Tag Archive: Pinterest


“For some ten years I have kept a journal more or less regularly as a vehicle for adjusting my own perspective. I’ve found it a convenient way of stepping back occasionally to see what forms and shades my sometimes hectic activities were leaving on the canvas of my life.” – Former New York Governor Mario Cuomo (1932-2015)cuomo

Seems so simple, and for more than just a few … terrifying.

Just write every day for 15 minutes a day, every day.

That was the advice to post-graduate students by University of Oregon School of Journalism and Communication, Department of Women’s and Gender Studies, Professor Carol Stabile.

Good advice from my former across the cul-de-sac neighbor.stabile

Sorry to say, we are not talking about cumulative texting every day for four hours or more … With all due respect from the author of Almost DailyBrett that is not writing. LOL, SOL, BTW, BRB, JK, FOMO and the timeless WTF do not and will never constitute written expression or even coming close to contributing to the canvas of life.

Instead, we are discussing the practice of actually sitting down each and every day and writing for 15 minutes or longer.

Why would we want to do that? How about to improve our writing and thinking abilities?

Here’s the key question: What should you write about?

If you are asking that particular question, it may point to another issue: You may not be reading enough.

Yes in order to write; you need to read and read and read …

Canvas of Life

“An astrologist sent me a horoscope that said I was going to die on election day. I don’t know if she meant literally or figuratively. Just in case she means it literally, I think I’ll vote early.” – Cuomo diary on 1982 general election eve

Cuomo’s diaries of his difficult 1982 Democratic primary against NYC mayor Edward Koch and general election campaign for the governorship of New York were a hit in the mid-1980s.

Considering that my boss (e.g., Governor George Deukmejian) went through a similar process in the same year, just from the other side of the aisle, and across the country in California drew me to Cuomo’s diaries.

Cuomo wrote in the pre-dawn hours before heading out for a full-and-frantic day of politicking. Guess there are some not requiring the standard eight-hours of sleep that mumsy recommended.

The former New York governor used the old-fashioned pen and journal for his diaries, reflecting the historical fact the IBM PC had just been invented. Today, we will most likely opt for a lap top or tablet to write … even though pen and paper still works in this digital age. Heck Moses used his own tablets thousands of years ago.

There is so much happening in the world to write about, more good than bad. Yep, your author has been accused of being a Pollyanna.unicorn

The Economist just this week wrote about “Unicorns.” Yep, those highly capitalized and inventive, privately held companies with valuations exceeding $1 billion that are in no hurry to take their shares public … Uber, Airbnb, SpaceX, Pinterest, Dropbox, Snapchat …

Some lament the gyrations of Wall Street; sometimes the market is overbought and sometimes it is oversold … the choppy trend line is upward to the right.

Almost DailyBrett wrote about the Silly Season of politics, essentially recommending not getting one’s knickers in a twist about the bloviations of Donald Trump or Bernie Sanders. Believe it or not, the political process has a way of moderating itself.

Summer is upon us (at least in the Northern Hemisphere) and it is a magical time of Urlaub that wundervolle Zeit for vacationing, exploring and sampling yummy wines and refreshing microbrews. Ahh … Gemütlichkeit … Le Dolce Vida.

Soon the days will grow shorter, the air will become cooler and the leaves will start to change colors, it will be that magical time: college football season. There is something about the pageantry of the fall spectacle that serves as a rebirth and pleasant thoughts of another New Year’s Day In Pasadena.

Please excuse my bout of positive vibrations. Yes Almost DailyBrett recognizes there is and will always be the cup half-empty portion of the world. This blog is indeed pragmatic and recognizes it is much more difficult to be always positive, than the latter.

Go away Gloomy Gus and Negative Nancy.

The point is this: The Canvas of Life has so much to read about and more importantly to write about.

Sit down for your 15 minutes and write to your heart’s content. And if you are brave enough, publish your journal. The digital ones-and-zeroes of binary code will enable your self-publishing.

It only takes 15 minutes each day, every day.

http://wgs.uoregon.edu/profile/cstabile/

https://cstabile.wordpress.com/

http://www.cnn.com/2015/01/01/us/mario-cuomo-dies-new-york-governor/

http://www.nytimes.com/2015/01/02/nyregion/mario-cuomo-new-york-governor-and-liberal-beacon-dies-at-82.html?_r=0

http://www.economist.com/news/leaders/21659745-silicon-valley-should-be-celebrated-its-insularity-risks-backlash-empire-geeks

https://almostdailybrett.wordpress.com/2015/07/12/the-silly-season/

 

 

 

 

Advertisements

“They were on Geritol. Injecting and mainlining Geritol. I mean they were some old farts.” – Singer Robert Plant reflecting back on a Rolling Stone negative review of Led Zeppelin’s first album

“I was wondering why the door closed on me.” – Actor Pierce Brosnan on being axed as 007 James Bond for the “New Bond,” Daniel Craig

geritol

Welcome to the Who Would Have Thunk It Department…

… An African-American man was elected and re-elected as president of the United States. His opponent and respective party standard bearer is a Mormon. Somewhere in heaven Dr. Martin Luther King Jr. is smiling.

… Gay marriage will soon be legal nationwide. Write it down. It is only a matter of time. Let the big court rule and let’s move on (lower-case spelling).

… Be careful not to step on the shattered pieces of the glass ceiling as women are serving or have served as corporate chieftains, the prime minster of England, the chancellor of das Vaterland and at some point (it’s inevitable) the leader of the free world.

These statements do not suggest in the slightest that racism, sexism and negative slurs about one’s sexuality do not and will not continue to exist. Check out the viral video of fired Rutgers Coach Mike Rice.

At the same time, there is absolutely no doubt that we have come far as a society when it comes to leveling the playing field for racial and ethnic minorities, women and alternative lifestyles…but what about those north of 50?

Walking into a meeting room to speak to about 20 PR professionals last month in Sacramento, they expressed surprise that someone approaching his 60th birthday was coming to speak to them about why social media is not monolithic, how digital is eternal, and how to develop effective search engine marketing (SEM) campaigns.

What seemed unusual to them was that I was not sporting tattoos or any unconventional piercings. Where was my skateboard? Only Millennials and maybe, X-Gens, know social media. They are the ones that are listed “innovators” or at worst, “early majority,” when it comes to the Diffusion of Innovation Theory curve. Baby Boomers (who need not apply) are considered to be “late majority” or even “laggards” when it comes to digital self-publishing. Based upon their birth dates, it just has to be that way.

And yet, I teach social media to college students. My Y-Gen students ask about my Almost DailyBrett blog and how to use tags, other social media sites and online groups to spur SEO. If you need to ask for a translation of the acronym…you are too old (Just kidding, kind of…)

Whenever I fill out an “optional” demographic survey, particularly from a taxpayer-supported entity, non-profit or technology organization, I sense that I am committing professional Hari-Kari. Just insert that pen right into my stomach…and feel what is left of my career ooze out onto the floor.

First question: Male or female? The last I looked…hold it (checking)…yes, male. Strike one.

Second question: Hispanic or non-Hispanic white? Que’? Non-Hispanic white. Strike two.

Third question: Veteran or non-Veteran? Sorry to say, non-Veteran. Strike three.

Legally, they can’t ask for your age, but if they could? … Should I hide the date when I graduated with my Bachelor of Arts degree in Broadcasting Journalism from USC?  Not a bad idea.

The other day, I was discussing a potential contractor opportunity with a Silicon Valley software startup to assist with Search Engine Marketing (SEM), and applying my dozens of research hours into social media to help the firm break out of the pack, secure greater VC dollars and succeed on its own or be acquired by a larger company (Exit Strategies).

Better yet, I live in Eugene, Oregon and naturally do not charge Silicon Valley consulting rates (way north of $100 per hour).

Alas it was not to be. I was diplomatically told that unofficial company policy (and it has to be that way) is they won’t hire anyone else north of 45 years young.

Yes, yes…I know there are laws against age discrimination…try proving that in a 7.7 percent (official) unemployment rate backdrop. Does one want to be known as a whiner? Do you want the world to know that you just sued your last employer?

Every Baby Boomer PR/Marketing/Investor Relations type that proclaims to me that he or she does not “get” social media has one thing in common: They are all unemployed.

Social media may have its ebbs and flows (e.g., goodbye Myspace; whatever happened to Google+?; Is Pinterest fading?), but there is no doubt that digital self-publishing is ubiquitous and permanent. The landscape has shifted to true two-way symmetrical communications.

Having said that, the playing field is not level. When it comes to social media pros north of 50, there is a question about whether they will be allowed to even get on the field…any field, level or not.

Instead of exclusively focusing on extracting even more taxpayer dollars from the government, maybe the AARP and other seasoned-citizen NGOs should devote some of their energies to the new Civil Rights cause of our times: Giving qualified people more than 50 a truly fighting chance to apply their knowledge, talent and tons of energy to solving the issues and problems that come with our increasingly advanced, warp-speed digital society.

http://en.wikipedia.org/wiki/Geritol

http://abcnews.go.com/blogs/entertainment/2010/02/pierce-brosnan-still-wants-to-be-james-bond/

http://answers.yahoo.com/question/index?qid=20061103112837AA9OqUd

http://www.hollywood.com/news/brief/2420257/news-oct-15-brosnan-says-he-was-fired-as-bond-celebs-urge-people-to-vote-prince-s-new-video-labeled-racist-more?page=all

http://en.wikipedia.org/wiki/Seppuku

An electronic job application for a privately held, big media marketing firm offers candidates a choice: Upload a soft copy of your resume or your LinkedIn profile.

Is this a choice or a trap?

linkedinleftbehind

The candidate has to choose one or the other (assuming she or he has both a CV and a LinkedIn profile). Certainly one can opt to upload a resume and copy-and-paste a cover letter, but what signal does that send? Did we ever have to consider potentially sending a potentially fatal technology laggard message by simply submitting a cover letter and resume?

If the candidate elects to offer her or his LinkedIn URL in lieu of a resume (and copy-and-paste an obligatory cover letter), is she or he telling this future employer that she or he gets it when it comes social media? Weighing the realistic potential of a trap, I would advise job candidates to submit their LinkedIn URL and carefully crafted and edited cover letters.

You may be thinking that I am being slightly (or even more) paranoid, but let’s face it: The job market is a minefield particularly in this long-time distressed economy.

Does this mean that resumes will soon become so 20th Century? We shouldn’t be so quick to throw dirt on resumes, but their usefulness is obviously being challenged by the agility and completeness of LinkedIn.

In some respects, resumes or curriculum vitae (CV) are the equivalent of name, rank and serial number. They chronicle your career, and if you are wise you will quantify your accomplishments to help the hiring manager make the critical interview or no-interview decision. A cover letter encourages the reading of the resume. The resume encourages or discourages an interview. Interviews are either path-ways to the employment promised land or a one-way ticket back to square one.

resume1

LinkedIn URLs accomplish the basic task of the resume (chronology of career, academic degrees, awards, memberships etc.), but they do more…so much more. First, submitting your LinkedIn URL implicitly demonstrates that you get it (or at least you are on your way to getting it) when it comes to social media. A potential employer can review the number and the quality of your LinkedIn “connections” to determine the company you keep, who knows you and vice versa.

The same point also applies to your LinkedIn groups that you have joined. I am a member of 24 groups, including a wide variety of public relations and communications professional groups, and those from my present and past employers. These groups are another way of demonstrating your “online presence” as emphasized by professional branding guru, Dan Schawbel. His recent Forbes article predicted that social media will replace resumes within 10 years. He may be conservative.

In addition, your LinkedIn profile not only lists who recommended you but allows hiring managers to immediately read your praises from former superiors, colleagues and most important of all, your subordinates. Examples of your PowerPoint or Prezi presentations can be uploaded to LinkedIn, giving employers’ insights into your presentation skills, design capabilities and thought processes. Try doing that with a resume.

A huge feature for me is the automatic posting and updating of my Almost DailyBrett blogs from WordPress to LinkedIn. An employer doesn’t have to surf WordPress to read Almost DailyBrett, particularly those posts that directly apply to the practice and teaching of communications choreography.

Some may be tempted to play down LinkedIn and its reported 150 million users in comparison to Facebook with its 901 million users or Twitter with its 500 million users. The difference is that LinkedIn is focused on attracting commerce and building professional networks. LinkedIn is a quality play, not a quantity play.

Wall Street seems to be noticing the difference in business models as LinkedIn (NYSE: LNKD) was initially priced at $45, immediately jumped to $85 on its IPO date and has been holding north of the three-figure mark, today finishing at $103.84. Despite all the springtime histrionics, Facebook (NASDAQ: FB) was offered at a $38 IPO price, rose slightly and immediately plunged. Today at close of market it stands at $28.09 per share.

Maybe one of points that is becoming clear to users, employers, potential employees, investors, analysts, media and others is that LinkedIn (and potential direct competitors/successors) is changing the way that candidates are identified and hired. At the same time, LinkedIn may be shoving the resume/CV into the back seat or may even be taking the wheel.

Is it time to sing LinkedIn über Alles? It could be; it very well could be.

Almost DailyBrett note: The writer of this blog post is a subscriber to LinkedIn, WordPress, Facebook, Twitter and Pinterest. More to the point, the blog writer owns a low double-digit quantity of LinkedIn shares and a low triple-digit quantity of Facebook shares. It is extremely doubtful that my endorsement of any publicly traded social media site will have any impact on Wall Street. If that were the case, I would ask my readers to subscribe to my “letter.”

http://www.bond-us.com/blog/linkedin-profile-or-resume-staffing-agency

http://www.linkedin.com/answers/career-education/resume-writing/CAR_RSW/924819-5780993

http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/

http://blog.cgsm.com/2012/02/08/when-will-a-linkedin-profile-replace-a-resume/

http://en.wikipedia.org/wiki/LinkedIn

http://en.wikipedia.org/wiki/Facebook

http://en.wikipedia.org/wiki/Twitter

%d bloggers like this: