Tag Archive: Mike Riley


They don’t hate us. We hate them, even though our mumsies told us to never use that verb.

Eugene is only 47 miles down the road, guess that proves that familiarity does indeed breed contempt.bennybeaver

They actually root for us, except once a year in the Civil War. We detest, despise and loathe them and everything they represent. We will never, ever cheer for them.

They see themselves as The Jetsons. They compare us to The Flintstones.

They see themselves as ultra-cool, and so does ESPN. Guess that makes us, Brand X.

When they do deign to actually contemplate us, they regard us as “Little Brother,” and that “Cow College.” They make disparaging sheep jokes: “The greatest lie in Corvallis? ‘I was only trying to help that sheep over the fence.’”

That’s not funny, and it’s not true.

Seriously.

On Tuesday nights, they watch “Talkin’ Ducks” on Comcast SportsNet. On Wednesday, we are supposed to watch “Talkin Beavers,” even though the title sounds like the obscene chatter of adolescent boys.

We were just so close this past Friday, our rodents coming within three points twice in the fourth quarter until they took it away from us for their eighth consecutive win. The Civil War is now Oregon 63, Oregon State 46 and 10 ties … once again we were on the wrong end of the scoreboard.

Their biggest rival is the Washington Huskies, not us. They will not even acknowledge that we are their true rivals.

They are so smug in their ever-changeable Nike uniforms. We have to admit they have a better school, better stadium, better facilities, better team, better band, better songs, better mascot, better rally squad. Everything is just frickin’ better.shout

Okay, we are better at agronomy, but does that count?

Flat Tail Society

We supposedly market ourselves as Beaver Nation, but does anyone outside of Benton County really believe Mike Parker, The Voice of the Beavers?

They have “Uncle Phil,” and his Nike billions. He lavishly and charitably gives millions to both athletics and academics at his alma mater, and yet we still wear his swoosh uniforms. Doesn’t Adidas or Under Armour want to protect our house?

We played in the Rose Bowl on January 1, 1965, losing by only 27 points to Michigan. They played in the Rose Bowl this past January 1, beating previously undefeated Florida State by 39 points … and the game wasn’t that close.

Twice we were within one game of the Rose Bowl in both 2008 and 2009. All we had to do was beat them … that’s all we had to do. Alas …

“Send me dead flowers by the mail

Send me dead flowers to my wedding

And I won’t forget to put roses on your grave” – Jagger, Richards, Dead Flowers

Coming Full Circle

We have a Heisman Trophy winner by the name of … ahh … what was his name again? Oh, Terry Baker in 1862. Sorry, made a mistake, it was 1962. Their Heisman Trophy winner is Marcus Mariota, just this past year. You can watch him play every Sunday for the Tennessee Titans.marcusheisman

We set an NCAA record for most consecutive losing seasons: 27 (1971-1998). We seemed to be turning the corner until we ran into an oncoming train. Our native-son coach, Mike Riley, packed his bags for bucolic Lincoln, Nebraska. We won two games this year. Oregon had a bad year (for them) too, winning only nine, six straight, and yet another win over us.

At least one commentator referred to our football program as a “road apple.” Hey, that’s not true. We almost won a conference game. And we are going to fix up the Valley Football Center in Corvallis.

Maybe we can adjust the rabbit ears at the Valley Football Center and watch the Ducks in their 12th straight bowl game … at least they are not playing for national championship this year.

We are optimistic about next year. Contrary to the persistent rumors, there will be ice on the sidelines at Reser Lunch Meats Stadium. The student with the recipe is staying for graduate school.

Even though we lost yet another Civil War last Friday, we are proud of Oregon State, our alma mater dear. Our diplomas are proudly hung on the wall, and most of us are gainfully employed.

And when customers arrive, we cheerfully ask: “Would you like to supersize your meal?”

https://en.wikipedia.org/wiki/Civil_War_(college_football_game)

http://www.azlyrics.com/lyrics/rollingstones/deadflowers.html

https://en.wikipedia.org/wiki/Oregon_State_Beavers_football

 

 

 

 

 

 

… and again, again, and again …

Why is it that some of the best and the brightest just don’t get it when it comes to personal public relations?

There will always be bad days.

And with these bad days are the prospects of worse days in the future.

Was Yogi Berra referring to Brian Williams, John Kitzhaber, Anthony Weiner, John Edwards, George W. Bush, Tiger Woods …?

Almost DailyBrett seriously doubts that Yogi recognizes the name, John Kitzhaber, let alone his now-infamous girlfriend, and the state in which he until recently served as its governor.kitzhaberhayes

Having extended our due respect to Yogi, let’s contemplate another famous Berra-ism: “You can observe a lot by just watching.”

Tell the Truth, Tell it All, Tell it Fast, Move On …

The four principles of crisis communications live on, beginning with what mumsys all across the fruited plain have told daughters and sons: “Always tell the truth.”

These four principles or steps in quick order – Tell the Truth, Tell it All, Tell it Fast, Move On — also translate into another adage: Manage or be managed.

  • Brian Williams with his propensity for self-aggrandizement and exaggeration (e.g., starving at the well-stocked Ritz Carlton in New Orleans during Hurricane Katrina) could not or would not recognize the danger signals of his own behavior. Williams became the story (a no-no for any reporter), lost control of this tale and eventually his NBC anchor desk, his position and quite possibly his career as we know it.williamsnbc
  • John Kitzhaber was starting his fourth term as the governor of Almost DailyBrett’s adopted, Oregon. His arrogance mounted over time, including his heavy-handed sacking of the president of the University of Oregon, Richard Lariviere. The ultimate downfall for Kitzhaber pertained to Oregon’s “First Lady” (the governor’s squeeze), her high-salary non-profit job, influence peddling and the governor’s refusal to acknowledge an obvious conflict of interest until it was too late. Yep he had the opportunity to manage, but in the end he was managed and with it he became a poster child for term limits.
  • Anthony Weiner attempted to bluff his way out of the mounting evidence of his “selfies” being sent to designated females from Seattle to New York.
  • John Edwards cheated on his dying wife with his videographer, and stonewalled the media about his love child, Frances, until he was caught by none other than the National Enquirer.
  • George W. Bush had the opportunity to reveal his 1976 DUI arrest in Kennebunkport, Maine (manage), but chose to keep it under wraps until the story exploded four days before the 2000 election (managed).
  • Tiger Woods repeatedly pleaded for familial privacy as TMZ kept listing the names and details of even more women that had affairs with the world’s number one golfer. Woods was managed by the media and his career has never been the same.

Who’s Next?

“I tell our players all the time, ‘As soon as you start going down the wrong track and you start doing something wrong, the clock starts ticking until the day you are caught, because it’s going to happen’…In our world today, you think it’s not going to be found out eventually?” – Nebraska Football Coach Mike Riley

“Who’s Next” is the question posed by Pete Townshend in 1971, but in this case it applies to who or what organization is going to fail to recognize the crisis communication warning signs, eventually losing control of an issue, and then being subjected to a seemingly never-ending story with “legs.”

For BP and its Deepwater Horizon oil platform, the media coverage of the 2009 catastrophic spill that immediately killed 11 workers lasted for more than three months. The multi-billion litigation and the permanent damage to the BP brand continues to this day. “BP” and “Spill” are synonymous terms.oilspillbird

For far too many in the reputation business, crisis communications is simply, response. Certainly, there is a response component to crisis communications, but just as important are the words, prevention and management.

Samsung could have prevented or at least blunted the effect of the movie producer Michael Bay meltdown at the Consumer Electronics Show by practicing how to respond to a faulty teleprompter.

Johnson & Johnson’s Tylenol team managed the discovery of cyanide–laced capsules and provided a text-book example of management that not only saved the brand, but restored public confidence in pharmaceutical industry and generated an entirely new regime of safety packaging.

There is no doubt that we will soon be reading, commenting, tweeting, trolling, memeing about some preventable human or institutional failing as it applies to legal tender, sexual dalliances or personal aggrandizement that could have been prevented or at least managed.

Instead, the story takes off and spins out of control. Eventually the digital ones and zeroes go critical and the reactor core starts to melt down. The monster grows legs and runs for days, weeks, months …

What did mumsy say about telling the truth?

http://www.brainyquote.com/quotes/authors/y/yogi_berra.html

http://www.oregonlive.com/education/index.ssf/2011/12/the_rise_and_fall_of_richard_l.html

https://almostdailybrett.wordpress.com/2014/10/15/loma-prieta/

http://en.wikipedia.org/wiki/Deepwater_Horizon_oil_spill

https://almostdailybrett.wordpress.com/2014/01/13/damn-the-teleprompters/

http://www.urbandictionary.com/define.php?term=meme

 

 

The following is an open letter from a former Trojan football manager and USC alum (Broadcasting Journalism ’78) to Athletic Director Pat Haden concerning the lack of a “Kiffin Factor” exit strategy.

Dear Pat:

It’s time.

In fact, it’s past time.

The media has decided it’s time for a Lane Kiffin exit strategy.

The alumni have decided it’s time for Kiffin to pack his laminated play sheet, hoodie and sun glasses.

kiffinshades

Kiffin has reportedly “lost” the USC locker room. A team of 19-22 year olds knows it’s time for Kiffin to go.

Seventy-six percent of Los Angeles Times readers have decided it’s time for Kiffin leave the building. Lance Armstrong and Charlie Sheen are more popular.

And even though you do not want the media and other stakeholders to set the agenda, you know deep down inside the ladies and gentlemen of the Fourth Estate are right.

They will continue to pound the jungle drums until you do the right thing. How much more can you stand? The turnovers, recruiting decommits, the hoodie, sun glasses, locker room fights, banned reporters, deflated footballs, missed dinners, jersey changing incidents, even the petty precluding of visiting teams merely walking through the LA Mausoleum before games.

The latter really upset Oregon’s mojo as the visiting Ducks put up a record 62 points on USC’s defense, amassing 730 total yards, and 321 yards by Kenjon Barner alone.

To be fair to Lane Kiffin, he is a direct descendant of the storied football family of patriarch, Monte Kiffin. And commando Paris Hilton is an heir to the Hilton Empire.

As a Rhodes Scholar you are correct in your historical metaphor, labeling the “Kid Coach” as described by Bill Plaschke of the Los Angeles Times, as the anti-Reagan. Instead of Teflon, everything is Velcro with Lane Kiffin…every transgression – real or imagined – sticks to him, further bringing down USC’s reputation and brand with each and every new incident.

Only you can stop the cardinal-and-gold bleeding.

kiffinfire

As a fellow mackerel snapper and USC alumnus, I have followed your career with great interest. I even had the privilege to briefly meet you when I was serving as Governor George Deukmejian’s press secretary when you were teaming with future Los Angeles Mayor Richard Riordan on venture capital deals.

My admiration stretches back to your C.I.F. championship days as the quarterback for Bishop Amat High School, when I was a mere football manager at nearby St. Francis High School. Growing up, I followed your career as Troy’s starting QB, particularly when you threw that clutch two-point conversion to Shelton Diggs as the clock was running out in the Rose Bowl. I was excited when you took over from Mike Garrett, the guy who hired Kiffin.

You did the right thing in terminating Mr. Walking Heart Attack, Kevin O’Neill, as Troy’s basketball coach. You did the right thing in moving on in the face of NCAA penalties. You did the right thing by allowing Monte Kiffin to “resign.” Now the time has come to do the same with sonny boy.

kiffinbillboard

Why do so many absolutely despise your 37-year-old coach? He is persona non grata in Oakland, Knoxville and now in Los Angeles. Can Pyongyang be far behind?

Think of it in Churchillian-prose: Never in recorded history has someone risen so fast, who has accomplished so little, and pissed off so many. Let’s see, 5-15 with the Oakland Raiders, 7-6 at Tennessee and now 25-13 at USC including taking a No. 1 ranked team to … the Sun Bowl.

Overall, Kiffin is 37-34 in his storied career. No one is going to have a four-hour erection, contemplating that record of mediocrity.

These numbers certainly don’t conjure up memories of Howard Jones, John McKay, John Robinson or Pete Carroll…more like Ted Tollner, Larry Smith and Paul Hackett.

Don’t you wish someone, such as Mark Helfrich, Steve Sarkisian, Mike Riley or David Shaw…first-rate people with first-rate football minds…was coaching your team?

Last fall, you stated that Lane was your coach, 150 percent.

Recently, you reduced your support to 137.5 percent.

The way I see it, you only have 38 more percent to go.

http://espn.go.com/college-football/story/_/id/8893172/lane-kiffin-takes-blame-usc-trojans-2012-season-college-football

http://www.latimes.com/sports/college/usc/la-sp-pat-haden-usc-20130122,0,2961779.story

http://articles.latimes.com/2013/jan/01/sports/la-sp-plaschke-usc-20130101

…when the circle-the-wagons strategy clearly is not working and your reputation and brand equity are in serious jeopardy. What are the golden rules for Crisis Communications? Tell the truth. Tell it all. Tell it fast. And say what you are going to do about it…And most of all: Don’t even think about covering it up.

As a 21-year University of Oregon football season ticket holder, a member of the Duck Athletic Fund for just as many years and now as a Graduate Teaching Fellow, pursuing a master’s degree from the UO School of Journalism and Communication, I am not exactly an unbiased and dispassionate commentator. Let’s face it: I bleed emerald-green and lemon-yellow or whatever combination of hues the Ducks are wearing sporting the Nike logo on a given Saturday…or Thursday, Friday etc.

At the same time, I have also been engaged in some very serious crisis comms activities during the course of my three-decade career in public relations most notably California’s response to the 1989 Loma Prieta Earthquake in San Francisco. I have dealt with more-than-my-fair share of chanting demonstrators, taunting political hacks, screaming reporters and editors to last a lifetime.

Now that I have made this necessary disclosure, I have to admit that these stories about Oregon and its relationship with Texas high-school football stud “mentor” Willie Lyles are very difficult to read particularly as both a passionate Oregon fan and as a communications choreographer.

The story of Oregon’s $25,000 payment to Lyles for recruiting services (some allege illegal contact with intensely recruited running backs LaMichael James and Lache Seastrunk) refuses to settle down. It’s time to make the call: This story has legs and the submerged submarine strategy is not working, and will not work.

It was revealed last week that the Oregon Athletic Department hired renowned sports attorney Mike Glazier, otherwise known as the “Cleaner.” He and his firm, the Collegiate Sports Practice Group of Bond, Schoeneck & King, have reportedly counseled Ohio State, Oklahoma State, Florida, Missouri, Minnesota and others in dealing with NCAA investigations and probes. Oregon is paying big billable hours in the face of the Willie Lyles caper.

And obviously if you are paying that kind of money to someone who knows something about the NCAA, it makes sense to listen to him and his colleagues. Having said that, the typical advice from attorneys is usually to shut down all public communications. After all, the NCAA and Pac-12 will ultimately decide Oregon’s fate, even if the university later decides to self-impose penalties. And for a while that strategy appeared to be working. If Oregon Sports Information Director Dave Williford has nothing new to say, the story gets boring. And if the story gets duller by the minute the media goes elsewhere for news.

That changed today with the publication by Yahoo Sports of its interview with Lyles, complete with personal notes to Lyles from Oregon Head Coach Chip Kelly. Lyles is contending that Oregon frantically was asking for recruiting information…any information…to justify the payment for recruiting services…not for assistance in landing four-and-five star players.

The time has come for a change in strategy and the attorney will most likely counsel to the contrary. The highly compensated cleaner and his colleagues should have their say and be part of the process, but this story is not going away. If Oregon does not talk, others will continue to talk. Oregon’s reputation and brand are in play in this social media world just like equities on the NYSE and NASDAQ and they are going downward to the right. Sometimes you reach a point when the reputation damage is permanent. Oregon is not there…yet.

The public needs to see University of Oregon President Richard Lariviere, Athletic Director Rob Mullens and Coach Kelly together on the same stage. Oregon should not be hasty in making them available, but the appearance should be sooner-as-opposed to later. They should be well prepared including “hot box” sessions with very difficult questions posed in preparation. Kelly in particular needs to be coached (coaching the Coach?) to drop the smart-aleck one-liners and to provide complete answers to these questions. This is not a sideline interview with Erin Andrews.

If the truth is that Oregon paid Lyles to deliver Seastrunk and/or James or others, the university should own up to it. Don’t even think about following in the failed cover-up footsteps of Anthony Weiner, John Edwards or Arnold Schwarzenegger…the truth will win out.

If the truth is Oregon behaved properly but has an Autzen Stadium-sized perception problem, the Big Three should calmly and carefully walk the reporters, editors, and bloggers through their side of the story. We really have not heard Oregon’s side of the story, just Nixonian blanket statements that the department has not done anything wrong.

No one wants the media to drive the story and set the agenda. That may be true, but in this case the blood is already in the water and the hungry sharks are circling. There is nothing else really happening in college football in July and this is a big story.

And it is made bigger by blogging, podcasting, Twitter, Facebook, LinkedIn and the literally the millions of computers tied together by zillions of miles of fiber-optic cable.

As Mike Riley, the head coach of Oregon’s rival about 40 miles up the road from Eugene said recently about the loss of control in this new world of social media:

“I tell our players all the time, ‘As soon as you start going down the wrong track and you start doing something wrong, the clock starts ticking until the day you are caught, because it’s going to happen’…”In our world today, you think it’s not going to be found out eventually?” Oregon State Football Coach Mike Riley

Coach Riley’s words don’t just apply to football players.

 

 

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