Tag Archive: Won’t Get Fooled Again


“You can’t always get what you want; but if you try sometimes; well you just might find; you get what you need.” – Jagger, Richards

Great tune, but does it work as an uplifting campaign-theme song?

The author of Almost DailyBrett used to snicker at the thought of a blushing bride choosing this song for the first dance with her new groom: You can’t always get what you want (in grooms) … (but hopefully) you get what you need.trumpstones

For the same reason, one must wonder why the Donald Trump campaign chose “You Can’t Always Get What You Want” as one of the musical closers of the quadrennial Republican National Convention last July in Cleveland?

The first song following The Donald’s dystopian acceptance speech was “All Right Now” by The Free, which makes sense. That is not the case with the next song, the Rolling Stones classic, “You Can’t Get What You Want.”

After dispatching 17 other Republican presidential aspirants in the primaries and caucuses was Donald Trump all the GOP needed?

The same applies to using the very same Rolling Stones song immediately following President-elect Donald Trump’s victory tour speech last week in Cincinnati.

Mick and Keith are not happy and have shared their displeasure with the Trump campaign and the media, only to be told that the Stones must accept not getting any satisfaction on this one.micktrump

The music has been purchased and is being played in a public place, so the Trump campaign does not owe the Stones one shekel for their song and is offering zero apologies.

Okay now that we have that dispute (un)settled, let’s access from a public relations standpoint how songs can or cannot serve as metaphors for advocacy.

Don’t Stop Thinking About Tomorrow

Some campaigns have trouble coming up with consistent themes. If identifying an appropriate mantra is a problem (and that was the case for Hillary Clinton), then finding a related song which resonates with the public and the times is doubly tough.

One of the most successful efforts was the use of “Happy Days Are Here Again” by FDR at the Democratic convention during the height of the Depression in 1932.

Sixty years later, Arkansas Governor (and Hillary’s hubby) played Fleetwood Mac’s futuristic “Don’t Stop Thinking About Tomorrow” to offer a dramatic contrast to President George H.W. Bush’s tired administration.billclintonsax

Eight years later, the campaign of Texas Governor George W. Bush employed Tom Petty’s “I Won’t Back Down” and The Who’s anthem “Won’t Get Fooled Again” in direct defiance to the Clinton-Gore machine.

The appropriateness of songs is not the most serious subject ever pondered by Almost DailyBrett, they still must be consistent with the overall thrust of a presidential campaign.

Even though this author scratches his follicly challenged scalp when contemplating Trump using a song that expresses the frustration of blowing an amplifier fuse, the real issue is whether Republicans are saying to the nation that you can’t get what you want, but Trump is what you need?

For some reason, the song is working at least among those in the hinterlands who have been searching for a champion and not finding her or him in Washington, D.C.

Can any of these “poorly educated” folks as Trump lovingly described them, name any of the four members of the Rolling Stones, much less identify with the lyrics of “You Can’t Always Get What You Want”?

Does it matter?

http://content.time.com/time/specials/packages/article/0,28804,1840981_1840998_1840923,00.html

http://www.tmz.com/2016/07/22/donald-trump-you-cant-always-get-what-you-want/

http://www.thedailybeast.com/cheats/2016/10/12/mick-jagger-on-trump-using-stones-songs-i-can-t-stop-him.html?via=desktop&source=copyurl

http://www.mirror.co.uk/news/world-news/victorious-donald-trump-mocks-rolling-9224213

https://www.youtube.com/watch?v=SHU3oAhM4tU

https://www.youtube.com/watch?v=siMFORx8uO8

https://en.wikipedia.org/wiki/All_Right_Now

https://www.youtube.com/watch?v=TytGVo1O3_w

 

 

 

 

“I’m all for progress: It’s change I can’t stand!” – Mark Twain

I keep on thinking of a former client, who would not give up on trying to market a 4.5-hour audio tape in a world of less-than three-minute YouTube videos. She is heading back into the recording studio to make her audio tape even longer.

Will she sell them in cassettes or eight-track tapes?

eighttrack

I reflect on a friend and colleague, who repeatedly states, “I just don’t get this social media stuff.”

He’s unemployed.

And another friend, who refuses to blog to build his personal brand, and reluctantly accepts the power of social media.

He has been unemployed since 2006 with the exception of five months.

There is my incredibly talented artist brother-in-law, who works as a metropolitan county employee just to hold on to his pension that he has already vested. He could make x-times more opening an art studio in a cool ocean-front town and putting out his own shingle.

He sleeps on a neighbor’s couch every night.

And then there is my only sibling, who categorically refuses to accept texts from her boss and colleagues at work. They can email or call her instead.

She is nearing retirement, counting on her pension. Wonder if she is going to be pushed out the door first.

Change Resistant Baby Boomers?

Does age make us more resistant to change? Is this a reason why north of 50-types are struggling in the pronounced economic malaise that started in 2008/2009? And what can they do about it?

All five of these people are extremely bright and capable, and that is the case for literally hundreds of thousands or more. According to political consultant Dick Morris, only 50 percent of working age Americans are employed and 100 million of this same group pay no income taxes.

woodstock

The economy is obviously a factor, but what about those who abhor change and desperately cling to the status quo?

The problem is that change is inevitable. Married people change during the course of their union. Do they manage this change or does the marriage fall apart?

Organizations change, particularly following an acquisition or a merger. You and your job may be just fine for the time being, but the culture has changed. The days of starting in the mail room, working up to the executive suite and retiring with the gold watch are gone forever.

Another key change, and certainly the fastest shift, comes in the form of gadgets, gizmos, bits, bytes, bells and whistles. For the Baby Boomers (born, 1946-1964), they are the last generation in history to come into the world before the true onset of digital technology.

The integrated circuit was invented by Robert Noyce in 1959. The first Baby Boomers entered the workforce in 1964. IBM introduced the PC in 1981. The last Baby Boomers entered the workforce in 1982. Microsoft was founded in 1986. The World Wide Web came online in 1990. The first blogs entered cyberspace in 1997. The first Baby Boomers started to retire in 2011.

Digital Natives

For the Millennials (18-33 years of age) and the X-Gens (34-45), they were born into technology. This will obviously be the case for each and every succeeding generation. For the Baby Boomers, technology was not intuitive. It had to be learned. Technology represented change whether they liked it or not. Obviously many still don’t like it, and many had to be dragged kicking and screaming to a computer screen.

millennials

According to Pew Research, 83 percent of Millennials interact with social media, only 43 percent for Baby Boomers.  The Diffusion of Innovation Curve states that in any population, 2.5 percent are innovators; 13.5 percent, early adopters; 34 percent, early majority; another 34 percent, late majority, and 16 percent are laggards.

I have to conclude with far too many of my Baby Boomer colleagues that they are (being charitable here) in the late majority. For someone trying to market 270 minutes of audio on preventable medicine or a sibling that will not send or accept texts, the word “laggard” or “Luddite” may perfectly apply.

How about obstinate? Resolute? Stubborn? Or maybe a word that is closer to the mark, Fearful?

The last lyrics of the Who’s rock anthem, “Won’t Get Fooled Again” are: “Meet the new boss, same as the old boss.” It very well may not be the old boss. In most cases, it will be a younger boss in a skirt and a blouse, who can detect a technophobe in a matter of nanoseconds. Worse, she or he like a marauding shark can sense fear and hunger. Technophobia, fear and hunger all equate to the kiss of death in landing a job that requires adapting to and managing inevitable change.

It’s time, no it’s past time, to come to terms with change.

http://thepowerofpositiveaging.com/wpress/chapter-excerpts/

http://www.rogerclarke.com/SOS/InnDiff.html

http://www.nationaljournal.com/njonline/no_20100225_3691.php

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