Has the global image of Germany changed for the better?

Is the Feminization of the Fatherland, complete?

Has the nation’s brand been revitalized through softening?

And is Germany’s image stronger as a result?

Consider the remarkable optics of new Defense Minister Annegret Kramp-Karrenbauer sitting with incoming European Union President Ursula von der Leyen and Kanzlerin Angela Merkel. The modern image of Deutschland above may indeed constitute the pinnacle of Germany’s 1945-2019 Public Relations Miracle (Öffentlichkeitsarbeirtswunder). 

These three Frauen hail from Germany’s moderate-conservative Christian Democratic Union (CDU) with its strong emphasis on free market capitalism and memberships in the European Union (EU) and NATO.

Compare the perception of these women, leading today’s Germany with three muscular populists in America, Britain and Russia with Messrs. Boris, Donald and Vladimir.

Which image inspires stability, confidence and security and which precipitates concern and worry?

Is Almost DailyBrett openly suggesting that a nation’s brand is benefited by simply putting women in charge?

Your author mentioned on more than one occasion that he is proud that his lifelong voting record is and will always be Clinton-free, both Bill and Hillary.

America’s Mother in Law Hillary will never be favorably compared with Germany’s “Mutti” (Angela Merkel).

Britain’s “Iron Lady” Margaret Thatcher certainly did not soften the U.K.’s brand in the 1970s/1980s, but she was the right woman at the right time.

Thatcher was not warm and fuzzy, and certainly recorded low scores on the “likeable” scale. The “likeable” question was posed with Hillary candidacies, and now with Elizabeth Warren. Drinking a beer on a poorly shot video probably will not solve this issue.

In contrast Angela Merkel in her portrayal as a solid reassuring leader, ran a re-election campaign based upon the concept of Germany safely in “Mutti’s” hands.

Does Image Softening Lead To Brand Weakening?

Some may be tempted to equate feminization and softening with brand weakness. Almost DailyBrett couldn’t disagree more.

Angela Merkel has learned and demonstrated her ability to parry the rhetorical thrusts of über competitive males, particularly Vladimir Putin, Donald Trump and soon Brexiteer Boris Johnson. Far friendlier are her relations with France’s ambitious Emmanuel Macron, who is attempting to pull France even with Germany when it comes to the European Union’s governing duopoly.

Is there a nation on this planet that has placed its national defense of not just one talented woman, but two? Before leaving for her new post as president of the European Union, Ursula von der Leyen served as Germany’s Verteidigungsministerin (defense minister). Her successor? The aforementioned CDU party leader and heir-apparent to Angela Merkel as Chancellor, Annegret Karrenbauer-Kramp.

The images of these two women reviewing a military honor guard are striking, coupled with the knowledge that Germany’s Sicherheit is as certain as ever.

As discussed by Almost DailyBrett, a nation can demonstrate “hard power” by the traditional means of its economy and military. Germany’s 4th largest GDP of $4.14 trillion and its greatly reduced military for obvious reasons, still matter.

Germany’s “soft power” represents the projection of a country’s culture, language and elements in demand by all countries (e.g., image, success, brand names). For Germany, these elements include its engineering prowess, four World Cup wins in Fussball, and legendary names such as Daimler Benz, BMW, Siemens and Bayer.

Can the Feminization of the Fatherland also be included in the elements of Germany’s soft power? There is zero doubt the presence of confident, measured, competent and talented women at the helm of its leadership represents a new way to approach the German brand and image.

What can other nations learn from Germany’s softening and strengthened global brand?

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://countryeconomy.com/gdp/germany

https://almostdailybrett.wordpress.com/2017/04/02/does-the-usa-need-its-own-soft-power-goethe-institut/