Tag Archive: Megyn Kelly


The liberal networks were not cutting it across the fruited plain.

The front page of the New York Times always dictated the topics for their evening newscasts.

What played on Madison Avenue was not resonating for millions in the Basket of Deplorables west of the Hudson.

For years, the Nielsen reports for the legendary “Big Three” ABC, CBS, NBC and their ideological cousins, CNN and MSNBC, were consistently going down to the right (from a ratings chart point of view).

As America was becoming a more moderate-conservative nation, the media elites in Manhattan and within the confines of the Beltway were moving further to the left.

There was — and still is — an economic disconnect: pure and simple.

And yet there was an unrecognized-in-plain-sight-new-source-of-money to be made in the always tough media business.

The much-vilified duo of Rupert Murdoch and Roger Ailes recognized a vast unmet need for a “Fair and Balanced” network resonating with the good folks in the so-called “fly-over states.”

Fox News Channel (FNC) was born in 1996, and just this year garnered its highest-ever ratings.

The Nielsen Ratings race was not even close.

FNC became the first cable news outlet to lead all networks, including the big three, in total audience for a November midterm election, beating second place NBC by 7.78 million to 5.64 million viewers. FNC even commanded a two-to-one lead over once powerful, CBS.

Legendary chief executive Jack Welch repeatedly said any business should either be number one or number two in its given market. Fox News is without doubt numero uno.

The unanswered question that must be posed: Is why is Fox News still unchallenged in serving the moderate-conservative psychographic, the one which elected Donald Trump to the presidency two years ago?

The self-anointed elites at the liberal networks, the all-knowing think tanks and the academic types at journalism schools denigrate the Fox News audience as uneducated racist dolts. They don’t seem to realize through their intemperate scolding and actions, they are contributing to the reciprocal scorn of the NYC/DC political class.

Almost DailyBrett to this day has never and will not ever understand the “political wisdom” of lambasting and making fun of hard-working people, who alas did not win the biological intellectual lottery.

It must suck to live, work hard and go to church on Sundays in impregnable Blue Wall states, such as Wisconsin, Michigan and Pennsylvania.

The End of Fox News?

The communal Schadenfreude of the political class celebrating the career ending capers of Ailes and Bill O’Reilly, coupled with the departures of Megyn Kelly and Greta Van Susteren, augured for the inevitable ratings/influence decline of Fox News Channel.

Using football parlance, it was next man (woman) up for Fox News. Sean Hannity vaulted to first place among all cable news programs. Martha MacCallum, Tucker Carlson and Laura Ingraham successfully launched their own opinion programs.

On the news side, superb Bret Bair and MacCallum anchored the aforementioned industry leading midterms’ newscast with solid pros Chris Wallace and Brit Hume by their sides. Almost DailyBrett will always miss the insightful commentary of Charles Krauthammer. His toe-to-toe exchanges with O’Reilly were must-watch television. Krauthammer could have made Fox News’ industry leading Midterm election coverage even better.

The real question that must be asked: Is Fox News merely winning a ratings battle, or the actual media war as well?

Almost DailyBrett argues for the former: Fox achieved a major marker of its success. The network serves 2.5 million prime-time viewers, a 3 percent increase compared to 2017. MSNBC sports 1.8 million prime-time viewers, a 12 percent hike when measured against the preceding year.

Did MSNBC gain share against Fox? Or did MSNBC strengthen its position at the expense in the form of an epic decline by the other 24-7-365 anti-Trump network, CNN? Nielsen reported that CNN draws only 990,000 prime-time viewers, a decline of 6 percent compared to 2017.

What did Welch say about being number one or two in a given market (e.g., cable news)? This blog could easily be focused on what went wrong with CNN, founded 16 years before Fox News?

There was a time when Ted Turner’s network was the authority when it came to breaking news around the world. Remember Bernard Shaw? Those days have been replaced by Anderson Cooper and Don Lemon.

In the meantime Fox News moves forward as the only moderate-conservative oriented network, the television outlet serving the other side of America’s divide.

If Fox remains the only network for the fly-over states, and the liberal networks cannibalize each other for left-of-center crowd … is there any reason to question that Fox News will retain its ratings dominance?

https://www.forbes.com/sites/markjoyella/2018/11/07/fox-news-has-highest-rated-midterm-coverage-in-cable-news-history/#262c5105c867

https://www.forbes.com/sites/markjoyella/2018/12/12/fox-news-channel-has-highest-ratings-in-22-years-but-msnbc-is-growing-fast/?utm_source=TWITTER&utm_medium=social&utm_content=1994079623&utm_campaign=sprinklrForbesMainTwitter#20dfce6a6124

https://deadline.com/2018/11/fox-news-wins-midterm-elections-ratings-cnn-msnbc-donald-trump-1202497745/

https://almostdailybrett.wordpress.com/2014/07/08/nine-fox-blondes/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

 

 

 

“The Trump-less debate proved the Donald right … While more than 24 million people watched the first GOP presidential debate on Fox, just 12.5 million watched this one.” – Chris Cillizza, Washington Post

From a public relations and long-term reputation standpoint, which is better?

