played out for 62 consecutive nights in Portland, Seattle and other cities appear literally 24-7-365 on broadcast networks and viral social media video.

At a certain point the pandemic stats become … stats. “Peaceful protest” violent riots cannot be ignored.

Just as Vietnam played out each evening on television, the summer of violence has mutated and formed into a wave of ugliness attacking our American civilization.

The political question that needs to be asked: Who Owns The Violence?

John F. Kennedy, Lyndon Johnson and Richard Nixon all owned America’s Vietnam War quagmire. Despite anticipated protestations and deflection tactics, will Joe Biden become the candidate of … unrestrained violence in cities from sea-to-shining sea?

What does the average Joe and Mary think about watching well-funded and well-supplied with ammunition anarchists taking dead aim at law enforcement, buildings, statues and symbols? Are they more or less likely as already high propensity voters to cast their ballots this fall?

Will they vote for even more violence? Or will they cast their ballots for those who will stop the “peaceful protest” riots?

And similar to the test-tube Jurassic Park dinosaurs getting out of control, how will the peaceful-protest waves of violence be stopped? Can they be halted? Will a Joe Biden election quell the anarchy? Will it take the onset of winter to stem the tide? Will we have to wait that long?

Who Owns The Dead Dog?

“How does breaking windows at a courthouse, setting fire to a federal building, firing guns in crowds, and committing acts of vandalism forward any cause? Actually, don’t bother because there is no good answer. It is self-destructive to any cause you promote.” – MSNBC’s Joe Scarborough

Almost DailyBrett distinctly remembers from his Sacramento days talking about dropping the dead dog on someone else’s porch. Sadistic violence and unrestrained anger are not  political winners, and never will be. Martin Luther King understood this undeniable fact. Ditto for Ghandhi.

Violence cannot be disguised, explained or rationalized as “peaceful protest.” A riot is a riot. Why can’t our partisan media (e.g., NBC’s Chuck Todd, CNN’s Don Lemon) understand that? Isn’t it more than ironic that these peaceful protesters actually attacked CNN Center in Atlanta?

As John Madden said on more than one occasion: “You can’t put frosting on manure.”

There is no denial when it comes to violence.

There is nothing but anger when it comes to violence.

There is no place for bargaining (e.g., only a few blocks of downtown Portland).

There should be depression by those committing violence.

Will there ever be acceptance and contrition by those who own the violence?

https://almostdailybrett.wordpress.com/2020/07/24/we-had-to-destroy-portland-in-order-to-save-it/

https://www.foxnews.com/media/howard-kurtz-media-coverage-reducing-riots

https://www.foxbusiness.com/lifestyle/what-is-antifa-and-who-funds-it

Democrats Start to Worry Support for Portland Riots Will Help Trump

Comparing one year to another in a different era is always an inexact science.

It’s easy to poke holes in any comparison and thus attempt to render the point meaningless, but this author will not go down easily.

The “perfect storm” of volatile factors in 2020 reminds Almost DailyBrett of a terrible year … 1968.

Certainly, there are no direct equivalents of the assassinations of Martin Luther King, Jr. and Robert F. Kennedy (and let’s keep it that way).

Neither is there a similarity to the eye-opening Tet Offensive nor directly related deaths of US soldiers, which exposed that America was systematically misled and deceived about the Vietnam War.

Consider that 2020 and 1968 will always be remembered as election years with flash-point incumbents.

Americans have been cooped up indoors for months, way too many losing their livelihoods in a provoked recession, and then the weather grew hotter and George Floyd was senselessly murdered by a Minneapolis criminal cop.

And similar to 1968 (e.g., Chicago riot), legitimate protesters had their voices and actions drowned out by organized anarchists (sounds like an oxymoron, but sadly it’s not) who want to hurt people, steal, burn and create havoc. If one Googles “Antifa Portland,” 619,000 results pour back in 0.33 of a second.

Reflecting back on 1968 — your author was 13-years-very-young — it literally took another decade-plus until America settled down again in the 1980s. Will it take that long after what is setting up to be a rotten, 2020?

There were more than a few, who detested the violence on university campuses and in the streets back in 1968. They became a political force of their own: “The Silent Majority.”

Is it deja vu all over again?

The Rebirth of the Silent Majority?

What about the overwhelming majority of Americans, who are sickened by what happened to defenseless George Floyd … begging for the right to breathe on Memorial Day? They want the officers responsible, particularly one in particular, to face severe music. Justice must be done.

Having said that, the preponderance of Americans are staying away from the streets. They are incredulous by what they’re seeing on television and social media.

Didn’t the overwhelming number of voters elect and re-elect the first-ever African-American president, Barack Obama, in 2008 and 2012? We were internationally celebrated for being open and fair-minded. Are Obama’s historic elections now irrelevant?

The George Floyd murder comes across as an exploited opportunity by many who just want to destroy communities. They are looters, stealing from expensive stores. There are trigger-happy Yahoos with assault weapons — allegedly protecting places of business — just looking for any excuse to open fire.

Cable television and the Internet in 2020 are delivering these horrific videos and placing them in our collective faces. Didn’t television in 1968 bring the carnage of Vietnam into our living rooms on a nightly basis? At the time, the U.S. military drafted literally thousands to fight in rice paddies in a war, which was never explained, much less declared.

Then-candidate Richard Milhous Nixon called for a restoration of “law and order” on the 1968 campaign trail. Do we want another officer putting his knee on the neck of an unarmed man? The answer is an easy, ‘no.’ This abominable practice must stop now and forever.

At the same time, a riot usurping a protest is still a riot.

Can we conclude that a 21st Century equivalent of the 1960s Silent Majority detests and loathes rioters breaking windows, looting stores, burning vehicles, assaulting police officers, fire fighters, security personnel, chasing and intimidating reporters, and destroying Starbucks … just because it’s corporate Starbucks?

