Tag Archive: Miata


Back in the 1980s and into 1990s, Almost DailyBrett drove a sleek and sexy BMW 635csi.

She was beautiful. She was well-designed. She was high maintenance. It cost a fortune to take her out to dinner.

That was then, this is now.

Today Tesla (NASDAQ: TSLA) at $185 billion and counting has a higher market cap — stock price x number of shares — than the three legendary German auto designers/manufacturers combined (i.e., BMW. Daimler AG, Volkswagen) at $151 billion.

How can that be?

The time-tested names Bayerische Motoren Werke (1916),  Daimler (1926), and Volkswagen (1937) are legendary and enduring symbols of German engineering. Having acknowledged this undeniable fact and provided the totally justified praise, one still must ask: Do these companies and their respective stock prices point to the past or to the future?

After all a company’s stock price is a forward — rather than a — lagging indicator. Right?

Visiting the BMW Museum and BMW World in München in 2017, your author was impressed by the company’s century-long achievements when it came to the design of internal combustion engine automobiles and motorcycles. Having said that, the story fell off — literally the wheels came off — when it comes to electric vehicles (EV). The BMW offering is an ugly duckling.

Is this Bavarian econo-box with an electric charger, “The Ultimate Driving Machine?” Seriously?

Do you think that Elon Musk is quivering in his boots? The BMW i3 EV box looks like … a Chevy Volt or a Nissan Leaf. Are those auto also-rans now competitors to BMW?

Considering that BMW, Daimler, Volkswagen — let alone long-time American and Japanese competitors — have been making gas powered vehicles for decades, do they really want to cannibalize their existing businesses? Are their collective hearts really into no gasoline, no emission, clean and environmentally responsible EVs?

The answer may be found in their ugly EVs. Can you see the difference between the sleek lines of the 20th Century BMW 635 csi and the boxy contours of the 21st Century BMW i3 EV? Did the same company design these vehicles?

What happened? Why is BMW going backward?

Tesla Is A Pure Play

Before going further, Almost DailyBrett must provide a consumer warning after buying and selling Tesla stock five times before, making a nice profit four times. Your author owns a handful of TSLA shares now as he writes this submission.

Musk will never be hampered with the concern about competing against his own business. Tesla designs and manufactures EVs, ion lithium batteries and related software. Does the South Africa Wunderkind have a singleness of purpose? Of course not, he also guides privately held SpaceX in his spare time as the company propelled Americans into space for the first time since 1998.

As $400 million net worth Mr. Wonderful investor Kevin O’Leary recently said, Tesla is the way that investors can participate in the SpaceX story. Tesla is four figures expensive and has an astronomical 89 times forward earnings P/E ratio (stock price/forward annualized earnings per share). Shareholders need to watch this volatile stock carefully and take Maalox on the side.

For the time being, TSLA is a trading stock not a long-term buy and hold.

Now that the requisite investor warning has been issued, it’s perfectly acceptable to be dazzled by the beauty of Tesla’s sexy cars. In an absolute marketing coup, Musk showed off Tesla’s truck, semi and most of all its sexy lineup of cars — Model S sedan, MSRP $74,990, Model 3 sedan, $37,990 and Model X SUV, $79,990 — to car aficionado former Tonight Show host/comedian Jay Leno.

“Jay Leno’s Garage” is a prime-time show, following “Shark Tank,” on Wall Street on steroids network, CNBC. One can only imagine the average wealth of “Garage” and “Tank” viewers. Heck, Musk and Leno even showed off the Tesla roadster, which will only set you back about $200,000.

Is it time for Almost DailyBrett to trade in his Miata roadster? Don’t think so.

When it comes to Tesla, the company is pointed toward a no-combustion engine, no gas-guzzling and no emissions-into-the-atmosphere future.

While other companies are kicking and screaming as they are being dragged along to the electric vehicle horizon, Tesla is the pioneer, best in breed and No. 1 EV and ion lithium battery innovator all rolled into one.

Is TSLA a cult stock, based upon the Steve Jobs-type innovation of Elon Musk? Yes.

Is that a good enough reason, not to buy the stock? Does sex sell?

https://www.bloomberg.com/quote/DAX:IND/members

https://www.cnet.com/roadshow/news/every-electric-car-ev-range-audi-chevy-tesla/

https://www.investopedia.com/articles/wealth-management/112315/net-worth-shark-tank-cast.asp#2-kevin-oleary

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

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