Tag Archive: Tesla


When the last Baby Boomer bites the dust, Millennials will inherit $22 trillion.

Today, Millennials own $9.1 trillion in assets or 7 percent of the total amount held in America. At the same time in their respective lives, Baby Boomers (hatched 1946-1964) controlled 26 percent of the total.

Many Millennials (born 1980-2000) are justifiably upset they may not be able to buy desirable homes or condos in reasonable proximity to places of employment, but where are these Zoom places of work anyway?

Employing The Law of Unintended Consequences, Covid-19 drove virtually everyone indoors, wearing masks away from each other. The stereotypes are digital native Millennials spending hours behind their platform of choice, playing video games.

Sometimes stereotypes are correct, but surprisingly the video game of choice for more than a few Millennials and even some Z-Gens are commission-free retail Wall Street online trading platforms (i.e., Robinhood, E -Trade, Charles Schwab…).

Check out the photo of the Robinhood team above. These Millennials are guiders of the future of economic freedom.

The perception is that Millennials in droves are enamored with socialism, even siding with Bernie Sanders and his call for “Democratic Socialist Revolution.”

This fling may be true, but there is another side of the story. These very same Millennials are embracing the freedom to invest in the form of online trading in publicly trading companies from America’s Apple to China’s Alibaba.

Heck, they are even putting more than a few shekels into the B-shares of Warren Buffett’s Berkshire Hathaway.

Buy Low Sell High Millennials, and Generation Z too?

Does that mean that Millennials and Generation Z (born 2001 and beyond) are selling out or are they just buying in?

No One Wants To Be Poor

“The beardless youth does not foresee what is useful, squandering his money.” — Poet Horace, 15 BC

As a former Central Washington University Assistant Professor, Almost DailyBrett particularly enjoyed teaching Corporate Communications/Investor Relations to Millennials.

Many were more than a tad scared about learning the mysteries of Wall Street (i.e., income statements, balance sheets, market capitalization, earnings per share, price/earnings ratios … ).

For their finals, student teams conducted buy side/sell side analyst conferences for publicly traded companies (i.e., Amazon, Starbucks, Microsoft, Costco, Nordstrom). They dressed up. The looked the part. They used the language of business.

They were professional. They were awesome.

Why would these students sign up for this particular “elective” course? One reason is none of them wants to be poor.

Are they laying down their lives for the root of all evil, money? Are they leaving socialist justice in their respective wakes? The answers are ‘no’ and ‘maybe.’

At the risk of overgeneralizing, Millennials have a keen interest in successful and cool ESG companies (Environmental, Social, Corporate Governance). The can smoke out companies resorting to green washing and pink washing.

They want to invest in those devoted not only to fiduciary responsibility (e.g., doing well), but just as important companies paying true homage to CSR or corporate social responsibility (e.g., doing good).

Aren’t Millennials and certainly Z-Gens starving in our pandemic world? Some are. Some obviously are not, particularly those who are investing on retail trading platforms right now, and presumably for years to come.

Charles Schwab is offering stock slices, allowing Millennials to buy small portions of one share of a cool company’s equities.

Apple and Tesla split their shares four-to-one and five-to-one respectively. Who are the beneficiaries? The institutions (mutual funds buying stocks and brokerage houses recommending stocks)?

The answer is retail investors. And who is the future of retail investment? Millennials and Z-Gens. They are making their own money, starting right now.

And when the Sex, Drugs and Rock and Roll generation passes into the ether, they will leave $22 trillion in assets to Millennials and Z-Gens.

Be smarter than your predecessors: Buy Low Sell High!

https://www.economist.com/leaders/2020/10/24/in-defence-of-millennial-investors

https://www.economist.com/finance-and-economics/2020/10/20/wall-street-will-soon-have-to-take-millennial-investors-seriously

https://www.investingsimple.com/robinhood-vs-charles-schwab/

https://www.dallasnews.com/business/2019/11/30/schwab-is-the-latest-company-leaving-california-for-texas-and-it-wont-be-the-last-expert-says/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

More precisely it takes a publicly traded technology corporation to educate a child with a major assist from parents.

The performance of Covid-19 stocks (i.e., Amazon, Netflix, Zoom Video) magnifies this point.

How many children are learning online? Millions.

Who built the online infrastructure that allows — uninterrupted by the pandemic — education for children around the globe? The answer lies with semiconductors, software, cloud, PCs, tablets, smart phones … everything and anything that makes access to the cloud possible.

The government didn’t build that.

How about Tim Cook and Apple?

Think about preparing a child for success in our 21st Century digital service-oriented economy without the vital assistance of Apple, Amazon, Facebook, Google, Microsoft, NVIDIA, Zoom Video and even companies, which are yet to be born … but will be tomorrow’s IPO stars. They are all coming from the private sector.

We recently took a short break from Covid and riots-disguised-as-protests to witness America delivering astronauts to the International Space Station for the first time since 1998 via privately held SpaceX.

If a child wants to dream about going to Mars, she or he would be well advised to look to billionaire stars of the Galaxy: Elon Musk of Tesla and SpaceX, Jeff Bezos of Amazon and Blue Origin and Richard Branson of Virgin Galatic.

The “Village” is yesterday’s collectivized story. Wall Street publicly traded technology companies are indispensable to our children’s education and prosperity today, tomorrow and conceivably forever.

When the world was agrarian and then industrialized, the Village on the Potomac meant more to children. The world changed. Instead of immediately outdated encyclopedias, there is instant access and reward through global knowledge that can found on Google. Try conducting major research without digital search engines.

In place of libraries, Amazon’s Kindle reader enables children to instantaneously download books. Need to generate documents (e.g., Word), presentations (e.g., Power Point) and spread sheets (e.g., Excel), welcome to Microsoft’s Windows operating system.

