Tag Archive: Media Training


There are times when the First Amendment prevails.

There are times when arrogance and smugness fail.

There are times when there really are two sides to a story.

It’s amazing for Almost DailyBrett to watch and re-watch the July 18, 2016 interview between CNN’s Don Lemon and former Milwaukee County Sheriff David Clarke on the supercharged subjects of race and policing, and realize the intensity, the passions, the issues and the rhetoric have not changed.

For Lemon, he was sitting side-by-side with Sheriff Clarke. The seven-figure anchor could not resort to the dependable “R” label under the first signs of intellectual pressure because the head Milwaukee County law enforcement officer is also … an African American.

Alas, the interview was not a satellite uplink, which would have provided Lemon with an easy forum for smirking, if not laughing during his reaction shots. The exchange was mano-a-mano and Lemon blinked, calling for a commercial break in the middle of the interview.

We’ll be right back, we’re going to go to break. Are you (Clarke) going to let me (Lemon) talk?” — Don Lemon in punt formation.

After the commercial appeals for legal tender, the interview continued with Sheriff Clarke back on offense and Lemon wondering … ‘who booked this guest?’ Dissent was talking back. Arrogance was being rejected. The other side of the story was being presented. First Amendment Rights were being exercised.

The optics were Sheriff Clarke refusing to be intimidated or to back down in the immediate aftermath of the death of three Baton Rouge peace officers, countering Lemon point-by-point with controlled intensity.

Clarke was well prepared for the interview with a defined agenda, compelling facts and information. Most of all, he was there on behalf of the law enforcement fraternity. He was standing up for all police officers, particularly those who paid the ultimate price for our safety.

David Alexander Clarke Jr. was the other side of the story, even though way too many in the Fourth Estate contend there is only one side to any story. They will make that determination without any help thank you very much.

Finis. Endo Musico.

The real question is, whether Lemon was prepared? Just as Apollo Creed did not take Rocky seriously, Lemon was obviously not ready to respond to the rhetorical exchange with Sheriff Clarke. The sheriff deals with the cruel world on the streets night-after-night rather than pontificating in a plush air-conditioned studio surrounded by adoring sycophants.

The CNN Apologencia will conclude that Lemon did not lose the exchange. Fair enough, but he did not win.

Four years later, the issue as everyone knows has exploded for two weeks and counting, reignited by the senseless Memorial Day murder of George Floyd by one Minneapolis police officer in particular and four officers in toto. All four officers are staring at some major jail time, up to 50 years for second-degree murder or being accomplices to murder by asphyxiation.

Due process will run its course.

In the meantime a veto-proof majority of the Minneapolis City Council — and even New York Mayor Bill De Blasio — have called for defunding police departments. Minneapolis would replace its peace officers with a “new transformative model for cultivating safety.” How does the “transformative model” work, if someone is breaking into your house or stealing your car?

Back in 2016, Donald Trump promised to end crime in America. The late Charles Krauthammer scoffed at this notion, reminding his readers and viewers that crime has been a plague on societies since Babylonian King Hammurabi — served from 1792-1750 BC — and his code of 282 laws. If Hammurabi was concerned with crime and punishment almost 4,000 years ago, why should we take thousands well-intentioned police officers off the beat because of few bad cops in the 21st Century?

Police officers put their lives on the line every day. Some pay the ultimate price for our safety. Sheriff David Clarke dared to stand-up for his fellow police officers, some of whom recently kneeled with peaceful protesters, while protecting communities from those selfishly exploiting a tense situation with violence and criminality.

When divisions expand and the mood becomes even more volatile and explosive, the public need for media professionalism and fairness becomes greater than ever.

Almost DailyBrett believes that dissent must not be silenced by partisan media intimidation.

Your author contends that arrogance and smugness must not prevail.

And most of all, there are always two sides to a given story and both deserve their day in the courtroom of public opinion.

https://www.nationalreview.com/news/veto-proof-majority-of-minneapolis-city-council-supports-defunding-police-mayor-objects/

https://www.kgun9.com/news/national/sheriff-clarke-on-recent-police-shootings-i-predicted-this

https://www.cnn.com/videos/us/2016/07/18/don-lemon-sheriff-david-clarke-police-shootings-full-intv-ctn.cnn

 

 

 

 

“Now was I wrong a few weeks ago, to somehow give the impression to people that I was praising those men (i.e., James Eastland and Herman Talmadge) who I successfully opposed time and again? Yes, I was. I regret it. I’m sorry for any of the pain or misconception that I caused anybody.” – Former Vice President Joe Biden

Poor Joe Biden.

Has he become an elderly Dan Quayle in the headlights?

When will it be time for his next apology to anybody and everybody?

Can he apologize his way to the Democratic presidential nomination, let alone the presidency?

Reflecting on the June 27 Democratic debate, California Senator Kamala Harris berated Biden for working with the two segregationist senators, and for openly opposing busing. She more than implied that he was weak on racism.

Old habits die hard. During the debate Almost DailyBrett was whispering, ‘Obama … Obama’ and ‘Busing failed. It was well-intentioned (the road to hell is paved with good intentions), but it failed miserably.’

For some reason a seasoned politician with a career going back at least to 1972, seemed verbally paralyzed on the stump.

Earlier this week, Biden finally said:

“They (opponents) don’t want to talk much about my time as vice president. It was the honor of a lifetime to serve with a man who was a great president, an historic figure, and most important to me, a friend. I was vetted by him and selected by him. I will take his judgment of my record, my character and my ability to handle the job over anyone else’s.”

Too little too late, Joe.

It’s time for a refresher course in media training, Joe. We are assuming you want to be president. Right?

Are you sure about that, Joe?

Can you fight off your younger, more agile competitors for the Demo nomination, not to mention the biggest bully of them all, one Donald John Trump?

Acknowledge-Bridge-SOCO

The best media trainer on this planet is Anne Ready of Ready for Media in Malibu, California.

She pioneered the concept of acknowledge the question, bridge to your answer, and deliver your SOCO (Strategic Operating Communications Objective).

Your SOCO response is your agenda.

Biden knew going into the June 27 debate, he was going to be questioned about his collaboration with segregationist Democratic Senators James Eastland of Mississippi and Herman Talmadge of Georgia.

Even though he is a white, straight male (all demographic negatives for the Demo presidential nod), what is Joe Biden’s ace in the hole?

He was chosen and served as vice president to America’s first president of African-American dissent.

Envision Joe Biden looking right into the eyes of Senator Harris last month and saying: ‘When Barack Obama was seeking a running mate, he chose me. I served President Obama and our country with distinction for eight years. I am proud of my longstanding record on Civil Rights.”

Bingo. Joe Biden just uniquely separated himself from the pack. No other Democrat can make that (Obama-Biden ticket) assertion.

Almost DailyBrett is 100 percent certain Kamala Harris would come back with a rejoinder – heck, she’s an attorney — including the glorification of the failed busing social engineering experiment.

Macht nichts!

Biden would have been seen as defending his turf with a strong Acknowledge-Bridge-and-SOCO (e.g., Obama VP) response.

The stories would have undoubtedly still focus on Kamala challenging the former vice president, but they wouldn’t have been so lopsided. There would have been two strong sides to the televised exchange.

Motor City Meltdown? We Have A Problem, Houston

The second Democratic debates, hosted by CNN, will be held in Detroit, July 30-31.

The third round, moderated by ABC, will be located in Houston, Sept. 12-13.

Will the “frontrunner” be ready for these crucial encounters? Their is little doubt that Kamala Harris and others are sharpening their verbal knives.

As political strategist Mary Matalin said repeatedly: “Politics is a contact sport.”

How will we know that Biden is truly serious about running for president? He was Hamlet in 2016.

The answer lies with Acknowledge, Bridge and SOCO.

https://www.politico.com/story/2019/07/06/biden-apologizes-segregationist-2020-1399254

https://www.theatlantic.com/politics/archive/2019/06/biden-segregationist-eastland-talmadge/592228/

https://www.nytimes.com/2019/07/09/business/media/democratic-debate-abc-houston.html

https://www.readyformedia.com/about-us/anne-ready/

https://www.readyformedia.com/what-no-media-training/

https://almostdailybrett.wordpress.com/2019/07/01/busing-nostalgia/

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

 

 

 

“If the Earth slammed into the Sun (or vice versa), what would the president do?” – CNN correspondent

“Guess, we would all fry and die.” – White House Trade Hawk Peter Navarro

Couldn’t believe that Navarro would answer CNN’s hypothetical question Friday about whether President Trump would impose $200 billion in even more tariffs on China, if the next 90 days of trade negotiations go nowhere.

Instead of bobbing, weaving and ducking the question, Navarro answered in the affirmative.

Why Peter, why?

American markets tanked Friday, led by a 558-point decline on the Dow.

The psychology on Wall Street is so negative right now. Traders are selling the bounces instead of buying on the dips. Forget about Buy Low, Sell High.

Why did the White House Press Office allow Navarro take an interview with CNN? Isn’t “prevention” one of the key components of effective crisis communications?

The liberal network openly despises … being nice here … Navarro’s boss (see Jim Acosta antics), and will not do the administration any favors whatsoever (e.g., benefit of the doubt).

Were you media trained, Peter?

Obviously, not.

Why didn’t you coordinate your talking points with Larry Kudlow?

Instead it was administration bad cop, trade hawk (Navarro) contradicting an administration good cop, trade dove (Kudlow), resulting in the media and markets seizing upon … Navarro’s negative response to a hypothetical question (e.g., more tariffs on China).

Shocking or more of the same from 1600 Pennsylvania Avenue … or both?

It’s now painfully obvious the happy talking points/tweets emerging from last weekend’s G20 Xi-Trump summit over Argentinian steak were over-done … way over-done.

Earth And Sun Collide?

Can’t tell you how many times Almost DailyBrett has been asked hypothetical questions, posed by the media to generate headlines particularly on slow news days.

If asked by a member of the Capitol Press Corps in Sacramento what my boss would do if the earth did indeed slam into the sun, your author would without doubt take the following approach:

“The earth and the sun vary between 91 million and 94 million miles a part each year, and the earth has been around for 4.543 billion years. We are confident this trend, which is our friend, will continue.”

Always remember, conditions can and most likely change between now and later. If that is indeed the case, why answer a hypothetical?

Here’s an even better answer:

“As a policy, we do not answer hypothetical questions. We will say is that we are cautiously optimistic about our trade negotiations with China. We are not going to prejudge this process.”

Boring? Sure. That’s the point.

Do the markets sell off, putting more pressure on the U.S. negotiators? Not likely.

Are the reporters/correspondents disappointed? Oh well …

Should an administration speak in one voice? Always.

Kudlow and Navarro should not be separate spokesmen with conflicting philosophies on the same question. The Alexander Hamilton-Aaron Burr duel would have gone viral in the 21st Century with the NASDAQ dipping into correction territory.

Kudlow mentions the potential of extending the moratorium on tariffs for another 90 days Friday, if the negotiations are making progress … markets go up.

A little later Friday Navarro confirms the possibility of raising $200 billion in additional tariffs, if the negotiations go nowhere … and the markets are pounded.

Who’s on first?

Maybe, Mr. Art of the Deal wants to deliberately send confusing, ambiguous signals to the Chinese to keep them off guard … Good Cop vs. Bad Cop?

Unfortunately, this latest market selloff and the related overly negative market psychology could have been avoided by simply refusing to answer hypothetical questions, and by an administration speaking in one voice.

Is that too much to ask?

http://www.businessdictionary.com/definition/hypothetical-question.html

https://www.cnn.com/2018/12/07/investing/stock-market-today-navarro-kudlow/index.html

https://www.space.com/17081-how-far-is-earth-from-the-sun.html

https://astronomy.stackexchange.com/questions/19833/about-how-many-revolutions-has-the-earth-made-around-the-sun

 

 

 

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