Tag Archive: Vulture Journalism


Some contend that you can’t quantify, “free media.”

Oh, really?

How about $2 billion in estimated free media for one, Donald Trump?trumpratings

To be more accurate let’s be sure to call publicity, public relations and dealing with the media for what it really is: Earned Media. There is absolutely nothing “free” about facing the music posed by the Fourth Estate.

And when it comes to wall-the-wall conventional-and-digital media coverage, no one rivals Donald Trump. The media just can’t get enough of the developer-reality TV personality-turned presidential candidate. They may instinctively not like him, but who cares for now; he’s good for ratings.

When a Republican presidential debate (e.g., sometimes a sophomoric verbal food fight) comes to an end, the host network each-and-every time interviews Trump first before turning to any other contender.

Is all the fawning attention on The Donald emanating exclusively from Fox News? Consider the ongoing feud between Trump and network boss Roger Ailes and the answer is an obvious, “no.” The GOP populist (oxymoron?) is also in demand on CNN and (gasp…), MSNBC.

Trump’s two remaining challengers for the Republican nomination have not even come close when it comes to earned media. According to mediaQuant and its analysis of media exposure equated to advertising dollars and media outlet influence and reach, Texas Senator Ted Cruz has drawn $313 million and Ohio Governor John Kasich has secured only $38 million.

Guess who is winning the Republican nomination fight?trumpmedia

On the other side of the great political divide, Senator Bernie Sanders has repeatedly complained about the influence of money in political campaigns and has called for the overturning of the 2010 U.S, Supreme Court decision Citizens United v. FEC.

In all due respect to the honorable senator, the possible future government imposition of advertising spending limitations (e.g., paid media) for political action committees (PAC), corporations and unions would have zero impact on earned media … and for that matter owned media (i.e., websites, social media, blogs, events, brochures …).

What’s ironic is Trump is certainly the wealthiest candidate to ever contest for the presidency (e.g., somewhere between $4 billion and $10 billion in personal net worth), and yet he doesn’t rely on advertising (only $10 million) or extensive PAC contributions. Why would he have to, if the media will provide gobs of free access to its airwaves, digital content and newsprint?

How about $400 million worth of media time in the last month alone?

Schadenfreude Journalism

“They [the Marines] break you down in order to build you back up.” – Oft-heard description of the tender-loving care exhibited by the U.S. Marine Corps

“The job of the newspaper is to comfort the afflicted and afflict the comfortable” — Chicago Evening Post journalist and humorist Finley Peter Dunne

The danger that comes from overreliance on earned media can be exhibited by the U.S.M.C.’s Camp Pendleton boot camp in California, but in reverse.

Instead of breaking you down in order to build you back up, the media loves to build you up only to gleefully bring you crashing down into a pile of personal wreckage. Almost DailyBrett has been known to refer to this practice as either ‘Vulture Journalism’ or ‘Schadenfreude Journalism.’vulture

The media is just so darn happy that you are so sad.

Remember President Gary Hart, President Newt Gingrich or President John Edwards?

What movie won this year’s Academy Award for best picture? Spotlight, the story of how the special investigative unit of the Boston Globe exposed the systemic neglect of Cardinal Bernard Law, allowing literally hundreds of pedophile priests to prey upon literally thousands of young boys and girls.

It’s hard to imagine a bigger target than the Catholic Church. Guess the comb-over scalp of Donald Trump will serve these purposes for now.

The Big-Three networks and the 24-7-365 cable news types are basking in the advertising dollars that come from Trump-driven higher ratings, but do the media elites and Washington political class really want Republican Trump to be sitting in the Oval Office? The answer is obvious.

Let’s ask here and now, has there ever been a bigger political target for a salivating carnivorous media in the post-Richard-Nixon era than one Donald Trump?

Those who live by earned media die by earned media.

Most reporters, editors and correspondents literally take a vow of poverty in order to enter the brutal and volatile profession of journalism. They can only imagine a Donald Trump lifestyle, but will never have the personal resources to even come close. Will they care about a Comb Over smack down?

They will relish in afflicting his personal comfort, and most of all denying him the White House.trumpratings1

Republicans often complain about a double standard, not only having to contest the Democrats but the media as well. Take this equation and multiply it by 10 … or how about 100?

When the dust settles in early November, there is little doubt the undisputed earned media champion will be Donald Trump.

And also when in the dust settles in early November, will the earned media whipping boy also be Donald Trump? Don’t bet against it.

http://www.nytimes.com/2016/03/16/upshot/measuring-donald-trumps-mammoth-advantage-in-free-media.html?_r=0

https://www.washingtonpost.com/blogs/right-turn/wp/2016/03/15/the-medias-2b-gift-to-trump/

http://time.com/money/4260127/trump-free-media-coverage-2-billion/

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

https://almostdailybrett.wordpress.com/2016/02/15/persona-matters/

https://almostdailybrett.wordpress.com/2016/02/01/megyn-kelly-and-the-beast/

http://www.poynter.org/2014/today-in-media-history-mr-dooley-the-job-of-the-newspaper-is-to-comfort-the-afflicted-and-afflict-the-comfortable/273081/

http://www.nytimes.com/2015/11/06/movies/review-in-spotlight-the-boston-globe-digs-up-the-catholic-churchs-dirt.html

https://www.bostonglobe.com/news/special-reports/2002/01/06/church-allowed-abuse-priest-for-years/cSHfGkTIrAT25qKGvBuDNM/story.html

 

 

 

 

 

 

 

 

 

“When you’re winning, no one can hurt you; when you’re losing, no one can help you.” – Hall of Fame Coach and Broadcaster John Madden

Remember (former Vice President) Dan Quayle?

How about (former Attorney General) Ed Meese?

And (former Defense Secretary) John Tower?

And (former White House chief of staff) John Sununu?

And of course, (former NYC mayoral candidate/personal photographer) Anthony Weiner?

This brings us to present-tense USC coach Lane Kiffin.

What do they all have in common?kiffinhoodie

The answer is the media vultures were out for all of them at one time or another. In the end, the vultures picked (or are picking) their bodies to death.

As the press director of the Deukmejian Campaign Committee, I watched with delight and awe as the media took apart our 1982 opponent for the GOP gubernatorial nomination, former California Lt. Governor Mike Curb.

There was not a book to be seen in Curb’s palatial house, gleefully noted the Los Angeles Times.

Curb had not registered to vote (a 10-minute exercise) for Ronald Reagan (or anyone else) in 1966 and 1970 because he was “too busy” for 17 years with his record company business. Thank you LA Herald-Examiner and Valley News and Green Sheet.

The media vultures were circling over Curb’s dying candidacy. It was time for him to go. He was history. He was toast.

It was “vulture journalism” at its best or at its worst, depending on your point of view. The media had made up its collective mind: Curb was not going to be Governor of California.

“No one’s more miserable than myself. So it’s our job to get it fixed.” – Kiffin quoted this week in the Los Angeles Times deftly moving from the first-person singular to the first-person plural.

USC Athletic Director Pat Haden earlier this year described his embattled head football coach as the “anti-Teflon.” Instead of Teflon, Kiffin is Mr. Velcro…everything and anything sticks to him.

haden

Did the Trojans just hold a “players-only” meeting? Who would normally care? These are not normal times. Apparently, no one told Lane Kiffin. Is he out of touch? The media cares.

When asked in the wake of USC’s home field loss last Saturday night to the Pullman Cougars, whether Cody Kessler or Max Vittek was going to be his QB starter this coming Saturday against Boston College, Kiffin said he didn’t know.

You don’t know? USC is paying you $2.4 million annually, and you don’t know…

Besides being the anti-Reagan, Kiffin is also the anti-Chip Kelly the anti-Jim Harbaugh, and most of all, the anti-Pete Carroll.

Everyone is excited about whether Chip’s fast-paced, Michael Vick running the ball Oregon-style offense will work on a week-in, week-out basis in the NFL. Maybe.

Everyone is salivating over the Sunday night matchup between Harbaugh’s 49ers and Carroll’s Seahawks. Harbaugh’s and Carroll’s paths have crossed before (e.g., “What’s Your Deal? What’s your Deal!!!), which adds to the intrigue.

Do you think USC fans would take Carroll back? In a heartbeat. Would they even accept former Stanford coach, Harbaugh? Deep down you know they would.

Just win, Baby!

Even though the hiring of Carroll was not embraced by Trojan alums, they came to adore him. And why not?

He came across as a great guy with a penchant for winning big time.

There are some who contend that anyone can win at USC. Why not? There are more high school and junior college football studs within a 30-mile radius of the LA Mausoleum than there are within a 300-mile radius of Pullman…And yet…Ted Tollner, Larry Smith, Paul Hackett and now, Kiffin couldn’t get it done at Troy.

Carroll was that magical guy with a special knack. Combine Carroll’s coaching persona and genius with the geographic advantages, wealth and tradition of USC, and the result was orgasmic. USC was back and it dominated the Pac-10…seven straight titles…something that will never happen again.

In contrast, USC alums were giddy when Kiffin was hired away from Tennessee after his limp, low-T 7-6 record in Knoxville. No one is cheering now.

firelanekiffin

The biggest mystery is why did three-storied football programs: the Silver-and-Black Oakland Raiders (5-15), the Rocky Top Tennessee Volunteers (7-6) and now the Cardinal and Gold USC Trojans (27-15) hand the keys to their respective Ferraris only to achieve exploding gas tank Pinto results (39-36)? How do you spell mediocrity? K-I-F-F-I-N.

The latest Kiffin tenure was always a media relations train-wreck going someplace to happen.

Was this former USC Athletic Director’s (the guy who hired Kiffin) Mike Garrett’s parting gift to Haden?

Almost DailyBrett can rightfully be accused of piling onto Lane Kiffin.  After all, this is my third blog as a USC grad on this subject. I plead guilty.

Can effective public relations counsel help Kiffin withstand the media vultures at this point in time? Will simply winning rescue Kiffin from his seemingly inevitable fate? Possibly.

Having said that, one cannot discount the most recent losses to rivals UCLA, Notre Dame and more to the point, embarrassing debacles to Georgia Tech (Sun Bowl) and Wazzu…the latter two should not even be competitive against USC.

One suspects the upcoming trips to ASU and Notre Dame will not be pretty. Ditto for the home games against Stanford and UCLA. Kiffin should thank Darwin that Washington and (gulp) Oregon are not on the schedule this year.

Is Haden quietly going over a list of potential replacements? You know for certain the thought has crossed his mind, more than once or twice…

http://bleacherreport.com/articles/1770356-usc-football-top-recruits-turning-on-lane-kiffin?utm_source=newsletter&utm_medium=newsletter&utm_campaign=college-football

http://www.dailynews.com/sports/20130910/marqise-lee-contradicts-lane-kiffin-on-players-only-meeting

http://www.usatoday.com/story/sports/ncaaf/2013/09/08/analysis-mack-brown-texas-lane-kiffin-southern-california-coaches-hot-seat/2782321/

http://www.latimes.com/sports/college/usc/la-sp-0912-usc-football-20130912,0,473654.story#axzz2ehZMTeBN

https://almostdailybrett.wordpress.com/2013/02/03/uscs-vietnam/

https://almostdailybrett.wordpress.com/2012/11/09/a-ball-inflation-needle-in-kiffins-coffin/

http://www.youtube.com/watch?v=WeS3VeluAmg

http://en.wikipedia.org/wiki/Lane_Kiffin

 

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