The exhaustive list goes on and on and includes corporations beyond the FAANG stocks (i.e., Facebook, Apple, Amazon, Netflix, Google), particularly Microsoft.

Where Else Are You Going To Invest Your Money?

The beauty of Economic Freedom is making own decisions about your discretionary dollars to invest in dreams, including retirement, a child’s education or a learning vacation. And when it comes to saving for a university education for daughters and sons, what better place for America’s Investor Class (e.g., 55 percent of all Americans) than US-based large cap technology stocks?

Almost DailyBrett is mindful that today’s small caps have all the potential to become tomorrow’s large-cap stars. The combined market capitalization (stock price x number of shares issued) of the five FAANG stocks and Microsoft equals $6.40 trillion, give a shekel or two.

The same companies that design and produce the tools to assist parents in raising and educating their children to meet and exceed the challenges to the 21st Century are also the corporations helping to fund educational programs through Corporate Social Responsibility (CSR). Similar to Arnold in The Terminator, we will harness the machines. There is no need for Andrew Yang’s government give-away Universal Basic Income (UBI) to society’s takers.

Our public school teachers from kindergarten to colleges and universities use technology company tools (e.g., PowerPoint) to prepare and deliver lectures and presentations far more interesting. The vast majority of these teachers invest through payroll deductions in their retirements (e.g., Buy Side State Teachers Retirement System STRS and Public Employees Retirement System PERS).

And what is the number one target for their investments: America’s publicly traded large cap technology stocks.

Almost DailyBrett recognizes that America’s publicly traded major technology players are not above criticism.

Where else can we find a greater collection of talent and innovation than in the USA, particularly California’s Silicon Valley (e.g., Apple, Facebook, Google) and the Seattle metropolitan area (e.g., Amazon, Microsoft) in the State of Washington?

These are the very same publicly traded technology companies replacing The Village and taking the lead in assisting parents in preparing our children to succeed in the digitally oriented service economy of the 21st Century.

Let’s not denigrate them, but salute them for raising a child.

https://almostdailybrett.wordpress.com/2020/05/11/wall-street-is-main-street/

https://almostdailybrett.wordpress.com/2019/07/16/americas-rising-investor-class/

https://almostdailybrett.wordpress.com/2020/02/06/stop-dissing-americas-investor-class/

https://almostdailybrett.wordpress.com/2017/06/18/the-folly-of-attacking-americas-investor-class/

 

 

Back in the 1980s and into 1990s, Almost DailyBrett drove a sleek and sexy BMW 635csi.

She was beautiful. She was well-designed. She was high maintenance. It cost a fortune to take her out to dinner.

That was then, this is now.

Today Tesla (NASDAQ: TSLA) at $185 billion and counting has a higher market cap — stock price x number of shares — than the three legendary German auto designers/manufacturers combined (i.e., BMW. Daimler AG, Volkswagen) at $151 billion.

How can that be?

The time-tested names Bayerische Motoren Werke (1916),  Daimler (1926), and Volkswagen (1937) are legendary and enduring symbols of German engineering. Having acknowledged this undeniable fact and provided the totally justified praise, one still must ask: Do these companies and their respective stock prices point to the past or to the future?

After all a company’s stock price is a forward — rather than a — lagging indicator. Right?

Visiting the BMW Museum and BMW World in München in 2017, your author was impressed by the company’s century-long achievements when it came to the design of internal combustion engine automobiles and motorcycles. Having said that, the story fell off — literally the wheels came off — when it comes to electric vehicles (EV). The BMW offering is an ugly duckling.

Is this Bavarian econo-box with an electric charger, “The Ultimate Driving Machine?” Seriously?

Do you think that Elon Musk is quivering in his boots? The BMW i3 EV box looks like … a Chevy Volt or a Nissan Leaf. Are those auto also-rans now competitors to BMW?

Considering that BMW, Daimler, Volkswagen — let alone long-time American and Japanese competitors — have been making gas powered vehicles for decades, do they really want to cannibalize their existing businesses? Are their collective hearts really into no gasoline, no emission, clean and environmentally responsible EVs?

The answer may be found in their ugly EVs. Can you see the difference between the sleek lines of the 20th Century BMW 635 csi and the boxy contours of the 21st Century BMW i3 EV? Did the same company design these vehicles?

What happened? Why is BMW going backward?

Tesla Is A Pure Play

Before going further, Almost DailyBrett must provide a consumer warning after buying and selling Tesla stock five times before, making a nice profit four times. Your author owns a handful of TSLA shares now as he writes this submission.

Musk will never be hampered with the concern about competing against his own business. Tesla designs and manufactures EVs, ion lithium batteries and related software. Does the South Africa Wunderkind have a singleness of purpose? Of course not, he also guides privately held SpaceX in his spare time as the company propelled Americans into space for the first time since 1998.

As $400 million net worth Mr. Wonderful investor Kevin O’Leary recently said, Tesla is the way that investors can participate in the SpaceX story. Tesla is four figures expensive and has an astronomical 89 times forward earnings P/E ratio (stock price/forward annualized earnings per share). Shareholders need to watch this volatile stock carefully and take Maalox on the side.

For the time being, TSLA is a trading stock not a long-term buy and hold.

Now that the requisite investor warning has been issued, it’s perfectly acceptable to be dazzled by the beauty of Tesla’s sexy cars. In an absolute marketing coup, Musk showed off Tesla’s truck, semi and most of all its sexy lineup of cars — Model S sedan, MSRP $74,990, Model 3 sedan, $37,990 and Model X SUV, $79,990 — to car aficionado former Tonight Show host/comedian Jay Leno.

“Jay Leno’s Garage” is a prime-time show, following “Shark Tank,” on Wall Street on steroids network, CNBC. One can only imagine the average wealth of “Garage” and “Tank” viewers. Heck, Musk and Leno even showed off the Tesla roadster, which will only set you back about $200,000.

Is it time for Almost DailyBrett to trade in his Miata roadster? Don’t think so.

When it comes to Tesla, the company is pointed toward a no-combustion engine, no gas-guzzling and no emissions-into-the-atmosphere future.

While other companies are kicking and screaming as they are being dragged along to the electric vehicle horizon, Tesla is the pioneer, best in breed and No. 1 EV and ion lithium battery innovator all rolled into one.

Is TSLA a cult stock, based upon the Steve Jobs-type innovation of Elon Musk? Yes.

Is that a good enough reason, not to buy the stock? Does sex sell?

https://www.bloomberg.com/quote/DAX:IND/members

https://www.cnet.com/roadshow/news/every-electric-car-ev-range-audi-chevy-tesla/

https://www.investopedia.com/articles/wealth-management/112315/net-worth-shark-tank-cast.asp#2-kevin-oleary

 

Which Californian would you rather have running your business: Tim Cook or Gavin Newsom?

Taking into account that Covid-19 indiscriminately hit both Apple and the State of California at the same time in the same place, which entity performed better under nearly identical circumstances?

Under Governor Gavin Newsom’s watch, California with the nation’s highest income taxes (13.3 percent at the apex) and an average sales tax of 8.66 percent recently reported its record $21 billion surplus is now an unprecedented $54.3 billion deficit … that’s a staggering $75.3 billion switch if you are scoring at home. Nonetheless, the state found $75 million in the form of a pander payment to California illegal aliens.

Will they be eligible to vote … some day?

As the chief executive officer of $260 billion Apple with $44 billion in cash reserves, Tim Cook just announced the reopening some of Apple’s national stores this week with many more to follow. The company achieved a 37.8 percent gross margin and 14.3 percent to the bottom line in FY 2019, returning quarterly dividends of $0.82 per share for its shareholders.

As a member of the growing California Diaspora and a best-in-breed investor, who would Almost DailyBrett choose as a responsible fiscal steward?

Hint: Apple shares are up 7.25 percent this year, despite the Corona virus. As CNBC’s Jim Cramer repeatedly has proclaimed, he is only interested in a stock’s future. Share prices are a leading … not trailing … indicator of future performance.

Apple is a leader. California is a laggard.

The same is true with other best-in-breed publicly traded companies including Salesforce.com, Gilead Sciences, Lululemon Athletica, McDonald’s, Microsoft, Nike, NVIDIA and Starbucks. Is the present iteration of California anywhere close to … best in breed?

If California was publicly traded, would a responsible investor select the Golden State or no state income tax Texas and/or Florida?

As the former press secretary for the former Governor of California George Deukmejian (1928-2018), my love for the Golden State is true … your author loathes the present crew in Sacramento. Just ask Tesla boss Elon Musk.

Peddling A False Choice

The bull statue on Wall Street and the True Value hardware store on Main Street are not mutually exclusive.

The countless suggestions of a Berlin Wall type of divide between the two streets is a false choice. Even the stately The Economist fell into this trap.

The reason is simple, millions of investors who live on Main Street, the side streets and the suburbs. Gallup reported that 55 percent of Americans own stocks and/or stock based mutual funds … before Covid 19. America’s Investor Class certainly took a hit with the virus, but there are tangible results indicating without any doubt that investors are coming back, money is coming off the sidelines … heck the NASDAQ is up for the year.

Those who project the end of Capitalism may even be the same to predict the Republicans were the Whigs of the 21st Century, heading for extinction. Whatever happened to these rocket scientists?

Many in America’s investor class are fond of ETFs or Exchange Traded Funds and other versions of mutual funds. Your author is an investor in Fidelity’s Contrafund with $112 billion assets under management (AUM). The fund invests in large caps including Facebook, Amazon, Microsoft, Berkshire Hathaway (think Warren Buffett), Adobe, Google …

Cash needs to be a significant portion of any responsible portfolio, which should include a mutual fund or two.

Almost DailyBrett must pause and ask the investor class (anyone who would care to listen), how about being the manager of your own mutual fund (no fees or commissions)? Why not build a portfolio with your own selection of best-in-breed stocks (e.g., Apple)?

To some, this approach may be too risky. To others, do you really need a paid-by-you investment advisor to tell you that Nike is the number athletic apparel manufacturer in the world? Why not buy the stock when the next inevitable dip comes around?

Buy Low Sell High.

For the most part, America’s Investor Class radiates out from Main Street. To suggest that Wall Street needs to be reined in and economic freedom should be curtailed by those who determine the so-called Public Good is contrary to the best interests of millions investing for retirement, a child’s education, a dream house or a new business.

It takes a free market to raise a child.

Wall Street is Main Street.

P.S. Be careful about investing in The State of California.

https://www.economist.com/leaders/2020/05/07/the-market-v-the-real-economy?

https://www.cnbc.com/2020/05/07/california-faces-a-staggering-54-billion-budget-deficit-due-to-economic-devastation-from-coronavirus.html

https://www.apple.com/newsroom/2019/10/apple-reports-fourth-quarter-results/

State and Local Sales Tax Rates, 2020

https://www.cnbc.com/2020/04/15/california-to-give-cash-payments-to-immigrants-hurt-by-coronavirus.html

https://almostdailybrett.wordpress.com/2019/06/20/californias-growing-diaspora/

What Percent Of Americans Own Stocks?

State Individual Income Tax Rates and Brackets for 2020

The national Twitter Bull-in-a-China-shop champion may not be the one you suspect.

Would you allow Elon Musk to baby-sit your retirement nest egg?

REUTERS/Rashid Umar Abbasi

Consider the following:

In the last three months, Tesla common shares (NASDAQ: TSLA) are down $69.59 or 19.74 percent.

Tesla confirmed today the Department of Justice (DOJ) is launching a criminal probe into les affaires at Tesla.

Earlier, the Securities Exchange Commission (SEC) announced its own civil investigation following Tesla founder Elon Musk’s August 7 tweet, proclaiming “funding secured” for taking Tesla private. Is Musk guilty of selective disclosure of material information (e.g., “Funding secured) in violation of SEC Reg FD (Fair Disclosure)?

There was also the inexplicable video of Musk smoking dope on television.

Why Elon, why?

Musk charged not once but twice that one of the heroes, saving the Thailand boys’ soccer team from a flooded cave, is a “Pedo guy.”

Nomura Securities downgraded TSLA from “buy” to “neutral,” reducing the company’s price target from $400 to $300, concluding that Tesla shares are “no longer investable.”

“Notwithstanding improving fundamentals, we believe that Tesla is in need of better leadership, an about face, and are moving to the sidelines until we see what happens with management. “ – Nomura Securities analyst Romit Shah

Does Elon Need His Own Mad Dog Mattis?

The best-and-brightest public relations counselors in the world can do absolutely nothing with Elon, if and until he is willing to ponder sage advice for even a nanosecond.

Tesla co-founder and CEO Elon Musk takes a drag from a cigarette laced with
marijuana in this screenshot from the Joe Rogan Experience podcast on
Thursday, Sept. 6, 2018.

Some have suggested shaking up the Tesla Board of Directors to include strong-willed  independent hombres and mujeres willing to practice tough love with Elon (e.g., no public smoking marijuana for whatever reason).

Elon ‘Musk’s brother and board member, Kimbal, is not a candidate for his job. Did you see his CNBC interview this week from the floor of the venerable NYSE wearing a cowboy hat?

Why Kimbal, why?

Besides trying to run both publicly traded Tesla (EVs/solar) and privately held SpaceX (rockets) at the same time and thus needing more sleep, maybe the biggest issue is way too many sycophants kissing Elon’s derriere for way too long.

Remember the gushing CBS 60 Minutes Scott Pelley interview of Elon back in 2014? Musk was hailed at the time as the second coming of … Steve Jobs including  Almost DailyBrett. Your author repeatedly bought and sold Tesla shares for a nice profit, except the last time, selling for a modest loss.

The CNBC pundits were asking out loud circa 2014 whether Tesla was 1.) An electric vehicle company, 2.) an energy company or 3.) Elon Musk’s company?

The issue now is what would happen if a stronger, independent Board of Directors took the helm at Tesla? Would they have the cojones to fire Elon Musk? Would that stunning action be the 21st Century equivalent of John Sculley firing Steve Jobs at Apple? How did that move play out?

Most of all, what would happen to Tesla’s stock? The shorts have already gone crazy; they presumably would have a field day.

Maybe what Elon needs is his own version of a chief operating officer Mad Dog Mattis or some other chain-of-command George S. Patton type to knock off the nonsense?

Until there is some sense of consistent operating discipline (see Tim Cook’s management of Apple following the 2011 passing of Steve Jobs), the shorts will continue to bet against Tesla and its common shares.

Anybody want to “short” Apple? Didn’t think so.

Most of all, Elon Musk should be precluded from even going near Twitter. These 280 characters can lead to a heap of trouble, including twin probes by the DOJ and the SEC.

Audi today unveiled its $75,000 luxury EV SUV. There is considerable competition because electric cars are not going away.

Static photo,
Colour: electric green

Tesla still maintains considerable advantages: Market leadership, pure-play, first mover, visionary company.

Even with its present cash burn and convertible notes coming due next March, Tesla can more than survive and continue to drive technology leadership.

All Tesla needs is for a Mad Dog to put a discipline leash on one, Elon Musk.

https://www.forbes.com/sites/jimcollins/2018/09/05/elon-musks-increasingly-erratic-behavior-comes-at-a-price-for-tesla-shareholders/#1058c7323944

https://www.mercurynews.com/2018/09/11/elon-musks-erratic-behavior-continues-to-rattle-wall-street/

https://www.cnbc.com/2018/09/18/tesla-stock-drops-after-company-reportedly-to-face-us-criminal-probe-over-musk-statements.html

https://www.nytimes.com/2018/08/13/business/dealbook/tesla-elon-musk-saudi-arabia.html

https://almostdailybrett.wordpress.com/2014/04/02/only-in-america/

https://almostdailybrett.wordpress.com/2014/07/18/donate-to-united-way-or-invest-in-tesla/

https://www.cnbc.com/video/2018/09/17/kimbal-musk-says-his-brother-elon-is-doing-great.html

 

“I’m not a car person. Three years after ‘The Da Vinci Code’ came out, I still had my old, rusted Volvo. And people are like, ‘Why don’t you have a Maserati?’ It never occurred to me. It wasn’t a priority for me. I just didn’t care.” – Dan Brown

If Dan Brown is not a “car person,” why does he write as if he is indeed a “car person?”

For years, Almost DailyBrett has been an avid Dan Brown fan having plowed through Digital Fortress, The Lost Symbol, Angels & Demons, The Da Vinci Code, and Inferno. Your author also consumed the last three as movies with Tom Hanks playing an unlikely hero, Harvard University Professor of Religious Iconology and Symbology (as if there is such a discipline) Robert Langdon.

The 24-hour plots incorporate landmark buildings and masterpiece art with Langdon racing against time with the recurring theme of science against religion, notably Catholicism.

Predictably and understandably, Brown uses the Vatican, Louvre, Capitol Hill, Firenze, Barcelona as the backdrop for his find-the-clue suspense novels.

Has Brown mentioned a commercial establishment/business in his previous books? Affirmative.

No trip to the piazza (Piazza della Signoria in Florence) was complete without sipping an espresso at Caffè Rivoire.” — Robert Langdon in Inferno.

The author of Almost DailyBrett asked the manager of Caffè Rivoire in 2015, if Dan Brown visited the restaurant. The manager pointed to Brown’s favorite spot for espresso.

Give Brown credit for sipping espresso at favorite place just steps away from Michelangelo’s “David,” and likewise for actually driving a Tesla X.

The question is why is Robert Langdon driving the exact same model of Tesla, so gloriously described in Dan Brown’s latest novel, Origin?

Robert Langdon Driving A Tesla?

 “The windshield on Edmond’s Tesla Model X was expansive, morphing seamlessly into the car’s roof somewhere behind Langdon’s head, giving him the disorienting sense he was floating inside a glass bubble.

“Guiding the car along the wooded highway north of Barcelona, Langdon was surprised to find himself driving well in excess of the roadway’s generous 120 kph speed limit. The vehicle’s silent electric engine and linear acceleration seemed to make every speed feel nearly identical.

“In the seat beside him, Ambra was busy browsing the Internet on the car’s massive dashboard computer display …” Dan Brown’s Origin, Chapter 49, Page 217

The gushing references to Tesla’s CEO Elon Musk’s SUV EV reads more like shameless marketing spin than the text of a suspense novel.

Expansive windshield?

Silent electric engine?

Linear acceleration seemed to make every speed feel nearly identical?

Browsing the Internet?

Massive dashboard computer display?

Almost DailyBrett knows marketing copy when he reads it in Origin.

If Elon Musk gave Dan Brown one heck of a deal on his own $80,000 Tesla Model X or even compensated him for the gushing praise for the EV, shouldn’t Tesla be required under SEC and FTC rules to fully disclose the monetary/in-lieu relationship as an operating expense?

Just as important — if not more so — did Dan Brown sell his personal brand and reputation for the highest dollar? Will all his future novels also include references to chosen companies such as Tesla and Uber in Origin? If Brown did sell Robert Langdon for product placement, who would blame him? … But what about the rolling eyes of his faithful readers?

Or is the blatant Tesla plug just a coincidence?

Is Product Placement Ever Wrong?

“Once you give up integrity, the rest is a piece of cake.” – Larry Hagman as J.R. Ewing

Some product placement is actually clever. An example is Julia Roberts jumping on board a Fed-Ex truck as Richard Gere chases in vain in The Runaway Bride. Wherever she was going, Mizz Roberts was guaranteed to be there by 10:30 in the morning.

NBC is not so subtle with its promo for Sunday Night Football with Verizon repeatedly and shamelessly mixed into the Carrie Underwood title song.

Our world has degenerated into product placement on baseball stadium outfield walls, hockey boards, soccer and (gasp) basketball jerseys.

And now … yes now, it appears the novels that we read, and more importantly purchase, are including thinly disguised product placement.

It’s one thing for NBC to shamelessly plug Verizon; it’s another for Dan Brown to appear to be incorporating Tesla marketing spin into his latest Robert Langdon  novel and presumably more to come.

https://www.nytimes.com/2017/09/30/books/dan-brown-origin.html

https://teslamotorsclub.com/tmc/threads/origin-book-by-dan-brown.99753/

http://theweek.com/articles/730426/dan-brown-bad-writer

http://www.rivoire.it/en/#

https://www.florenceinferno.com/caffe-rivoire/

https://en.wikipedia.org/wiki/Dan_Brown

 

 

 

 

 

Doesn’t the Declaration of Independence provide for life, liberty and the happiness of pumping our own gas?

There is certain joy that comes from feeling the surging petroleum rocket from the pump directly into my little green chariot. This Freude is kosher in the State of Washington and in California.

But what about that state in between?

Since 1951, it has been Verboten for a mere mortal motorist to pump his or her own gas in the State of Oregon. This antiquated 20th Century law requires petroleum transfer engineers (e.g., popular major at Oregon State University), and only PTEs to exchange fluids in the Beaver State.

What’s that Elon Musk?

Are you saying that EVs could spell doom to the PTEs?

The first affordable Tesla Model 3s are coming off the production lines in Fremont, California (the old NUMMI plant). The initial plans call for 110,000 this year and 500,000 next year.

From $35,000 upwards to $60,000 with all the fixins’, the intrepid all-electric motorist can roar from zero-to- 60 mph in 5.6 seconds with just a tap on the dashboard tablet without omitting one fossil fuel particle into the atmosphere.

Elon Musk, CEO of US automotive and energy storage company Tesla, presents his outlook on climate change at the Paris-Sorbonne University in Paris on December 2, 2015. / AFP / ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/Getty Images)

How’s that sound green Oregonians?

Even a Prius requires a PTE now-and-then. And despite all the hype and owner strutting, the Toyota hybrid still contributes to Climate Change. The proud owner may still be gluten free, but his or her precious Prius is nonetheless putting CO² into the air.

In contrast, the Tesla Model 3 can travel 220-to-310 miles on one charge of electricity. What does that mean to Oregon’s PTEs (same for New Jersey’s legally mandated PTEs)? Are each of you heading for the same crash landing as those who made buggy whips?

Electronic vehicles make PTEs as uncomfortable as a former sales dude or sales dudette at Borders as the imposing Amazon digital shadow hovered over the bricks-and-mortar store. Did you have that out-of-print book, Borders? Do you sell that obscure concerto, Barnes & Noble? Amazon does (Google “Long Tail” Theory”) as there are no physical restraints on its inventory.

Maybe the Oregon PTEs will unionize (if that haven’t already) and march into Salem (not the one where they burned witches) and ask for a new law requiring ETEs (Electricity Transfer Engineers) to recharge EVs in Oregon.

Wait a minute? Oregon could actually mandate that ETEs recharge your Climate Change friendly EV? Don’t bet against it.

Think of it this way, if the state Legislature in its infinite wisdom for 66 years and counting required PTEs to pump gas into each car and expressly forbids the motorist from doing the same, then what’s to prevent them from requiring highly trained electricity transfer engineers (ETEs) to recharge your EV Tesla, Volvo, BMW, Chevy etc.?

What’s next? Will the state mandate an ETE to plug in your toaster or change a light bulb?

Incentives Today; Taxes Tomorrow

Immediately south of Oregon, the Golden State’s one-party Legislature is weighing adopting the California Electric Vehicle Initiative, which would designate $3 billion for larger rebates for those who purchase Tesla and other electric cars.

In April, the same Legislature passed legislation raising California’s gas tax by 12 cents to 30 cents per gallon.

Let’s see the state is considering incentivizing EVs to the tune of $3 billion. And nearly at the same time raising gas taxes to raise $5.2 billion.

What happens if the EV revolution is real and a precipitous decline in fossil-burning vehicles ensues? Does that mean gas revenues will simultaneously decline? Oh dear.

And does that lead to actually taxing EV recharges even though these environmentally friendly cars have been incentivized by the state?

What’s more important in Sacramento and other state capitals? The environment? Tax revenues?

Seems like a silly question to even ask.

https://www.cnbc.com/2017/07/31/tesla-falls-after-model-3-as-street-thinks-musk-sounded-squeamish.html

https://www.washingtonpost.com/news/innovations/wp/2017/07/29/i-spent-three-minutes-inside-teslas-model-3-and-im-still-thinking-about-it-a-day-later/?utm_term=.98459e459664

https://www.quora.com/Why-is-it-illegal-to-pump-your-own-gas-in-New-Jersey-and-Oregon

https://www.wsj.com/articles/tesla-model-3-arrives-as-elon-musk-tries-to-manage-expectations-1501234208

http://www.mercurynews.com/2017/06/28/new-bigger-incentives-for-electric-cars-could-be-ahead-in-california/

http://www.latimes.com/politics/la-pol-sac-gas-tax-signing-20170428-story.html

 

 

 

 

I’d like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull’s-eye on their backs. The better they get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature.” – Nike founder Phil Knight

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena …” – President Teddy Roosevelt

There are no statues devoted to critics.

Our increasingly complex data-driven society is overloaded with analysts, reviewers, chroniclers, interpreters – creating nothing of meaningful value – but they are always quick to cast stones at those who try to make the world a better place.

As Phil Knight said in his New York Times best seller Shoe Dog, “Entrepreneurs have always been outgunned, outnumbered.”

A perfect example – not the first one and certainly not the last – is the use of a series of infographics to depict an engineering/entrepreneur who tried and tried and succeeded brilliantly, but is portrayed by his failures.

A May 26 MarketWatch piece by Sally French includes a five-part infographic, which catalogs a litany of failures by Tesla co-founder, SpaceX founder, SolarCity co-founder and PayPal co-founder Elon Musk.

When asked to describe himself by Steve Croft of CBS’ “60 Minutes,” Musk responded that he regarded himself simply as an engineer. Almost DailyBrett has worked with engineers for years, attempting to transform their anal exactitude, never-ending acronyms and nomenclature into plain English.

What characterizes engineers is their willingness, their compulsion to throw ideas at the wall. Some will stick, and others … oh well.

Elon Musk is not afraid to fail. He is more scared by the prospect of not even trying.

Alas, Musk is human. Five of his SpaceX rockets blew up. He was ousted from PayPal on his honeymoon. He made $180 million from his stake in PayPal. He invested this money and presumably much more in SpaceX and Tesla, both were hemorrhaging cash. He was not only broke, but in way-over-his-head debt in 2008.

Today, Musk is Forbes’ #80 wealthiest individual on the planet with an estimated worth of $13.9 billion. His Tesla is the pure-play leader in energy-efficient electric cars, ion-Lithium batteries and solar. Is Tesla an electric car company that helps combat climate change? An energy company that shuns fossil fuels? Or is it, Elon Musk’s company?

How about all of the above? To most investors, the answer would be third … Tesla is Elon Musk’s company … and there may lie the reason for the MarketWatch infographics, illustrating Musk’s failures. Schadenfreude has never felt so good or gut.

A similar set of questions can be asked about Musk’s SpaceX, which is transporting materials to the International Space Station and may someday put humans on Mars. Think of it this way, four entities have successfully fired rockets into space: The United States of America, Russia, China and Elon Musk’s privately held, SpaceX.

The Importance of Failure

“I think it’s important to have a good hard failure when you’re young because it makes you kind of aware of what can happen to you. Because of it, I’ve never had any fear in my whole life when we’ve been near collapse.” — Walt Disney

Would you rather be Steve Jobs, who was terminated by the company he created, Apple?

Or would you rather be John Sculley, who will go down in history as the man who fired Steve Jobs?

 

 

Sculley recently tried to blame the termination of Jobs on the Apple Board of Directors at the time, but the die has already been cast. Sculley will follow Jobs to the grave as the man who sent packing the modern-day equivalent of Leonardo da Vinci.

Nike founder Phil Knight recounted in his memoir how he started his company with a $50 loan from his dad. Today, Nike is the planet’s No. 1 athletic apparel and shoe provider with $33.92 billion in revenues, $86.8 billion in market capitalization and 70,000 employees.

Uncle Phil is the 28th wealthiest homo sapien in the world at $26.2 billion. Keep in mind, this company was literally days, if not hours, away from bankruptcy too many times to count between 1962 and going public in 1980.

For Musk, his tale is a South Africa-to-America story. Today, Tesla is a $8.55 billion company, employing 17,782 with investors pouring $53.4 billion into its market cap.

Almost DailyBrett has been consistent in hailing the risk takers, the entrepreneurs, those who stare failure right in the face and sneer. The results are great companies that employ 10s of thousands and produce the products we want and need.

There will always be those who rage at the “billionaire class” to score political points.

And some with too-much-time-on-their-hands develop infographics to illustrate how the great have fallen here and there.

Wonder if any of these critics, analysts, reviewers etc. would have fired Steve Jobs?

Almost DailyBrett radical transparency: Your author happily owns shares in both Nike (NYSE: NKE) and Tesla (NASDAQ: TSLA). The above epistle does not constitute investment advice for either company other than to generically say, Buy Low, Sell High.

http://www.marketwatch.com/story/the-many-failures-of-elon-musk-captured-in-one-giant-infographic-2017-05-24

http://www.theodore-roosevelt.com/trsorbonnespeech.html

http://www.marketwatch.com/story/the-fascinating-life-of-elon-musk-captured-in-one-giant-infographic-2016-04-13

https://www.youtube.com/watch?v=bojY5N2Ns3k

https://almostdailybrett.wordpress.com/2015/02/05/a-man-in-the-arena/

https://www.forbes.com/billionaires/list/#version:static

https://www.forbes.com/sites/randalllane/2013/09/09/john-sculley-just-gave-his-most-detailed-account-ever-of-how-steve-jobs-got-fired-from-apple/#38def8d4c655

 

 

 

 

 

 

 

 

“You can’t foment. You can’t create an impression a stock is down. You do it anyway because the SEC doesn’t understand it.” – Former Goldman Sachs hedge fund manager Jim Cramer

“Apple is very important to spread the rumor that both Verizon and AT&T have decided they don’t like the phone (iPhone). It’s very easy to do. It’s also easy to spread the rumor the phone is not ready for Macworld.”  — Cramer explaining how shorting hedge-fund managers drive down a company’s stock price through rumor mongering

“I want the Jim Cramer of CNBC (Mad Money host) to protect me from that Jim Cramer (Goldman Sachs hedge-fund manager) – Comedy Central’s Jon Stewart

Many of us watched Jon Stewart take apart Jim Cramer on Comedy Central’s The Daily Show With Jon Stewart. The legendary 2009 interview went viral, including Cramer’s bragging about short selling, even among those who do not subscribe to the notion of buying low and selling high.

Here’s a predictable sports metaphor that brings into question the morality of short selling.

Every sports fan knows there are teams that far-too-many of us love to hate (i.e. New England Patriots, New York Yankees, Los Angeles Todgers …). We will happily pop open a cold one and sit in front of the Hi-Def and root against these teams and many others. We want them to lose, and lose big.

Having acknowledged this indisputable fact of life, will we spend our hard-earned money to travel to their respective stadia or watch them on our home team fields, courts, ice rinks solely to indulge in an exercise of Schadenfreude, delighting in their misery when they lose? You are rooting against them and not necessarily for your team.

Don’t we have better things to do with our money and time than negative rooting?

Moving from metaphor to reality, should the cunning few take their discretionary investment dollars and place a trade – a short sell – with the intent of cashing-out based not upon a publicly traded company’s stock rising, but instead losing value for the vast majority of investors and their employees?

Before going any further, Almost DailyBrett must acknowledge that short selling is perfectly legal (it shouldn’t be), but the question remains: Is it moral? Yes, some may be wondering how morality and Wall Street work in tandem. Believe it or not, there is synergy when it comes to investing and morality.

For example, each of America’s 5,900 publicly traded companies on the NYSE or NASDAQ is legally required to practice fiduciary responsibility (don’t glaze over). Translated: Every company is obligated to do the best job possible to drive the top line (revenues) and raise the bottom line (net income or loss).

The beneficiaries of fiduciary responsibility are America’s Investor Class, the 55 percent of our nation that invests in mutual funds, bonds or stocks. When “Wall Street” is attacked, the hopes and dreams of literally millions for a comfortable retirement, their children’s college education, their donations to worthy charities, their once-in-a-lifetime vacations, are under siege as well.

The Big Short

“Stormy weather in Shortville … “— Tesla CEO Elon Musk tweet mocking short sellers

The literally millions of short trades fly directly in the face of the aspirations of middle-class and lower-upper class investors, who realize you can’t finance dreams through negligible bank interest rates and ping-ponging real estate. That’s why they turn En-masse to equities, bonds and mutual funds (e.g., IRAs and 401Ks).

For example, there are those (including the author of Almost DailyBrett) who invest in Elon Musk and Tesla. They are supporting the development of electric cars, ion lithium batteries and solar power, all intended to transport millions and provide energy – all without contributing to climate change.

And yet 31 million of Tesla’s (NASDAQ: TSLA) 163.1 million shares are sold short or about $8.46 billion in market capitalization or value that these traders are hoping will simply plunge big time to their greedy benefit.

Alas for them and hooray for the rest of us the Tesla short sellers are taking it in the shorts.

As we saw in the Oscar-nominated for Best Picture, The Big Short, there were cunning and callous short sellers who bet big time – and won – against the U.S. real estate market and thousands of underwater and underperforming mortgages.

They won, while literally hundreds of thousands lost their homes or were trapped in properties they could not afford, thus triggering the Great Recession of 2007-2008.

Almost DailyBrett believes the government regulates enough thank you very much. But should the feds (e.g., SEC, DOJ, FTC) take a long-and-hard look at short selling?

If the goal of the shorts is pure unmitigated greed, while literally hundreds of thousands suffer and see their hopes and dreams dashed, then short selling is not only wrong morally, but it should be frickin’ illegal as well.

http://www.goldmansachs.com/

http://www.biography.com/people/jon-stewart-16242282

http://www.cnbc.com/jim-cramer/

http://www.cc.com/video-clips/iinzrx/the-daily-show-with-jon-stewart-jim-cramer-pt–2

http://www.cc.com/video-clips/gliow5/the-daily-show-with-jon-stewart-jim-cramer-pt–3

https://www.nytimes.com/2015/12/11/movies/review-in-the-big-short-economic-collapse-for-fun-and-profit.html?_r=0

http://www.reuters.com/article/us-tesla-stocks-idUSKBN17522H

https://finance.yahoo.com/quote/TSLA/key-statistics?p=TSLA

This is an upsetting event for all of us at United. I apologize for having to re-accommodate these customers.” –PR Week’s “Communicator of the Year,” United CEO Oscar Munoz

Do you really think so, Oscar?

Last Sunday morning, United Continental Holdings, Inc., or more commonly known as United Airlines (NYSE: UAL) positioned its brand as a global airline with the tagline “The Friendly Skies” and backed by the music of George Gershwin’s “Rhapsody in Blue.”

By Sunday evening the airline’s brand was radically changed, maybe even permanently altered, by what happened on a commuter flight (United Express #3411) from Chicago’s horrible O’Hare Airport to the home of the Kentucky Derby, Louisville.

Note that horses are treated better than United’s overbooked passengers, one in particular.

Almost DailyBrett has researched and written extensively about the loss of branding control. With social media and easy-to-use and outstanding-quality smart-phone cameras and recorders, everybody is a potential reporter, even one sitting in an aisle seat on United.

Just as BP is no longer seen as an oil and gas company, but rather one that caused the massive Deepwater Horizon “spill,” United is now linked to inexplicable violence against one of its own paying customers, whose only crime was wanting to fly home to treat his patients.

The inexcusable exercise of violence and brutality against a 69-year-old Vietnamese refugee, Dr. David Dao, including losing two front teeth, sustaining a concussion, and suffering a broken nose — all because he committed the cardinal sin of refusing to leave a seat he purchased on an overbooked flight to accommodate a United employee — is now a viral social and legacy media legend.

Most likely, this horror video could also be the topic of a heavily covered jury trial (United will try to avoid this scenario at all costs by attempting to settle out of court), and possibly a congressional investigation (United probably will have to respond to a subpoena). There is very little chance United could prevail before any jury regardless of venue.

The author of Almost DailyBrett has repeatedly told students at Central Washington University that company, non-profit, agency, government, politician brands are now “traded” on social media and blogging exchanges every second of every day.

These brands can soar (e.g., Tesla and Elon Musk) on glowing reports (and company common stock usually moves in tandem). They can also plunge into binary code oblivion triggered by a game-changing incident (i.e., Chipotle and E. coli; Volkswagen and “defeat software”; Wells Fargo, phony accounts; Anthony Weiner and his tweeted wiener).

So far, United investors and employees have lost an estimated $1.5 billion in market capitalization on the New York Stock Exchange (NYSE). On the social media stock exchange, the company has lost even more as millions around the world are shocked and appalled by about 60 seconds of gratitous violence video.

In China as well as other countries in East Asia that serve as United destinations, the bloody treatment of Dr. Dao is seen as a racist act. Is United racist? The answer really doesn’t matter when the perception in the Asian community (and other ethnic communities) is that United perpetrated a racially motivated attack.

Does PR Week rescind Oscar Munoz’ “Communicator of the Year” Award just as the Heisman Trust recalled the famous statue from Reggie Bush? The call seems easy.

What’s Next For United?

“I think corporate America needs to understand that we all want to be treated in the same manner with the same respect and the same dignity that they would treat their own family members. If they do that, wouldn’t it be great? So, will there be a lawsuit? Yeah, probably.” — Attorney Thomas Demetrio

United knows as evidenced by the live coverage of today’s Chicago news conference by Dr. Dao’s lawyers on CNN, Fox News, CNBC, Fox Business and others, this story has “legs.” Just as BP found that out every day the Deepwater Horizon well was leaking, United will also realize this public relations nightmare will endure for weeks and months.

So what should United’s PR team do in the interim?

  1. The “service” company needs to dramatically alter its way of doing business. Literally thousands upon thousands are justifiably angry at United and other carriers for their well-documented and long-endured arrogance and disregard for their customers, the passengers.
  2. United needs to forever foreswear the use of violence on its aircraft except in the rare circumstances in which a passenger is a threat to themselves or others.
  3. The days of “overbooked flights” need to come to an end. If someone buys a ticket to a football game that person is entitled to that seat on the 30-yard line. If a passenger buys a ticket for a plane that passenger is entitled to seat 9C.
  4. The airlines need to enshrine this simple notion as a new policy and champion it. If they don’t, one suspects that Congress will do exactly that. Don’t try to lobby against this change. Be a part of the solution.
  5. Be nice. United, American and Delta – the so-called legacy carriers – need to shed their well-earned image of being rude, arrogant, un-empathetic and uncaring. For once an attorney is right: We all deserve respect and dignity.
  6. The lawyers will have a field day, starting with the discovery process. Sell-side analysts will downgrade the stock. Congressional committees will beat up Oscar Munoz. For United’s PR team, this is not the beginning of the end, but the end of the beginning.
  7. Time can heal. Keep in mind, United’s brand will never be the same and will literally take years to turn the corner. One suspects United will somehow move forward. A little humility and the willingness to admit wrong, to learn and become change agents on behalf of customers and not just the bottom line, may one day lead to a better tomorrow.

 

https://www.washingtonpost.com/news/on-leadership/wp/2017/04/12/united-ceo-oscar-munoz-the-rise-and-fall-of-a-communicator-of-the-year/?utm_term=.c0660d2cfa9b&wpisrc=nl_headlines&wpmm=1

https://almostdailybrett.wordpress.com/2011/07/11/loss-of-control-how-to-safeguard-reputations-and-brands-in-a-digital-world/

http://www.cnbc.com/2017/04/13/attorney-for-united-airlines-passenger-dao-says-there-will-probably-be-a-lawsuit.html

 

 

 

 

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