Tag Archive: Moore’s Law


Does every image portraying Millennials always include a smart phone or does it just seem that way?

Soon – if not already – Millennials will be the world’s largest-ever generation.

Pew Research projects they will bypass the Baby Boomers as America’s most populous next year, not a moment too soon.

Millennials already are saluted and celebrated for being the planet’s most educated, caring and experiential generation.

This distinction favorably compares those born between 1980-2000 with their immediate predecessors: the nondescript, desultory X-Gens (1965-1980), and the sex, drugs and rock n’ roll Worst Generation, The Baby Boomers (1946-1964).

Is it fair — let alone accurate — for Almost DailyBrett and presumably thousands of other societal observers to instantly equate noses buried in a smart phone or other digital device when discussing, assessing and critiquing Millennials?

In the last two years of my face-to-face teaching tenure, your author has required Millennial students to put their phones into the “penalty box” during the course of graded classroom presentations or face the consequences of a game misconduct or worse, league suspension.

At first, the reaction was one of shock, horror and withdrawal. How can you take away the 21st Century equivalent of the teddy bear or security blanket?

Gasp …”What about my Snap, Facebook, Twitter, Instagram … accounts?”

“Can I visit and … even pet my smart phone during breaks in-between presentations? Pretty please with whipped cream and a cherry on top?”

Something magical happened when student devices were in the penalty box … the presentations were not only better; the follow-up questions from the audience were relevant. The reason: Student attention was focused, not divided.

Yes, these digital natives can actually live … for short periods of time … without the binary code of digital communications.

The Serendipity of Moore’s Law

The number of transistors that can be placed on an integrated circuit doubles every 18-24 months – Paraphrase of Intel co-founder Gordon Moore’s 1965 “Moore’s Law

Almost DailyBrett remembers being asked as the director of communications for the Semiconductor Industry Association (SIA) in 1994, whether Moore’s Law would still be intact in 2000.

The media question seems almost silly now. Moore’s Law is alive and well a generation later.

What does Moore’s Law have to do with Millennials? Everything,.

As a result of Moore’s Law, every subsequent generation of gizmos is more functional, more powerful, faster, smaller and consumes less energy than its predecessor. The smart phone, tablet, VR, AR or whatever device being used by Millennials is at least the 22nd iteration of the technologies available 1965.

Without any doubt, Millennials are the first generation, comprised of digital natives. If a Baby Boomer needs tech support, it is better to first talk to a … Millennial.

Should we care if Millennials are characterized by the device in hand? Should Millennials lose sleep over this perception and/or metaphorical portrayal?

Just think, driving is improved when one is not jabbering on the phone, much less sending and responding to text messages.

Almost DailyBrett reported about the book by MIT prof Sherry Turkle: “Alone Together, Why We Expect More From Technology And Less From Each Other.”

And what do we find on the book cover? What appears to be Millennials consumed with their smart phones.

Turkle’s main thesis is we have become a society — much more than Millennials alone — which can be physically present with living, breathing people, each with a pulse, and you would never know it because everyone is consumed with their own Bitmoji digital world.

There is good news for Millennial public relations practitioners and bad news.

The positives: There are more algorithmic tools than ever to micro-target and instantaneously communicate with virtually anyone of this planet in two-nanoseconds or less.

The negatives: Good luck breaking through to Millennials, who are addicted to their devices and rarely if ever come up for air.

As the author of Almost DailyBrett prepares to celebrate another happy class of Millennials graduating tomorrow, we need to be reminded that when it comes to Millennial metaphors, sometimes perception is indeed reality.

http://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/

http://www.goldmansachs.com/our-thinking/pages/millennials/

http://alonetogetherbook.com/

https://almostdailybrett.wordpress.com/2015/07/06/the-worst-generation/

The equivalent of one Big House filled with fans has clicked on Almost DailyBrett.bighouse

Well close enough. Michigan’s “Big House” officially holds 109,901. This blog passed the 100K page views mark Wednesday. Okay maybe not exactly as much as one Big House, but it’s good enough for government work.

Just as important, if not even more so, Almost DailyBrett has drawn more than 62,000 unique visitors, easily exceeding the 54,000 stated capacity of Autzen Stadium in Eugene. Fortunately, this blog is not as noisy as Oregon’s friendly confines.Autzenatnight

Certainly a lot of water has flowed up the Willamette since Almost DailyBrett debuted in July 2009. During that entire summer month, there were a grand total of … seven page views. Yep, there were only seven pairs of eyes that clicked on this blog. One would be tempted to ask: If Almost DailyBrett was posted in a forest and there wasn’t anyone to click on it, did it make any sound?

So what are my sentiments about having a blog, which has reached and exceeded the 100,000 page-view after 378 posts during the course of past 79 months?

Humbling, in a word.

It’s also awesome when one contemplates that Moore’s Law (number of transistors on a piece of silicon real estate doubles every 18-24 months) and resultant Web 2.0, makes online publishing possible. Are we starting to take web publishing for granted?

Image converted using ifftoany

Image converted using ifftoany

What really blows the mind of the author of Almost DailyBrett is this blog has been read in 144 or more countries around the world. There are more than a few days when every continent on the planet is represented. Try doing that in the age of newspapers. Imposible.

Some believe that blogging is dead. These poor souls are just wrong.

The largest blogging site, WordPress, hosts 74.6 million blogs, drawing 409 million readers to 16.3 billion pages. Every day WordPress features 618 million new posts, attracting 55 million daily comments. Seventy-one percent of WordPress blogs are posted in English; 5 percent in Spanish.

Any best of all: No Hyper Text Markup Language (HTML) is necessary.

And yet there are literally millions of dead blogs, oodles of morbid blogs. Almost DailyBrett could have been a deceased blog, but it similar to so many others, survived and persevered.

Seven Strategies for Blogging Glory

  1. There should be joy in your blogging. This is a tremendous opportunity to share your opinions, to demonstrate thought leadership and build your own brand. Keep in mind that digital is eternal. Follow the rule that if you are upset and despondent to stay away from the keyboard. Wait until you are in a proper frame of mood. Pathos is a key component of blogging, being out-of-control is fraught with peril._MG_1292 (3)
  2. Take Care with Your Blog Name. Your blog should afford you the opportunity literally way in on any issue. You should not paint yourself with a title that is restrictive (e.g., “At the Movies”) unless you want to be a one-trick blogging pony. Yours truly went to parochial school for 12-long years. Contemplated Give Us Our Daily Bread … Give Us our Daily Brett. Eventually the name matriculated to Almost DailyBrett, flexibility and branding at the same time.
  3. Pull > Push. Every successful blog employs “push” techniques such as headlines, blurbs, URLs and JPEGs on Facebook, LinkedIn, Twitter etc. (the latter imposes the Draconian 140-character rule). More importantly are “pull” strategies to attract the search engines including categories and tags. Almost DailyBrett guesstimates that for every one page view that comes from pushing out the blog to social media another eight page views comes from search engine marketing or SEM.
  4. Digital Rules; Analog Matters. There is zero doubt that attracting the digital search engines is the predominate method to attract search engines, which translates into page views and visitors, keep in mind that old-fashioned Journalism still matters. Write compelling headlines. Think What, When, Where, Who, Why, How and Who Cares in the first two of three paragraphs of your blog. We live in a 140-character Twitter and texting world … get to the point.
  5. Provocative, Not Notorious. Every one of your readers is precious. They are on this planet for only so long. Don’t be afraid of being provocative. Take a stand and defend it. Respect the opinions of others. Don’t live in a filter bubble. Engage in a conversation … but remember: Be offensive without being offensive.
  6. Think Skin … To A Point. Criticism and sassy/snarky responses are part of blogging. If you are NOT receiving digging responses from time-to-time, there is something wrong with your blog. Keep in mind there are boundaries. Just as you should never use outright profanities, name calling and slurs, you should not tolerate them either.
  7. Don’t Agonize. This point is the reciprocal of having joy in your blogging. If the topic for your next blog post is not coming immediately to mind, don’t panic. As former Supreme Court Justice Potter Stewart famously said about pornography, “I know it, when I see it.” Trust me, your subject will come to you sooner or later.blog

