Tag Archive: You Can’t Always Get What You Want


“You can’t always get what you want; but if you try sometimes; well you just might find; you get what you need.” – Jagger, Richards

Great tune, but does it work as an uplifting campaign-theme song?

The author of Almost DailyBrett used to snicker at the thought of a blushing bride choosing this song for the first dance with her new groom: You can’t always get what you want (in grooms) … (but hopefully) you get what you need.trumpstones

For the same reason, one must wonder why the Donald Trump campaign chose “You Can’t Always Get What You Want” as one of the musical closers of the quadrennial Republican National Convention last July in Cleveland?

The first song following The Donald’s dystopian acceptance speech was “All Right Now” by The Free, which makes sense. That is not the case with the next song, the Rolling Stones classic, “You Can’t Get What You Want.”

After dispatching 17 other Republican presidential aspirants in the primaries and caucuses was Donald Trump all the GOP needed?

The same applies to using the very same Rolling Stones song immediately following President-elect Donald Trump’s victory tour speech last week in Cincinnati.

Mick and Keith are not happy and have shared their displeasure with the Trump campaign and the media, only to be told that the Stones must accept not getting any satisfaction on this one.micktrump

The music has been purchased and is being played in a public place, so the Trump campaign does not owe the Stones one shekel for their song and is offering zero apologies.

Okay now that we have that dispute (un)settled, let’s access from a public relations standpoint how songs can or cannot serve as metaphors for advocacy.

Don’t Stop Thinking About Tomorrow

Some campaigns have trouble coming up with consistent themes. If identifying an appropriate mantra is a problem (and that was the case for Hillary Clinton), then finding a related song which resonates with the public and the times is doubly tough.

One of the most successful efforts was the use of “Happy Days Are Here Again” by FDR at the Democratic convention during the height of the Depression in 1932.

Sixty years later, Arkansas Governor (and Hillary’s hubby) played Fleetwood Mac’s futuristic “Don’t Stop Thinking About Tomorrow” to offer a dramatic contrast to President George H.W. Bush’s tired administration.billclintonsax

Eight years later, the campaign of Texas Governor George W. Bush employed Tom Petty’s “I Won’t Back Down” and The Who’s anthem “Won’t Get Fooled Again” in direct defiance to the Clinton-Gore machine.

The appropriateness of songs is not the most serious subject ever pondered by Almost DailyBrett, they still must be consistent with the overall thrust of a presidential campaign.

Even though this author scratches his follicly challenged scalp when contemplating Trump using a song that expresses the frustration of blowing an amplifier fuse, the real issue is whether Republicans are saying to the nation that you can’t get what you want, but Trump is what you need?

For some reason, the song is working at least among those in the hinterlands who have been searching for a champion and not finding her or him in Washington, D.C.

Can any of these “poorly educated” folks as Trump lovingly described them, name any of the four members of the Rolling Stones, much less identify with the lyrics of “You Can’t Always Get What You Want”?

Does it matter?

http://content.time.com/time/specials/packages/article/0,28804,1840981_1840998_1840923,00.html

http://www.tmz.com/2016/07/22/donald-trump-you-cant-always-get-what-you-want/

http://www.thedailybeast.com/cheats/2016/10/12/mick-jagger-on-trump-using-stones-songs-i-can-t-stop-him.html?via=desktop&source=copyurl

http://www.mirror.co.uk/news/world-news/victorious-donald-trump-mocks-rolling-9224213

https://www.youtube.com/watch?v=SHU3oAhM4tU

https://www.youtube.com/watch?v=siMFORx8uO8

https://en.wikipedia.org/wiki/All_Right_Now

https://www.youtube.com/watch?v=TytGVo1O3_w

 

 

 

 

“You can’t always get what you want. But if you try sometime you find: You get what you need.” – Jagger, Richards

Sometimes life turns in directions you never anticipated.

Three years ago, the author of Almost DailyBrett couldn’t find Ellensburg, Washington on the map. This geographical gap in knowledge was not particularly troubling. Why would it be?DSC01202

Having said that, yours truly is writing this blog in a Central Washington University office with the customary diplomas, commissions and photos on the wall as if this result was always somehow in the cards … even though I did not know it for years.

Six years ago, my world consisted of the vaunted six-figures, incredible expenses and working myself to the bone. There was also plenty of time in never-ending traffic jams, three-hour marathon meetings and weekend sales conferences to day-dream about doing more in life including bestowing knowledge to the next generation and serving as a mentor.

There was money, but no time to enjoy the legal tender.

And then a spark came a break that led to a change and with it a second career.

One of my Edelman clients (e.g., TSMC director of brand management) was an adjunct instructor at Santa Clara University. He had a recurring problem. He was required to report to Taiwan, and he couldn’t teach his MBA-students. Would I run his classroom for nearly three hours on a Saturday morning?

Wait a minute; you want me to lecture for 165 minutes about financial communications to 15 Poindexters?

Believe it or not, that’s how it started.

There was also an additional kick in the proverbial derriere: the global economy took a multi-year siesta circa 2008-and-forward. Life was changing. There also seemed to be a concerted effort by society to “pasteurize” literally thousands of Baby Boomers at advanced levels of “maturity” (e.g., more than 50-years+ young).

It was time for something revolutionary for your blog author, including taking the GRE (what a blast) not once, but twice.

Drinking Beer With Fellow College Students … Once Again

Almost DailyBrett earlier discussed taking the plunge into a second career, including serving as a (non-striking) Graduate Teaching Fellow (GTF), attaining a master’s degree as a non-traditional student (read: older), becoming an adjunct instructor and finally landing a hard-to-acquire tenure-track assistant professor position in public relations and advertising.beerUO

How’s that for telling those who thought I was ready for pasture to (insert unpleasant phrase here)?

Is it simply a matter of having the will to change, a long resume and everything else will fall in place for those wishing a mid-life academic career?

Not in the slightest. Ponder the Top 10 “intervening variables” to use an academic term:

  • Academic Prejudice. Do universities hire the best-and-the-brightest? Nope, particularly those who received advanced degrees from your university. The reasoning: The profs who taught you as a little academic whipper-snapper will never envision you as a colleague. To have a chance of coming back and teaching at your university, it is best to receive an even higher degree (e.g., Ph.D) from a university far, far away in another universe.
  • Advanced degree or No-Advanced Degree? Almost DailyBrett recommends pursuing a fellowship, resulting in not only a no-cost master’s degree or higher, but also valuable daily teaching and mentoring experience and a stipend. Advanced degrees are “preferred” by virtually every college and university. There are ways around this rule (e.g., professors of practice), but once again these are low-percentage “exceptions” and no way close to standard.
  • Bureaucracy is eternal and laborious. The universal academic mascot for colleges and universities (not the athletic teams; some of which move at warp speed) would be the snail. If college administrators were left to invent the personal computer, the IBM compatible would be debuting this year as opposed to 1981. There are three speeds in academia: Slow, slower and not-at-all.
  • Comprehend the academic and professional worlds are diametrically opposed. Ivory towers say they want oodles of real-world experience, but at the same time they really don’t totally trust non-academic experience. At this point in your life, you will not have the commensurate record of academic publishing and conference presentations, and you never will. Face it and get over it: you will never be treated the same.
  • Digital Immigrants teaching Digital Natives. Engaging on a daily basis on Facebook, Twitter and LinkedIn and blogging is not enough. These social media “first movers” are now 10-years old and older. You need to upgrade your digital skill sets to include Pinterest (2010), Instagram (2010) and Snapchat (2011) and their inevitable successors.
  • Grading is the worst. Pontificating and bloviating your hard-earned knowledge with your PowerPoint and clicker in a classroom or lecture hall setting is just one part of the job. Syllabi are becoming ever-longer legal contracts, trying to cover every possible uncertainty. Colleges are now even demanding “grading rubrics.” Trust me, there are no corporate bosses that have rubrics. You either do the job or someone else will soon be holding your position.
  • Grade grubbing is even worse.  Young Party Dude will most likely not complain about his C+ on his latest paper. There are oodles of others who will tell you how hard they worked (they need to actually study). What is the worst grade you can give anyone? An “F”? Try a “B+.”
  • Publish or Perish. Similar to the absolutes of death and taxes, there is also the issue of research and service requirements. Life is much more than teaching and grading. It is also hours of research to write a massive tome, submitted to an obscure and molasses-moving academic journal and/or presented at some Holiday-Inn conference. Just as marathoners hit the “wall” at 18 miles, many would-be academic Wunderkindern never make it past the publishing barrier.
  • Research über Alles. Teaching the undergrads is far down on the level-of-esteem list at most universities, particularly R-1 or Research Ones. Tenured professors must work on their Reeesuuuuurrrrcccchhhh. The lecturing and grading of the proletariat is best left to those at the bottom of the academic world totem pole.
  • Vow of Poverty. What are raises? Those taking the plunge into an academic second career need to ensure their nest-eggs are filled. Academia pays a fraction of what can be gained in the private sector, particularly when compared to Silicon Valley, San Francisco, Gotham or the Beltway.

The purpose of this exercise is to provide a real-world peek into the world of academia. It may be for you; it may not. Before you take the GRE, apply for admission and fellowships, make plans to uproot your life, you need to first have your eyes wide open.

The bottom line: Academia is a satisfying world, but it is far from perfect. Most grind their teeth about inflexibility and glacier-like change of the university world. Keep in mind, there are major issues in the corporate, non-profit and public sectors too.

Sometimes you have to get what you need.

Editor’s Note: To be more accurate, The Almost DailyBrett headline should read “From Assistant Press Secretary to Assistant Professor.” Alas, the alliteration is not the same.

http://www.prsa.org/Intelligence/TheStrategist/Articles/view/11473/1125/From_PR_Professional_to_PR_Professor_The_Long_and?spMailingID=12893176&spUserID=ODkxMDgzMDgwMTkS1&spJobID=743018301&spRep

https://almostdailybrett.wordpress.com/2013/08/11/taking-the-gre-again/

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

https://almostdailybrett.wordpress.com/2015/11/20/research-uber-alles/

 

 

 

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