Tag Archive: Mutti


A simple little phrase is ultimately bringing down one of the longest standing and most influential global leaders in the first two decades of the 21st Century.

The final demise of German Chancellor Angela Merkel after 13 years in office, most likely next year, comes three years after she grabbed and clutched the new highest voltage Third Rail of Politics: Asylum Immigration.

In 2015, Merkel unilaterally decided to allow approximately 1.2 million asylum seekers (about the size of metropolitan Portland, Oregon) from the Middle East into a country of 82 million.

From a public relations standpoint, there was very little explanation and preparation by Merkel and her government to garner public support for such a drastic upsurge of immigrants into the 4th largest economy in the world.

„Wir schaffen das,” proclaimed Angela Merkel. Simply translated: “We can do it.”

Die Kanzerlin, who is affectionately known as “Mutti’ or Mother, was widely seen for so many years as being a steady source of deliberate and reasoned decisions. Merkel deserves praise for her vital role in the completion of Germany’s public relations miracle (Öffentlichkeitsarbeitswunder), rising from the globe’s #1 pariah at Zero Hour 1945 to the most admired country in the world.

She has been acknowledged as the most powerful woman on earth, and yet the Ph.D in quantum chemistry was a steady hand for Germany’s now enduring and successful democracy.

At one time, Merkel was universally viewed as one of modern Germany’s greatest chancellors, comparable to her Christian Democratic Union (CDU) predecessors Konrad Adenauer and Helmut Kohl.

Is the bloom off the rose?

Almost DailyBrett acknowledges that once she makes a major decision that Merkel is an influential leader.

When the ground shook Japan’s (e.g., 8.9 earthquake) Fukushima nuclear reactor in 2011, Merkel immediately announced that Germany would prudently exit nuclear power by 2022.

When the southern nations of the European Union were attempting to break the 2 percent budget deficit limitation rule (e.g., particularly Greece), Merkel imposed fiscal austerity, and by extension Germany’s will.

When a particular bully arrived on the scene and tried to push her around and intimidate with a large canine (e.g., Russia’s Vladimir Putin), she demonstrated her resolve.

No leader in the European leader has done more to get into the face of the former KGB chief, and yet her leadership always represented Germany as a reluctant hegemon.

Most of all because of Germany’s solid incorporation into the European Union and the passage of time, Germans now joyously wave their flag and are proud of their normal nation.

“Half-Dead Wreck”?

“I don’t want to be a half-dead wreck when I leave politics.” – Angela Merkel

In nations without term limits (e.g., Germany), leaders can overstay their welcome. More than a few in history failed to recognize the flashing lights about when it’s time to step down … usually at the 12-year-mark … from the bully pulpit (i.e., FDR, Margaret Thatcher, Helmut Kohl).

After inviting 1.2 million asylum seekers into Germany without any preamble, and worse women celebrating New Year’s Eve in Cologne being sexually assaulted and raped by asylum seekers, the tide was turning against Angela Merkel.

The optics — worse yet the reality — of the New Year’s Eve attacks became a metaphor for a decision that was too much, too fast with little societal preparation. Merkel’s chancellorship was coming to an end.

Even though her party was returned to power in 2017, the Christian Democrats (CDU) and her coalition partner, Social Democrats (SPD), repeatedly lost strength to the Greens on the left and the anti-immigrant/anti-EU Alternative for Germany on the right. This electoral trend intensified with breathtaking losses (i.e., Bavaria and Hesse) for the CDU and SPD during the course of this year.

Almost DailyBrett knows her legacy is somewhat tarnished. The question remains: Will history be good to her?

The Caravan Is Coming

Even though comparisons between two nations with two distinct cultures, located nine time zones apart, are difficult at best … one contentious issue ties both of them together: immigration.

In both countries, there are those who espouse completely open borders … come one, come all.

These souls advocate for the right of non-citizens to hold driver’s licenses, serve on public boards and commissions … and even vote.

Wasn’t the privilege of voting reserved for actual citizens?

And just as asylum seekers from Syria and other bad places became the catalyst for the political downfall of Angela Merkel, could an approaching caravan(s) of asylum seekers from Central America become the source of political peril here in America?

