Tag Archive: Texting


“After taking your PR classes for the past three years, I feel confident to go out into the world of PR communications professionals. I will miss your enthusiasm in the classroom every day, and writing your two-page executive memos! I can’t thank you enough.” – Graduating Central Washington University Public Relations Student

“I have learned more from your classes than all the other classes I’ve taken combined, and that’s not just including lessons having to do with school. You taught me to take pride in my work, and to put in the effort to do my best. I honestly do not know if I would be where I am today, or have the future that I see myself having if it weren’t for you.” – Another Graduating Central Washington University Public Relations Student

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Trust me when I say not all student reviews are so positive.

When they are, you treasure each and every one.

Most of all you don’t take them for granted because there is always another opinion.

What we call the “Rule of One.” There is always at least one student, who quite frankly hates your guts and even loathes the very ground you walk on. Sigh.

And then there is the student, who can quote back what you said.

In this world of texting, Snapchatting, mobile devices and old-fashioned laptops, breaking through and instilling even ein bisschen wisdom seems almost miraculous.

A professor can prepare. She or he can spend hours researching. And devote even more time to tinkering with PowerPoints and video. Finally, the time comes to deliver the lecture, coax questions and then ask two key rhetorical questions:

  1. Was anyone listening?
  2. Does anyone care what you have to say?

One of my students provided me with a thank you card with valuable “Kevin Quotes” including a smiley face.graduation2016

Here they are with an Almost DailyBrett commentary under each one. They are offered in the exact order chosen by the student writer:

  • “Buy on rumor; sell on news” Almost DailyBrett: This ubiquitous expression in the late 1990s directly led to the Securities Exchange Commission (SEC) promulgating Reg. FD (Fair Disclosure). Corporate chieftains could no longer “whisper” meaningful tidbits to favored financial analysts (e.g., Goldman Sachs, JP Morgan, Fidelity, Morgan Stanley) allowing their clients to buy on the whispered rumor and then sell on the actual news.
  • “Your Brand Is In Play 24/7/365” Almost DailyBrett: Donald Trump in particular should pay close attention to this axiom. With instantaneous global communication through a few key strokes, digital communication can advance a personal or corporate with lightning speed, and destroy it just as quick.
  • “Digital Is Eternal” Almost DailyBrett: The complement to your brand being in play 24/7/365 is that all digital communications are permanent, enduring and can be resurrected by hiring managers, plaintiff attorneys and others who can hurt your reputation and/or career.justinesacco
  • “The Long and Short Program” Almost DailyBrett: The Olympics figure skating competition metaphor pertains to 10-K annual report letters and 10-Q quarterly earnings reports respectively. The former has more flexibility, while the latter must give precedence to GAAP (Generally Accepted Accounting Principles) and include revenues, gross margin percentage, net income, EPS, cash-on-hand and dividends (if applicable).
  • “Don’t Be a Google Glasshole” Almost DailyBrett: Guess, I really did say that …
  • “Buy Low; Sell High” Almost DailyBrett. Every one of our corporate communications/investor relations classes began with this chant. One must understand profit margins.
  • “Do Not Buy Stock in Enron” Almost DailyBrett: Don’t buy a stock just because it is going up. You need to understand a company’s raison d’ etat before you commit funds. There is a real difference between investing and gambling. Those who gambled on Enron lost everything.
  • “How Does a Company Make Money?” Almost DailyBrett: Bethany McLean of Fortune asked this basic question to Jeffrey Skilling, now imprisoned former Enron president. The Harvard-trained chief executive needed an accountant to answer this most basic of questions. McLean smelled a rat.
  • “Stocks Are Forward-Looking Indicators” Almost DailyBrett: As Wall Street wild man Jim Cramer of CNBC Mad Money fame always states” “I don’t care about a stock’s past, only its future.”edwards1
  • “Tell the Truth, Tell It All, Tell It Fast. Move On” Almost DailyBrett: These 11 words are the crux of effective crisis communications. Disclosure is inevitable. You can manage or be managed. Former presidential candidate John Edwards is the poster child for failing to follow this advice.
  • “Corporate America Needs Better PR” Almost DailyBrett: Amen

Appreciate the nice words. Even more: Thanks for listening and learning.

https://www.snapchat.com/

https://www.sec.gov/answers/regfd.htm

https://almostdailybrett.wordpress.com/2015/04/08/the-internet-where-fools-go-to-feel-important/

https://almostdailybrett.wordpress.com/2015/05/25/the-mother-of-all-weak-arguments/

 

 

“For some ten years I have kept a journal more or less regularly as a vehicle for adjusting my own perspective. I’ve found it a convenient way of stepping back occasionally to see what forms and shades my sometimes hectic activities were leaving on the canvas of my life.” – Former New York Governor Mario Cuomo (1932-2015)cuomo

Seems so simple, and for more than just a few … terrifying.

Just write every day for 15 minutes a day, every day.

That was the advice to post-graduate students by University of Oregon School of Journalism and Communication, Department of Women’s and Gender Studies, Professor Carol Stabile.

Good advice from my former across the cul-de-sac neighbor.stabile

Sorry to say, we are not talking about cumulative texting every day for four hours or more … With all due respect from the author of Almost DailyBrett that is not writing. LOL, SOL, BTW, BRB, JK, FOMO and the timeless WTF do not and will never constitute written expression or even coming close to contributing to the canvas of life.

Instead, we are discussing the practice of actually sitting down each and every day and writing for 15 minutes or longer.

Why would we want to do that? How about to improve our writing and thinking abilities?

Here’s the key question: What should you write about?

If you are asking that particular question, it may point to another issue: You may not be reading enough.

Yes in order to write; you need to read and read and read …

Canvas of Life

“An astrologist sent me a horoscope that said I was going to die on election day. I don’t know if she meant literally or figuratively. Just in case she means it literally, I think I’ll vote early.” – Cuomo diary on 1982 general election eve

Cuomo’s diaries of his difficult 1982 Democratic primary against NYC mayor Edward Koch and general election campaign for the governorship of New York were a hit in the mid-1980s.

Considering that my boss (e.g., Governor George Deukmejian) went through a similar process in the same year, just from the other side of the aisle, and across the country in California drew me to Cuomo’s diaries.

Cuomo wrote in the pre-dawn hours before heading out for a full-and-frantic day of politicking. Guess there are some not requiring the standard eight-hours of sleep that mumsy recommended.

The former New York governor used the old-fashioned pen and journal for his diaries, reflecting the historical fact the IBM PC had just been invented. Today, we will most likely opt for a lap top or tablet to write … even though pen and paper still works in this digital age. Heck Moses used his own tablets thousands of years ago.

There is so much happening in the world to write about, more good than bad. Yep, your author has been accused of being a Pollyanna.unicorn

The Economist just this week wrote about “Unicorns.” Yep, those highly capitalized and inventive, privately held companies with valuations exceeding $1 billion that are in no hurry to take their shares public … Uber, Airbnb, SpaceX, Pinterest, Dropbox, Snapchat …

Some lament the gyrations of Wall Street; sometimes the market is overbought and sometimes it is oversold … the choppy trend line is upward to the right.

Almost DailyBrett wrote about the Silly Season of politics, essentially recommending not getting one’s knickers in a twist about the bloviations of Donald Trump or Bernie Sanders. Believe it or not, the political process has a way of moderating itself.

Summer is upon us (at least in the Northern Hemisphere) and it is a magical time of Urlaub that wundervolle Zeit for vacationing, exploring and sampling yummy wines and refreshing microbrews. Ahh … Gemütlichkeit … Le Dolce Vida.

Soon the days will grow shorter, the air will become cooler and the leaves will start to change colors, it will be that magical time: college football season. There is something about the pageantry of the fall spectacle that serves as a rebirth and pleasant thoughts of another New Year’s Day In Pasadena.

Please excuse my bout of positive vibrations. Yes Almost DailyBrett recognizes there is and will always be the cup half-empty portion of the world. This blog is indeed pragmatic and recognizes it is much more difficult to be always positive, than the latter.

Go away Gloomy Gus and Negative Nancy.

The point is this: The Canvas of Life has so much to read about and more importantly to write about.

Sit down for your 15 minutes and write to your heart’s content. And if you are brave enough, publish your journal. The digital ones-and-zeroes of binary code will enable your self-publishing.

It only takes 15 minutes each day, every day.

http://wgs.uoregon.edu/profile/cstabile/

https://cstabile.wordpress.com/

http://www.cnn.com/2015/01/01/us/mario-cuomo-dies-new-york-governor/

http://www.nytimes.com/2015/01/02/nyregion/mario-cuomo-new-york-governor-and-liberal-beacon-dies-at-82.html?_r=0

http://www.economist.com/news/leaders/21659745-silicon-valley-should-be-celebrated-its-insularity-risks-backlash-empire-geeks

https://almostdailybrett.wordpress.com/2015/07/12/the-silly-season/

 

 

 

 

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