Almost DailyBrett today sets out on the trail of another 100,000 page views, and more importantly 100,000 total visitors from around the world. Your author is proud to say that 20+ years after the onset of Web 2.0 that blogging thrives.

Demonstrate thought leadership.

Lead the conversation.

Make the world a better place.

Blog baby, blog!

 

Almost DailyBrett

“There are 47 percent who are with him (Obama), who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you name it. These are people who pay no income tax.” – 2012 Republican nominee Mitt Romney caught on a planted Mother Jones videoromney47

“I want a Lamborghini.” – Mary Gatter, Planned Parenthood Pasadena and San Gabriel Valley medical director, caught on a planted Center for Medical Progress video.

Hall of Fame football coach and legendary commentator on CBS, ABC, NBC and Fox for three decades, John Madden, was asked on KCBS-Radio what was one of key reasons for his unprecedented run on four major networks:

“Never say in private, what you wouldn’t say in public.”

Also remember that allegations make headlines; rebuttals are buried in the story.

Saying that you were quoted out of context is weak, defensive and sounds lame.

How about not making inexpedient or arrogant comments in the first place?

How about assuming that you are always on-the-record regardless of where, when, what, why, how and to whom you are speaking?

The cameras are everywhere. The microphones are ubiquitous. And soon the drones will be swooping in. And thanks to Gordon Moore’s Law (e.g., the number of transistors on a piece of silicon real estate doubles every 18-24 months), ever more complexity can be packed into smaller and more powerful than ever before devices using a fraction of the power as in the past.

Think of it as the serendipity of the consumer electronics business.

The Cameras are Everywhere

The Mother Jones hidden video of Romney’s 47 percent remark, made to a supposedly private meeting with wealthy donors, immediately fed to the growing perception of the former Massachusetts governor as a heartless plutocrat. Whether that image was real or not, really didn’t matter at that point … the damage was done.

The Center for Medical Progress hidden video of Planned Parenthood’s Gatter discussing the dollars-and-cents pricing of tiny body parts of aborted fetuses over salad and wine in a tony Pasadena (CA) restaurant, ended with her visions of an Italian sports car. She inadvertently put Planned Parenthood’s $542 million in federal subventions into the crosshairs of a Republican-controlled Congress.Lamborghini

Think of it this way: a Mother Jones planted video came from the left side of the political spectrum and a Center for Medical Progress planted video came from the right side of the political spectrum. As Mary Matalin once said: “Politics is a contact sport.”

At the same time, publicly traded technology companies, such as GoPro (NASDAQ: GPRO) and others, are pioneering ever-smaller, more reliable cameras with excellent sound pickup, which are available for reasonable prices. Top it off, uploading these videos and having them go viral is easier than ever.

Digital is Eternal.

The candidates for the presidency and everyone else serving as the FrontMann/Frau(lein) or mouthpiece for any political sensitive organization or profitable business is now on record: No conversation is harmless. You should trust no one. Should you be a tad paranoid? Hello!

Take a mundane chore, such as Hillary Clinton heading off to Bergdorf Goodman on New York’s Fifth Avenue for a $600 haircut at the John Barrett Salon. Reportedly, her entourage closed down one side of the store on a Friday and marshalled a private elevator so the inevitable nominee could have her hair done.

July 26, 2015 - Ames, Iowa, U.S. -  HILLARY CLINTON speaks during an organizing event at the Iowa State University Alumni Center .(Credit Image: © Brian Cahn via ZUMA Wire)

July 26, 2015 – Ames, Iowa, U.S. – HILLARY CLINTON speaks during an organizing event at the Iowa State University Alumni Center .(Credit Image: © Brian Cahn via ZUMA Wire)

Does this $600 haircut square with championing the needs of the struggling middle class? Or does it add to the notion of privilege?

Once again in our Twitterverse, second-screen world, everything and anything is in play. Nothing is off-the-record. Literally anything is discoverable. Have we lost to a large degree our privacy? Yes, we have.

Thirty years ago, we were all told to be wary of anything that you wrote down or typed because scary Xerox machines existed. Your ill-advised words could be copied and delivered to a non-friendly reporter, looking for “good dirt,” in a plain-white envelope.

Life was so innocent back then.

Today is so different. Who would have thought that munching on an overpriced salad, sipping nice wine, while dreaming of a nice car with the top down, could be so dangerous to the political and economic health of your organization and/or campaign?madden

Once again contemplate the wise words of John Madden: “Never say in private, what you wouldn’t say in public.”

https://www.washingtonpost.com/opinions/the-barbarity-of-a-nation/2015/07/31/344f5140-36eb-11e5-9739-170df8af8eb9_story.html?wpisrc=nl_opinions&wpmm=1

https://www.washingtonpost.com/opinions/the-price-of-fetal-parts/2015/07/23/13cb5668-316d-11e5-8353-1215475949f4_story.html

http://www.washingtonpost.com/news/post-nation/wp/2015/07/21/antiabortion-group-releases-second-planned-parenthood-video/

http://pagesix.com/2015/07/28/hillary-clintons-600-haircut-puts-bergdorf-on-lockdown/

http://www.washingtonpost.com/politics/decision2012/leaked-videos-show-romney-dismissing-obama-supporters-as-entitled-victims/2012/09/17/5d49ca96-0113-11e2-b260-32f4a8db9b7e_story.html?hpid=z2

http://www.biography.com/people/john-madden-9542594

http://gopro.com/

http://www.foxnews.com/politics/2013/01/08/planned-parenthood-receives-record-amount-taxpayer-support/

 

 

 

 

 

 

“Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” – Winston Churchill

It (Israeli Prime Minister Benjamin Netanyahu speech) called into question the efficacy of any deal the administration might strike with Iran over its nuclear program; it likely renewed momentum for another round of Iranian sanctions on the Hill; it positioned the GOP politically as the party more worried about Israeli security, and, despite the White House’s best efforts, made the president appear petty and churlish.” – James Oliphant, National Journalbibicongress

To Almost DailyBrett, it appears to be a new dawn of pettiness.

What happened to taking the high road?

How about some Churchillian “tact”?

Seems like all the above is in short supply these days.

Drifting Further Apart

Opinions are like assholes, everyone has one.” – Clint Eastwood as “Dirty Harry”

Let’s face it: There are 7 billion+ inhabiting our planet and everyone has a derriere and an opinion too.

Some we don’t want to hear; there are just as many that we don’t respect.

In the case of President Obama and Israeli Prime Minister Netanyahu, the former made it absolutely clear that he tuned out the speech of the latter. Aren’t the U.S. and Israel strategic, democratic “allies”?

The reason for the presidential tune-out? The former (e.g., executive branch) didn’t invite the latter to speak before a joint session of Congress (e.g., legislative branch). They (e.g., Obama and Netanyahu) also don’t like each other … pass the sand shovels and plastic buckets.

Is the White House’s behavior “petty and churlish?” The answer is “yes” according to one major publication and presumably others think so as well.

There is the far more important global issue of Israel’s survival and whether or not the warm-and-fuzzy Mullahs of Iran gets their hands on nuclear bombs.

There is also the mounting inability-to-converse behavior that is being exhibited as we seemingly grow further apart, even as technology is rapidly improving our ability to instantaneously “communicate.”

“Alone Together”

The Economist in its cover story this week, “Planet of the phones,” reported the 2 billion smart phones in circulation right now will grow to 4 billion in just five years-time. The stately British newspaper also projected that 80 percent of adults will have smart phones by 2020 as Moore’s Law holds sway and the number of apps/features doubles each-and-every 18-24 months.

The computing/communicating power of these hand-held mobile devices is awesome. What is not so fantabulous is how these devices in far too many ways help us in avoiding each other. M.I.T. Professor Sherry Turkle wrote her latest book: “Alone Together, What We Expect From Technology and Less From Each Other.”turkle

Taking a page from Rene Descartes and moving it to the 21st Century, Turkle told a recent TED Talk Conference (Technology, Entertainment and Design) that the new mantra very well could be: “I connect, therefore I am.”

And while we are digitally connected, we can avoid analog interaction (e.g., actual conversation) with others … and best of all, we conquer our fear of being alone. Yes we are in the presence of our fellow humans, but alas they have their faces buried in their smart-phone screen just as we do.

Is the barista taking too long making your grande no-whip mocha?

Do you feel alone?

Do you feel exposed?

Quick: Pull out your smart phone.

Turkle also said the smart-phone obsessed have a solution for being in the same room with those, who they may not want to know. It’s called the Goldilocks Effect for the Alone Together crowd, all present, but at the same time not there: “Not too close. Not too far. Just right.”

Maybe President Obama could have stopped by Prime Minister Netanyahu’s address to a joint session of Congress, and brought along his Blackberry? He could have texted, surfed golf course websites for tee times, checked his approval ratings etc. He would have been there, and yet not been there at the same time. Perfect.

From a public relations standpoint, his press secretary could proclaim the president while irked by the proceedings and the message was big enough to be there … even though he was mentally elsewhere.

Aren’t there executives who claim to be listening at board meetings, while they are texting at the same time, the ultimate in multi-tasking? Why can’t the über-chief executive do exactly the same thing?

At least the National Journal would not be accusing him of being petty and churlish.

http://www.nationaljournal.com/white-house/netanyahu-delivers-just-what-obama-feared-20150303

http://www.washingtonpost.com/politics/congress/obama-aide-calls-netanyahu-visit-destructive-to-relations/2015/02/25/1f1d5b0c-bce6-11e4-9dfb-03366e719af8_story.html

http://www.washingtonpost.com/opinions/netanyahus-churchillian-warning/2015/03/05/60ae7fd4-c366-11e4-9ec2-b418f57a4a99_story.html?wpisrc=nl_opinions&wpmm=1

http://www.goodreads.com/quotes/33365-tact-is-the-ability-to-tell-someone-to-go-to

 

 

 

There seems to be an ongoing national sport associated with categorizing and contrasting generations.

If you listen to Tom Brokaw, there was “The Greatest Generation” (born 1922-1943) who overcame the Great Depression and Fascism and is now heading for the history books.

Next up were the Baby Boomers (1944-1963) with the defining events of the Kennedy assassination, Vietnam, and Neil Armstrong on the moon. The most mature of this group are now entering their Golden Years.

Behind them are the X-Gens (born 1964-1980), coming to age with the Fall of the Berlin Wall, and now in their prime working years.

Generation Y or the Millennials (born 1980-1999) are now in their high school and college years and supposedly will only take a “yes” for an answer. Reportedly, they are the most educated in history.

And finally, there is Generation Z or the Zeds (born 1995-2009). The acronym “GM” means genetically modified to this generation with the more mature just entering college.

Much has been made about history and the interdependency and clashes between generations (e.g., “Turn that s… off!”), particularly the generational theory work of historians William Strauss and Neil Howe.

But please allow Almost DailyBrett to ask: Is it really this complicated?

digitalimmigrant

Digital Immigrants and Digital Natives

Instead of getting our collective knickers in a twist over generational divides, let’s just focus on the most important divide of all: The difference between Digital Immigrants and Digital Natives.

During the course of the lifespans of Baby Boomers and for the most part, X-Gens, occurred the most important-to-date technological changes.

Bob Noyce (Intel) and/or Jack Kilby (Texas Instruments) invented the integrated circuit in 1959, allowing more than one function to be included on a single piece of silicon.

Gordon Moore promulgated Moore’s Law in 1965, simply stating the amount of complexity that could be incorporated onto a defined slice of silicon real estate doubles every 18-24 months. This law has been accurate for nearly 50 years, and is responsible for more functionality in smaller spaces (e.g., iPhones).

IBM invented the PC and Apple the Mac computer in 1981 and 1984 respectively.

Web 1.0 (websites for surfing) came on the scene in 1990 and Web 2.0 (interconnectivity of wired and wireless computation devices) followed five years later.

First-mover and now all publicly traded social media companies came of age in the last decade-plus: LinkedIn, 2002; Facebook, 2004; and Twitter, 2006.

The point of this discussion is that all or the vast majority of these seminal technology changes came during the lifespans of the Baby Boomers and X-Gens. Under the Diffusion of Innovation Theory, a few will be “innovators”, more will be “early adopters”, even more will be “early majority”, the same amount will be “late majority” and then 16 percent will be bah-humbug, curmudgeon “laggards.”

Alas, many in the Digital Immigrant category fall into the late majority or laggard camps.

Teaching Digital Natives

The challenge lies with Digital Immigrants, whether they be Baby Boomers or X-Gens, teaching Digital Natives, whether they be Millennials/Generation Y or (gasp) Generation Z.

digitalnative

What this means is that Digital Immigrant educators must “get it” when it comes to meaningful technology shifts.

Does that translate into playing “Candy Crush”? Not exactly.

What it does require is daily participation in social media and/or blogging. Whether the good folks at the conventional media outlets like it or not (and in most cases they are kicking and screaming), digital publishing via mobile devices, and in declining cases with a mouse, is now a permanent and irreversible feature of our society.

When it comes to brand and reputation management, one needs to be afraid, very afraid. Yelp, TripAdvisor, Angie’s List and others are there to help settle the score. If you are teaching brand management, your Digital Native students need to understand that you get it when it comes to the very fact that reputations can be drastically altered in a matter of seconds.

Only Digital Immigrant innovators, early adopters and early majority denizens can teach the Digital Natives. And that requires keeping pace with the inevitable changes that will occur. Amazon was born 20 years ago. The wildly successful IPO of China’s Alibaba was just this past Friday.

What will be the next killer app and where will it come from?

For Digital Native students, they have their own forms of angst, and they are having their fair share of troubles in finding a job in a stubbornly difficult economy. For them, there is no excuse. They are expected to “get it” when it comes to not only deciphering social, mobile and cloud technologies, but more importantly how to monetize these complex ones-and-zeroes.

It sounds like a mismatch: Digital immigrants, the majority of which did not initially appreciate the technological changes in their lives as they were happening, are mentoring the Digital Natives, who were born seemingly with a video game controller in their hands.digitalnative1

Nonetheless, there are still analog skills (i.e., to-the-point persuasive writing, overcoming Glossophobia, parallel construction, financial communications) that can be communicated to the Digital Natives. After all, Digital Immigrants had to find a job when they graduated too.

Now it’s time for Digital Natives to write their own cover letters, curriculum vitaes and of course, LinkedIn profiles, to compete for the jobs of the 21st Century.

Don’t forget your attachments.

http://en.wikipedia.org/wiki/Greatest_Generation#The_Greatest_Generation

http://en.wikipedia.org/wiki/Tom_Brokaw

http://en.wikipedia.org/wiki/Strauss%E2%80%93Howe_generational_theory

http://www.techopedia.com/definition/28139/digital-immigrant

http://en.wikipedia.org/wiki/Digital_native

 

“There in the floodlit night, jammed together like sardines, in one massive formation, the little men of Germany, who have made Nazism possible, achieved the highest state of being the Germanic man knows: the shedding of their individual souls and minds – with the personal responsibilities and doubts and problems – until under the mystic lights and at the sound of the magic words of the Austrian they were merged completely in the German herd,” William L. Shirer, The Nightmare Years

williamshirerrome

 “The power which has always started the greatest religious and political avalanches in history rolling has from time immemorial has been the magic power of the spoken word, and that alone. The broad masses of the people can be moved only by the power of speech. All great movements are popular movements, volcanic eruptions of human passions and emotional sentiments, stirred either by the cruel Goddess of Distress or by the firebrand of the word hurled among the masses.” – Adolf Hitler, Mein Kampf

It was a disheveled Landsberg Prison inmate who wrote these prophetic words about mass movements egged on by provocative speech and transmitted over recently built networks by newly developed mass-media technology.

Soon he would emerge from his jail cell to take full advantage of a perfect storm of never-before-assembled circumstances to unleash upon the world a gathering storm of fury with profound implications for society then and now.

To many the Perfect Storm is a novel and a movie about the crew of the fishing boat Andrea Gail from Gloucester, Massachusetts, lost at sea during severe conditions while longline fishing for swordfish 575 miles out in the Atlantic.[1]

In this case, the “Perfect Storm” can be seen as a unique confluence of political, economic, philosophical and technological events that produced the backdrop that led to the Gathering Storm of 1930s Nazi Germany. This essay evades discussions about the impacts of the Industrial Revolution, the Rise of Bismarck, the Bolshevik Revolution, Germany’s loss in World War I, the hatred of the Versailles Treaty, the fragility of the Weimar Republic, the Great Depression and the many other macro political and economic events that contributed to or constituted the discontinuous model of history of 20th Century Germany.

The key point for this survey is that all of these historical epochs, coupled with startling new advancements in mass culture technologies and networks, culminated in a unique climate that was fully exploited by Hitler and his disciples, in particular Nazi Germany’s Minister of Propaganda Joseph Goebbels (1897-1945).[2]

Political pros, including the late presidential campaign strategist Lee Atwater (1951-1991), have preached the virtues of “message, candidate, campaign” in this particular order to captivate the masses or an electorate in a democratic setting. In the case of totalitarian Nazi Germany’s use of mass culture for political purposes it must be asked: What were the origins of the message? (There is obviously no need to inquire about who was the “candidate.”) And how was the campaign conducted with frightening results?

This discussion assumes the reader’s more-than-adequate knowledge of the macro political/economic influences that contributed to die Weltanchauung of Nazi Germany. This focus instead touches upon Germany’s philosophical underpinnings that contributed to the message. There is also the need to adequately, but not exhaustively, weigh the impact (at the time) of new mass media technology — most notably radio, cinema, recorded sound and telephony – all of which made their collective power known for the first time in the 1930s/1940s. Franklin Delano Roosevelt and Winston Churchill used these tools to inspire. Hitler had other designs for these new breakthroughs in mass media.

FDRmedia

It is no mistake that the majority of these advancements occurred in the mid-to-late 19th Century, basically coinciding with the Industrial Revolution. Samuel Morse invented the telegraph in 1837; Alexander Graham Bell, the telephone in 1875; Thomas Edison, the phonograph in 1877; Louis Lumiere, the motion picture camera in 1895 and Guglielmo Marconi, the radio also in 1895.

As important as these inventions were, there still needed to be time for related communications networks to be built and expanded to the masses on a global scale. The true, cumulative impact of Bell’s telephone, Marconi’s radio, Lumiere’s cinema camera were not truly felt until the early decades of the 20th Century or about the time that Hitler and his Brownshirts were agitating and fighting in the streets of München and eventually spreading their sinister Nazi web over Germany.

Borrowing from Canadian philosopher Marshall McLuhan’s (1911-1980) “The Medium is the Message,” University of California Professor of Sociology Manuel Castells Olivan[3] coined his own version of this concept, “The Network is the Message.” Castells’ contention (even though he was writing about the Internet) is that the network is more important than the message, and without the former the latter is essentially of no consequence. (“If a tree falls in a forest…).

Goebbels would have gladly not argued; simply combining the two – message and network – to completely hold sway over the thinking of the German public.

Most of all, it was how the National Socialists took full advantage of these developments to wage a mass-culture campaign never before seen in the modern world that revolutionized the use of propaganda. It was no mistake that one of the first actions undertaken by the Nazis upon assuming power in 1933 was to secure immediate control of the means to influence and subjugate the masses.

Goebbels and his ministry took supreme control of what French philosopher Louis Althusser (1918-1990) labeled as the Ideological State Apparatuses or ISAs. In his Ideology and Ideological State Apparatuses essay, Althusser included religion, education, family, legal, political, trade-unions as ISAs. For this discussion, we are focusing on two of Althusser’s ISAs: Communications (e.g. press, radio…) and cultural (e.g. literature, the arts, sports etc.).

Althusser distinguished ISAs from what he called “Repressive State Apparatus” (e.g. government, administration, the army, the police, the courts, the prisons), which he said “functions by violence.” He said that ISAs “must not be confused with Repressive State Apparatus.” With all due respect to Althusser, the Nazis skillfully used both the tools of repression (e.g., violence) and the new means of ideological persuasion, particularly the spoken word, to physically and mentally dominate the German public and eventually the majority of the populations that they subsequently conquered and enslaved.

“It is interesting that the only developed ‘mass’ use of radio was in Nazi Germany, where under Goebbels’ orders the Party organized compulsory listening groups and the receivers were in the streets,” Welsh academic Raymond Williams (1921-1988)[4] wrote in Technology and Cultural Form. “There has been some imitation of this by similar regimes, and Goebbels was deeply interested in television for the same kind of use.”

“…As the years went by, Dr. Goebbels proved himself right, in that the radio became by far the regime’s most effective means of propaganda, doing more than any other single instrument of communication to shape the German people to Hitler’s ends,” wrote William L. Shirer (1904-1993), in his Pulitzer Prize winning The Rise and the Fall of the Third Reich. He was the Universal News Service and CBS correspondent out of Berlin, who obviously understood the power of radio.

goebbels

German-Jewish, philosopher-sociologists Theodor Adorno (1903-1969)[5] and Max Horkheimer (1895-1973), both of the “Frankfurt School,” were compelled to take flight from Germany when Hitler and Nazis claimed power and with it, put in motion what would become the Holocaust. The two exiles introduced the notion of The Culture Industry: Enlightenment as Mass Deception. They correctly concluded that the Hitler/Goebbels propaganda machine seized control of this “industry” to make the regime sound more reasonable than it was in reality.

“Society is full of desperate people and therefore prey to rackets,” they wrote. “… The attitude of the individual to the racket, business, profession or party, before or after admission, the Führer’s gesticulations before the masses, or the suitor’s before his sweetheart, assume specifically masochistic traits.” They added that life in the late capitalist era is a constant initiation rite in which everyone must show identification with the power that is “belaboring him (or her?).”

And what were the messages emanating from Hitler’s version of the Culture Industry that constituted required listening im Vaterland?

Several philosophers and prominent German thinkers in the late 19th Century and the early 20th Century contributed to the notion of a strong nation state, the rise of militarism and the glory of modern-day warfare…all of which were wholeheartedly embraced by Hitler and his followers.

German historian Wilhelm Dilthey (1833-1911)[6] provided a glimpse into this way of thinking in his Formation of the Historical World essay. “The goals of war permeated all parts of (early German) life. They asserted themselves in the relationship of the family to the military order…The military ethos also produced the system of devoted followers that was so important for military and political development.”

Dilthey said that we must add the “individuality of national spirit” to this commentary. “The life-value of the individual person is shifted to his martial qualities.” And what is the highest value and enjoyment of existence? “This characteristic, which finds its highest expression in the joy of battle, influenced the entire development of our political institutions and our spiritual life.”

Georg Wilhelm Hegel (1770-1837)[7] is most commonly known for his dialectrics, which inspired Karl Marx and Vladimir Lenin and the founding of Communism. In the case of the Nazis, who violently opposed Marxism, they preferred to gain strength from Hegel’s celebration of the supreme power of the state. The state, he wrote in his Philosophy of History, “has the supreme right against the individual, whose supreme duty is to be a member of the state…for the right of the world spirit is above all special privileges.” And what about the individual’s pursuit of happiness? To Hegel this notion needs to be subordinated, if not outright crushed.

“World history is not an empire of happiness,” Hegel wrote. “The periods of happiness are the empty pages of history because they are periods of agreement, without conflict.” Taking it a step further, Hegel said that war makes for “the ethical health of peoples corrupted by a long peace, as the blowing of the wind preserves the sea from the foulness which could be the result of a prolonged calm.”

Dueling Hegel when it comes to the glorification of the state was nationalist political historian Heinrich von Treitschke (1834-1896)[8], who bluntly stated to the individual: “It does not matter what you think, so long as you obey.”

He said that martial glory is the basis of all political virtues, rivaling the “masterpieces of our poets and thinkers.”

“The concept of the state implies the concept of war, for the essence of the State is power,” von Treitschke wrote. “That war should ever be banished from the world is a hope not only absurd, but profoundly immoral.”

Books paying homage to authoritarian disciplines, the magnificence of the state, the subordination of the individual and the glory of martial conflict were not the only ones sitting on the night stands of the Fascists (literally Mussolini’s bedside) during the first-half of the 20th Century. Reportedly, Hitler’s “Mein Kampf”[9] drew heavily on the propaganda techniques of French social psychologist Gustave Le Bon’s (1841-1931) [10] The Crowd: A Study of the Popular Mind.

“The great events of history have been brought about by obscure believers, who have had little beyond their faith in the favor,” LeBon wrote in 1895. “It is not be the aid of the learned or of philosophers, and still less of skeptics, that have been built up the great religions which have swayed the world, or the vast empires which have spread from one hemisphere to the other.” LeBon was obviously referring to St. Paul, Christopher Columbus and others (Hitler no doubt would have liked to mentally associate himself with this elite company).

LeBon said that the leaders of crowds wield a very despotic authority, and whether they are intelligent or narrow-minded is of no real importance because the world belongs to these popular leaders. They persist by demonstrating a force of will that LeBon said was both immensely rare and powerful, “nothing resists it; neither nature, gods, nor man.”

LeBon refers to the tactics of another European conqueror, Napoleon Bonaparte, who said that there is “only one figure in rhetoric of serious importance, namely repetition.”

“The opinions and beliefs of crowds are specially propagated by contagion, but never by reasoning,” wrote LeBon. “The conceptions at present rife among working classes have been acquired at the public-house as the result of affirmation, repetition and contagion.” Wonder if there were any public houses in 1930s-era Germany?

Shirer saw as much each day and night in 1934 as thirty thousand jammed into Nürnberg’s Luitpold Hall, packed the city’s narrow streets or participated in a mass rally of a half million strong at the Zeppelin Meadow.

nazirally

“You have to go through one of these to understand Hitler’s hold on the people, to feel the dynamism in the movement he’s unleashed and the sheer, disciplined strength the Germans possess,” Shirer wrote in his Berlin Diary.[11] “And now – as Hitler told the correspondents yesterday – the half-million men and women who’ve been here during the week will go back to their towns and villages and preach the new faith with new fanaticism.”

In his Revolt of the Masses, Spanish liberal philosopher Jose Ortega y Gasset (1883-1955)[12] prescribes how skillful propagandists (he was absolutely no fan of Fascism) exploit the masses going about their daily business. He said the majority of men have no opinions of their own, so these have to come from external forces, “like lubricants into machinery.”

“Hence it is necessary that some mind or other should hold and exercise authority, so that people without opinions – the majority – can start having opinions,” he wrote. “For without these, the common life of humanity would be chaos, a historic void, lacking in any organic structure. Consequently without a spiritual power, without someone to command, (author’s emphasis) and in proportion as this is lacking, chaos reigns over mankind.”

LeBon takes up this mantle to introduce the notion that prestige is an essential ingredient in order to influence the crowds and control the masses. “The great leaders of crowds, such as Buddha, Jesus, Mahomet, Joan of Art and Napoleon, have possessed this form of prestige to a high degree…The special characteristic of prestige is to prevent us seeing things as they are and to entirely paralyze our judgment. Crowds always, and individuals as a rule, stand in need of ready-made opinions on all subjects. The popularity of these opinions is independent of the measure of truth and error they contain, and is solely regulated by their prestige.”

Shirer saw first-hand how Hitler’s oratorical skills held his German audiences spellbound. Der Führer developed a special rapport with the crowds that “it did not matter so much what he said but how he said it…I would pause in my own mind to exclaim: ‘What utter rubbish! What brazen lies!’ Then I would look around at the audience. His German listeners were lapping up every word as the utter truth.”

