Tag Archive: MX-5


“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

Just going for a bag of groceries can be a lot of fun. The real trick to owning one  of these (Miata) is you always take the long way home,” – Comedian Jay Leno

Those who dismiss the Miata as a ‘chick car,’ have never driven one” – Tom Voelk, New York Times auto reviewer.

miataleno

Do I love my Miata (my little green chariot) more than I love my new bride?

That would be a big, “no,” and for good reason.

Having said that, can there be more than one love in a mature male’s life without him getting stuck in deep doo-doo? The answer is “yes.”

This coming June will be the 10th anniversary of my purchase of an emerald mica and tan (rag top and leather interior) Mazda Miata. After travelling more than 127,000 miles, I am asking myself: ‘Why not 10 more years with the same car?’

Midlife Crisis?

When I first acquired my Mazda Miata, I was the director of Corporate Public Relations for LSI Logic Corporation. Driving my new car into the employee parking lot, I raised a few eyebrows with my new ride, triggering predictable suggestions of a “mid-life crisis.”

“Why didn’t you get it in red?” I was repeatedly asked.

Have you ever seen an Oregon Duck football game? Even with the myriad of “Just-Do-It” uniform changes courtesy of Uncle Phil, there is not a smidgen of red to be found. Besides I am not a red guy, unless you want to count Oregon pinot noir or amber ale.

Overall my purchase drew thumbs up from my colleagues except for accurate criticisms that the Miata is a great car, “if you have another car.” And I did have another car, an all-wheel drive Subaru Legacy that served me with distinction for more than a decade.

Gangster Rapper? Me?

As I contemplated buying a new car way back in 2004, my daughter suggested that I purchase a white Cadillac Escalade. Her reasoning was simple: “All the gangster rappers drive Escalades.” Do I remind anyone even for a nanosecond of a gangster rapper? Besides they can afford the super fuel and upkeep for an Escalade, complete I assume with bullet-proof windows.

Seriously, I was thinking about a 3-series convertible von Deutschland, in particular von den Bayerische Motoren Werke (e.g., BMW). It didn’t take me long to figure out that I could acquire two Mazda Miatas for the price of one Beemer 3-Series convertible, excluding the major difference in upkeep…not in favor of the Beemer. Including obligatory California taxes and license, I was able to purchase the car for under $30,000 … that’s a deal.

_MG_1302 (3)

Some were curious about why I would buy a Mazda, thinking the brand was beneath me. And my reply was to ask: ‘Is a Corvette just a Chevy?’ A Miata (it will never be an MX-5 to me…sorry Mazda Marketing Department) is a special car, one that serves as a logical and workable continuation of the high-maintenance Lotus Elan, Triumph Spitfire, MG MGB, Fiat 124 Sport Spider and the Alfa Romeo Spider. The post-war Brit and Italian designers had the idea right – a fun two-seater sports convertible – they just failed on the execution.

What’s the old joke about needing to buy two Jaguars? You can drive one, while the other is in the shop.

Leave it to Japanese designers/engineers with their now legendary penchant for quality to get it right.

Rental Miata?

My romance with Miata began by mistake. My plane to San Francisco was late and the rental car agency had very few cars left. Instead of a sub-compact econo-box, they rented me a blue Miata. For the first time ever, I didn’t want to return a rental car. I never forgot that Miata.

As a smitten owner of a Miata, I have to report that the four-cylinder, back-wheel drive car has plenty of guts on the highway. Why? My second generation car only weighs 1,065 pounds. As a driver you are much closer to the road and you literally feel every bump and pot hole. Be careful with big rigs, and whatever you do, stay out of their blind spots.

The handling and turning radius is easily the best I have ever experienced in any vehicle. If you can’t parallel park a Miata, then you simply can’t parallel park any car. Going topless? Just flip two low-tech latches and you are in business. As a follicly challenged male, I always have to remember my sun glasses and ball cap. Soon I will be hugging the curves.

DSC00422

As the Miata celebrates its 25th anniversary this year, it has already set a Guinness World Record of 900,000 vehicles, easily the world’s best-selling two-seater sports car. Mazda is expected to reach the 1 million mark next year.

Is the Miata for everybody? Alas, it is not a family car. There are only two seats and an itsy-bitsy truck, about big enough for a picnic basket, some folding chairs and that aforementioned bottle of Oregon pinot noir.

And when does spring come? How about right now? Time to put the top down.

http://www.nytimes.com/video/automobiles/100000002825211/the-miata-turns-25.html?emc=edit_th_20140416&nl=todaysheadlines&nlid=26450727

http://www.torquenews.com/1083/mazda-celebrates-mx-5-miata-turning-25-special-tribute

http://okcmiata.com/members/miata_colors.htm

http://en.wikipedia.org/wiki/Lotus_Elan

http://en.wikipedia.org/wiki/Triumph_Spitfire

http://en.wikipedia.org/wiki/MG_MGB

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