  1. Caving into Mr. CombOver and jettisoning Megyn Kelly as a GOP debate moderator for the benefit of ratings?
  2. Retaining Kelly as a moderator, even at the expense of a Donald Trump debate boycott and the obvious sacrifice of literally millions of viewers?megyndonald

Whichever course Fox News’ boss Mr. Warm-and-Fuzzy Roger Ailes chose, there was going to be criticism and impassioned finger pointing. It was a simply a no-win situation for Fox News, regardless of the decided course of action.

Fox News chose Option 2: Standing behind Kelly, journalistic principle and calling Trump’s debate-boycott bluff.

Almost DailyBrett must also take a stand on this question: Allowing any politician, no matter how demagogic, influential and wealthy, to dictate coverage by any network sets a horrible precedent and worse yet: The decision is indefensible.

Besides … love it or loath it … cable news ratings leader Fox News will be around longer than Donald Trump. The network claims it is “fair and balanced.” Whether one agrees with this moniker or not, how can Fox News stand behind this motto if a billionaire bully dictates journalistic standards?

Tit in a Ringer?

“Katie Graham’s gonna get her tit caught in a big fat wringer if that’s (slush fund story) published.” – Nixon Attorney General John Mitchell

Do you think Richard Nixon wanted Bob Woodward and Carl Bernstein of the Washington Post to be fired during the height of the Watergate scandal? Nixon’s Attorney General John Mitchell even warned he would put Post publisher Graham’s “tit in a ringer.”postgraham

The Post was properly saluted by the journalism profession for sticking to its proverbial guns in the 1970s. Woodward and Bernstein’s “All the President’s Men” (both the book and the movie) and “The Final Days,” celebrated the Pulitzer-Prize-winning coverage by the Post.

So why not even some modicum of acknowledgement of the courage of Fox News, even at a network loss of upwards of 12 million viewers? Almost DailyBrett is not suggesting an equivalency between the Watergate coverage and Donald Trump debate boycott other than to state that both required courage.

What’s ironic is at least one or more Washington Post pundits (and presumably other media as well) are leading the criticism of Fox News’ decision to back Kelly and suffer the ratings hit as a result of Trump’s petty-and-childish debate boycott.

Who Is the Real Loser?

“Slinking away from an accomplished journalist who might ask a tough question is lame and makes the blustering, bullying real estate mogul look weak and petulant. This could permanently damage the perception that he’s strong and fearless.” – Presidential Campaign Manager Karl Rove

There are some who are taking Donald Trump at his word: He boycotted last Thursday’s debate because of Kelly’s tough questioning at the August 6 debate, asking him to respond to charges that he is a misogynist.

There are others who contend he played it safe, especially when word leaked out that Kelly and her two other moderators Bret Baier and Chris Wallace, were planning on interjecting Tim Russert-style “got-ya” videos into the debate questioning.  Last Thursday’s debate featured the toughest questions of the seven Republican and four Democratic debates to date.trumpailes

And then, there is the distinct possibility the threatened boycott had nothing to do with Kelly, but really boiled down to two-little boys in a sandbox (e.g., Trump and Ailes) contesting who had the biggest Tonka truck.

It will be interesting to note whether Trump’s pettiness will cost him in the Iowa Caucuses this evening. If so, a national wave of Schadenfreude may ensue.

For the Fox News PR department, it is far easier to stand-up for Vanity Fair cover-subject, Megyn Kelly and more importantly, journalistic principles, than to rationalize backing down to Donald Trump.

When in doubt: Think long-term reputation over short-term benefit.

https://www.washingtonpost.com/news/the-fix/wp/2016/01/28/winners-and-losers-from-the-7th-republican-presidential-debate/?wpmm=1&wpisrc=nl_headlines

http://www.wsj.com/articles/trump-ducks-an-iowa-opportunity-1453938984?mg=id-wsj

https://www.washingtonpost.com/news/the-fix/wp/2016/01/28/the-real-reason-donald-trump-is-skipping-tonights-fox-news-debate/?tid=a_inl

https://www.washingtonpost.com/news/the-fix/wp/2016/01/29/megyn-kelly-is-a-very-good-debate-moderator-heres-proof/?wpmm=1&wpisrc=nl_evening

https://www.washingtonpost.com/opinions/who-had-the-worst-week-in-washington-foxs-roger-ailes/2016/01/29/0b863796-c693-11e5-a4aa-f25866ba0dc6_story.html?wpmm=1&wpisrc=nl_popns

http://www.economist.com/node/699638

http://www.vanityfair.com/news/2015/12/megyn-kelly-fox-news-cover-story

https://www.washingtonpost.com/blogs/right-turn/wp/2016/01/31/will-trump-ever-debate-again/?wpmm=1&wpisrc=nl_opinions

 

 

 

 

 

%d bloggers like this: