Tag Archive: Nielsen Ratings


 “Governor, if Kitty Dukakis were raped and murdered, would you favor an irrevocable death penalty for the killer?” – CNN anchor Bernard Shaw’s opening debate question to 1988 Democratic presidential nominee Michael Dukakis

“No, I don’t Bernard. And I think you know I opposed the death penalty during all of my life. I don’t see any evidence that’s it’s a deterrent and I think there are more effective ways to deal with violent crime …” — Dukakis’ answer to Shaw’s question.

How could Shaw have asked that question? More astonishingly, how could Dukakis have failed to explode at it?” – Jack Germond and Jules Witcover, “Whose Broad Stripes and Bright Stars”

The unthinkable and startling image of the first lady of Massachusetts being raped and murdered was offered up by a respected CNN anchor, Bernard Shaw, from your father’s CNN of 1988 … obviously not the hyper-partisan CNN of today.

Some reportedly accused Shaw of throwing a fast-ball right down the plate for Dukakis to angrily hit the ball out of the ballpark. Shaw emphatically denied this assertion.

Dukakis didn’t even swing. His wonkish answer without showing any vitriol or emotion about Shaw raising the spectre of a raped and murdered Kitty Dukakis, effectively ended the campaign of the Democratic nominee for president of the United States.

The author of Almost DailyBrett distinctly remembers settling into his seat for the October 13, 1988 second presidential debate at UCLA’s Pauley Pavilion, when Shaw serving as moderator opened the proceedings with his provocative (understatement) question.

To most in the audience and millions more at home, Shaw’s question was shocking, one-sided as it did not apply to both candidates … Vice President George H.W. Bush and Dukakis.

Having said that, Dukakis and his campaign team had to know that a death penalty question was coming. Looking back, the Shaw question was a great opportunity for the Massachusetts governor to express outrage, thus firing up his supporters and maybe even the electorate.

Can you imagine one of today’s CNN anchor/correspondent asking that kind of question to a Democratic standard bearer in Donald Trump’s America?

Whattyathink Anderson Cooper? Don Lemon? Jim Acosta? Chris Cuomo? Jake Tapper?

Are There Any Objective Reporters Left To Moderate Presidential Debates?

“News people are no longer trained that they have to bury their personal views and bend over backwards to be fair. That concept went out the window a long time ago.” — Edwin J. Salzman, former Sacramento Bee Capital Bureau Chief

“ … If you have a son in the Marine Corps, and that you don’t trust the commander-in-chief (Trump)” – ABC Martha Raddatz, crying on 2016 election night.

Do you think Raddatz will ever be asked again to serve as a fair, objective and dispassionate presidential debate moderator?

How about noted-for-his-personal-integrity, Brian Williams of MSNBC?

More to the point, is there anyone at Jeff Zucker’s  CNN, who could be trusted to fill this critical role?

Almost DailyBrett has asked this question before and will pose it again: Where is this generation’s Walter Cronkite?

More to the point: Where is modern day equivalent of Bernard Shaw?

“Never laugh at Ted Turner too early …”

There was a time when America supposedly needed only three networks: ABC, CBS and NBC.

CNN (Cable News Network) was Ted Turner’s dream, which after initial scoffing and snickering became the first all-news, all-the-time network.

The network was there to cover live virtually any significant event regardless of its origin around the world … This was Bernard Shaw’s CNN. He served as the network’s lead anchor from 1980-2001.

When the San Francisco Bay Area was struck by the 6.9 Richter Scale Loma Prieta Earthquake on October 17, 1989, my boss California Governor George Deukmejian was sleeping in an airport hotel in Frankfurt, Germany.

By the means of a continuously open line from our office to the governor’s hotel room, and just as important through the reporting of CNN, Governor Deukmejian was able to direct the state’s response to the earthquake from nine-time zones away.

California’s Lt. Gov. Leo McCarthy was in San Francisco, when Loma Prieta struck with no phone connections, zero television (including CNN) and literally no way to communicate.

This may seem like a stretch, but Almost DailyBrett appreciated at the time that Bernard Shaw’s CNN had become America’s go-to-network for news and information.

Alas, a shift to über-partisan journalism accelerated with the creation of MSNBC, serving the left, and Fox News, oriented to the right, both in 1996.

CNN continued with its emphasis on breaking news stories, but some concluded it was Melba toast, thus suffering in the Nielsen Ratings, compared to MSNBC and Fox News.

Today, CNN has morphed into the second coming of MSNBC with a 24-7-365 stream of angry talking-heads’ invective directed against a hated president. The country already has a MSNBC, it doesn’t need another one.

Does any CNN anchor today exhibit the professionalism, integrity and objectivity to dispassionately moderate a 2020 general election debate?

During Bernard Shaw’s era, the answer was an emphatic, “yes.”

Today the answer is “no,” … “hell no.”

https://www.realclearpolitics.com/lists/debatemoments/bernieshaw.html

http://content.time.com/time/specials/packages/article/0,28804,1844704_1844706_1844712,00.html

https://www.politico.com/story/2018/01/31/raddatz-media-watching-each-other-a-little-more-after-missteps-reporting-on-trump-378739

https://www.thewrap.com/donald-trump-president-martha-raddatz-tears-up-abc-news/

Tired of screaming talking heads?

Are you just done … with polemics?

Want real news that is more than 24-7-365 bashing of Donald Trump?

How about real-time information, which is 100 percent relevant to at least 54 percent of Americans who constitute the nation’s “investor class”?

Digging deeper one finds that 73 percent of those with bachelor’s degrees and above, and 83 percent of master’s degrees and above, own publicly traded company shares or stock-based mutual funds … many in employer 401K plans or IRAs.

Buy Low, Sell High!

With all of these stats in mind, Almost DailyBrett welcomes you to the best network on television: CNBC.

What ever happened to critics who proclaimed that around-the-clock Wall Street market coverage would never work?

They are the same naysayers who proclaimed that 24/7/365 sports wouldn’t fly when ESPN was launched in 1979.

How did either of these forecasts work out?

Just as ESPN’s proven business model fostered a plethora of imitators (i.e., Fox Sports, CBS Sports, NBC Sports Network), the same is true with CNBC, born in 1989.

Two years later, CNBC’s parent acquired Financial New Network. There was obviously moola to be made from those who care about global markets, particularly their NYSE and NASDAQ investments.

Never-shy-about-about-exploiting-an-opportunity, Rupert Murdoch, debuted CNBC’s major competitor Fox Business in 2007, including raiding CNBC for proven on-air talent (i.e., Maria “The Money Honey” Bartiromo, Neil Cavuto, Liz Claman …).

Fox Business now leads in the Nielsen Ratings for cable business networks, just as Fox News is on top for cable news channels.

Almost DailyBrett believes that competition makes everyone better, and contends that CNBC can take full advantage of the opportunity that comes from adversity.

Can’t Quantify PR?

Working for the Semiconductor Industry Association (SIA) in the mid-1990s, your author as director of communications was interviewed each month on the chip industry’s book-to-bill ratio … or what is the relationship between the booked orders and the already billed orders.

One always wanted the former to be higher than the latter.

As a director of Corporate Public Relations for LSI Logic, Almost DailyBrett booked our CEO Wilf Corrigan on CNBC whenever we had good news to report, provided the markets were open and trading.

One particular time our stock was trading at $86 per share when the interview began. Three-or-more minutes later (an eternity on television), LSI Logic shares had jumped to $89 per share or x-millions more in market capitalization (number of shares x stock price)

And who says, you cannot quantify effective public relations?

The direction of a company’s shares can head to the north, but to the south as well, thus resulting in the term for a stock being a volatile, “Dow Joneser.”

Recently saw a sell-side analyst explaining on CNBC why he downgraded Nike from a buy to a hold with a lower sales target … the stock sold off during the interview. That is the awesome power of an analyst being interviewed on a financial news network.

Almost DailyBrett contends from years as a loyal viewer that CNBC covers real news: What’s happening with global markets, consumer spending, newest gadgets and gizmos, trade wars, Brexit, Federal Reserve rate hikes or cuts/quantitative tightening or quantitative easing ….

Is CNBC perfect? Far from it. Yours truly rolls his eyes whenever yet another report focuses on East Coast dino-tech legends General Electric (GE) or Itty Bitty Machines (IBM). The former is Sears in drag, and the latter is just a few steps further back on the same bridge to nowhere.

Having said that, there is a healthy consistency that comes from Bob Pisani from the floor of the NYSE and Bertha Coombs from the NASDAQ.

Who can avoid smiling when Jim Cramer is throwing bulls and bears on “Mad Money?” David Faber (a.k.a. “The Brain) is always solid with his reporting.

Carl Quintanilla, Morgan Brennan and John Fortt are especially credible with the coverage of technology to start the day. Wilfred Frost and Sara Eisen put a capper on the trading day by hosting “Closing Bell” with Michael Santoli providing analysis of the just competed trading day.

If you want wall-to-wall about what is wrong with the relationship between Donald and Nancy, there are networks, which can provide you with all the gory details on a 24/7/365 basis. Go for it.

And if you can’t wait for another update on the no talent Kardashian family, CNBC is not your cup of tea … and never will be. Thank the good Lord.

https://news.gallup.com/poll/211052/stock-ownership-down-among-older-higher-income.aspx

https://www.marketwatch.com/story/the-amount-of-americans-not-saving-for-retirement-is-even-worse-than-you-thought-2017-02-21

https://www.nytimes.com/2018/02/08/business/economy/stocks-economy.html

https://www.cnbc.com/

https://en.wikipedia.org/wiki/CNBC

https://www.forbes.com/sites/markjoyella/2018/10/02/lou-dobbs-maria-bartiromo-lead-fox-business-to-big-ratings-win/#4e449fd924bf

https://almostdailybrett.wordpress.com/2018/12/20/how-fox-news-keeps-on-winning-the-ratings-war/

 

 

 

 

 

 

 

“Fox News is no monopoly. It is a singular minority in a sea of liberal media. ABC, NBC, CBS, PBS, NPR, CNN, MSNBC vs. Fox. The lineup is so unbalanced as to be comical – and that doesn’t even include the other commanding heights of the culture that are firmly, flagrantly liberal: Hollywood, the foundations, the universities, the elite newspapers.” — Fox News commentator and Washington Post columnist, Charles Krauthammer (1950-2018)

The liberal networks were not cutting it across the fruited plain.

The front page of the New York Times always dictated the topics for their evening newscasts.

What played on Madison Avenue was not resonating for millions in the Basket of Deplorables west of the Hudson.

For years, the Nielsen reports for the legendary “Big Three” ABC, CBS, NBC and their ideological cousins, CNN and MSNBC, were consistently going down to the right (from a ratings chart point of view).

As America was becoming a more moderate-conservative nation, the media elites in Manhattan and within the confines of the Beltway were moving further to the left.

There was — and still is — an economic disconnect: pure and simple.

And yet there was an unrecognized-in-plain-sight-new-source-of-money to be made in the always tough media business.

The much-vilified duo of Rupert Murdoch and Roger Ailes recognized a vast unmet need for a “Fair and Balanced” network resonating with the good folks in the so-called “fly-over states.”

Fox News Channel (FNC) was born in 1996, and just this year garnered its highest-ever ratings.

The Nielsen Ratings race is not even close.

FNC became the first cable news outlet to lead all networks, including the big three, in total audience for a November midterm election, beating second place NBC by 7.78 million to 5.64 million viewers. FNC even commanded a two-to-one lead over once powerful, CBS.

Legendary chief executive Jack Welch repeatedly said any business should either be number one or number two in its given market. Fox News is without doubt numero uno.

The unanswered question that must be posed: Is why is Fox News still unchallenged in serving the moderate-conservative psychographic, the one which elected Donald Trump to the presidency two years ago?

The self-anointed elites at the liberal networks, the all-knowing think tanks and the academic types at journalism schools denigrate the Fox News audience as uneducated racist dolts. They don’t seem to realize through their intemperate scolding and actions, they are contributing to the reciprocal scorn of the NYC/DC political class.

Almost DailyBrett to this day has never and will not ever understand the “political wisdom” of lambasting and making fun of hard-working people, who alas did not win the biological intellectual lottery.

It must suck to live, work hard and go to church on Sundays in impregnable Blue Wall states, such as Wisconsin, Michigan and Pennsylvania.

The End of Fox News?

The communal Schadenfreude of the political class celebrating the career ending capers of Ailes and Bill O’Reilly, coupled with the departures of Megyn Kelly and Greta Van Susteren, augured for the inevitable ratings/influence decline of Fox News Channel.

Using football parlance, it was next man (woman) up for Fox News. Sean Hannity vaulted to first place among all cable news programs. Martha MacCallum, Tucker Carlson and Laura Ingraham successfully launched their own opinion programs.

On the news side, superb Bret Bair and MacCallum anchored the aforementioned industry leading midterms’ newscast with solid pros Chris Wallace and Brit Hume by their sides. Almost DailyBrett will always miss the insightful commentary of Charles Krauthammer. His toe-to-toe exchanges with O’Reilly were must-watch television. Krauthammer could have made Fox News’ industry leading Midterm election coverage even better.

The real question that must be asked: Is Fox News merely winning a ratings battle, or the actual media war as well?

Almost DailyBrett argues for the former: Fox achieved a major marker of its success. The network serves 2.5 million prime-time viewers, a 3 percent increase compared to 2017. MSNBC sports 1.8 million prime-time viewers, a 12 percent hike when measured against the preceding year.

Did MSNBC gain share against Fox? Or did MSNBC strengthen its position at the expense in the form of an epic decline by the other 24-7-365 anti-Trump network, CNN? Nielsen reported that CNN draws only 990,000 prime-time viewers, a decline of 6 percent compared to 2017.

What did Welch say about being number one or two in a given market (e.g., cable news)? This blog could easily be focused on what went wrong with CNN, founded 16 years before Fox News?

There was a time when Ted Turner’s network was the authority when it came to breaking news around the world. Remember Bernard Shaw? Those days have been replaced by Anderson Cooper and Don Lemon.

In the meantime Fox News moves forward as the only moderate-conservative oriented network, the television outlet serving the other side of America’s divide.

If Fox remains the only network for the fly-over states, and the liberal networks cannibalize each other for left-of-center crowd … is there any reason to question that Fox News will retain its ratings dominance?

https://www.forbes.com/sites/markjoyella/2018/11/07/fox-news-has-highest-rated-midterm-coverage-in-cable-news-history/#262c5105c867

https://www.forbes.com/sites/markjoyella/2018/12/12/fox-news-channel-has-highest-ratings-in-22-years-but-msnbc-is-growing-fast/?utm_source=TWITTER&utm_medium=social&utm_content=1994079623&utm_campaign=sprinklrForbesMainTwitter#20dfce6a6124

https://deadline.com/2018/11/fox-news-wins-midterm-elections-ratings-cnn-msnbc-donald-trump-1202497745/

https://almostdailybrett.wordpress.com/2014/07/08/nine-fox-blondes/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

 

 

 

“You guys are obsessed with Trump … You pretend like you hate him, but I think you love him. I think what no one in this room wants to admit is that Trump has helped all of you. … He’s helped you sell your papers and your books and your TV. You helped create this monster, and now you’re profiting off of him. – Michelle Wolf speaking to the White House Correspondents Association dinner

Michelle Wolf once again proved the old adage: A stopped clock is indeed right twice a day.

Supposedly, Alec Baldwin is getting “tired” always playing Donald Trump on “Saturday Night Live.” Somehow, someway Alec makes a go of it, even bringing in the real Stefanie Clifford (e.g., porn “star” Stormy Daniels) to play herself as SNL ratings soar.

Speaking to media expert Howard Kurtz, former RNC chairman and Trump chief of staff Reince Priebus, pointed to the universal improvement of media business models and share prices, and proclaimed:

“Trump is Money.”

Whether you are a conservative switching on Fox News, a liberal watching CNN’s angry talking heads or a socialist getting his or her red-meat fix on MSNBC, all three of these news networks are virtually 24/7/365 Donald Trump … and their ratings are upwards to the right.

Everyone and anywhere, the conversations are about Trump. As Patrick Buchanan once said: “Worse than being misquoted, is not being quoted at all.” Trump never suffered from this malady.

Since June 2015, the media has been in a foaming-at-the-mouth state of Schadenfreude waiting to stomp on Trump’s political grave … and yet the news of his demise has been greatly exaggerated.

As Almost DailyBrett and others have stated, Trump is a walking-talking-breathing, daily-outrage via Twitter or his own verbal expression machine. He is catnip to the media, and the Fourth Estate felines are stoned.

Some have suggested the American media (e.g., Wolf quote above) created Donald Trump and made his presidency possible. The mediaQuant estimates are America media provided the wealthiest presidential candidate in history with $4.6 billion (advertising equivalent) in earned media coverage.

Like him or detest him, Trump — “The Apprentice” — knows how the media works and plays it like a violin. There is nothing the media animal loves more than a good fight or a sordid controversy. Trump delivers in spades.

Show Me The Trump Money

The stately Gray Lady, The New York Times, (“All the News That’s Fit to Print”) at one time set the national agenda, providing us mere mortals with the daily subjects to think about and discuss over the dinner table.

That all ended with Twitter, particularly Trump’s nocturnal tweets – most outrageous, some not. Instead of the NYT being the poster child of Agenda Setting Theory, Trump with his presidential bully pulpit is posing the questions of the day … even before the Times hits the streets.

The inhabitants of the New York Times ivory tower have been preempted and leveraged, and they hate it. Let’s … yes, let’s write another front-page editorial chastising this rogue in the White House. That’ll show him.

Here’s the rub. Counterintuitively, negative publicity actually helps Trump. And in turn, Trump sells newspapers, raises Nielsen Ratings and boosts book sales.

We are approaching the three-year anniversary (June 16) of The Donald descending the Trump Tower escalator to declare his candidacy. The media was laughing back then, and going to the bank today.

Shares of the aforementioned New York Times are up 62.48 percent in the same three-year time period. 21st Century Fox, the parent of the Wall Street Journal and Fox News, increased 11.62 percent. Comcast (NBC and MSNBC) is up 12.64 percent. Washington Post, 7.75 percent. Time Warner (CNN), 9.99 percent … How’s that for creating shareholder value?

The media is making money – lots of money – off Donald Trump. They can’t wait to collectively dance on his political grave, but just not now … pretty please with sugar on top.

Hold your collective ears New York Times Pharisees: When it comes to Donald Trump, you are only too eager …  yes, too eager … to buy low and sell high.

https://www.nytimes.com/2018/05/06/arts/television/snl-stormy-daniels-donald-glover.html

https://www.vox.com/policy-and-politics/2018/4/30/17301436/michelle-wolf-speech-transcript-white-house-correspondents-dinner-sarah-huckabee-sanders

https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html

https://www.thestreet.com/story/13896916/1/donald-trump-rode-5-billion-in-free-media-to-the-white-house.html

 

 

 

 

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

%d bloggers like this: