Tag Archive: Psychographics


“Since my election, United States stock markets have soared 70 percent, adding more than $12 trillion to our Nation’s wealth, transcending anything anyone believed was possible — this, as other countries are not doing well.” — President Donald Trump, 2020 State of the Union

In our tribalized society, we are obsessed with dumping groups of people into buckets.

Even more to the point, we microanalyze targeted demographic groups (i.e.., women, men, black, white …).

We also record, register and analyze responses by psychographic groups (i.e., income, education, creed … ).

Almost DailyBrett must stop here and ask: Are we spending enough time considering America’s growing Investor Class?

“All of those millions of people with 401(k)s and pensions are doing far better than they have ever done before with increases of 60, 70, 80, 90, and even 100 percent.” And IRAs too, Mr. President.

Who are these people? Are they just the “filthy rich?” Are they just the 1 percent?

Or are they mommies and daddies, brides and grooms, anybody and everybody investing in their retirements, college tuition for their children, dream vacations or to start a new business?

In 1960, only four percent of all shares traded were directly tied to retirements. Today that retirement figure is 50 percent of all the stocks traded daily on the NYSE and NASDAQ.

Almost DailyBrett will once again pose the question: Who are these people? And are we as a society giving them the love they deserve?

According to a 2019 Gallup quantitative survey of more than 1,000 Americans, 55 percent own individual stocks or stock-based mutual funds for their investment portfolios including retirement oriented IRAs and 401ks … and even the few who still have pensions.

Yes stock ownership took a hit during the 2007-2010 financial meltdown, but the trend has stabilized with the tailwinds of a record bull market.

No Fees Today, Tomorrow, Forever

“Under any circumstances, putting an irresponsible, ignorant man who takes his advice from all the wrong people in charge of the nation with the world’s most important economy would be very bad news.” — Paul Krugman of the New York Times upon Trump’s 2016 election

Guess America’s Armageddon was postponed.

Since November 2016, the NYSE has advanced from 18,332 to 29,290, up 59 percent, the NASDAQ has increased from 5,193 to 9,508, up 83 percent, and the S&P 500 from 2,139 to 3,334, up 52 percent.

And how are markets behaving now with a dovish Federal Reserve, Impeachment done, Brexit over, corporate earnings better than expected, robust consumer confidence, full employment and the American economy demonstrating its best performance in five decades?

Even though there always the risk of the Dow Jones Effect (e.g., what goes up at some point will come down), we are talking about a calculated risk … less so by the members of America’s Investor Class, who pay daily attention to the markets and more precisely their portfolios.

The major retail investment firms (i.e., Charles Schwab, Edward Jones, E*Trade, TD Ameritrade, Robinhood … ) have all waived their trading fees, making it even easier for investors of all income levels to participate.

And for investors concerned about the environment, society and corporate governance, there are specific ESG (Environment, Social and Governance) funds.

Publicly traded companies have learned they must not only be concerned about fiduciary responsibility, but corporate social responsibility (CSR) as well. It is more than driving the top-and-bottom lines and projecting a reasonable future expectations (Doing Well), but it’s also being genuinely mindful of a company’s caring for its employees, participating in communities and safeguarding the environment (Doing Good).

To top it off, America’s Investor Class is served by reasonable regulation of publicly traded companies by the Securities Exchange Commission (SEC), which mandates fair disclosure. The Federal Trade Commission (FTC), guarding against false advertising. And there is the Department of Justice, which prosecutes corporate crime (e.g., Enron bankruptcy).

And finally don’t these publicly traded companies make our products and services, employ millions and make our society more efficient? Apple puts a computer in our hands with its clever smart phones. Google is an instant encyclopedia of knowledge. Amazon is global shopping platform. Facebook allows us to keep track of friends and families.

If Something Isn’t Broken, Why Fix It?

Are global markets, perfect? What is?

Are the NYSE and/or NASDAQ playing fields 100 percent level? What are?

Is America’s Investor Class thriving and directly driving our consumer-based service economy? You bet ya.

Then why are there those who want to punitively impose federal taxes on each and every stock and mutual fund trade (i.e., Bernie and Elizabeth)? Who are they trying to punish? The real answer are the mommies and daddies of America’s Investor Class.

Yes, many of these investors are part of the upper class, and even the lower upper. The honorable senators need to appreciate the composition of America’s investor class also includes the upper middle, the lower middle … and each and every person who engages in dollar-cost averaging or continuous investing in both bull and bear markets.

America’s Investor Class puts its discretionary income into the nation’s best-of-breed publicly traded companies to pursue their dreams of happy retirements, highly educated children and/or bucket list vacations.

They matter. They vote. And they deserve our support … not dissing from always angry members of America’s political class.

https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx

https://www.usatoday.com/story/news/politics/2020/02/04/state-union-read-text-president-donald-trumps-speech/4655363002/

https://www.nytimes.com/interactive/projects/cp/opinion/election-night-2016/paul-krugman-the-economic-fallout

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

So if you win an award tonight, don’t use it as a platform to make a political speech. You’re in no position to lecture the public about anything. You know nothing about the real world. Most of you spent less time in school than Greta Thunberg. So if you win, come up, accept your little award, thank your agent, and your God and fuck off. OK?” — Comedian Ricky Gervais Golden Globes opening monologue

“You (Hollywood) know nothing about the real world.” There were cheers across the fruited plain for that one.

We are just so divided.

There are boujees, and there are bolshies.

There are demographic divisions (e.g., knuckle draggers vs. fairer sex).

There are psychographic splits (i.e., income, education, creed, politics …).

And then, there is the seemingly eternal class struggle between the Boujees and the Bolshies.

Almost DailyBrett always embraces the motto, “Buy Low Sell High,” definitely comes down squarely on one side of this divide.

But what happens when a group of Boujees gather together, and they are Bolshies as well?

Are they Boujee Bolshies? Are they Bolshie Boujees? Are they boozy Boujee Bolshies … ?

Take the reaction of Tom Hanks to Gervais’ “You know nothing …” lecture. You could have fried an egg on Forrest Gump’s face.

Did Anybody In Hollywood Vet Gervais’ Monologue?

Gervais was right. Sunday night was the last time he will ever host the Golden Globes or any other celebrity award show.

He took dead aim at the Hollywood Industrial Complex, and scored a direct hit to the collective gasping in the room and to the delight of those who have to make a real living in the fly-over states.

The great unwashed were laughing at Hollywood’s Gathering Storm of suppressed anger, and enjoying a sense of Schadenfreude at their expense.

From a public relations standpoint, Almost DailyBrett must ask: Were Gervais’ remarks reviewed and approved?

Maybe? Maybe not?

How many times has the nation endured their acceptance speeches, complete with personal commentaries about the rotten-and-evil United States of America?

Many have been thinking for eons exactly what Gervais had the temerity to say out loud … ‘You recited your lines beautifully. You went to a great acting school. So what? What do you know?”

The Hollywood majority embrace the concept of government dictated social equality and likewise they relish in a Bourgeoisie lifestyle, but please don’t take aerial photos of Bolshie Barbra’s Boujee mansion by the sea.

Dictatorship of the Proletariat is for other people. You do know who originally promulgated that phase, Hollywood?

Or do you really know … nothing?

Limousine Liberals

How many bolshie Hollwooders showed up for the Golden Globes in boujee limousines.

Were they sipping lattes in their vehicles or something stronger?

Are they the most equal of the equals, using their celebrity platforms to spank the leader of the Free World and this country as well.

Bless his Limey heart: Gervais spoke in jest and told the bold truth. We really don’t care about Tom Hanks’ bolshie political opinions or any other of his boujee comrades.

Will the industry follow the Gervais’ advice for the upcoming Oscars, Emmys, Grammys, Tonys, Espys and all of the other awards shows the nation will collectively endure later this year, considering that 2020 is indeed an election year?

Don’t count on it. A boujee bolshie/bolshie boujee must be heard.

If you don’t believe Almost DailyBrett, just ask them.

https://www.hollywoodreporter.com/news/transcript-ricky-gervais-golden-globes-2020-opening-monologue-1266516

https://www.usatoday.com/story/college/2017/06/30/what-youre-really-saying-when-you-call-something-bougie/37433439/

https://www.urbandictionary.com/define.php?term=Boujee

https://www.thefreedictionary.com/Bolshies

https://www.foxnews.com/entertainment/tom-hanks-ricky-gervais-golden-globes-face-viral

https://www.dailymail.co.uk/news/article-7857415/PIERS-MORGAN-Ricky-Gervais-delivered-glorious-kick-Hollywoods-virtue-signalling-hypocrites.html

https://www.rickygervais.com/

“Fox News is no monopoly. It is a singular minority in a sea of liberal media. ABC, NBC, CBS, PBS, NPR, CNN, MSNBC vs. Fox. The lineup is so unbalanced as to be comical – and that doesn’t even include the other commanding heights of the culture that are firmly, flagrantly liberal: Hollywood, the foundations, the universities, the elite newspapers.” — Fox News commentator and Washington Post columnist, Charles Krauthammer (1950-2018)

The liberal networks were not cutting it across the fruited plain.

The front page of the New York Times always dictated the topics for their evening newscasts.

What played on Madison Avenue was not resonating for millions in the Basket of Deplorables west of the Hudson.

For years, the Nielsen reports for the legendary “Big Three” ABC, CBS, NBC and their ideological cousins, CNN and MSNBC, were consistently going down to the right (from a ratings chart point of view).

As America was becoming a more moderate-conservative nation, the media elites in Manhattan and within the confines of the Beltway were moving further to the left.

There was — and still is — an economic disconnect: pure and simple.

And yet there was an unrecognized-in-plain-sight-new-source-of-money to be made in the always tough media business.

The much-vilified duo of Rupert Murdoch and Roger Ailes recognized a vast unmet need for a “Fair and Balanced” network resonating with the good folks in the so-called “fly-over states.”

Fox News Channel (FNC) was born in 1996, and just this year garnered its highest-ever ratings.

The Nielsen Ratings race is not even close.

FNC became the first cable news outlet to lead all networks, including the big three, in total audience for a November midterm election, beating second place NBC by 7.78 million to 5.64 million viewers. FNC even commanded a two-to-one lead over once powerful, CBS.

Legendary chief executive Jack Welch repeatedly said any business should either be number one or number two in its given market. Fox News is without doubt numero uno.

The unanswered question that must be posed: Is why is Fox News still unchallenged in serving the moderate-conservative psychographic, the one which elected Donald Trump to the presidency two years ago?

The self-anointed elites at the liberal networks, the all-knowing think tanks and the academic types at journalism schools denigrate the Fox News audience as uneducated racist dolts. They don’t seem to realize through their intemperate scolding and actions, they are contributing to the reciprocal scorn of the NYC/DC political class.

Almost DailyBrett to this day has never and will not ever understand the “political wisdom” of lambasting and making fun of hard-working people, who alas did not win the biological intellectual lottery.

It must suck to live, work hard and go to church on Sundays in impregnable Blue Wall states, such as Wisconsin, Michigan and Pennsylvania.

The End of Fox News?

The communal Schadenfreude of the political class celebrating the career ending capers of Ailes and Bill O’Reilly, coupled with the departures of Megyn Kelly and Greta Van Susteren, augured for the inevitable ratings/influence decline of Fox News Channel.

Using football parlance, it was next man (woman) up for Fox News. Sean Hannity vaulted to first place among all cable news programs. Martha MacCallum, Tucker Carlson and Laura Ingraham successfully launched their own opinion programs.

On the news side, superb Bret Bair and MacCallum anchored the aforementioned industry leading midterms’ newscast with solid pros Chris Wallace and Brit Hume by their sides. Almost DailyBrett will always miss the insightful commentary of Charles Krauthammer. His toe-to-toe exchanges with O’Reilly were must-watch television. Krauthammer could have made Fox News’ industry leading Midterm election coverage even better.

The real question that must be asked: Is Fox News merely winning a ratings battle, or the actual media war as well?

Almost DailyBrett argues for the former: Fox achieved a major marker of its success. The network serves 2.5 million prime-time viewers, a 3 percent increase compared to 2017. MSNBC sports 1.8 million prime-time viewers, a 12 percent hike when measured against the preceding year.

Did MSNBC gain share against Fox? Or did MSNBC strengthen its position at the expense in the form of an epic decline by the other 24-7-365 anti-Trump network, CNN? Nielsen reported that CNN draws only 990,000 prime-time viewers, a decline of 6 percent compared to 2017.

What did Welch say about being number one or two in a given market (e.g., cable news)? This blog could easily be focused on what went wrong with CNN, founded 16 years before Fox News?

There was a time when Ted Turner’s network was the authority when it came to breaking news around the world. Remember Bernard Shaw? Those days have been replaced by Anderson Cooper and Don Lemon.

In the meantime Fox News moves forward as the only moderate-conservative oriented network, the television outlet serving the other side of America’s divide.

If Fox remains the only network for the fly-over states, and the liberal networks cannibalize each other for left-of-center crowd … is there any reason to question that Fox News will retain its ratings dominance?

https://www.forbes.com/sites/markjoyella/2018/11/07/fox-news-has-highest-rated-midterm-coverage-in-cable-news-history/#262c5105c867

https://www.forbes.com/sites/markjoyella/2018/12/12/fox-news-channel-has-highest-ratings-in-22-years-but-msnbc-is-growing-fast/?utm_source=TWITTER&utm_medium=social&utm_content=1994079623&utm_campaign=sprinklrForbesMainTwitter#20dfce6a6124

https://deadline.com/2018/11/fox-news-wins-midterm-elections-ratings-cnn-msnbc-donald-trump-1202497745/

https://almostdailybrett.wordpress.com/2014/07/08/nine-fox-blondes/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

 

 

 

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