Before one touches the new third rail of politics … political asylum … America’s political class would be well advised to weigh what happened to Angela Merkel’s tenure as Germany’s chancellor, and most likely her legacy as well.

https://www.nytimes.com/2018/10/29/opinion/in-merkel-europe-loses-a-leader.html

https://www.nytimes.com/2018/10/29/world/europe/angela-merkel-germany.html

https://www.bbc.com/news/world-europe-46020745

https://www.politico.eu/article/angela-merkel-drops-the-we-can-do-it-slogan-catchphrase-migration-refugees/

https://almostdailybrett.wordpress.com/2017/02/20/putins-pooch-und-merkels-dog-o-phobia/

https://almostdailybrett.wordpress.com/2017/09/24/the-right-leader-for-the-fatherlandeurope-just-happens-to-be-a-woman/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

 

Angela Merkel is not a feminist.

There is no need for her to talk about breaking through any glass ceilings. In her own characteristic quiet and unassuming way, Merkel smashed it 12 years ago, and just did it again for the third time.

For maybe the first time since the end of occupation in 1949 Germany is a quiet, normal and happy nation, an obvious contrast to the Brexit Brits or the Trump-era Americans.

Today she is the thrice re-elected Chancellor of the patriarchal Fatherland, who just happens to be a woman … a great woman.

The soft-spoken Merkel is the most powerful voice in Europe. Some refer to her as the leader of the free world, a designation she does not want and a role that is simply too big for Germany and its 82 million people. The Economist accurately portrays Merkel’s Germany as the “reluctant hegemon.”

Merkel is on track to becoming one of the longest serving and most likely one of the greatest Kanzlers in the history of the Federal Republic of Deutschland (Bundesrepublik). Her only historical rivals are the memories of Konrad Adenauer and Helmut Kohl.

Best of all, there is no need for Merkel to speak in the first-person singular: Ich, Mein, Mich. She prefers to talk about das Land, Deutschland.

Her campaign motto: “A Germany where we live well and gladly.” To Almost DailyBrett, this wordy mantra conjures pleasant memories of “Morning in America.”

Missing The Real Story … Again

Alas, despite Merkel’s historic accomplishments the media seems preoccupied with the initial third-place entrance of the anti-EU, anti-refugee Alternative für Deutschland (AfD) into the legislative Bundestag with about 13 percent of the vote.

With all due respect to the all-knowing and hyperventilating Fourth Estate, that’s not the story. Think of it this way: 87 percent of German voters opted for other parties, while re-electing Angela Merkel.

Maybe Merkel has unintentionally taught the world an answer to unfortunate/systemic misogyny and sexism:

Undoubtedly influenced by her Ph.D in quantum chemistry, Merkel scientifically examines the issue at hand, seeks input from a variety of sources, prepares soundly, and announces a reasoned decision. There is no place for high oratory about glass ceilings in a nation that no longer wants oratory and political symbolism/pageantry. Instead her secret is to get the job done and to do it well.

Indeed, good government is good politics.

Dealing with Germany’s past (Vergangenheitsbewältigung), the nation now more than ever seeks order (Ordnung).

Merkel does not rattle the collective cages of the Fatherland’s patriarchy. She has been pejoratively labeled “Mutti,” a German diminutive of “mother.” Merkel wears this soft-sounding invective as a badge, once proclaiming that Germany is in good hands (and care) with her leadership.

Despite being labeled as the leader of the Western world, the center-right chancellor wants to work within the framework of the European Union and NATO. Since the founding of the EU, Europe has enjoyed the longest period of sustained peace in the continent’s history.

In her victory speech — that didn’t sound like a victory speech – Merkel said that she will examine why some Germans voted for the AfD, and explore how her CDU/CSU party can appeal to these poor souls.

The immediate task is the formation of a coalition government, most likely a Jamaica coalition that mirrors the colors of the island nation’s flag: CDU/CSU (black); Free Democrats (yellow) and Die Grünen (naturally … green).

After the coalition building process is done, Merkel will go back to systemically addressing issues at home and throughout Europe in her time-tested consensus building approach. There will be no time to talk and muse about her place in history.

And when it comes time for an assessment about “What Happened” during her tenure, Merkel will gladly leave that task to others.

http://www.bbc.com/news/world-europe-41376577

https://www.nytimes.com/2017/09/24/world/europe/germany-election-merkel.html?mcubz=1

http://www.sueddeutsche.de/politik/bundestagswahl-im-sz-liveblog-bundestag-waechst-wohl-um-mindestens-sitze-1.3671253

https://www.nytimes.com/2017/09/16/sunday-review/angela-merkel-feminist-germany.html

https://www.economist.com/blogs/kaffeeklatsch/2017/09/next-bundestag

https://www.economist.com/news/briefing/21728641-assessing-leader-inscrutable-sphinxes-divas-and-queens-how-angela-merkel-changing

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://en.wikipedia.org/wiki/Angela_Merkel

Are the Germans finally – after all these years — happy?

If they are for the most part smiling about life, doesn’t that mean good news for the incumbent-chancellor-running-for-re-election, Angela Merkel?

Doesn’t good government translate into good politics?

And yet there’s so much for her to fear.

The Governor George Deukmejian Laws of Politics are two-fold: Always run as if you are running behind; and never take anything for granted.

Consider that two years ago, a national F-U movement led to Brexit, and the U.K.’s upcoming departure from the strictures of the EU.

Last year America’s fly-over states pointed their collective middle fingers into the sky, and elected Donald Trump as president.

How are Brexit and Donald Trump working out?

During the past three weeks, the author of Almost DailyBrett has been informally sounding out das Volk on trains, in Bier Gartens, in hotel lobbies (all very unscientific and anecdotal) about their views about the state of their country.

When asked if they are truly happy, they seem a little startled by the sophomoric question from a simple blog author. After devoting more than a few brain cells, they come back to the conclusion that Germany is successful (e.g., low unemployment rate of 3.9 percent).

If James Carville was correct in 1992 that “It’s the economy stupid,” then the prospects are good for Frau Merkel on September 24. As The Economist reported last month, Germany has the largest trade balance in the world at $300 billion.

The nation’s budget is not only balanced, it reflects a surplus. Inflation is low at a microscopic 0.4 percent. Personal savings are high. German engineering is legendary. Alles ist in Ordnung.

Has Germany’s Standard of Living Passed America’s?

When the author of Almost DailyBrett visited divided Germany for the first time 30 years ago, the question of German happiness would seem silly. In fact, one would not even imagine, posing that interrogative.

Sitting on the terrace of the Burg Hotel Auf Schönburg in Oberwesel on the Rhine River, one can easily imagine the DAX equivalent of the Dow Transports are easily going upwards to the right. Passenger and freight ships glide northwards on the Rhine or swim similar to salmon against the currents.

Trains emerge and disappear into tunnels. Passenger cars move along the two shores or just miles away race along the no-speed limit autobahns.

German cities including Berlin, Nürnberg and München are bustling with shoppers in the stores. Spaces in the sidewalk cafes are hard to find. The large beer gardens (e.g., München’s Viktualien Markt) are jammed from happy hour into the night.

The smaller tourist towns (i.e., Heidelberg, Rothenburg ob der Tauber, Bacharach) are luring visitors seeking out castles, half-timbered houses, gardens and the white wine fruit of the vineyards.

Virtually everywhere are solar panels, modern windmills and soon electric cars from BMW and Tesla. Recycling is the rage, and clear demarcations lead to largely harmonious co-existence between walkers and bike riders.

Many have ruminated about Germany’s angst about Vergangenheitsbewältigung or dealing with the past, namely the Hitler era between 1933-1945. The Germans have addressed these horrific years by acknowledging responsibility, building monuments to the past (e.g., Holocaust Memorial in Berlin) or “Documentation Centers,” such as the one near the former Nazi parade grounds in Nürnberg or a Bunker Museum in Berlin.

Nothing has been forgotten. Everything has been acknowledged. History is all there in broad daylight. The Reichstag dome is transparent to signal a change in the national approach to governance.

Is It Truly Morning in Germany?

Ronald Reagan ran for re-election in 1984 under the banner, “Morning in America.”

The message was patriotism, good times, and a promising tomorrow. Reagan won 49 of 50 states that November.

Merkel is courageously embracing the German flag – the black, red and gold tricolor – as she presents her three-term administration for another four years next month. Germans proudly wave their democratic flag in Deutsche Fussballbund games. The message is love of land, not nationalism. Those unfortunate days for the latter are gone, and for good reason.

Will Angela Merkel win in September embracing the flag, and essentially saying it is indeed “Morning in Germany”? Her latest campaign ad reflects that strategy.

Almost DailyBrett was wrong about Brexit and the same about Trump. These undeniable points need to be acknowledged. And yet, there are no strident middle fingers to be seen in today’s Germany.

The collective mood points to the prospect of a smiling Angela Merkel on September 24. If so, Germany will continue to be in Mutti’s sure hands.

https://www.washingtonpost.com/world/europe/germans-are-learning-to-love-germany-again-and-merkel-takes-note/2017/07/20/28951bbe-68a8-11e7-94ab-5b1f0ff459df_story.html?utm_term=.147da70955c9

https://almostdailybrett.wordpress.com/2017/07/12/the-new-german-problem/

http://www.history.com/topics/us-presidents/ronald-reagan/videos/morning-in-america

https://www.economist.com/news/leaders/21724810-country-saves-too-much-and-spends-too-little-why-germanys-current-account-surplus-bad

https://www.economist.com/news/briefing/21724801-germany-admired-its-stability-derided-persistent-trade-surpluses-good-and-bad

 

 

Always charming Donald Trump thinks Angela Merkel is “insane.”

In contrast, Time Magazine dubbed Germany’s first Kanzlerin as its “Person of the Year” for 2015.merkelsyrians

Merkel’s polling numbers plummeted from about 75 percent approval just two years ago to below 50 percent now according to ARD Deutschland. Keep in mind, she was even lower in the same survey, touching 40 percent at the nadir of the Euro crisis in 2010. She was overwhelmingly re-elected in 2013.

She has received international accolades for Germany’s Willkommenskultur or opening up Germany’s borders to those fleeing death and persecution in Syria and Iraq. At the same time, she is blamed for threatening the European Union’s Schengen (Treaty) open-borders policy for its member countries.

Merkel has also faced serious questions as to exactly how many refugees can Deutschland reasonably absorb, an 80-million soul country about the size of Ohio. In 2015, Germany accepted 1.1 million, with another 1 million or more projected for this year based on the daily in-flows.

The issue literally exploded on New Year’s Eve in Köln as hundreds of immigrant men, ostensibly celebrating the arrival of 2016, forced women to run a sexual gauntlet as they groped, robbed and even raped. The German public reaction was predictable and enduring.

Does all of the above signal that Germany’s Öffentlickeitsarbeitswunder is over? Or if Germany’s public relations miracle lives on, is Angela Merkel after 11 years in office finally in trouble politically?

The immediate reaction by Almost DailyBrett from nine-time zones to the west is that Germany’s epic comeback from the ashes of World War II and the Holocaust is still intact However, Merkel may indeed be facing the strongest and potentially lethal political headwinds in her tenure as chancellor.

No More Walls

In America, there is the clamor by a noisy type to build a wall on the southern border and to have Mexico pay for it. Sure.

Germany has more than enough experience with Walls, in particular die Berliner Mauer. Nein Danke!

A good reason for Germany’s willingness to “manage” more than 1 million refugees per year steams undoubtedly from a collective guilt originating from World War II and the Holocaust. Germany is still performing penance.germanysatellite

Another is that Merkel is the unofficial titular head of the European Union. If Germany does not shoulder (more than) its fair share of the burden of welcoming and hopefully assimilating literally hundreds or thousands of refugees, then how can Deutschland reasonably expect other European nations to do the same?

There is also the issue that comes with Germany’s hegemony in the European Union. Deutschland wants to be seen as a normal country, but it is still das Land in der Mitte … and more. Germany is the world’s fourth largest economy, prolific exporter and is the home of legendary German engineering.

The problem with size and strength is this combination usually leads to jealousy and demands (see: the United States of America). Germany can never wipe clean the tarnish that comes with Adolf Hitler, the Nazis, the Third Reich and the Holocaust. Ironically, the memories and images of die NS Zeit may have been partially attributable to Merkel’s success as chancellor … her measured “Mutti” consensus-oriented style serves as a partial antidote to these horrific times.

Should She Run Again?

The next federal elections in Germany are due in 2017. By that time, Merkel will have served as chancellor for 12 years, just short of Helmut Kohl’s 16 years and Konrad Adenauer’s 14 years. One of the truisms of politics is that one can overstay her or his welcome in the center ring. With each decision no matter how popular comes disappointment, if not enemies.

How much disappointment (e.g., refugee policy) and how many enemies (e.g., CSU boss and Bavaria premier Horst Seehofer), will she trigger/ or has she triggered during the course of 12 years is the subject of conjecture.

Britain’s Margaret Thatcher and Germany’s reunifier Kohl waited too long to exit stage right. Their departures were less-than-celebratory.ursula

Almost DailyBrett does not rule out that Merkel pulling out a Kaninchen out of a Hutte. At the same time, Germany’s first woman Minister of Defense Ursula von der Leyen is waiting in the wings. Will Merkel want to seed her seat to a fellow CDU minister (assuming the voters go along)?

If so, the Feminization of the Fatherland may produce yet another chapter in Germany’s Public Relations Miracle.

https://www.bundeskanzlerin.de/Webs/BKin/EN/Chancellery/Timeline_Federal_Chancellors_since_1949/timeline_federal_chancellors_since_1949_node.html

http://www.economist.com/news/europe/21692916-under-pressure-reverse-her-refugee-policy-angela-merkel-faces-court-case-welcome?zid=307&ah=5e80419d1bc9821ebe173f4f0f060a07

http://www.economist.com/news/europe/21688418-ultimate-victim-sexual-assaults-migrants-could-be-angela-merkels-liberal-refugee

http://www.economist.com/news/europe/21685512-attacks-women-mobs-young-men-inflame-germanys-refugee-debate-new-year-new-fear

https://www.youtube.com/watch?v=G8XUinVkCNk

https://www.youtube.com/watch?v=Q7vMZYuWCsQ

https://www.youtube.com/watch?v=JxJvXHu0Xf8

https://almostdailybrett.wordpress.com/2013/06/18/germany-from-holocaust-to-normalcy/

https://almostdailybrett.wordpress.com/2014/06/01/the-katarina-witt-brand-uber-alles/

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://www.bundesregierung.de/Webs/Breg/EN/FederalGovernment/Cabinet/UrsulavonderLeyen/_node.html

 

 

 

Hillary’s election was “inevitable” in the 2007-2008 presidential election cycle.

As we all know, it didn’t quite work out that way.

hillaryobama2008

For months, we have been told once again that at least her 2016 Democratic nomination was “inevitable,” and quite possibly her election as the 45th president of the United States could be phoned in as well.

The plan commenced with the “Hard Choices” book tour, followed by ones-and-zeroes binary code video presidential candidacy announcement, and then bus tours to listen to average voters in Iowa and New Hampshire. The path seemed so easy … until it wasn’t.

Almost DailyBrett will refrain from taking a deep dive into the plethora of errors including declaring the first couple was “dead broke,” the myriad of allegations of conflict of interest regarding the Clinton Foundation and of course, the wiped clean private email server … that damned server.

We are 14 months away from 2016 election day, and the tenacity of the Clintons should never be underestimated. There is still time for the “inevitable” to once again be inevitable.

Maybe to understand why “inevitability,” which some could very well equate with arrogance, is not quite working, it is instructive to appreciate the profiles of two very powerful women: Madam Secretary Hillary Rodham Clinton and Kanzerlin Angela Merkel.

Never Take The Electorate for Granted

“….It is for the rising German generation, for German youth, to dispel the mistrust, this fear, by rejecting what has long been rejected and clearly and unanimously announcing their desire: not for a German Europe, but for a European Germany.” – Author Thomas Mann

One is known as “Mutti” or a German term of endearment for “mother.”

The other is closer to being America’s mother in law.

This month, Angela Merkel will mark her 10th year as the second longest-serving Chancellor of the modern iteration of the Vaterland, the European Union’s strongest economy: Germany. Merkel bristles at the notion that she is the first female chancellor of Germany, preferring to be seen as the first German chancellor, who just happens to be a woman.

After the evil demagoguery that led to Germany’s eternal shame, most Germans want their nation to be seen as normal. They desire their country to be regarded as  an integral part of Europe, not for Europe to be an essential  part of Germany.

Ever compromising Angela Merkel has served as a calming influence for the 80 million inhabitants of Germany. Yes, she has ruffled feathers in rebellious Greece and other southern European nations, but that is a result of fiscal austerity policy not because of her personality.merkel2

She and her Union parties will be required to call an election in two years’ time. Certainly, there will be no proclamations of inevitability. Instead, the anticipated rhetoric will be along the lines of her earlier, Deutschland’s Zukunft in Guten Händen (Germany’s Future in Good Hands). Merkel will once again want to be seen as a strong mother figure, which seems to suit the Vaterland with no desire to flex its muscles ever again. Germany has been repeatedly described as the reluctant hegemon.

“Run as if you are running behind; Take Nothing for Granted”

The folks who attend the first-in-the-nation Iowa caucuses are notoriously fickle.

The same maybe even more true with the Live Free or Die crowd in no-state-sales-tax New Hampshire, the site of the country’s initial primary.

These are retail states. These are states that want to see the candidates in living rooms, coffee shops and factory gates. They are fiercely independent. They don’t want to be taken for granted. Their support is anything but inevitable.NHvoters

If elected, Hillary Rodham Clinton will make history as the first woman president of the United States. Her other half, William Jefferson Clinton, will be the nation’s First Man, a position he has previously held … albeit in another capacity.

From a public relations, marketing, reputation management standpoint is it best to campaign to be the first woman president of the United States or the first president of the United States, who just happens to be a woman?

If Angela Merkel was born in Hampton Roads as opposed to Hamburg, there would be no campaign focused on her inevitability. She would undoubtedly prefer to be the first president of the United States, who happens to be a woman.

Reflecting back on my days working on George Deukmejian’s successful California gubernatorial campaigns and also in his media office in the Office of the Governor, we always ran as if we were running behind (even when we won by a record 61-37 percent margin in 1986), and we took absolutely nothing for granted.

Do the folks in Iowa and New Hampshire believe they are being taken for granted, let alone residents of South Carolina, Nevada and the other states that will follow on the primary/caucus calendar?

Almost DailyBrett contends the electorate is much more tuned in than many of those within the confines of the Beltway believe, ditto many of those in the hallowed halls of academia.

Maybe Hillary and her trained spokespeople would be well advised to be a tad more humble, and focus on Hillary becoming America’s first president, who happens to be a woman.

The image of Mutti is far more endearing than America’s inevitable Mother in Law.

https://www.washingtonpost.com/blogs/plum-line/wp/2015/09/02/what-hillarys-sinking-poll-numbers-really-mean-in-one-chart/?wpmm=1&wpisrc=nl_popns

http://www.washingtonpost.com/news/the-fix/wp/2015/09/02/hillary-clintons-image-is-struggling-but-shes-no-donald-trump-or-jeb-bush/?wpmm=1&wpisrc=nl_daily202

https://www.washingtonpost.com/opinions/why-clinton-remains-yes-inevitable/2015/09/03/57de7cdc-5273-11e5-8c19-0b6825aa4a3a_story.html?wpmm=1&wpisrc=nl_headlines

http://www.vanityfair.com/news/2015/01/angela-merkel-profile

http://www.theatlantic.com/international/archive/2013/09/why-is-merkel-still-so-popular/279887/

http://www.angela-merkel.de/

http://www.washingtonpost.com/politics/in-sanders-vs-clinton-new-hampshire-replays-past-splits/2015/09/07/072ac4ec-5581-11e5-b8c9-944725fcd3b9_story.html?wpmm=1&wpisrc=nl_evening

 

 

 

 

 

“I think we have a fun deficit in America.” – Former Secretary of State Hillary Clintonhillarynosmile

Can you imagine a fun evening downing a few PBRs with Hillary?

You’re right: Drinking Pabst Blue Ribbon (PBR) is akin to making love in a canoe, so scratch that idea.

Back to the point: Would you look forward to hoisting a few tall ones, even microbrews, with Hillary?

What are your alternatives? Trip to the dentist’s office? Afternoon at DMV?

Or how about joining outgoing Senate leader Harry Reid for a few Nevada microbrews (is “Nevada” and “microbrews” an oxymoron?) And why is Harry always POed?reid

Do these people ever smile? Seriously, do they ever break out a grin?

Is this a problem? Check out the latest SNL skit with Kate McKinnon playing Hillary for your first clue. A lot of truth is often spoken in jest.

Will Hillary be hiring “smile” coaches?

According to the mantra of Nordstrom and McDonald’s and possibly others in the customer relations business: “Hire the smile.”

No one really wants to be around “Negative Nancy,” “Gloomy Gus” or Harry Reid for that matter. They want happy, fun people instead … and maybe a little gravitas too.

Persona Matters

“Voters don’t remember specific issues, they remember the ‘feel’ of the candidate — his values, his passions, his competence, his persona.” — Pollster Pat Caddell prepping former Vice President Walter Mondale for his first debate against President Ronald Reagan

There is little doubt that Hillary can be as wonkish as anyone on the planet, including Harry Reid. If that skill is the only criteria, then maybe she should start ordering the drapes for the Oval Office.

She is raising tons of money and undoubtedly will summon her disciples to write even more big checks. The legal tender will not be a problem for her second campaign for president.

She is the spouse of a former POTUS. The problem is her charm deficit. Her other half can turn on the smile in a few nanoseconds and draw potential supporters into his personal gravitational pull. This is where Hillary will always be wanting.merkel1

Certainly, Hillary has gravitas. The same is true for Fed chair Janet Yellen and German Kanzlerin Angela Merkel. The latter is lovingly known by at least a majority in the Vaterland as Mutti. Hillary is more like America’s Mother in Law.

Why do über-cautious Yellen at the Fed and compromiser Merkel in Berlin succeed when it comes to likeability and Hillary seemably comes up short? Call it a shortage of persona. The author of Almost DailyBrett will never forget the words of my own mumsy: “It’s not what you say, but how you say it.”

Kennedy and Reagan

“There is a reason why the two major parties continue to search for a new Kennedy or a new Reagan, and why so many presidential contenders offer themselves as such. It is because they believe it’s what the American people want. And there are surveys that show just how remarkably popular Kennedy and Reagan remain.” – Scott Farris, author of Kennedy & Reagan: Why Their Legacies Endurekennedysmile

Undersecretary of the Navy Paul Fay wrote the 1966 bestseller, The Pleasure of His Company, about his relationship with JFK. Reagan was known for his stories and one-liners with a huge smile on his face, an obvious bonus from his days in Hollywood.Portrait

Both men are held as the modern-day models of popular, charming and engaging presidents. Will candidate Hillary or second President Clinton ever reach that precipice or come even close? Hubert Humphrey was known as the “Happy Warrior.” Should Hillary’s handlers bring that one out of the public relations vault for their candidate?

Political junkies all know the track records of those with personality deficits and how they ultimately performed under the day-to-day spotlight of presidential campaigns. Remember President Ed Muskie? How about President Scoop Jackson? President Michael Dukakis? President Bob Dole? President Newt Gingrich? President Al Gore? President John Kerry? President Mitt Romney? They all exhibited sooner or later (usually the former) personality issues that contributed to their ultimate demise.

Even one who won, Richard Milhous Nixon, was gloomy, suspicious and paranoid. His next elected successor James Earl Carter could flash a toothy smile, but transformed himself into a mean candidate running for re-election in 1980.

Do the Democrats see a contemporary charming John F. Kennedy in Hillary? Seems like a silly question. But then against Hillary’s candidacy is a serious business.

Maybe a little bit too serious.

https://www.youtube.com/watch?v=BXdNYXMQoy8

http://www.cnn.com/2015/04/10/opinions/zelizer-hillary-clinton-weaknesses/index.html

http://customerservicereader.typepad.com/customer_service_reader/2005/12/nordstroms_1_cu.html

http://www.rove.com/articles/578

http://en.wikipedia.org/wiki/Paul_B._Fay

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