The Silent Majority wants to turn down the sound, cancel out the noise and return to some sense of normalcy.

Almost DailyBrett will be the first to admit making the wrong call in the 2016 election. This year started with rising markets, the best economy in one-half century, a positive atmosphere for any disciplined incumbent … assuming the incumbent is capable of political discipline.

Oh what a strange trip it has been: The Covid-19 outbreak, the unprecedented lock down, the forced recession, masked people fighting unmasked people, and then and now … the George Floyd murder and out-of-control chaos.

What’s next? There will be more. It’s not Morning in America, more like Midnight on the Streets.

Just as a turn of events spiraled out of control in 1968, the same seems to be true in 2020.

Who benefits and who does not — we need to be honest — no one knows.

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

 

 

 

 

 

 

“Did the (Dodge Ram) company really just use Dr. King’s words about the value of service to sell trucks?”New York Times, February 5, 2017

The unfortunate answer was … “Yes.”

Did somebody … anybody … at Chrysler suggest that its Super Bowl LII advertisement shown to 103.4 million viewers (Nielsen Ratings) may not be the best idea? One would hope the executive management at Chrysler is not exclusively composed of yes men and yes women.

If a viewer watching next Sunday’s Super Bowl LIII advertisements takes a sip of tequila every time a cause marketing spot comes across the screen, would that person be smashed by half time?

Based upon last year’s Super Bowl and the trend so far this year, Almost DailyBrett will take the over.

Even weighing Chrysler’s public relations/marketing disaster last February, it seems the trend toward questionable cause-marketing advertising is growing, not subsiding.

Razor Blades and #MeToo?

“Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate messaging to berate and belittle men.” – Karol Markowicz, New York Post

For Almost DailyBrett, it seems the growing use of cause-marketing advertising with predictable somber music and societal images are mostly lame corporate attempts to attach product brands to a public policy push or cultural icon.

The question remains: Are cause marketing advertising practitioners, who recommend paying $5.1-$5.3 million per 30-second Super Bowl LIII spots to their corporate clients, playing with fire works in the forest with a company’s hard-earned reputation and brand?

Consider Nike’s cause marketing folly of tying its “Swoosh” athletic apparel to Colin Kaepernick, who in many quarters is persona non grata for taking a knee on the flag, the Star Spangled Banner and America.

Is Colin playing in the Super Bowl next week? Will he ever play again? Almost DailyBrett will take the under.

We all know that Chrysler was burned big time for attempting to link the words of the late Dr. Martin Luther King’s sermons to the sale of Dodge Ram trucks.

Who thought this poor taste linkage was a good idea?

Ditto for Gillette tying razor blades to the #MeToo movement or Nike taking a knee on Old Glory.

Almost DailyBrett must ask: Were the ads submitted to focus groups (qualitative research)? What was the input of in-depth interviews from African-American respondents (Dodge), women (Gillette) and veterans and their families (Nike)? Was any random quantitative research conducted to validate or contradict the focus group reactions?

Tying the sale of muscle trucks by a publicly traded company to the words, works and deeds of a renowned assassinated civil rights leader/legend sounds risky at best.

The national response to boorish men continues to this day. Is Gillette taking a stand against the #MeToo movement? Hope not.

Does Nike management have a problem with the Star Spangled Banner?

Infamous Or Notorious Brand?

Defenders of dubious cause marketing ads, which draw justified rebukes, will predictably respond that millions of viewers now identify with the (tarnished) brand/product. They will piously state that nothing is worse than spending $5 million-plus for a 30-second spot and the viewers don’t remember the sponsor of the advertisement. Okay, but …

Your author is not carte blanche taking aim against all cause marketing ads.

For example, Verizon cleverly tied its wireless services to first responders running toward the flood, the fire, the earthquake … ensuring they receive the urgent call for their life-and-depth services.

What are Almost DailyBrett’s rules for cause marketing spots, whether or not they are intended for the Super Bowl of Advertising?

  • Appreciate that tribalism is rampant in America, and the warring camps simply do not care, let alone in many cases tolerate each other. Avoid taking sides (e.g., Nike). The predominant views in your locale (e.g., Beaverton, Oregon) are most likely not a reflection of the country as a whole.
  • Contemplate that movements are based upon redressing grievances. They have leaders. They have organizations. They have a determined cause. Don’t try to hijack a movement to sell your products (e.g., Gillette).
  • Invest in qualitative (i.e., focus groups, in-depth interviews) and random quantitative research (e.g. surveys). Don’t prejudge the results. If the respondents essentially question or even revolt against the proposed ad … don’t argue, don’t rationalize … drop it (e.g., Dodge Ram).
  • Embrace honesty with company management about the possible repercussions in terms of reputation, brand, sales, stock price, market capitalization, P/E ratio.
  • Consider that viewers are smarter than you think. They may not respond kindly to clumsy ads that attempt to sell trucks with the words of a slain civil rights leader. How about using puppies or horses to sell beer (just as long as no animals were injured making the ad)?
  • Know that cause marketing is overdone, and is almost becoming cliché. That statement does not preclude cleverly tying a relevant product (wireless communication) to first-responders (e.g., Verizon).

And most of all, follow the Almost DailyBrett Golden Rule: When in doubt, throw it out.

https://www.boston.com/sports/super-bowl/2019/01/24/super-bowl-ad-prices

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

.http://superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/

https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/

https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html

https://nypost.com/2018/02/04/dodge-ram-under-fire-for-using-mlk-speech-in-super-bowl-ad/

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/05/its-been-a-tough-year-america-these-7-super-bowl-commercials-tried-to-give-us-hope/?utm_term=.3dc3a75c7cc3

%d bloggers like this: