Tag Archive: Pat Brown


“If you can keep your head when all about you, are losing theirs, and blaming it on you.” — Poet Rudyard Kipling’s, “If” (1865-1936)

One thing is certain when it comes to any crisis — earthquake, floods, fires, pandemics — the media will hyperventilate and will be totally out of control.

Another is that no good deed goes unpunished.

And an absolute truth in politics: You have a finite number of friends and the same is true for your enemies. Your enemies will never change; your friends can change.

Finally, the public wants and needs to see its president, governor, mayor, CEO … whoever is the elected/designated leader … that individual must be there repeatedly, visible on the front lines.

The images of President George W. Bush with the bullhorn at Ground Zero, Rudy Giuliani being designated as Time Magazine’s Man of the Year in response to the brutal attacks on 9/11 are illustrative of leaders immediately present and active in response.

President George W. Bush’s response to Hurricane Katrina is less of a text book example. The failure of Exxon Valdez CEO Lawrence Rawl to visit the 1989 Prince William Sound spill site for three weeks or maybe worse, BP’s former chief executive Tony Hayward lamenting about the impact of his company’s 2010 Gulf Spill … on his personal life.

“I’m sorry. We’re sorry for the massive disruption its (Gulf Spill) caused their lives. There’s no one who wants this over more than I do. I’d like my life back.”

Sorry to say Tony, this song was not about you.

Crises present opportunities and perils. Some succeed in the face of unprecedented challenges, others fail miserably. There are few who just for lack of better words, screw up.

When asked at an emergency site to characterize what he was seeing with his very eyes, former California Governor Pat Brown didn’t realize what he was saying until he said it: “This is the worse disaster since my election.”

During the course of any political lifetime, there will be crises. You are not judged when all is well, but defined when all are losing their heads.

And besides keeping your head, a public sector team should always operate under the philosophy that good government always takes precedence over good politics.

Almost DailyBrett believes for any incumbent, regardless of whether it’s an election year (it is) or not, the “What is the good government response?” question should always be answered first.

If the answer is good government, then the question of good politics should address itself.

Invoking The Wrath Of The NRA

“There’s no logical reason for anybody to own an assault weapon.” — California Governor George Deukmejian (1928-2018)

As a Republican governor in a blue state, Governor Deukmejian recognized immediately the political landscape changed when troubled Vietnam vet Patrick Purdy took an AK-47 onto a Stockton schoolyard, filled with happy playing Korean children, in 1989.

The good government response immediately following this senseless massacre intended for the protection of innocent children and the public at large was to ban assault weapons in California. This responsible action predictably triggered (pardon the pun) an immediate vitriolic response from the NRA.

Good government, won. Good politics came along for the ride.

As President Donald Trump directs the nation’s emergency response to the global Corona virus (COVID-19) pandemic, he and his team must be mindful that anything and everything will be viewed in terms of the electoral season.

No action taken by the administration (i.e., blocking flights from China and Europe, teaming with private sector on mobile testing, relaxing and suspending burdensome federal regulations) will meet with universal approval, not this year in particular. There are those who cannot and will not be positive. So be it.

The nation needs to see its leader. The leader of the free world cannot be perfect (impossible standard to uphold), but he must be confident. Some have said we need more teleprompter Trump and less tweeting Trump. Politics needs to be left to others, particularly those out of power.

Instead, good government must rule … good government must take precedence. This is a time for message and political discipline. Can Trump and his team do it?

Let’s give them a chance.

https://www.poetryfoundation.org/poems/46473/if—

https://www.latimes.com/archives/la-xpm-1989-05-19-mn-112-story.html

https://almostdailybrett.wordpress.com/2018/05/08/the-governor-who-changed-my-life/

 

Glad we got that all cleared up.

Vielen Dank VW CEO Herr Matthias Müller (many thanks, Matthias).

We can now rest assured that Volkswagen is not a criminal brand.mueller

Richard Nixon told us he was not a crook.

And Bill Clinton did not have sex with that woman.

What is it with chief executives and their repeated association with the permanent stigma of a negative declaration with super-charged adjectives?

Criminal? Crook? Sex?

These are notorious words that stand the test of time. They are ominous and eternal. And once they are uttered, there is simply no way to take them back.

And yet this mistake happens again and again to the best and the brightest.

Words That Make You Wince

“We are not a criminal brand or group. We haven’t been that. We have made a huge default, technical default, but there was no intention against customers or authorities.” – Volkswagen AG Vorsitzende Matthias Müllervolkswagan

As Almost DailyBrett can attest, PR folks certainly love our metaphors:

You can’t put the toothpaste back in the tube.

You can un-ring the bell.

You can’t put the bullet back in the chamber.

And sometimes we are guilty of drinking our own bath water.

And now you can’t separate German auto designer/manufacturer, “Volkswagen,” with the extremely unfortunate phrase, “criminal brand.” Thought those two words apply to the Mafia and North Korea, not a car conglomerate (e.g., VW, Audi, Porsche …) long associated with legendary German engineering.

The VW PR team accompanying Müller to Detroit for his first exchange with American media since the company’s “defeat” emissions-standards software scandal broke had to be cringing when he uttered these infamous words.

Müller also said: “We didn’t lie,” another negative declaration attached to a super-charged word.

Hopefully, he did not beat his wife … Please don’t ask him that specific question.

Was he coached to not repeat loaded, supercharged words contained in reporter queries?

Was he told to respond always in a positive vain, and to never use incendiary words?

Remember: When it doubt, declare victory.

For example, how about the following for Volkswagen: “We are a firm that will always be dedicated to observing all rules and regulations. We will overly comply. We will cooperate with authorities.”

Here’s another answer: “We are sorry. We pledge to adhere to all environmental regulations and standards, including those passed by the United States, European Union and other governing bodies. It will be hard to regain public trust, but we are beginning our quest to do just that.”

Americans are a forgiving people. We will give those, who deserve it, a second chance … but only one second chance.

To be fair to Matthias Müller, this debacle is not of his doing. He was the head of Porsche, when his predecessor Martin Winterkorn was shown die Tur. The media, regulators and lawyers are circling like a pack of vultures, looking to pick apart the legendary Volkswagen brand.

There will be even more screaming headlines in the coming weeks and months for Volkswagen as recalls start, lawsuits are adjudicated and fines are levied. Volkswagen will most likely survive, but the unfortunate linkage to a “criminal brand” will ensue.

“This Is the Worst Disaster Since My Election” — Pat Brown

Former California Governor Pat Brown (Jerry’s dad) was touring the flooding of the Eel River near the Northern California coastline in 1965.

We all know what he was trying to say, but the words didn’t come out quite right … worst disaster since his election. Was the Eel River flooding the disaster or his election?pat-brown

In some respects the late-Pat Brown can be excused even though those words haunted him for the rest of his governorship and life.

Volkswagen’s Müller is more of an engineer, who made an eternal mistake, forever attaching “criminal brand” to VW. He deserves his share of blame, but the same applies to his undoubtedly well-compensated PR, marketing and reputation management teams.

These are words that should never have been spoken.

Alas, they will live in infamy.

.http://www.usatoday.com/story/money/cars/2016/01/10/volkswagen-detroit-auto-show-naias-matthias-mueller-emissions-scandal/78603744/

https://en.wikipedia.org/wiki/Matthias_M%C3%BCller_(businessman)

http://www.prsa.org/Intelligence/TheStrategist/Articles/view/11344/1120/In_the_C_Suite_Scandals_at_VW_and_Takata_Highlight?spMailingID=12579553&spUserID=ODkxMDgzMDgwMTkS1&spJobID=663351066&spReportId=NjYzMzUxMDY2S0#.VpaMhPkrLIU

http://www.npr.org/sections/thetwo-way/2016/01/11/462682378/we-didnt-lie-volkswagen-ceo-says-of-emissions-scandal

https://en.wikipedia.org/wiki/Martin_Winterkorn

http://www.volkswagenag.com/content/vwcorp/content/en/investor_relations.html

http://articles.latimes.com/1994-01-19/news/mn-13310_1_human-suffering

 

 

 

 

 

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