Tag Archive: Nike


”I could say … that I ran a small grocery store on the corner (e.g., State of Arkansas), therefore I extrapolate that into the fact I can run Walmart. That`s not true.” – Ross Perot debating Arkansas Governor Bill Clinton and President George H.W. Bush

Perot labeled Clinton’s 12-year public sector experience as the chief executive of the “Natural State” as “irrelevant.”

The famous 1992 debate exchange reminds Almost DailyBrett of today’s deep-state/elite media practice of automatically and terminally disqualifying anyone aspiring or even holding the presidency – including the present office holder – who does not have public sector experience.

Public sector über alles?

Some have suggested that seven-year South Bend Mayor Peter Buttigieg, 37, is more qualified to run the nation than billionaire entrepreneurs, who build, create breakthrough products, employ thousands and manage global business enterprises.

Let’s see, Mayor Pete’s South Bend has a $368 million city budget, 1,285 employees and 101,168 residents including thousands of Notre Damers who need their garbage picked up and their streets swept.

Okay …

In contrast, the $9.5 billion, The Trump Organization LLC, is the 48th largest privately held company in the world. Trump and his family manage 500 affiliated property development and marketing companies with 22,450 employees operating in 25 countries.

According to the New York Times, Trump’s business has been required to take losses and declare bankruptcy from time to time. Phil Knight in his book, Shoe Dog, recounted how Nike almost went under … nine times.

How’s Trump doing today? How’s Nike doing today?

And then there is Starbucks founder and chairman (political villain) Howard Schultz.

Sorry Howard … you can’t play this (presidential) game either … even though you created and turned Starbucks into the largest coffee roaster in the world. Let’s see … the company reports $24.7 billion in annual revenues, manages than 27,000 stores and hires 277,000 baristas et al. around the globe.

Kathleen Sebelius vs. Jeff Bezos For CIO

All kidding and snickering aside, the political class seemingly would rather hire as its CIO Kathleen Sebelius with her infamous crashing Obamacare website with its pathetic non-working calculator.

Conceivably the alternative would be private sector Amazon with its track record of successfully and accurately processing 1 million digital transactions per hour.

The millionaire Bernie and Elizabeth types rail daily against billionaires (i.e., Trump, Schultz, Knight, Bezos …) and their privately held/publicly traded corporations (i.e., Starbucks, Nike, Amazon), seemingly as the sources of all that is wrong in the world. The Massachusetts senator even talked about breaking up the most successful and useful of these companies.

If digital retail pioneer Amazon was forced to breakup, wouldn’t the company in an aw shucks moment, simply spin-off Amazon Web Services (AWS)? Considering Amazon’s marketing for AWS’ cloud services capability, don’t you suspect Jeff Bezos and company are already thinking about AWS as a separate publicly traded company?

How about the prospect of (NYSE: AWS)? Victory for the government? Victory for investors? Whattyathink Elizabeth?

Wasn’t there a movie actor/union president, who with the exception of a stint in the military, never spent a nanosecond in the public sector and became the governor of the largest state in the union, California?

How did that experiment turn out?

Not only was Ronald Reagan wildly popular in blue state California, he was one of our greatest presidents and the only one to ever hold a union card while serving as the nation’s chief executive.

Which Is More Important: Public or Private?

For Almost DailyBrett, your author served 14 years in the public sector (i.e., California press secretary and Central Washington University assistant professor). The same four-decade career also included 25 years in the private sector (i.e., LSI Logic Corporation, Semiconductor Industry Association, Edelman Public Relations, newspapers).

Which sector was more important in the development of your author’s institutional knowledge base?

Don’t know. Inclined to conclude that both are nice to have, and each is equally important.

http://www.chicagotribune.com/news/ct-xpm-1992-10-20-9204050015-story.html

https://money.cnn.com/2016/12/15/investing/trump-organization-48th-largest-private-company/

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=344985

http://www.city-data.com/city/South-Bend-Indiana.html

https://www.cnn.com/2019/04/13/politics/bernie-sanders-millionaire-book-sales-tax-returns/index.html

 

 

“Did the (Dodge Ram) company really just use Dr. King’s words about the value of service to sell trucks?”New York Times, February 5, 2017

The unfortunate answer was … “Yes.”

Did somebody … anybody … at Chrysler suggest that its Super Bowl LII advertisement shown to 103.4 million viewers (Nielsen Ratings) may not be the best idea? One would hope the executive management at Chrysler is not exclusively composed of yes men and yes women.

If a viewer watching next Sunday’s Super Bowl LIII advertisements takes a sip of tequila every time a cause marketing spot comes across the screen, would that person be smashed by half time?

Based upon last year’s Super Bowl and the trend so far this year, Almost DailyBrett will take the over.

Even weighing Chrysler’s public relations/marketing disaster last February, it seems the trend toward questionable cause-marketing advertising is growing, not subsiding.

Razor Blades and #MeToo?

“Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate messaging to berate and belittle men.” – Karol Markowicz, New York Post

For Almost DailyBrett, it seems the growing use of cause-marketing advertising with predictable somber music and societal images are mostly lame corporate attempts to attach product brands to a public policy push or cultural icon.

The question remains: Are cause marketing advertising practitioners, who recommend paying $5.1-$5.3 million per 30-second Super Bowl LIII spots to their corporate clients, playing with fire works in the forest with a company’s hard-earned reputation and brand?

Consider Nike’s cause marketing folly of tying its “Swoosh” athletic apparel to Colin Kaepernick, who in many quarters is persona non grata for taking a knee on the flag, the Star Spangled Banner and America.

Is Colin playing in the Super Bowl next week? Will he ever play again? Almost DailyBrett will take the under.

We all know that Chrysler was burned big time for attempting to link the words of the late Dr. Martin Luther King’s sermons to the sale of Dodge Ram trucks.

Who thought this poor taste linkage was a good idea?

Ditto for Gillette tying razor blades to the #MeToo movement or Nike taking a knee on Old Glory.

Almost DailyBrett must ask: Were the ads submitted to focus groups (qualitative research)? What was the input of in-depth interviews from African-American respondents (Dodge), women (Gillette) and veterans and their families (Nike)? Was any random quantitative research conducted to validate or contradict the focus group reactions?

Tying the sale of muscle trucks by a publicly traded company to the words, works and deeds of a renowned assassinated civil rights leader/legend sounds risky at best.

The national response to boorish men continues to this day. Is Gillette taking a stand against the #MeToo movement? Hope not.

Does Nike management have a problem with the Star Spangled Banner?

Infamous Or Notorious Brand?

Defenders of dubious cause marketing ads, which draw justified rebukes, will predictably respond that millions of viewers now identify with the (tarnished) brand/product. They will piously state that nothing is worse than spending $5 million-plus for a 30-second spot and the viewers don’t remember the sponsor of the advertisement. Okay, but …

Your author is not carte blanche taking aim against all cause marketing ads.

For example, Verizon cleverly tied its wireless services to first responders running toward the flood, the fire, the earthquake … ensuring they receive the urgent call for their life-and-depth services.

What are Almost DailyBrett’s rules for cause marketing spots, whether or not they are intended for the Super Bowl of Advertising?

  • Appreciate that tribalism is rampant in America, and the warring camps simply do not care, let alone in many cases tolerate each other. Avoid taking sides (e.g., Nike). The predominant views in your locale (e.g., Beaverton, Oregon) are most likely not a reflection of the country as a whole.
  • Contemplate that movements are based upon redressing grievances. They have leaders. They have organizations. They have a determined cause. Don’t try to hijack a movement to sell your products (e.g., Gillette).
  • Invest in qualitative (i.e., focus groups, in-depth interviews) and random quantitative research (e.g. surveys). Don’t prejudge the results. If the respondents essentially question or even revolt against the proposed ad … don’t argue, don’t rationalize … drop it (e.g., Dodge Ram).
  • Embrace honesty with company management about the possible repercussions in terms of reputation, brand, sales, stock price, market capitalization, P/E ratio.
  • Consider that viewers are smarter than you think. They may not respond kindly to clumsy ads that attempt to sell trucks with the words of a slain civil rights leader. How about using puppies or horses to sell beer (just as long as no animals were injured making the ad)?
  • Know that cause marketing is overdone, and is almost becoming cliché. That statement does not preclude cleverly tying a relevant product (wireless communication) to first-responders (e.g., Verizon).

And most of all, follow the Almost DailyBrett Golden Rule: When in doubt, throw it out.

https://www.boston.com/sports/super-bowl/2019/01/24/super-bowl-ad-prices

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

.http://superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/

https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/

https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html

https://nypost.com/2018/02/04/dodge-ram-under-fire-for-using-mlk-speech-in-super-bowl-ad/

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/05/its-been-a-tough-year-america-these-7-super-bowl-commercials-tried-to-give-us-hope/?utm_term=.3dc3a75c7cc3

“Believe in something. Even if it means sacrificing everything.” – Nike multi-million dollar NFL marketing campaign starring Colin Kaepernick.

Wonder if Nike marketers ever pondered those who literally sacrificed everything for the red, white and blue?

They made the ultimate sacrifice.

Where is their multi-million-dollar marketing campaign?

Guess they are not cool.

Nike knew it was going to stir the pot (not cannabis). Guess all publicity is good publicity, even coverage that brings into question the quaint notion of proudly standing for the national anthem and saluting Old Glory.

Seems Nike investors are making a stand this morning driving shares down 3 percent or $3.75 billion in lost market capitalization, while the company is taking a knee on America.

Based upon the early returns with shareholders of NYSE: NKE, there is no doubt the stock is under pressure.

The reason is Nike’s decision to base its NFL marketing campaign, its reputation, and its brand on a guy who disrespected the Star Spangled Banner and Old Glory.

By pouring millions into NFL non-player Colin Kaepernick, who by the way is suing the league for collusion, Nike is taking sides.

Nike claims it stands with the athlete, except Kaepernick is not a player. He’s a litigant.

Almost DailyBrett upon hearing the news of Nike’s controversial marketing campaign seriously considered selling all 451 shares of Nike stock

Investment discipline dictates that one does not sell dividend-paying shares producing a 77 percent gain in a down market. Remember: Buy Low, Sell High.

My hope is that Nike does not use my investor dollars to bestow millions upon a man, who defied our country, our national anthem and our flag.

Can Almost DailyBrett make this humble request to Just Do It management? Please.

Boston Massacre

Keep in mind, the Colin Kaepernick campaign is not the first time that Nike screwed up.

Remember the company’s “Boston Massacre” campaign?

Nike hopes you forgot the misguided Yankee colored t-shirts with bullet holes and blood.

The t-shirts were unveiled on 2013 Patriots Day … yep the same day as the Boston Marathon terrorist bombing.

Back to the point, who thought that a t-shirt with bullet holes, blood and the Nike Swoosh was a good idea? The answer is the same marketing department that is giving us the middle-finger Colin Kaepernick campaign.

There are some besides POTUS, who disagree with Kaepernick and his imitators taking a knee during the playing of Francis Scott Key’s poem, America’s national anthem.

How about campaign featuring NFL Hall of Famer and Civil Rights Champion, Jim Brown? He dares disagree with taking a knee before the red, white and blue.

Kaepernick is claiming the collusion against the NFL, Nike’s marketing partner. The only problem is another NFL Hall of Famer and Nike model, John Elway, stated ex-cathedra the Denver Broncos offered a contract to Kaepernick.

Details, details sometimes interrupt a pre-determined narrative. Right CNN?

Championing The Athlete, Not The Flag

As long as Nike is condoning the behavior of Kaepernick, maybe the company may want to add its iconic swoosh to the statue of black gloved John Carlos and Tommie Smith, displaying their defiance during the playing of the Star-Spangled banner during the 1968 Olympics.

What’s the difference tween Kaepernick and Messrs. Carlos and Smith?

Almost DailyBrett writes this blog post with a high degree of sadness.

Your author champions Uncle Phil Knight, his entrepreneurship (read his best-selling “Shoe Dog”) and his philanthropy. He deserves every dollar of his estimated $35.4 billion net worth.

He is happily retired. Too bad, he is not on the scene today on behalf of the millions of silent Americans, including thousands of military families, who don’t think Colin Kaepernick is cool.

And never will.

https://www.washingtonpost.com/news/early-lead/wp/2018/09/04/serena-williams-lebron-james-back-nikes-just-do-it-campaign-with-colin-kaepernick/?noredirect=on

https://almostdailybrett.wordpress.com/2012/09/25/taxing-uncle-phil-to-death/

 

 

 

Mark Parker of Nike is also one of my mutual fund advisors.

Ditto for Marc Benioff of Salesforce.com

Let’s not forget of Dennis Muilenburg of Boeing.

Can’t tell you how many times Almost DailyBrett has been told to invest anything and everything into mutual funds.

For the record 70 percent of your author’s Charles Schwab portfolio is held in mutual funds, the largest amount managed by William Danoff of the Fidelity Contrafund.

Having made this point, let’s take a contrarian stand.

Why can’t investors create their own mutual fund comprised of individual and diversified stocks within their own portfolios?

Whoa … aren’t you the investor taking on too much … risk? Shouldn’t you diversify?

The humble answers are “not necessarily” and “yes.”

As legendary investor Peter Lynch once said: “Know what you own, and know why you own it.”

When it comes to investing and in the spirit of Lynch’s axiom, Almost DailyBrett follows these self-formulated rules:

  • Never invest in a stock in which you personally detest/loathe the lead executive (e.g., Oracle’s Larry Ellison)
  • Buy shares in firms you personally use or have a 100 percent understanding of how the company makes money (e.g., Apple).

For example, ever cutesy Scott McNealy of extinct Sun Microsystems once labeled Microsoft’s Steve Ballmer and Bill Gates as Ballmer and Butthead. McNealy would have been funny, if his company stock wasn’t trading at the very same time at $3 per share.

Whatever happened to Scott McNealy? His company was devoured by Oracle.

Another example: your author won’t touch Bitcoin because even though it is the choice of money launderers around the world, the crypto currency is not associated with any country and there is zero logical explanation of how it makes money.

Isn’t Tim Cook A CEO?

Why is Tim Cook my mutual fund portfolio manager?

Doesn’t Cook run the largest capitalized – $1 trillion-plus – publicly traded company in the world? Absolutely.

Almost DailyBrett clearly understands that Apple is not a mutual fund, but still it offers the complexity, confidence and diversity of a mutual fund.

Apple plays in the hardware (i.e., smart phones, tablets, wearables, PCs) space. Ditto for software (e.g., iOS) and services (e.g., iTunes). Think of it this way, Apple has as many if more investors as any mutual fund … including mutual funds themselves – both buy side and sell side institutional investors – and 75 million shares recently bought by Warren Buffett too.

And who runs this diversified enterprise with the expectation of $60 billion to $62 billion on the top line in the next (fourth) quarter? Revenues grew 17 percent year-over-year. Gross margin remained steady at 38 percent. EPS jumped year-over-year from $1.67 to $2.34 and dividends grew from $0.63 to $0.73.

The dilemma for every Apple investor, particularly today, is when is it time to ring the register at least for a portion of the shares? Almost DailyBrett does not hear very many bells clanging.

There is little doubt that Apple is tearing the cover off the ball. Apple has proven it is not necessarily the number of smart phones sold – even though these mobile devices are an absolute must for our lives – in many ways it is the average sales price, climbing closer to four figures for every unit.

Back to Danoff and Fidelity Contrafund. Today it has a reported $130 billion in assets under management. Cook counters with $1 trillion in investor confidence in Apple’s shares.

Which “mutual fund” manager would you choose, if you could only select, one?

And for diversification, you package Apple with Boeing (U.S. commercial airliner and defense aircraft innovator and manufacturer) …

And Nike, the #1 athletic apparel manufacturer in die Welt.

Finally, Almost DailyBrett has bought Salesforce.com nine times and sold eight times for a profit. To describe Salesforce.com as business software company seriously understates its business strategy.

With all due respect to Satya Nadella of Microsoft, Salesforce.com is THE Cloud pioneer selling software as a service (SaaS) to enterprises around the world.

Let’s see: Apple, Boeing, Nike and Salesforce.com in the Almost DailyBrett mutual fund.

Is your author right? Only time will tell. Will this “mutual fund” adjust and change its holdings? No doubt.

Here’s the point: As Ken Fisher of Fisher Investments would say, it’s time to “graduate” from pure mutual funds.

There is risk associated with selecting stocks for your portfolio, but isn’t that also the case for mutual funds? Some think that mutual funds are no brainers. Not true, and let’s not forget the fees.

When it comes to my “mutual fund” portfolio — AAPL, BA, NKE, CRM — the only fees yours truly pays are $4.95 per trade.

Not bad, not bad at all.

https://fundresearch.fidelity.com/mutual-funds/summary/316071109

https://www.apple.com/newsroom/2018/07/apple-reports-third-quarter-results/

“When are we going to realize in this country that our wealth is work?” – Comedy Central Jon Stewart assertion to CNBC’s Jim Cramer

Heard one of the talking heads of the chattering class last week on CNBC extol the virtues of “passive investing” in the face of massive volatility and the long-awaited arrival of a Wall Street correction.

Isn’t “passive investing” an oxymoron or a contradiction in terms, if not just plain dumb?

The basic premise is the 54 percent of Americans investing in stocks and stock-based mutual funds should put all of their investments on auto pilot, automatically “investing” a fixed percentage of their pay checks into company 401Ks or brokerage managed IRAs (Individual Retirement Accounts).

On more than one occasion, Almost DailyBrett has been critiqued for surfing Charles Schwab, Fidelity, Zillow and Wells Fargo each on a daily basis.

Is your author an unreformed capitalist? Please allow me to plead, guilty.

What’s curious is no one seems to raise an eyebrow to those constantly burying their noses into their smart phones, spending an inordinate amount of time on Facebook or Snapchat or bingeing on video games or streaming video.

As Jon Stewart correctly surmised in his 2009 televised pants-zing of Jim Cramer, far too many times retail investors have been sold this notion that markets inevitably go up, so don’t mind volatility and fluctuations. Forget about it!

And if that is indeed the case, panicking only leads to losses. No argument.

The question that Almost DailyBrett is raising and arguing is very simple: Do we want to manage your wealth accumulation or be managed by others who may not have our best interest at heart?

The Day, The Music Died

“I went down to the sacred store; Where I’d heard the music years before; But the man there said the music wouldn’t play.” – Don McLean, American Pie

Your author contends that portfolio management is not the same as day trading. At the same time, the notion of long-term investing makes absolutely no sense. Back in the 1990s, one would have been advised to invest in IBM, Cisco, Intel and Microsoft and walk away.

With the exception of Microsoft, the music stopped playing for these “DinoTech” stocks.

Worse, the 1990s investor would have missed the massive upsides of newly minted 21st Century rock stars, the likes of Facebook, Amazon, Netflix and Google (FANG).

Since the days of the three Gees – Andy Grove, Bill Gates and Lou Gerstner (all retired or in one case, deceased), a new trove of corporate rock stars has ensued – Mark Zuckerberg (Facebook), Tim Cook (Apple), Jeff Bezos (Amazon) and Elon Musk (Tesla).

Don’t you know, these shooting stars will eventually flame out? And as Don McLean wrote and sang, their music will eventually die.

Who will be the rock stars of the next decade? Should we keep some money on the sidelines, ready to buy low and sell high. If we become “passive investors,” we will blindly throw our hard-earned, discretionary dollars at Wall Street regardless of bull market or bear market.

Shouldn’t we be selling near or at the height of the market and buying near or at the low of the market? Or should we just designate portions or our IRAs or 401Ks to this mutual fund manager or that mutual fund manager because they are the “experts”?

Where Do You Shop? What Products/Services Do You Buy?

“I don’t care about a stock’s past, only its future.” – Jim Cramer of CNBC’s “Mad Money”

Almost DailyBrett has his fair share of mutual funds – domestic/foreign; large cap/mid-cap/small cap – and cash under management. Your author also manages four individual stocks, carefully avoiding the perils associated with all eggs coming from one chicken.

Apple: Let’s see, in the morning your author reaches for his Apple Smart Phone, runs to classic rock sounds on his antiquated iPod, and turns on his Mac at work. You bet ya, Apple is part of the portfolio.

Boeing: Considering that Donald Trump is president and more federal dollars are headed for defense and the economy is strong, regardless of market gyrations, Boeing has been a solid buy. The company sold 700 commercial airliners this year and plans to deliver 800 next year. Has your author been transported by Boeing Aircraft? Is the Pope, Catholic?

Nike: Uncle Phil is the founder of athletic apparel market leader and the über-benefactor of University of Oregon Athletics. Nike shoes/gear are worn for morning runs to complement the Nike+ software program on the Apple iPod.

Salesforce.com. Marc Benioff hails from my undergraduate alma mater, the University of Southern California (May The Horse Be With You). Mark is the founder, chairman and CEO of business software innovator, Salesforce.com. Let’s face it, many may claim a cloud legacy, but Salesforce.com was first to SaaS or Software as a Service.

Apple, Boeing, Nike and Salesforce are the four present individual securities in the portfolio of Almost DailyBrett. Are they examined and managed on a daily basis? You bet ya. Will they be there forever? Forget it.

Should an investor, who rejects passivity, consider these individual stocks?

Only your investment advisor knows for sure.

https://www.nytimes.com/2015/08/08/opinion/joe-nocera-on-the-cramer-takedown.html

http://www.cc.com/video-clips/iinzrx/the-daily-show-with-jon-stewart-jim-cramer-pt–2

https://don-mclean.com/

 

 

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

I’d like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull’s-eye on their backs. The better they get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature.” – Nike founder Phil Knight

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena …” – President Teddy Roosevelt

There are no statues devoted to critics.

Our increasingly complex data-driven society is overloaded with analysts, reviewers, chroniclers, interpreters – creating nothing of meaningful value – but they are always quick to cast stones at those who try to make the world a better place.

As Phil Knight said in his New York Times best seller Shoe Dog, “Entrepreneurs have always been outgunned, outnumbered.”

A perfect example – not the first one and certainly not the last – is the use of a series of infographics to depict an engineering/entrepreneur who tried and tried and succeeded brilliantly, but is portrayed by his failures.

A May 26 MarketWatch piece by Sally French includes a five-part infographic, which catalogs a litany of failures by Tesla co-founder, SpaceX founder, SolarCity co-founder and PayPal co-founder Elon Musk.

When asked to describe himself by Steve Croft of CBS’ “60 Minutes,” Musk responded that he regarded himself simply as an engineer. Almost DailyBrett has worked with engineers for years, attempting to transform their anal exactitude, never-ending acronyms and nomenclature into plain English.

What characterizes engineers is their willingness, their compulsion to throw ideas at the wall. Some will stick, and others … oh well.

Elon Musk is not afraid to fail. He is more scared by the prospect of not even trying.

Alas, Musk is human. Five of his SpaceX rockets blew up. He was ousted from PayPal on his honeymoon. He made $180 million from his stake in PayPal. He invested this money and presumably much more in SpaceX and Tesla, both were hemorrhaging cash. He was not only broke, but in way-over-his-head debt in 2008.

Today, Musk is Forbes’ #80 wealthiest individual on the planet with an estimated worth of $13.9 billion. His Tesla is the pure-play leader in energy-efficient electric cars, ion-Lithium batteries and solar. Is Tesla an electric car company that helps combat climate change? An energy company that shuns fossil fuels? Or is it, Elon Musk’s company?

How about all of the above? To most investors, the answer would be third … Tesla is Elon Musk’s company … and there may lie the reason for the MarketWatch infographics, illustrating Musk’s failures. Schadenfreude has never felt so good or gut.

A similar set of questions can be asked about Musk’s SpaceX, which is transporting materials to the International Space Station and may someday put humans on Mars. Think of it this way, four entities have successfully fired rockets into space: The United States of America, Russia, China and Elon Musk’s privately held, SpaceX.

The Importance of Failure

“I think it’s important to have a good hard failure when you’re young because it makes you kind of aware of what can happen to you. Because of it, I’ve never had any fear in my whole life when we’ve been near collapse.” — Walt Disney

Would you rather be Steve Jobs, who was terminated by the company he created, Apple?

Or would you rather be John Sculley, who will go down in history as the man who fired Steve Jobs?

 

 

Sculley recently tried to blame the termination of Jobs on the Apple Board of Directors at the time, but the die has already been cast. Sculley will follow Jobs to the grave as the man who sent packing the modern-day equivalent of Leonardo da Vinci.

Nike founder Phil Knight recounted in his memoir how he started his company with a $50 loan from his dad. Today, Nike is the planet’s No. 1 athletic apparel and shoe provider with $33.92 billion in revenues, $86.8 billion in market capitalization and 70,000 employees.

Uncle Phil is the 28th wealthiest homo sapien in the world at $26.2 billion. Keep in mind, this company was literally days, if not hours, away from bankruptcy too many times to count between 1962 and going public in 1980.

For Musk, his tale is a South Africa-to-America story. Today, Tesla is a $8.55 billion company, employing 17,782 with investors pouring $53.4 billion into its market cap.

Almost DailyBrett has been consistent in hailing the risk takers, the entrepreneurs, those who stare failure right in the face and sneer. The results are great companies that employ 10s of thousands and produce the products we want and need.

There will always be those who rage at the “billionaire class” to score political points.

And some with too-much-time-on-their-hands develop infographics to illustrate how the great have fallen here and there.

Wonder if any of these critics, analysts, reviewers etc. would have fired Steve Jobs?

Almost DailyBrett radical transparency: Your author happily owns shares in both Nike (NYSE: NKE) and Tesla (NASDAQ: TSLA). The above epistle does not constitute investment advice for either company other than to generically say, Buy Low, Sell High.

http://www.marketwatch.com/story/the-many-failures-of-elon-musk-captured-in-one-giant-infographic-2017-05-24

http://www.theodore-roosevelt.com/trsorbonnespeech.html

http://www.marketwatch.com/story/the-fascinating-life-of-elon-musk-captured-in-one-giant-infographic-2016-04-13

https://www.youtube.com/watch?v=bojY5N2Ns3k

https://almostdailybrett.wordpress.com/2015/02/05/a-man-in-the-arena/

https://www.forbes.com/billionaires/list/#version:static

https://www.forbes.com/sites/randalllane/2013/09/09/john-sculley-just-gave-his-most-detailed-account-ever-of-how-steve-jobs-got-fired-from-apple/#38def8d4c655

 

 

 

 

 

 

 

 

“Believe in the Power of the Run.” – Legendary University of Oregon and U.S. Olympic Team track coach Bill Bowerman

“Food is the enemy.” – Former Arkansas Governor Mike Huckabee

“Drive-throughs are killing more people than the drive-bys.” — LA Gangsta Community Gardener Ron Finley

Went to the big-box store looking for a men’s reversible belt. Supposedly, you are supposed to buy one size larger than your actual waistline.DSC02471

Let’s see: There is size 38, size 42, size 46, size 50 …

Where the heck is size 34? Do they still make size 34 belts, let alone anything smaller?

Your Almost DailyBrett author may be vertically challenged. There is no doubt he is follicly challenged. Damn it, he will not be horizontally challenged.

No convulations over my size 34 belt.

According to the Centers for Disease Control (CDC), 34.9 percent of American adults or 78.6 million are obese. The added medical costs nationwide amount to $147 billion or about $1,429 in additional doctor visits for each obese adult.

Day-in, day-out millions of Americans are literally eating, smoking and/or drinking themselves into infirmary. Wheel chairs, scooters, canes and walkers are just waiting to be purchased (an unfortunate growth industry) and the kidney dialysis centers are popping up like Starbucks.

This trend has to stop.

When you think about people in wheelchairs you feel sorry and sad particularly for what they can’t do in their lives any longer. There world is literally getting smaller and more restricted with each and every day.

For some, this state of affairs was unavoidable and unfortunate. They deserve our sympathy and support.

For others …

And then, there are the 400,000 Americans who die each other because of smoking-related diseases. Can’t they read the warning labels? Ah, yes it is the nicotine talking; it is always the nicotine talking.

Without Limits

More than a few don’t want to hear anything about running. There is a commitment to a level of pain when it comes to getting into shape.

Some correctly believe that it’s near-insanity to wake up early in order to run in 16-degrees (ski cap, gloves, thermal undies); others may see this commitment as dedication.

And some may be concerned about running in 90+ degree heat; better make sure that plenty of water is available.

Why should we even consider running? How about because we want to not only live, but live well?

Literally hundreds of thousands of people outrun little ole me on a daily basis. They have the 13.1 or even better, 26.2 decals on the backs of their cars. These stickers are tributes to themselves and to Pheidippides, who according to myth immediately died after  running 26.2 miles to deliver the good news of “Victory” after the Battle of Marathon.marathon

In My Time of Dying

“I see the smiling faces; I know I must have left some traces; And I see them in the streets; And I see them in the field; And I hear them shouting under my feet … “– Robert Plant and Jimmy Page

At 11 minutes and 6 seconds, “In My Time of Dying” is the longest Led Zeppelin song ever recorded. For some reason, it seems to be an apt title for a run of almost two miles. There are times when you actually believe: This run is really In My Time of Dying.

The question that needs to be asked, besides the obvious bout against overweight/obesity, why take the time and effort (particularly in extreme temperatures) to make a commitment to fitness and staying in shape?

The answer is multi-fold, but one of them revolves around having clothes you wore 20 years ago still fitting. Another is the little extra bounce in your step that arises from increased stamina. And how about the prospect of living longer, doing more, being sharper and enjoying life to the fullest?

If one needs further stimulation consider a mobile device with Nike+ software. The little tyrant actually awards you video game-style “medals” just to make sure that you run more than 30 miles each month.stonescuba

When the author of Almost DailyBrett contemplates the Rolling Stones are still bringing it on the road, even visiting Cuba for the first time just last month, in their collective seventh or eighth decades (i.e., Ronnie Wood, 68; Keith Richards, 72; Mick Jagger, 72 and Charlie Watts, 74), one needs to rebel against a lethal sedentary lifestyle.

Watching Jagger dance and perform in his 70s for upwards of two hours with a reported waist line around 30 inches-or -so is simply awesome.

momsledPondering how my mumsy at 97-years young has kept her slender build, just renewed her driver’s license for FIVE MORE YEARS, and still goes to Curves three days a week is motivation enough for me, and maybe it should be inspirational for others as well.

Yes, I am a tad biased on this subject.

Her father, an avid fitness kind of guy, made it to 100-years-young with all of his personal transmission running just fine.

Happy Birthday mumsy. You are still ready to hit the sled and drive the nose guard off the ball.

Something tells me, she will see the century mark and then some.

http://www.cdc.gov/obesity/data/adult.html

http://www.cdc.gov/obesity/data/prevalence-maps.html

https://www.youtube.com/watch?v=6DUnOup4tVY

https://en.wikipedia.org/wiki/Bill_Bowerman

https://almostdailybrett.wordpress.com/2014/03/18/split-an-entree-today-enjoy-a-free-lunch-for-two-tomorrow/

https://almostdailybrett.wordpress.com/2013/11/11/life-in-your-years/

https://almostdailybrett.wordpress.com/2015/06/21/plant-some-shit/

http://www.theguardian.com/music/2016/mar/26/rolling-stones-enjoy-historic-cuba-gig-havana-obama

https://en.wikipedia.org/wiki/In_My_Time_of_Dying

http://www.lakepowell.net/marathon.html

 

 

 

 

 

They don’t hate us. We hate them, even though our mumsies told us to never use that verb.

Eugene is only 47 miles down the road, guess that proves that familiarity does indeed breed contempt.bennybeaver

They actually root for us, except once a year in the Civil War. We detest, despise and loathe them and everything they represent. We will never, ever cheer for them.

They see themselves as The Jetsons. They compare us to The Flintstones.

They see themselves as ultra-cool, and so does ESPN. Guess that makes us, Brand X.

When they do deign to actually contemplate us, they regard us as “Little Brother,” and that “Cow College.” They make disparaging sheep jokes: “The greatest lie in Corvallis? ‘I was only trying to help that sheep over the fence.’”

That’s not funny, and it’s not true.

Seriously.

On Tuesday nights, they watch “Talkin’ Ducks” on Comcast SportsNet. On Wednesday, we are supposed to watch “Talkin Beavers,” even though the title sounds like the obscene chatter of adolescent boys.

We were just so close this past Friday, our rodents coming within three points twice in the fourth quarter until they took it away from us for their eighth consecutive win. The Civil War is now Oregon 63, Oregon State 46 and 10 ties … once again we were on the wrong end of the scoreboard.

Their biggest rival is the Washington Huskies, not us. They will not even acknowledge that we are their true rivals.

They are so smug in their ever-changeable Nike uniforms. We have to admit they have a better school, better stadium, better facilities, better team, better band, better songs, better mascot, better rally squad. Everything is just frickin’ better.shout

Okay, we are better at agronomy, but does that count?

Flat Tail Society

We supposedly market ourselves as Beaver Nation, but does anyone outside of Benton County really believe Mike Parker, The Voice of the Beavers?

They have “Uncle Phil,” and his Nike billions. He lavishly and charitably gives millions to both athletics and academics at his alma mater, and yet we still wear his swoosh uniforms. Doesn’t Adidas or Under Armour want to protect our house?

We played in the Rose Bowl on January 1, 1965, losing by only 27 points to Michigan. They played in the Rose Bowl this past January 1, beating previously undefeated Florida State by 39 points … and the game wasn’t that close.

Twice we were within one game of the Rose Bowl in both 2008 and 2009. All we had to do was beat them … that’s all we had to do. Alas …

“Send me dead flowers by the mail

Send me dead flowers to my wedding

And I won’t forget to put roses on your grave” – Jagger, Richards, Dead Flowers

Coming Full Circle

We have a Heisman Trophy winner by the name of … ahh … what was his name again? Oh, Terry Baker in 1862. Sorry, made a mistake, it was 1962. Their Heisman Trophy winner is Marcus Mariota, just this past year. You can watch him play every Sunday for the Tennessee Titans.marcusheisman

We set an NCAA record for most consecutive losing seasons: 27 (1971-1998). We seemed to be turning the corner until we ran into an oncoming train. Our native-son coach, Mike Riley, packed his bags for bucolic Lincoln, Nebraska. We won two games this year. Oregon had a bad year (for them) too, winning only nine, six straight, and yet another win over us.

At least one commentator referred to our football program as a “road apple.” Hey, that’s not true. We almost won a conference game. And we are going to fix up the Valley Football Center in Corvallis.

Maybe we can adjust the rabbit ears at the Valley Football Center and watch the Ducks in their 12th straight bowl game … at least they are not playing for national championship this year.

We are optimistic about next year. Contrary to the persistent rumors, there will be ice on the sidelines at Reser Lunch Meats Stadium. The student with the recipe is staying for graduate school.

Even though we lost yet another Civil War last Friday, we are proud of Oregon State, our alma mater dear. Our diplomas are proudly hung on the wall, and most of us are gainfully employed.

And when customers arrive, we cheerfully ask: “Would you like to supersize your meal?”

https://en.wikipedia.org/wiki/Civil_War_(college_football_game)

http://www.azlyrics.com/lyrics/rollingstones/deadflowers.html

https://en.wikipedia.org/wiki/Oregon_State_Beavers_football

 

 

 

 

 

 

The words-and-related-photo on the iconic cover of Playboy’s first issue in December 1953 are impossible to miss: “Marilyn Monroe Nude.”marilynpb

The text-and-related-photo on the second sell-out, collector’s issue of Playboy in December 1998 is also simple-and-direct: “Katarina Witt Nude.”

Playboy pioneered the reality of that very special woman, providing the world with the gift of her beautiful unadorned body, for millions of admirers.

Since the beginning of time nude women have been portrayed in statues, paintings, photos, and in recent decades in digital still-and-video formats for consumers. Playboy took this trend and became a legendary first-mover, trend-setter.

The magazine provided intimate looks at iconic women: Monroe, Witt, Cindy Crawford, Ellie MacPherson, Pamela Anderson, Jenny McCarthy, Madonna, Farrah Fawcett, Barbi Benton, Stella Stevens, Bo Derek, Lindsay Lohan, Drew Barrymore, Kim Basinger, Joan Collins, Margaux Hemingway, Margot Kidder, Amanda Beard and many, many others.

Men (and maybe a few women) wanted to see these celebrities, nude. They were grateful. Playboy -provided the up-to-that-moment-forbidden-peek-at-that-very-special woman. And similar to National Geographic; Playboy took you to places you would never get to in your lifetime.

And with these provocative peeks came widespread criticism and controversy, correctly charging Playboy with objectifying women … as if that had never happened before. “You read it for the articles, right?” Don’t forget the recipes.

And now that tradition is coming to an end.

Does the 62-year era of the Girl Next Door need to end this way?

Is The Cure Worse Than the Disease?

Just as Johannes Gutenberg’s 1439 printing press served as the destructive 15th Century communications technology, the same is true with the Internet is the 1990s. The 600-year era of the expensive-and-cumbersome printing press has come to an end.gutenberg

The directly related list of casualties is growing: Newsweek, Rocky Mountain News, Seattle Post-Intelligencer and others.

Time Magazine is anorexic. Its days are most likely numbered, but should the news magazine give up its decades-long coverage of the White House in response to the digital threat? From this day forward, Time will no longer present stories about the executive branch because in three-or-less clicks readers can easily find stories and photos of Barack Obama.

This kind of bite-off-your-nose-to-spite-your-face response to a new threat is one of those cases in which the cure is worse than the disease. What’s next? Will Baskin-Robbins no longer serve ice cream? Will Ghirardell no longer make chocolate? Will Nike no longer manufacture and market athletic shoes?

The decision by Playboy to abandon nude photography of some of the most beautiful women of the world is the wrong response to the destructive forces of digital publishing. Instead, Playboy will feature scantily clad women, which can be (not-so-safely) viewed at work.

The world already has a Maxim; it doesn’t need another one.

When In Doubt Declare Victory

That battle [for mass access and consumption to porn] has been fought and won. You’re now one click away from every sex act imaginable for free. And so [nudity is] just passé at this juncture.” – Playboy CEO Scott Flanders

One of the most prominent axioms of public relations and marketing is when in doubt, declare victory. Playboy is trying to make lemonade out of its dropping nudity lemon of a decision.shamwowguy

Flanders’ proclamation is nothing more and nothing less than pure spin. Some will fall for it, and most will not.

Does this mean that Playboy will never republish some of these iconic women au naturel even though they have the exclusive rights to do so? Isn’t no nudity just that, no nudity?

And how does dropping nudity solve the digital-inspired issues associated with circulation dropping from 5.6 million in 1975 to 800,000 now? Why should Playboy give-up its hard-fought, first-mover advantage?

Reportedly, Playboy editor Cory Jones convinced 89-year young founder Hugh Hefner that dropping its signature girl next door will solve all that ills for the magazine in the 21st Century.playboybag

Doesn’t the answer come from optimizing the full power of its “rabbit head” brand and making binary code change its friend?

One must wonder whether Playboy will soon join Newsweek and many others in the ash-heap of digital history. Did Hefner just sign his company’s death warrant?

Farewell to the Girl Next Door.

http://www.nytimes.com/2015/10/13/business/media/nudes-are-old-news-at-playboy.html?_r=0

http://www.cnn.com/2015/10/13/opinions/robbins-playboy-no-more-nudity/

http://www.businessinsider.com/playboy-magazine-will-no-longer-feature-nude-women-in-its-print-edition-2015-10

http://www.relevantmagazine.com/culture/playboys-move-away-nudity-actually-bad-sign

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

http://www.maxim.com/

http://www.forbes.com/sites/susannahbreslin/2016/04/04/playboy-no-nudes/#5952556552cd

http://www.theglobeandmail.com/opinion/playboy-magazines-rite-of-passage/article26832781/

 

 

 

 

 

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