Tag Archive: Terminological Inexactitude


“One hundred and forty characters are suitable to expressing an impulse, but not an argument. It is the rhetorical equivalent of a groan, a shriek, a sneer or a burp. If reason and persuasion are what our politics lacks and needs, Twitter is not the answer.” — Nationally Syndicated Columnist Michael Gerson

At 71-years young, Donald John Trump is the oldest to take the presidential oath of office.

One would suspect a man of his age would be next-to-clueless about social media/digital technology — (remember out-of-touch George H.W. Bush and his amazement about the supermarket scanner?) — but one would be wrong.trump-twitter

Just as FDR used the radio-and-its-widespread-network for his fireside chats; Ronald Reagan five decades later repeatedly went before the cameras to go directly to the people and bypass Congress. Why should we be surprised that Trump is using Twitter to go around the media?

Agenda Setting Theory means that elite media (i.e., NYT, WAPO, ABC, CBS, NBC) pose the topics for the grateful masses to think about. Trump’s Twitter posts are usurping this cherished interpretive media role, and the ladies and gents of the Fourth Estate are not amused.

Have the Nixon days of the “nattering nabobs of negativism” returned with a daily war being waged between the elite media and the White House? Is the media appalled or secretly thrilled to have such an adversary to bring crashing to the earth?spicer

Sean Spicer is the present press secretary for the 45th chief executive. How long will he hold this job? Obama had three press secretaries (i.e., Robert Gibbs, Jay Carney, Josh Earnest) during the span of eight years. Almost DailyBrett will take the over on the question of whether this president will have three-or-more press secretaries.

One of the daily problems facing Spicer is pleasing his insatiable boss, while at the same time not getting eaten alive by the piranha covering the White House. Serving as press secretary may ultimately be rewarding in the form of a best-selling, tell-all book, but for now it is most likely the supreme thankless job on the planet.

Digital Is Eternal

“Are you insinuating that I am a purveyor of terminological inexactitudes?” – Winston Churchill

As California Governor George Deukmejian’s press secretary (1987-1989), the author of Almost DailyBrett never worried about whereabouts his my boss (e.g., the governor went home to Gloria, the kids and the beagles). Your author was never concerned about what he was going to say in response to media questions (e.g., The Duke’s political judgment was superb/his message consistency was outstanding), and what he did at night … presumably he slept soundly.

Spicer and the Trump communication team always need to worry about political judgment/discipline, and particularly what the energizer-bunny president is doing at 3 am … namely his love affair with Twitter’s 140-characters.trumptwitterhillary

Are the Trump communicators tempted to program their smart phones to send S-O-S signals every time the boss fires off another tweet? Heck, sleep is way overrated anyway. Think of it this way, when a POTUS tweet is sent from God’s time zone (EST), it is already 8 am in London, 9 am in Berlin and 11 am in Moscow.

For the media on presidential “death watch” (those who must stay up in the White House briefing room as the president ostensibly sleeps), they now have something to do: Monitor the POTUS Twitter account.

Is there any way to mitigate and moderate what The Donald decides to tweet, save being in the president’s living quarters at 3 am (EST)? Would he listen to his communication pros anyway? The hardest part of the job for Trump’s  press secretary may be responding to wire service calls at all hours of the morning to add color to a tweet that he saw at the same time as the reporters.

Some of the 140-missives may make perfect sense and will be consistent with the policies and the programs of the administration. Others … well, they could be about almost anything including inaugural crowd sizes or “alternative facts.”

Considering the government’s record of telling the truth has been less than stellar over the decades (e.g., LBJ’s “Credibility Gap” during Vietnam, Nixon’s “I am not a crook,” and Jody Powell’s “Right to Lie” during the Iran hostage crisis), are we surprised an administration is resorting to terminological inexactitudes?

What is breathtaking is the number in the first week alone, but more noticeable is the speed, namely through 140-characters or less Twitter.

How many tweets will POTUS fire off its cyberspace in four years or maybe eight years? Will there be any political-and-editorial discipline imposed?

Don’t count on it.

https://www.washingtonpost.com/opinions/why-a-tweeting-president-is-so-bad-for-our-politics/2017/01/26/9a6892a8-e3f0-11e6-a453-19ec4b3d09ba_story.html?utm_term=.06b7a51ec1ce&wpisrc=nl_opinions&wpmm=1

http://uspolitics.about.com/od/presidenc1/tp/List-Of-Obama-Press-Secretaries.htm

http://www.quotationspage.com/quote/33875.html

https://almostdailybrett.wordpress.com/2010/11/03/the-right-to-lie/

https://almostdailybrett.wordpress.com/2016/10/12/the-other-side-of-the-story/

 

 

 

 

Ich bin ein Berliner.” – President John F. Kennedy address beside the Brandenburg Gate in 1963

Mr. Gorbachev, tear down this wall.” – President Ronald Reagan address in the shadow of the Berlin Wall at the Brandenburg Gate in 1987

Berlin is the testicles of the West. Every time I want to make the West scream, I squeeze Berlin.” – Soviet leader Nikita KhrushchevJFKberlin1

There is no place on earth that is more emblematic of the Cold War than the Brandenburg Gate in the geographic center of Berlin. For almost 30 years, absolutely no one could walk through its arches because of the ugly scar of the Berlin Wall (Die Mauer).

The author of Almost DailyBrett travelled to Germany’s capital nearly 20 years ago to walk through the Brandenburg Gate and to secure his piece of the wall (mein Stück der Mauer). Those mature enough remember exactly where they were when the magic word spread in 1989 that the Wall had come down and East Germany’s (a.k.a. German Democratic Republic) repressed citizens were now free and the end of the Cold War was near.brandenburggate

One of those citizens was the daughter of a Lutheran minister and a Ph.D in quantum chemistry, Angela Merkel. Today, she is the third-longest serving Chancellor of Germany and Time Magazine’s “Person of the Year.” The periodical described her as the “Chancellor of the Free World.”

As the most visible leader of not only Europe’s largest economy, Germany, and the European Union, even Merkel cannot avoid consternation.

One such controversy involved a young American Senator by the name of Barack Obama, running for president in the summer of 2008. His aides suggested a Kennedyesque/Reaganesque campaign speech beside the Brandenburg Gate.

Her response was nein. True to form of American politics, not everyone remembers the dispute that way.

A Little Bid “Odd”?

When Barack heard about this plan, he was incredulous. ‘You think we’re setting expectations a little high? Let’s find another spot.’” – Campaign manager David Axelrod recalling Barack Obama’s reaction to a proposed presidential campaign speech in front of the Brandenburg Gate in his book, Believer

(German Chancellor Angela) Merkel has “little sympathy for the Brandenburg Gate being used for electioneering and has expressed her doubts about the idea.” – Merkel spokesman Thomas Steg in 2008.

Hmmm … the two above quotes contradict each other.

Time Magazine’s “Person of the Year” cover story makes direct reference to Merkel’s government turning down the request of the Obama campaign to burnish the senator’s foreign policy credentials at the Brandenburg Gate on June 24, 2008. Die Kanzerlin believed the gate should be reserved for heads of state (e.g., Kennedy, Reagan, Clinton, Kohl …). Sitting members of Congress did not rise to that level.

In this image provided by Time Magazine, Wednesday, Dec. 9, 2015, German Chancellor Angela Merkel is featured as Time's Person of the Year. The magazine praises her leadership on everything from Syrian refugees to the Greek debt crisis. (Time Magazine via AP)

In this image provided by Time Magazine, Wednesday, Dec. 9, 2015, German Chancellor Angela Merkel is featured as Time’s Person of the Year. The magazine praises her leadership on everything from Syrian refugees to the Greek debt crisis. (Time Magazine via AP)

The German magazine, Der Spiegel, understood the reason why the Obama campaign wanted the Brandenburg Gate as a backdrop. Very few places project the healing of the East-West divide and speaking at das Brandenburger Tor would project foreign policy gravitas for the young senator. Alas, Merkel’s office found the Obama campaign request to be a tad, “odd.”

Despite this decision, Time concluded the relationship between Obama and Merkel has improved since that time. Having said that, Time’s revisiting this issue brings into question Axelrod’s contention that it was Obama … not Merkel … who made the decision to move the speech two kilometers west of the Brandenburg Gate to the other side of the Tiergarten where the Victory Column (Siegessäule) is located.

A legitimate question posed by Almost DailyBrett is why does this case of faulty memories or worse, revisionist history, matter nearly eight years later? The answer is we are heading into a presidential election year and with it comes the pressures to exaggerate, to amplify and to engage in revisionist history.

Age of Pinocchios

The Washington Post awards Pinocchios for those in public life who utter as Winston Churchill would say, “terminological inexactitudes.” Using that standard, Axelrod (Believer, page 292) may be accorded at least one Pinocchio for this description of how Obama … not Merkel … decided against a campaign speech at the Brandenburg Gate.obamaberlin

As those enthrusted to build and enhance brands, guard reputations and be ready to prevent and respond crisis communications situations, public relations professionals must be on guard for terminological inexactitudes (an euphemism for a direct lie).

Sometimes they start as small, little fibs. Let the young senator in your own mind choose the Victory Column instead of the Brandenburg Gate.

But what happens when fibs escalate into bold unsubstantiated claims of Mexico flooding this country with murderers and rapists? Where’s the beef?

What happens when one candidate charges that ISIS is using another candidate’s speeches for recruitment videos? Where are the videos? They exist of they do not exist.

As we move from the presidential campaign Silly Season, defined by subjective judgments by the political class, to the Serious Season when real voters with real results get into the mix, the pressure will be on to push the envelope in terms of personal credentials or worse, the opposition’s perceived missteps.

A little terminological inexactitude here and a little terminological inexactitude there, pretty soon you are talking about whole boat load of Pinocchios.

http://www.spiegel.de/international/world/brandenburg-gate-controversy-obama-reacts-to-debate-in-berlin-a-565080.html

http://www.britannica.com/topic/Brandenburg-Gate

http://www.oxforddictionaries.com/us/definition/american_english/terminological-inexactitude

 

 

 

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