“No one who has not lived for years in a totalitarian land can possibly conceive how difficult it is to escape the dread consequences of a regime’s calculated and incessant propaganda,” Shirer wrote. And if someone dared to doubt the message of Goebbels’ propaganda machine?  “…One was met with such a state of incredulity, such a shock of silence, as if one has blasphemed the Almighty, that one realized how useless is was even to try to make contact with a mind which had become warped and for whom the facts of life had become what Hitler and Goebbels, with their cynical disregard for truth, said they were.”

Ortega y Gasset grouped Syndicalism and Fascism together is his 1932 book (one year before the ascension of Hitler) and said that Europeans are inflicted with a strangeness” for “elements of novelty.”

“Under the species of Fascism there appears for the first time in Europe a type of man who does not want to give reasons or to be right, but simply shows himself resolved to impose his opinions,” he wrote. “This is the new thing: the right not to reasonable, the ‘reason of unreason.’”

The reason for this exercise is not to merely recount how the Perfect Storm of history, macro-economic factors, technology and sinister intent led to the most efficient propaganda machine the world had ever seen. Many before have written extensively about what Winston Churchill called The Gathering Storm.[13] This voice will not be added to that chorus.

Instead, present-day society and future generations must be mindful of this history and then ask whether a similar repository of elements and events could ever again form the nucleus of a propaganda machine that has even scarier implications for civilization in this era of terrorism and nuclear proliferation?

Shirer and other observers before, during and after what the German’s refer to as the NS-Zeit have questioned how a nation that produced “some of the most elevated minds and spirits of the Western World” (e.g., Kant, Humboldt, Goethe, Schiller, Bach, Beethoven…) could fall completely under the sway of an Austrian corporal.

We have already answered the question of whether this kind of repressive control of the vehicles and networks of mass culture coupled with the spread of incessant propaganda can occur in the 21st Century. One only needs to look north of the 38th parallel on the Korean Peninsula for the answer. But in all due respect, did the rural and backward hermit kingdom of what now constitutes North Korea ever produce the thinkers and the civilization even remotely equivalent to the major countries (e.g., Germany) of the industrialized world?

Theoretically anything is possible, but Goebbels would have quickly confronted what the People’s Republic of China is combating today: the global impact of a vast network of PCs and servers, guided by ever more powerful microprocessors, governed by clever software operating systems and tied together with a worldwide web of cyberspace.

Wonder what would be the popular reaction to vivid Google Earth satellite photos of Auschwitz downloaded onto millions of computers, replayed repeatedly on YouTube, written into encyclopedic script on Wikipedia.org and served as the subject of blogs, Tweets, LinkedIn and Facebook entries?  How would Hitler, Goering, Himmler, Goebbels et al. explain satellite transmissions of concentration camps or mobilized infantry/armor/Luftwaffe in the face of a digitally informed global population?

moore2

The greatest threat to modern-era propaganda makers, even though he certainly did not know this in 1965, was most likely Gordon Moore.[14] One of the three founders of Intel (NASDAQ: INTC) postulated that year that the number of transistors on a given piece of silicon real estate doubles every 18 months.

“Moore’s Law” has not only been 100 percent accurate since its inception, it may even be judged to be conservative. The net result is an explosion of mass communication access devices (e.g., PCs, tablets, digital readers, cell phones) that are smaller, faster, better and consume less power.

In his Parisian lecture this past September, New York University Journalism Professor Jay Rosen[15] wrote about the disintegration of the atomized “mass” audience. He asked what if society turned away from the television tube en masse, similar to crazed television newsman Howard Beale in the 1976 film Network.

“Immediately people who happened to be watching would alert their followers on Twitter,” Rosen wrote in his The Journalists Formerly Known as the Media: My Advice to the Next Generation. “Someone would post a clip the same day on YouTube. The social networks would light up before the incident was over. Bloggers would be commenting on it well before professional critics had their chance. The media world today is a shifted space. People are connected horizontally to one another as effectively as they are connected up to Big Media; and they have the powers of production in their hands.”

Bottom-line conscious global businesses are moving away from top-down control where everything is designed, manufactured and sold under one roof and instead concentrating on their bread-and-butter raison d’etre and outsourcing the rest. Rosen said a similar worldwide shift from vertical-to-horizontal is occurring in how the public receives news and information (North Korea and few others are exceptions).

There still are some very famous media brand names, but the number of “journalists” harnessing digital ones-and-zeroes to self-publish is growing with every passing day. The vehicles of choice are not just wireline or wireless networked servers and PCs, but a growing variety of mobile communications devices.

tiananmen

The most populous nation on the planet, authoritarian China is struggling against the massive weight of sheer math and the tyranny of numbers: 1.5 billion people, millions of mobile devices, millions of PCs, millions of television sets, thousands of servers, thousands of miles of fiber-optic cable and a vast worldwide web to tie them all together. No one should underestimate the lengths the regime will go to protect its hegemony (e.g., Tiananmen Square in 1989), but nonetheless Moore’s Law continues unabated.

Does anyone want to take a wager that Moore’s Law will outlast the Communist Party of China (CPC) or other despots who try to use mass media to wage a stifling propaganda campaign with chilling impacts for not only the subjugated but for their neighbors as well?

Even though there are no guarantees in life, it can be argued that rapid advancements in innovation and humanity’s insatiable demand for the marketplace of ideas will severely curtail, if not put an end, to systemic, one-sided propaganda efforts such as the one unleashed and waged by Goebbels. The impact of today’s information technology (and the killer apps still to come) will digitally expose the lies and deception behind Goebbels-like modern day messages. It was another form of technology, the cyanide capsule, that put an end to Goebbels’ life in a deep bunker underneath a bombed out city, not far from the remains of what was once his grandiose Propaganda Ministry.

Soon thereafter his loud speakers finally went silent.

  1. [1]http://en.wikipedia.org/wiki/The_Perfect_Storm
  1. [2]http://en.wikipedia.org/wiki/Joseph_Goebbels

[3] http://en.wikipedia.org/wiki/Manuel_Castells

[4]http://en.wikipedia.org/wiki/Raymond_Williams

[5] http://en.wikipedia.org/wiki/Theodor_W._Adorno

[6] http://plato.stanford.edu/entries/dilthey/

[7] http://www.historyguide.org/intellect/hegel.html

[8] http://en.wikipedia.org/wiki/Heinrich_von_Treitschke

[9] http://www.hitler.org/writings/Mein_Kampf/

[10] http://en.wikipedia.org/wiki/Gustave_Le_Bon

[11] http://en.wikipedia.org/wiki/William_L._Shirer

[12] http://www.historyguide.org/europe/gasset.html

[13] http://www.rosettabooks.com/title.php?id=82

[14] http://www.intel.com/technology/mooreslaw/

[15] http://en.wikipedia.org/wiki/Jay_Rosen

 

Once upon a time the best and the brightest were convinced without any conceivable doubt: The world is flat.

They were so sure they were right … err correct … until this guy … (should I mention his name?) … Christopher Columbus proved them to be wrong. At least that is what we were taught in school.

columbus

Score one for a new way of seeing our world.

Sometimes it is difficult to overcome well entrenched, stubborn, resolute and mule-like analog thinking.

This also applies to the prevailing wisdom about one-page resumes taught by some journalism and communication professors/instructors.

Contemplating parochial school lessons emanating from the Baltimore Catechism, one learned that the Ten Commandments were handed down from on high to Moses (e.g., played by Charlton Heston). One still remembers the sketches of Moses holding up the tablets and instructing the masses to avoid killing people, refrain from stealing someone else’s possessions, and never-ever committing adultery against one’s spouse and/or mistress.

hestonmoses

Alas, I never found anything chiseled in rock declaring that any-and-all curriculum vitaes (e.g., resumes) being restricted to one page, and only one page. And yet I keep on meeting cowering-and-quivering college students who have been bludgeoned into reducing fonts, running on sentences and cramming and jamming as much as they can into one eight-by-eleven inch piece of paper to comply with those who proclaim that all resumes must be in one-page Ordnung. Verstehen Sie? You better.

Let me engage a little heresy here at the risk of being excommunicated and never being allowed to fill my growler ever again.

Has anyone in the leadership of the majority of these journalism schools ever heard of binary code? Yep, these are those itsy, bitsy, teeny, weeny digital on-and-off instructions that are forever changing the world, including journalism as we know it, whether we like it or not.

Want to look up Moore’s Law? Maybe you shouldn’t.

Why does the irreversible global shift from analog-to-digital matter when it comes to resumes or CVs? The reason is that each-and-every resume for any high five-figure or any six-figure job or above, and with increasingly frequency entry-level positions as well, is submitted online. Does it really matter if the CV is one page, if the words are being transmitted and reviewed electronically…sometimes by a human and other times by a machine?

SEO Perfect Company

Is the length more important than content? Both the human and the search engine are calibrated to search out certain words that fit the job description (Hint: “Really working well with people” doesn’t cut it).

Instead when it comes to public relations, marketing, investor relations and communications, the search engine as in search engine optimization or SEO is looking for the following and more:

  • Message Development
  • Social Media
  • Employee Communications
  • Search Engine Optimization
  • Search Engine Marketing
  • Crisis Communications
  • Investor Relations
  • Media Relations
  • Analyst Relations
  • Media Training
  • Multimedia Skills
  • Presentation Skills

Does it matter if the search engine spots these terms and others on one page or more? Almost DailyBrett humbly contends that content reigns supreme, not length, particularly in our digital age.

Keep in mind that many employers are now asking for LinkedIn profile URLs instead of resumes at least when it comes to online applications. Are the J-School Pharisees asking for LinkedIn profiles to be restricted to one page? Is this possible considering that LinkedIn profiles are exclusively online?

Shhhh! … Let’s not give them any ideas.

A final thought comes to mind, and maybe the most important one of all: Are all graduating seniors created equal?

One of the most common arguments advanced by the Flat Earth, One-Page Resume Society is that college seniors don’t have enough experience and educational accomplishments to require more than one page. They have the semblance of an argument here.

resume1

The Almost DailyBrett response is that some seniors overachieve and outperform compared to their colleagues. They have oodles of internships, jobs, relevant activities and skill sets in addition to their education (e.g., B.A. or B.S. degree). For them, it is extremely difficult to tell their entire story to prospective employers on only one page.

Why should we arbitrarily penalize the overachievers?

Besides the cover letters and the CVs that they ultimately transmit (think binary ones and zeroes) to would-be employers are ultimately their OWN cover letters and their resumes. Graduating seniors are adults. They will make their own decisions. They will rise and fall based upon what they upload. Let them decide.

They should not be handcuffed by yesterday’s analog thinking.

http://en.wikipedia.org/wiki/Myth_of_the_Flat_Earth

http://www.biography.com/people/christopher-columbus-9254209

http://en.wikipedia.org/wiki/Curriculum_vitae

http://en.wikipedia.org/wiki/Binary_code

http://www.catholicity.com/baltimore-catechism/

http://christianity.about.com/od/biblestorysummaries/p/tencommandstory.htm

http://www.intel.com/content/www/us/en/history/museum-gordon-moore-law.html

http://searchengineland.com/guide/what-is-seo

“If you must use more than 10 slides to explain your business, you probably don’t have a business.” – Silicon Valley Author and Venture Capitalist Guy Kawasaki.

“The number of transistors incorporated in a chip will approximately double every 24 months.” –  Moore’s Law.

kawasaki

Guy Kawasaki’s 10-20-30 Rule for PowerPoint presentations may not have the lasting power and global prominence of Intel co-founder Gordon Moore’s “Law” for the expected growth of semiconductor complexity.

Having acknowledged the obvious, Kawasaki’s rule does provide guidance for using presentation graphics to make a persuasive case to critical audiences.

Kawasaki recommends 10 slides; 20 minutes; 30-point font or above. There is a beauty in the simplicity of this rule.

One must wonder why so many rebel against this wisdom.

Sitting through more New York and San Francisco investor conference presentations than I care to remember in my Silicon Valley days, there was a War of the PowerPoints.

Companies were dueling each other with dazzling colors, impressive content and how many graphics could be jammed into a 30-minute time slot to extol their respective technology bits, bytes, bells and whistles. In short order, these presentations started to resemble real estate tours with each one-story ranch-style house with vaulted ceilings looking the same as every other one-story ranch-style house with vaulted ceilings.

Eventually these conference-sponsoring, sell-side companies rebelled (e.g., Goldman Sachs, J.P. Morgan, Morgan Stanley)  against the so-called Death by PowerPoint. No more PowerPoints …replacing them with FDR-style ”Fire Side Chats.”

Instead of curing the problem, the sell-side folks killed the patient. There were no more projected-onto-the-screen facts and figures for the audience to chew on. Instead there was an overpaid analyst quizzing a grossly overcompensated CFO about a myriad of gross margin, operating margin, cap-ex, R&D, SG&A numbers and percentages without any visual aid for the struggling audience.

Was that 15 percent growth or 50 percent growth?

No bueno.

Reflecting back on my trips to Tokyo with the Semiconductor Industry Association and LSI Logic, I was fascinated by how much detail our Japanese colleagues in particular could pack onto each PowerPoint slide.

Some of these slides reminded me about the bewildering grid of the Tokyo subway system regardless of whether it was in Kanji or English. Both, the PowerPoint slide and the Tokyo subway grid, resembled a plate of spaghetti with meat balls, tomato sauce and parmesan to make the picture even more complicated.

tokyosubway

There was a message in these PowerPoints begging to be released, but it was trapped in the barbed wire of complexity.

Fast forwarding to our present information overload society, PR/Marketing/IR pros are even more challenged than ever to break through the competing noise and deliver messages that resonate with low-attention span, easily bored and constantly distracted target audiences.

Is Guy Kawasaki’s 10-20-30 Rule perfect for all situations? Almost DailyBrett will let the reader make that determination.

There is no doubt this rule is far better than what is informally called, PR Agency Disease. What is this contagious malady, and how should avoid this addictive carcinogen?

Let’s say an agency is competing against seven others in responding to a huge multi-billion corporate client’s RFP (Request for Proposal) “cattle call.” The client has generously allotted 80 minutes for an agency presentation.

The agency responds with six speakers … no let’s make that eight speakers … and 60 PowerPoint slides … oops, we need 64 PowerPoint slides. Even someone with zero math acumen knows the number of presenters and the diarrhea of slides does not correspond with the time set aside for the presentation. One of the symptoms of PR Agency Disease is the insistence by the agency types to talk about themselves and not the potential client.

Approximately one week or more after this 64-slide (no typo) orgy with the potential client having virtually zero opportunity to ask questions, the competing agency finds out it was not selected. There is anguish. There are fingers pointed internally. Someone must be held responsible. Here’s the solution:

There were not enough PowerPoint slides. When in doubt: Add more slides to the presentation.

As a venture capitalist, Kawasaki, and his colleagues have sat through more PowerPoint (and conceivably Prezi) presentations than they would care to count. Obviously, some are better than others.

sleepingaudience1

Likewise students have endured PowerPoint-assisted lectures (including my musings), which brings to mind the research by University of Oklahoma Professor L.D. Fink. His findings indicate that approximately 15 minutes into a lecture, 10 percent of the audience is showing signs of inattention, and after 35 minutes everyone is inattentive. Fink concluded that as the length of a lecture increases, the proportion of material remembered by students’ decreases.

When one contemplates Kawasaki’s 10-20-30 Rule, one pictures the ubiquitous service club luncheon. There is the pre-lunch grip-and-grin, followed by the rubber-chicken entrée covered by a mysterious sauce, the 20-minute presentation by the invited speaker, the obligatory Q&A and followed by Rotarians, Optimists, Lions, Tigers and Bears etc. glancing at their watches to get back to the office.

The general rule for PowerPoints is two minutes per-slide with some taking less than that time and some taking more.  This simplistic math translates into 10 slides for 20 minutes.

Keep in mind the poor folks in the back of the room have to be able to read the slide, and that’s where the 30-point font comes into play.

And if you can add a photo, pie or bar chart or caricature to graphic without complicating the message all the better.

moore

Here’s to hoping that Kawasaki’s 10-20-30 Rule matches Moore’s Law in terms of longevity and influence. Maybe, there will even be a museum dedicated to the man who saved the world from Death by PowerPoint.

http://blog.guykawasaki.com/2005/12/the_102030_rule.html

http://sixminutes.dlugan.com/10-20-30-rule-guy-kawasaki-powerpoint/

http://www.guykawasaki.com/about/

http://www.intel.com/content/www/us/en/history/museum-gordon-moore-law.html

https://almostdailybrett.wordpress.com/2012/09/20/no-more-plugging-chugging-and-forgetting/

http://finkconsutling.info/

http://en.wikipedia.org/wiki/Microsoft_PowerPoint

 

 

 

Move over Gordon Moore, there is a new law in town: Digital is Eternal.

Intel Corporation co-founder Moore is famous for his 1965 “law,” stating that every 18-24 months the amount of capability/complexity that can be incorporated into a silicon piece of real estate doubles. The law is still applicable nearly two generations later and it explains how we can have ever-smaller devices (e.g. fourth generation cell phones with tons of apps) that are faster, quicker, more powerful and burn less power in doing so. It all adds up to the serendipity of the semiconductor business.

moore

A net effect of Moore’s law is the proliferation of the ones-and-zeroes that make digital possible. And with the global spread of digital technology comes the undeniable and inescapable fact that anything and everything that is rendered digital is there forever…and can come back to bite you. Digital is eternal.

Back in my analog days working in the California governor’s office in the 1980s, a frequent refrain heard in the corridors of the capitol was, “If you don’t want to read about it in the Sacramento Bee, don’t write it down.” The big fear at the time was copy machines, lots of copy machines. Members of the Capital Press Corps would soon be receiving white envelopes with no return addresses and inside of these envelopes were photocopied “good dirt.” This practice almost sounds quaint compared to today’s digital TMZ, Deadspin, National Enquirer world

Fast forward to the digital days of the Internet Bubble in which stocks rode the roller coaster up and the same thrill ride to the bottom, we heard another refrain, “Everything digital is discoverable.” Translated: A plaintiff attorney firm filing a strike suit against your company could, and most likely would, demand in the discovery process all corporation e-mails, notes, transcripts, documents, anything and everything even remotely relevant to the matter being litigated. And there was no excuse for digital data being routinely purged after an appropriate period of time; a judge would simply order a company to digitally comply regardless of the IT data recovery costs involved. No wonder so many cases were settled out of court to the delight of the strike suit firm.

Today, we live in the age of Google. The company’s name is no longer just a proper noun, but a verb as in “Google this” and “Google that.” What is being Googled in many cases is a person’s reputation and personal brand.

If you are Britney Spears, Paris Hilton, Kim Kardashian (you get the digital picture), money and attention is the draw; reputation is clearly secondary, if not tertiary. So a supposedly private sex tape or commando raid becomes public or pubic…or lack of pubic. Will they ever regret that their sexual escapades are permanently captured and literally viewed by millions all by means of digital ones and zeroes? Wonder if Brett Favre and/or Anthony Weiner have any regrets about digitally transmitting images of their respective junk?

Go ahead and “Google” Olympic Gold medal swimmer, “Michael Phelps bong” and 505,000 pages including the infamous stoned photos (first item) come rushing at you. Will the public remember his 16-gold medals or his famous bong pipe escapade? What is really sad is the bong pipe photo, which reportedly cost him millions in endorsements, will not only follow him to his grave, but actually will be a permanently black mark on his reputation beyond his grave.

phelps

“Some day that party picture is going to bite them when they seek a senior corporate job or public office,” said Don Tapscott, author of Grown Up Digital. “I think they should wake up now, and become aware of the extent to which they’re sharing parts of themselves that one day they may wish they had kept private.”

More than one person has labeled college as “Life’s last playground.” And as a teaching assistant, I run into students who are having plain old fun and enjoying their college years to the max. They should also keep in mind, whether they like it or not, that they are also in the midst of making a transition from being student to becoming a professional.

If a student is neck-and-neck with another student for an entry-level job and the employer Google’s both and finds a bong pipe, a drunken stupor or an inappropriate display for body parts that should be private on one student and none of the above on the other, who are they going to be inclined to hire?

And this cautionary note goes beyond the prospective work place and also includes a potential lover. In this era of Internet dating, it is routine for a partner-to-be to surf your reputation to determine if there any game-changing, unpleasant sides to your personal brand. What may be playful and fun to you, may be interpreted as showing a total lack of judgment.

In this era of smaller and smaller cameras and more powerful microphones, all for reasonable prices, it is better to think twice and to exert caution. My intent here is to not be an old-fashioned party pooper. Instead, I would like to ensure that student careers do not come crashing to earth, before they even have a chance to get launched into the professional stratosphere. 

http://en.wikipedia.org/wiki/Gordon_Moore

http://en.wikipedia.org/wiki/Moore%27s_Law

http://en.wikipedia.org/wiki/Michael_Phelps

http://www.google.com/search?sourceid=navclient&aq=4&oq=Michael+Phelps+&ie=UTF-8&rlz=1T4ADRA_enUS373US374&q=michael+phelps+bong&gs_upl=0l0l0l13120lllllllllll0&aqi=g4s1

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