“That’s one of the reasons why Trump kind of wants you to watch CNN instead of MSNBC. Because he knows on MSNBC no one will be defending him … Because we don’t bring on liars. I don’t bring on a liar. I won’t do that.” — MSNBC “Last Word” host Lawrence O’Donnell on Al Franken’s January 12 podcast.

It’s one thing to pretend to be fair and objective, when in reality you’re not. It’s another to remove all doubt, and …. be happy about it.

O’Donnell may have already raised arrogance to an art form, but does he really have to be gleeful about MSNBC winning the race to the bottom when it comes to fairness or to be more precise, the lack of fairness?

“One third of their (CNN) payroll loves Trump. So you’re guaranteed on any hour of CNN to a minimum one-third of the programming supportive of Trump. Some people on their payroll saying, ‘Here’s why Trump’s right.'” — MSNBC’s O’Donnell on CNN programming

O’Donnell was lamenting that CNN actually has guests that are one-third (really?) sympathetic to Trump, and will actually present why the president is right. The representation of both sides of the story does not exist on his “Last Word” and conceivably other MSNBC programs.

Almost DailyBrett must stop here and ask:

Are we reaching a new low point when not only are cable networks partisan (i.e., MSNBC and CNN, liberal, Fox News, conservative), but these media outlets blacklist any and all other voices who do not pass a sacred litmus test?

It’s not just a case in which viewers are selecting their own “news,” but they are not even being offered any semblance of any other point of view as a comparison … at least not on MSNBC.

The intensification of pro-Democratic bias/anti-Trump content on MSNBC as a counter to pro-Republican/pro-Trump programming on Fox News is paying off in terms of ratings (e.g., eyeballs) and with them, advertising.

According to Nielsen, Fox News Channel (FNC) won 2019 with a nightly average viewership of 2.57 million. MSNBC is second with 1.80 million evening viewers. CNN is third with … 1 million prime time viewers. If the world already has one MSNBC, why does it need another.

Whattyathink, CNN?

When Arizona Republican Senator Martha McSally last week refused to answer a question from a CNN Capitol Hill reporter, calling him a “liberal hack,” the network anchors were shocked … yes absolutely shocked. Deep down inside they were oh-so-happy, but does that make CNN any more relevant as the third horse in a two-horse race?

What did former GE Chairman Jack Welch say about market share? You either want to be No. 1 (Fox) or No. 2 (MSNBC) … number three should be rethinking their programming focus (CNN).

No More Masquerades

“The media is so messed up. It’s disheartening to me. … CNN is biased to the left … They are indistinguishable from MSNBC.” — Megyn Kelly, former NBC and Fox News journalist

“As reporters, we masquerade as being objective. We masquerade as being neutral. We masquerade as being without bias. These things are not true, and they are unrealistic.” — Lara Logan, former CBS News correspondent

As a former cub reporter for two suburban dailies and as a public relations practitioner for three decades, Almost DailyBrett understands completely that reporters/editors/correspondents come to their respective jobs with a healthy degree of skepticism and preordained political views (e.g., overwhelmingly liberal).

The real question comes down to professionalism. Can a reporter/editor/correspondent/anchor keep their personal views out of their copy?

The best reporters can do that, but cable television in particular has literally 24 hours of programming to fill. Journalists are now charged with offering interpretation (e.g., The Commentariat) of the news. Does this duty inflate their own sense of worth, and lead to the absurdity of reporters interviewing … fellow reporters?

Are journalistic standards of professionalism, fairness and objectivity gone forever to the delight of advertisers and our two political parties?

As consumers of mass media, are we responsible for the news we receive?

The vast majority of us are obviously asking for media, which conforms to our political views. Are we surprised to learn that our nation is more divided than at any time since the Civil War?

Our polarized media is without doubt aiding and abetting our division.

Is there anyway to put the brakes to this ever spiraling journalistic race to the bottom?

https://deadline.com/2019/12/cable-ratings-2019-list-fox-news-total-viewers-espn-18-49-demo-120281

https://almostdailybrett.wordpress.com/2020/01/12/has-all-media-become-partisan-media/

https://www.realclearpolitics.com/video/2020/01/25/megyn_kelly_cnn_became_the_thing_trump_said_they_were_indistinguishable_from_msnbc.html