Category: Personal Public Relations


“The Republicans have successfully persuaded much of the public they are the party of Joe Six Pack and Democrats are the party of Jessica Yoga Mat.” — Historian Mark Lilla in his book, “The Once and Future Liberal.”

All was quiet on the Electoral College front six years ago.

Barack Obama waxed Mitt Romney 332-206 in the Electoral College, easily winning a second term as the 44th President of the United States.

In particular Obama was victorious in critical swing states: Florida, 29 electoral voters, Iowa, 6; Michigan, 16; Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Four years later Hillary lost all of these swing states: Florida, 29, Iowa, 6, Michigan, 16, Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Was the problem four years later, the Electoral College or the message/candidate/campaign?

In 2012, Obama amassed 332 electoral voters. Four years later, Hillary garnered only 232 electoral voters, a delta of 100 electoral votes.

In 2012, Mitt Romney recorded only 206 electoral votes. Four years later, Donald Trump won 306 electoral votes, yep a differential of 100 electoral votes.

Once again, was the problem four years later, the Electoral College or the message/candidate/campaign?

Three of these critical swing states – Michigan, Pennsylvania, Wisconsin — were center pieces of the once-impregnable Midwest “Blue Wall”:

Alas, Hillary never stepped foot in Wisconsin during the June-November general election season.

Is the ultimate problem, the Electoral College or Electoral College user error by Hillary?

To The Electoral College Barricades!

“If you look at the map of the United States, there’s all that red in the middle where Trump won, I win the coast. … I won the places that represent two-thirds of America’s gross domestic product. So I won the places that are optimistic, diverse, dynamic, moving forward. And his whole campaign, ‘Make America Great Again,’ was looking backwards.” – Hillary Clinton, India Today Conclave

Never could understand the “political strategy” associated with arrogantly dismissing literally millions of people – “The Basket of Deplorables” – as the red in the middle or the fly-over states. Maybe a little more TLC for these people could have made a difference, a big difference?

Almost DailyBrett has already lost track of how many post-2016 complaints he has heard about the Electoral College. Likewise your author has endured an earful, championing the simple majority vote to determine the next occupant of the White House.

Before one goes any further into the debate, there is the lingering question of the 12th Amendment to the U.S. Constitution (1804). The amendment codified the Electoral College: Two senators per state and the total number of House members per state based upon population – add them together – win the state and electors come along for the ride. The first to 270+ electors becomes the president-elect.

And for those who are blue – oh so blue – about the Electoral College, how difficult is it to eliminate the 12th Amendment to the Constitution?

Let’s see to amend the constitution – only 27 times to date – you need two-third votes in both houses of Congress followed by ratification by at least 38 states. Good luck.

Or there is the possibility of a Constitutional Convention proposed by two-thirds of the 50 state Legislatures. To date, precisely zero Constitutional Amendments have made it through this process. Forget it.

Just for conversation, the Electoral College requires candidates to devote an inordinate amount of resources to the swing states, the competitive jurisdictions that are persuadable in order to win the election.

If the 12th Amendment is overturned – just as the 19th Amendment (prohibition) was repealed by the 21st Amendment (amber ale please) – the emphasis on the swing states would be replaced by campaigns targeting the big states.

Candidates and the media pools would be flying over Iowa (6 electoral) votes and visiting California (won by Hillary), Texas (won by The Donald), New York (won by Hillary), and Florida (won by The Donald).

Does that mean the Democrats would win each-and-every time? Consider that Trump won seven or the 10 largest states by population in 2016. Hillary won the total popular vote by 1.9 million. She edged The Donald in California by 3.45 million votes.

Would changing the rules produce a different winner?

Maybe, maybe not.

First, there is the little matter of changing the pesky 12th Amendment.

Too bad the 12th Amendment didn’t outlaw IPAs. Whattaya think, Joe Six Pack?

https://www.economist.com/briefing/2018/07/12/americas-electoral-system-gives-the-republicans-advantages-over-democrats

https://www.economist.com/special-report/2018/07/12/donald-trump-is-causing-change-in-the-democratic-party-too

http://www.businessinsider.com/hillary-clinton-says-trump-won-backwards-states-in-2016-2018-3

https://www.politico.com/mapdata-2016/2016-election/results/map/president/

http://time.com/4486502/hillary-clinton-basket-of-deplorables-transcript/

https://constitutioncenter.org/interactive-constitution/amendments/

https://www.archives.gov/federal-register/constitution

https://en.wikipedia.org/wiki/A_las_Barricadas

 

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Whatever happened to Mr. Magnum, P.I.?

Whatever happened to“The Fonz?”

Almost DailyBrett doesn’t remember learning about predatory reverse mortgages on “Happy Days.”

Using celebrities in advertisements has been de rigueur since the Earth cooled.

Some of us remember O.J. slicing and dicing his way through airports on behalf of Hertz.

There is element of sadness when you learn that once-well-known and admired actors and entertainers are now lending what is left of their reputation and fame to extol … reverse mortgages to susceptible elderly people with life-preserver nest eggs.

Usually the “Has it come to this?” questions apply to one-time headliners (i.e., REO Speedwagon, Grand Funk Railroad, Moody Blues, ZZ Top) being reduced to playing desert casinos or county fairs.

Guess, they can get out there and play “Sharp Dressed Man” just one more time.

From Magnum, P.I. to AAG

“I’ve done my homework. And I know how dedicated AAG is to helping retirees in a caring, ethical way. I trust them. I think you can too.” – Selleck reading the teleprompter during American Advisors Group’s (AAG) two-minute spot

“These companies (AAG, $400,000 fine, Reverse Mortgage Solutions, $325,000 fine, Aegean Financial $65,000 fine) tricked consumers into believing they could not lose their homes with a reverse mortgage. All mortgage brokers and lenders need to abide by federal advertising disclosure requirements in promoting their products.” — Consumer Financial Protection Bureau (CFPB) Director Richard Cordray.

Hey Tom, did your “homework” include the 2016 $400,000 fine by the Consumer Financial Protection Bureau (CFPB) against caring and ethical, AAG?

According to the bureau, AAG “tricked” seniors into thinking they could never default on a reverse mortgage loan. The truth is seniors still must pay their property taxes, hold insurance on the property and maintain their residences. These loans are NOT zero brainers.

Do you still “trust” AAG, Tom? AAG has been fined for “tricking” seniors, and the ads — starring little ole you — are still running.

Do you care?

Almost DailyBrett has natural admiration/affinity for Selleck based upon the fact he is obviously talented, served as a Navy Seal, and went to the University of Southern California … May The Horse Be With You.

This blog post is one of sadness. Everyone has to make a living. We trade upon what we do well and in many cases, who knows us. We also have a precious personal reputation to safeguard and protect.

Once your good name is gone, it’s gone. And that’s the issue here.

As a public relations counselor, your author would have asked Tom Selleck:

‘Has it come to this, Tom?’ Really, Tom?

‘Is there no better way at this point in your successful career to make a buck? Does the indisputable fact that AAG was fined $400,000 for deceptive advertising mean anything to you? Do you really want to associate your good name with shameless false advertising?’

“Fonzie,” What Happened?

Henry Winkler, you were television’s answer to James Dean.

There you were, Mr. Ultra-Cool in your black bomber jacket and white t-shirt on Happy Days.

And here you are today in a standard light-blue colored shirt, a few belt sizes larger, pitching reverse mortgages for One Reverse Mortgage.

Seems like you and Tom Selleck caught the same dollar-driven disease.

Guess, coolness doesn’t matter anymore.

For the record, One Reverse Mortgage has not been fined by the CFPB. Does that really matter when it comes to Winkler’s image and reputation? Personal brands are indeed valuable.

Almost DailyBrett, who likewise is putting a few miles on the odometer (there is still plenty of gas in the tank) was shocked when he first saw Winkler in these reverse mortgage commercials. Getting old is a bummer.

This blog is already on the record about time shares, annuities and reverse mortgages. Each is a multi-billion business. The winners without a doubt  in each and every case are the salesmen/saleswomen, and most of all … the pitchmen to vulnerable seniors (e.g., Selleck and Winkler).

Reverse mortgage advertising star, former Senator Fred Thompson, couldn’t line his casket with his AAG money.

Messrs. Selleck and Winkler, you won’t be able to take your earnings to the after life either.

When your respective days are done, future generations will be left to ponder about your diminished reputations, if they think about you at all.

https://www.youtube.com/watch?v=wvAui0vUT88

https://www.youtube.com/watch?v=E1eIIQ6s_u0

https://www.youtube.com/watch?v=vhhGparW6KQ

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://www.consumerfinance.gov/about-us/newsroom/cfpb-takes-action-against-reverse-mortgage-companies-deceptive-advertising/

https://www.nytimes.com/2017/06/23/business/would-you-trust-tom-selleck-with-your-life-savings.html

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://almostdailybrett.wordpress.com/2017/05/16/hasta-la-vista-to-timeshares-annuities-and-reverse-mortgages/

https://en.wikipedia.org/wiki/Tom_Selleck

https://en.wikipedia.org/wiki/Henry_Winkler

 

 

 

“My country tried to kill me” – An Anonymous Baby Boomer Source

The Vietnam War has been over for 43 years … It’s time, actually it’s past time, to get over it.

Almost DailyBrett has run into more than a few fellow Baby Boomers, who are always stubbornly angry, refusing to even acknowledge anything positive about the United States of America.

In almost each and every one of these cases, the culprit was the seemingly never-ending war slowly starting in the early 1960s and ending with the visions of overloaded helicopters departing the roof of the U.S. Embassy in Saigon in 1975.

The Vietnam misadventure was truly the nation’s first television war. Just like other scenes of mortal combat it was not a pretty sight. For the record, the conflict reigned during the administrations of two Democratic and two Republican presidents: Kennedy, Johnson, Nixon and Ford.

There are those who lost loved ones in the rice paddies and jungles of Southeast Asia. Their eternal bitterness is understandable.

And there are those who could have gone, but for one reason or another missed the plane to Saigon.

In way too many cases, these folks (e.g., Baby Boomers) were not posting the red, white and blue on July 4 … or any other day of the year.

Some are nostalgic or still engaged in the communal poverty of the hippy movement. Everything from bras, draft cards and college administration buildings were publicly burned.

When in doubt, take to the streets. There are those who protest. There are those who invest.

The Vietnam Aggrieved has next-to-zero to say positive about living in an exceptional country.

How about Denmark? How about Sweden? How about Norway?

There were zero Vietnam Wars for this Nordic trio.

“This Country … “

Whenever a sentence begins with or/includes the phrase, “This country …,” don’t you instinctively know the dependent clause depicts a better life somewhere else/anywhere else.

Can’t tell you how many times, the author of Almost DailyBrett has mentally suggested a one-way ticket for the Vietnam Aggrieved to that somewhere else.

A man walks next to empty shelves in a supermarket in Caracas on January 22, 2012. According to the Central Bank (BCV) shortage of goods reached 16.3% in December 2012, the highest number in the last four years. AFP PHOTO / Leo RAMIREZ (Photo credit should read LEO RAMIREZ/AFP/Getty Images)

“Venezuela has social justice … “ ‘Ticket to Caracas?’

“Denmark is a happy little country … “ ‘Did the Danes put a man on the moon?’

“Vietnam is so much better off …” ‘You didn’t want to go there in the late 1960s/early 1970s … do you want to go there now?’

Almost DailyBrett has zero issues with the Nordic countries, but still must ask what major role each played in defeating Nazism (there were resistance efforts for sure in Norway and Denmark) and Communism?

The United States is the global beacon for both opportunity capitalism and individual freedom … not bad, not bad at all.

The quality of life may be just swell among these Scandinavian countries, but collectively they are not even close to the productivity and influence of the world leading $20.19 trillion GDP generated by the United States of America.

Denmark has a beckoning mermaid in Copenhagen harbor. The United States has Lady Liberty in New York Harbor, who serves as an icon of freedom and a better life for literally millions and millions.

Is the United States perfect? Absolutely not. Stanford provost and former National Security Advisor/Secretary of State Condoleezza Rice labeled slavery as America’s “birth defect.” Guilty as charged.

And yet, she took full advantage of her awesome skills and opportunities provided  to her. Condoleezza is  to be wonderful example about what each of us can potentially achieve.

Instead of Baby Boomers bitching, moaning, bemoaning and watching Ken Burns’ documentary about a war that ended almost five decades ago, they would be better off using these last years on the planet to embrace America and make it better for their presence on the fruited plain.

Sure beats bitching, moaning and bemoaning.

https://www.jacobinmag.com/2017/09/vietnam-war-ken-burns-us-imperialism

 

… With this election, my heart is filled with the greatest hope, because I know this man (George Deukmejian) … I say the man with the experience, the knowledge, the integrity to do the job is the man that’s here on the platform with us tonight, George Deukmejian. Elect him Governor.” – President Ronald Reagan

It was the summer of ‘82.

Attorney General George Deukmejian two months before prevailed in a rough Republican gubernatorial primary.  The contested issue: Which candidate was closer to Ronald Reagan.

Now the focus shifted to the fall campaign.

The date was August 24. The scene was a $500 fundraising reception at the Beverly Wilshire, The guest of honor, Ronald Reagan.

A voice announced: “Ladies and Gentlemen, The President of the United States.”

Walking through the door was a smiling, handsome 71-year-old man with a full black mane of hair. He was at the time the oldest president in American history.

Just 17-months earlier, he almost succumbed to an assassin’s bullet.

But on this particular Tuesday evening … he looked like a million bucks.

For the author of Almost DailyBrett, it was a life-changing, transformational moment.

For a 27-years young campaign press director, seeing the president of the United States up close and personal for the first time, Reagan came across as a kind man with a radiant demeanor.

Reagan approached the podium, awaiting his introduction by my boss, George Deukmejian.

Even though Reagan was the most powerful man on earth, there was not even the merest glimmer of arrogance, let alone someone who saw himself as a counter-punching street fighter.

Reagan commanded the room, even with an ever-present an aw-shucks grin on his face.

Many argue about Reagan’s place in history, but there’s no debate in your author’s mind about his persona and presence. He will always be The President of the United States of my lifetime.

Born a Democrat

Just like Ronald Reagan, your author was born into a Democratic family.

Could have sworn that Nixon’s first name was “Damn.”

As Almost DailyBrett wrote on the sad occasion of the passing last month of George Deukmejian, he was the governor who changed my life.

What also drastically altered my view of the world was a 1981 two-week trip to the Soviet Union.

The magnificence of the Kremlin and St. Basil’s in Moscow, the Hermitage and the summer palace of the Czars in St. Petersburg are worth the trip itself. The coverage of the World Cup by Fox Sports is bringing back memories of that game-changing trip.

There was also the comment of my best friend who made the trip with me: “They (Soviet leaders) treat their people like caca (different word than the actual).”

Communism did not work then, and will not work now. Get over it.

Reagan was labeled as a “Cold Warrior” as if that term was a pejorative. He saw it as a badge of courage. His vision was simple: the U.S. wins and the Soviet Union loses.

Looking back at the confluence of the 1981 trip in-and-out of the Soviet Union, my job as the press director for the Deukmejian Campaign Committee, and the magnetic presence of Ronald Reagan, your author made the decision to become a loyal Reaganite Republican.

Under the Cognitive Dissonance Theory, the only way someone will change entrenched philosophical positions is with the presence of COMPELLING NEW information. Reagan was the completion of that philosophical shift.

Visiting The Reagan Library

Politics was just as rough in the 1980s as it has been since the birth of a nation in the late 18th Century.

The difference was a sense of civility as Chris Matthews wrote in his book, “Tip And The Gipper, When Politics Worked.”

Last year during a second visit to the Ronald Reagan Presidential Library, and factoring in the present political climate even with a Republican in the White House and leading both houses of Congress, your author kept on looking toward heaven quietly asking …

Could you come back?’ ‘Please!’

https://www.reaganlibrary.gov/research/speeches/82482d

https://www.youtube.com/watch?v=9LwOCanMkAY

https://almostdailybrett.wordpress.com/2018/05/08/the-governor-who-changed-my-life/

 

 

Almost DailyBrett offered commentary two years ago against the unwanted and unproductive practice of unloading unrestrained political diatribes upon friends and family via Facebook or some other digital venue.

What were the results of your author’s admonition?

Nothing, absolutely nothing … if anything the practice is worse, much worse.

The digital fusillades with attachments, JPEGs, emojis, Bitmojis and animated GIFs, aimed at friends and family, are actually increasing with intensity with each passing Trump-era outrage.

What happens when you as the target recipient grow weary of those, who eschew any restraint and let the politics rip … on a daily basis or even multiple times a day?

Worse, what is your reaction when your so-called friend drops political content on your Facebook wall and challenges you to a philosophical duel with no end, until you relent … and allow him or her to triumphantly have the last word?

Almost DailyBrett must ask: With “Friends” like these, who needs enemies?

Whatever Happened to Friends and Family?

Maybe your author is a tad naïve.

Always thought of Facebook as a digital venue to post short stories and JPEGs about a wonderful spouse, visits with friends and families, sharing photos and experiences about lands nine time zones away or closer and yes … cute animal photos.

Almost DailyBrett has found the greatest number of “likes,” “loves,” and “howls of laughter” emanate from family/friend/life/joy stories and photos. Even when your author succumbs to the temptation to offer commentary on anything even remotely political, the amount of traffic on the Facebook post goes through the floor.

There’s a lesson here.

And when it comes to outrage — there are so many-over-the top, out-of-control invectives out there — why do I have to add my two shekels and descend into the rhetorical muck and primordial ooze?

Even though the following pie chart, which is a tad outdated, unscientific and used by Almost DailyBrett  before, is there any doubt that political bombs aimed at family and friends changes no one’s opinion and results in everyone’s blood pressure going through the roof?

What should one do with a “friend” who violates this cardinal rule … way too many times to count?

Do you really want to maintain your “friendship” with someone, who doesn’t give a rat’s derriere about how you feel? The answer may be too simply “unfriend” your “friend.”

And if you do not want to end the “friendship,” but are done with their incessant and undisciplined litany of political bloviations and pontifications, what course of action can you pursue?

The Simple Beauty of the “Unfollow”

There are more than a few who are paranoid enough to call you out, if you made the decision to “unfriend.” They will demand that you “re-friend” (assuming that is an actual word). Your author once actually did exactly that, until it was soon time … actually past-time … to unfriend for the final time.

In most cases if you “unfriend,” the former friend will remain clueless barely coming up for air in-between digital-political blitzkrieg campaigns.

And then … and then there is a magical button located right at the top of your “friend’s” Facebook wall … with a drop down … follow or unfollow.

Go ahead … Yes, go ahead to your “friend’s” Facebook page. He or she has been annoying you and driving up your tension level way too long … Find this wonderful button and click, “unfollow.”

Something magical just happened. Your Facebook feed is liberated at least for a few nanoseconds or maybe longer.

Think of Charles de Gaulle walking beneath the Arc de Triomphe in 1944. That annoying supposed “friend” is still a friend, you just won’t see their daily/hourly rants. As Martha would say, “That’s a good thing.”

Best of all, there is no fear of your Facebook wall ever being commandeered by someone who just wants to pick a political fight and ultimately have the last word.

http://www.bewebsmart.com/social-media/facebook/distance-yourself-without-unfriending/

https://www.facebook.com/help/community/question/?id=3349287071052

https://almostdailybrett.wordpress.com/2016/09/09/why-even-discuss-politics-on-facebook/

Does every image portraying Millennials always include a smart phone or does it just seem that way?

Soon – if not already – Millennials will be the world’s largest-ever generation.

Pew Research projects they will bypass the Baby Boomers as America’s most populous next year, not a moment too soon.

Millennials already are saluted and celebrated for being the planet’s most educated, caring and experiential generation.

This distinction favorably compares those born between 1980-2000 with their immediate predecessors: the nondescript, desultory X-Gens (1965-1980), and the sex, drugs and rock n’ roll Worst Generation, The Baby Boomers (1946-1964).

Is it fair — let alone accurate — for Almost DailyBrett and presumably thousands of other societal observers to instantly equate noses buried in a smart phone or other digital device when discussing, assessing and critiquing Millennials?

In the last two years of my face-to-face teaching tenure, your author has required Millennial students to put their phones into the “penalty box” during the course of graded classroom presentations or face the consequences of a game misconduct or worse, league suspension.

At first, the reaction was one of shock, horror and withdrawal. How can you take away the 21st Century equivalent of the teddy bear or security blanket?

Gasp …”What about my Snap, Facebook, Twitter, Instagram … accounts?”

“Can I visit and … even pet my smart phone during breaks in-between presentations? Pretty please with whipped cream and a cherry on top?”

Something magical happened when student devices were in the penalty box … the presentations were not only better; the follow-up questions from the audience were relevant. The reason: Student attention was focused, not divided.

Yes, these digital natives can actually live … for short periods of time … without the binary code of digital communications.

The Serendipity of Moore’s Law

The number of transistors that can be placed on an integrated circuit doubles every 18-24 months – Paraphrase of Intel co-founder Gordon Moore’s 1965 “Moore’s Law

Almost DailyBrett remembers being asked as the director of communications for the Semiconductor Industry Association (SIA) in 1994, whether Moore’s Law would still be intact in 2000.

The media question seems almost silly now. Moore’s Law is alive and well a generation later.

What does Moore’s Law have to do with Millennials? Everything,.

As a result of Moore’s Law, every subsequent generation of gizmos is more functional, more powerful, faster, smaller and consumes less energy than its predecessor. The smart phone, tablet, VR, AR or whatever device being used by Millennials is at least the 22nd iteration of the technologies available 1965.

Without any doubt, Millennials are the first generation, comprised of digital natives. If a Baby Boomer needs tech support, it is better to first talk to a … Millennial.

Should we care if Millennials are characterized by the device in hand? Should Millennials lose sleep over this perception and/or metaphorical portrayal?

Just think, driving is improved when one is not jabbering on the phone, much less sending and responding to text messages.

Almost DailyBrett reported about the book by MIT prof Sherry Turkle: “Alone Together, Why We Expect More From Technology And Less From Each Other.”

And what do we find on the book cover? What appears to be Millennials consumed with their smart phones.

Turkle’s main thesis is we have become a society — much more than Millennials alone — which can be physically present with living, breathing people, each with a pulse, and you would never know it because everyone is consumed with their own Bitmoji digital world.

There is good news for Millennial public relations practitioners and bad news.

The positives: There are more algorithmic tools than ever to micro-target and instantaneously communicate with virtually anyone of this planet in two-nanoseconds or less.

The negatives: Good luck breaking through to Millennials, who are addicted to their devices and rarely if ever come up for air.

As the author of Almost DailyBrett prepares to celebrate another happy class of Millennials graduating tomorrow, we need to be reminded that when it comes to Millennial metaphors, sometimes perception is indeed reality.

http://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/

http://www.goldmansachs.com/our-thinking/pages/millennials/

http://alonetogetherbook.com/

https://almostdailybrett.wordpress.com/2015/07/06/the-worst-generation/

Can’t tell you how many times this familiar admonition has been heard in classes taught by Almost DailyBrett.

Even though the pre-flight instructions are boilerplate, mechanical and dull, this one statement always gets your attention.

Put on your own air mask first … before assisting others.

The point is how can you help anyone else, if you are gasping for air? You can’t.

Americans are recognized as the most generous and giving people on earth. That’s part of the reason we are an exceptional country.

Please feel free to argue in favor of Norway, Sweden, Denmark or any other über-government nation of choice.

According to the Charities Aid Foundation (CAF), charitable giving by individuals as a percentage of GDP: America led the way at 1.44%, New Zealand 0.79%, Canada 0.77% and the UK 0.54%.

If you are scoring at home that means that Americans are contributing nearly 2x more than their nearest competitor.

Is generosity based upon heredity and examples of kindness demonstrated by parents? These are certainly factors.

There is another reason: Many Americans have bought low and sold high. They have invested in their own education. They have used their discretionary income for their retirement, their children’s education, the dream vacation, that new business they always dreamed about starting.

They have put on their own mask first by building personal/family wealth and prosperity.

They have realized that taking care of No. 1 is not selfish, but selfless. They are now in a better position to assist others, to write checks, to give back, to volunteer time to make a difference.

Taking Money Away From The Generous?

There is an unfortunate movement calling for ever-expanding governments in the name of the “public good” to penalize societal achievers with redistributive taxation. In return, there is the vision of guaranteed public sector jobs, free college, healthcare for all and maybe even the ultimate in entitlements: universal basic income.

Who needs college, a job or frankly anything else, when one has direct deposit for governmental largesse and the option to sleep until noon?

Will these souls be willing to part with even a small portion of their entitlement money for little or no work performed to assist others? Is it selfish or selfless to receive government subventions for simply breathing, eating, sleeping and performing biological functions?

Or is there another way?

How about coming up with a great idea? How about becoming an entrepreneur? How about having a dream? And if your vision is realized, then how about giving back big time to those less fortunate?

A great example is the Bill and Melinda Gates Foundation, which donated $41.3 billion so far to fight extreme hunger and poverty in developing nations. Bill Gates through his dreams, the creation of Microsoft, the unveiling of the ubiquitous Windows OS, and earning $92.9 billion in accumulated wealth, has made sure his air mask is tightly bound.

In return, he has assisted literally millions of others through his philanthropy and generosity.

Gates and his co-founder Paul Allen actually created Microsoft in 1975, not government.

Almost DailyBrett can’t stop thinking about how the Obamacare website repeatedly crashed and even its calculator didn’t work. “If you like your doctor or health plan … “

In contrast, how many tens of thousands transactions do Microsoft, Amazon, Apple … process per hour? And they overwhelmingly get these calculations right thanks to ingenious algorithms.

Shouldn’t the mission of a wise government be to foster an environment in which entrepreneurs can continue to dream, to build wealth and to give back to society?

The United States did not become the most generous nation on earth by accident. Our exceptional distinction was powered by those who put on their own mask first, and then … they assisted others, millions upon millions of others.

https://www.independent.co.uk/news/world/americas/america-new-zealand-and-canada-top-list-of-world-s-most-generous-nations-a6849221.html

https://www.donnaschilder.com/articles/life-coaching-articles/put-your-oxygen-mask-on-first/

https://thedijuliusgroup.com/put-your-own-mask-on-before-helping-others-your-best-is-unacceptable/

https://almostdailybrett.wordpress.com/2016/07/06/universal-right-to-a-paycheck/

https://www.gatesfoundation.org/Who-We-Are/General-Information/Foundation-Factsheet

https://www.forbes.com/profile/bill-gates/

“Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” – Winston Churchill

Relationships matter, now more than ever.

Tact also counts more than ever, even for those not known for gentile diplomacy.

It’s way too easy to obsess about our digital world with instantaneous global communication in mere nanoseconds, which was unthinkable three decades ago.

These “destructive” technologies have forever changed the world (note Facebook and Google privacy concerns).

Even more destructive is the ability to plunge the world into an unthinkable thermonuclear exchange.

And let’s not forget trying to deflect attention from the ubiquitous, addictive smart phone.

Despite all these seismic shifts in the form of digital ones-and-zeroes, personal relationships are more than ever taking center-stage, particularly in the global political arena.

Think of it as “The Art of the Deal” on steroids.

Not So Warm and Fuzzy

What are the most important public relations of all?

The answers are personal public relations and reputation management.

Do Donald Trump and Vladimir Putin have the best personal PR, let alone Kim Jong Un?

This question seems almost silly, but the ability and willingness of these gents (and at least one Frau) to establish and maintain fragile bromances and romances in our scary digital world are absolutely vital for our survival.

Consider that Trump and Kim (dubbed by The Donald as “Rocket Man”) were bragging about the capability of their nuclear buttons a few months ago, yet they still may or may not meet in Singapore on June 12.

Despite the low expectations for lasting, meaningful success, the prospect of a Trump-Kim summit is far better than a potential nuclear war.

Arm-in-Arm gehen Francois Mitterrand (l) und Helmut Kohl (r)

When it comes to war and peace, bromances and romances matter. The longest sustained peace in Europe has been maintained by the establishment of The European Economic Community (EEC) in 1957, followed by the European Community (EU) in 1993.

If you are scoring at home there has been peace for the most part on the European continent for 73 years and counting. The relationship between the two most influential EU members – Germany and France – has survived and prospered by means of the relationships between Konrad Adenauer and Charles de Gaulle, and then Helmut Kohl and Francois Mitterrand, and now Angela Merkel and Emmanuel Macron.

As the lone woman in this equation (all due respect is afforded to the UK’s Theresa May), Merkel is rightfully regarded as the most powerful woman on earth – a title she did not seek and obviously does not cherish.

Nonetheless, Merkel has proven she is more than a match for some of the most self-absorbed men on this planet including: Trump, Putin, China’s Xi Jinping and to a lesser extent, Marcon.

Merkel’s relationship to Messrs. Trump and Putin are not warm and fuzzy, but she has been an effective foil. She rolled her eyes at Trump and reportedly insists on speaking German to Putin, while Putin speaks Russian to her – even though they are fluent in their respective languages.

Macron has obviously concluded that Trump is the leader of the world’s largest economy and power. Some have scoffed at the bromance between the two, and questioned what Macron has received in return (e.g., US pulled out the Paris accord and the Iran nuclear deal). Keep in mind that Macron has Trump’s ear, and may be Europe’s closest confidant to POTUS.

Trump’s bromance with China’s president Xi, including a visit to Mar-a-Lago in Florida, is a complicated relationship including strategizing about Kim Jong Un’s nagging North Korea and the question of tariffs and intellectual property (IP) protection. A solid, even though conflicted, relationship between the world’s two largest economic and military powers increases – not decreases – the prospect for world peace and maybe even, harmony.

President Donald Trump talks with Chinese President Xi Jinping, with their wives, first lady Melania Trump and Chinese first lady Peng Liyuan as they pose for photographers before dinner at Mar-a-Lago, Thursday, April 6, 2017, in Palm Beach, Fla. (AP Photo/Alex Brandon)

Time will tell whether Almost DailyBrett is correct on this point; hopefully that is the case.

You Can Take Putin Out of the KGB …

But you can’t take the KGB out of Putin.

Russia’s leader will play games, including inviting his black lab Koni to a 2007 summit with canine-phobic Merkel (see earlier Almost DailyBrett blog on this Machiavellian topic). How will Putin exploit perceived Trump weaknesses? How will Trump counter?

And yet these two leaders appear to enjoy each other’s company, at least in front of the cameras.

Will Trump develop the same kind of rapport with Kim Jong Un?

Kim has already kibitzed with Xi and most recently on both sides of the most heavily fortified and dangerous border with South Korea’s Moon Jae-in.  The overriding subject of their historic encounters: the prospect for a summit between Kim and The Donald, regardless of the potential for success.

In our increasingly dangerous world – in which the digital ones and zeroes work for us and hopefully not against us – Almost DailyBrett takes the humble view that talking is far better than fighting.

Bromances and Romances matter.

https://www.goodreads.com/quotes/33365-tact-is-the-ability-to-tell-someone-to-go-to

https://www.history.com/this-day-in-history/common-market-founded

https://almostdailybrett.wordpress.com/2017/02/20/putins-pooch-und-merkels-dog-o-phobia/

“You guys are obsessed with Trump … You pretend like you hate him, but I think you love him. I think what no one in this room wants to admit is that Trump has helped all of you. … He’s helped you sell your papers and your books and your TV. You helped create this monster, and now you’re profiting off of him. – Michelle Wolf speaking to the White House Correspondents Association dinner

Michelle Wolf once again proved the old adage: A stopped clock is indeed right twice a day.

Supposedly, Alec Baldwin is getting “tired” always playing Donald Trump on “Saturday Night Live.” Somehow, someway Alec makes a go of it, even bringing in the real Stefanie Clifford (e.g., porn “star” Stormy Daniels) to play herself as SNL ratings soar.

Speaking to media expert Howard Kurtz, former RNC chairman and Trump chief of staff Reince Priebus, pointed to the universal improvement of media business models and share prices, and proclaimed:

“Trump is Money.”

Whether you are a conservative switching on Fox News, a liberal watching CNN’s angry talking heads or a socialist getting his or her red-meat fix on MSNBC, all three of these news networks are virtually 24/7/365 Donald Trump … and their ratings are upwards to the right.

Everyone and anywhere, the conversations are about Trump. As Patrick Buchanan once said: “Worse than being misquoted, is not being quoted at all.” Trump never suffered from this malady.

Since June 2015, the media has been in a foaming-at-the-mouth state of Schadenfreude waiting to stomp on Trump’s political grave … and yet the news of his demise has been greatly exaggerated.

As Almost DailyBrett and others have stated, Trump is a walking-talking-breathing, daily-outrage via Twitter or his own verbal expression machine. He is catnip to the media, and the Fourth Estate felines are stoned.

Some have suggested the American media (e.g., Wolf quote above) created Donald Trump and made his presidency possible. The mediaQuant estimates are America media provided the wealthiest presidential candidate in history with $4.6 billion (advertising equivalent) in earned media coverage.

Like him or detest him, Trump — “The Apprentice” — knows how the media works and plays it like a violin. There is nothing the media animal loves more than a good fight or a sordid controversy. Trump delivers in spades.

Show Me The Trump Money

The stately Gray Lady, The New York Times, (“All the News That’s Fit to Print”) at one time set the national agenda, providing us mere mortals with the daily subjects to think about and discuss over the dinner table.

That all ended with Twitter, particularly Trump’s nocturnal tweets – most outrageous, some not. Instead of the NYT being the poster child of Agenda Setting Theory, Trump with his presidential bully pulpit is posing the questions of the day … even before the Times hits the streets.

The inhabitants of the New York Times ivory tower have been preempted and leveraged, and they hate it. Let’s … yes, let’s write another front-page editorial chastising this rogue in the White House. That’ll show him.

Here’s the rub. Counterintuitively, negative publicity actually helps Trump. And in turn, Trump sells newspapers, raises Nielsen Ratings and boosts book sales.

We are approaching the three-year anniversary (June 16) of The Donald descending the Trump Tower escalator to declare his candidacy. The media was laughing back then, and going to the bank today.

Shares of the aforementioned New York Times are up 62.48 percent in the same three-year time period. 21st Century Fox, the parent of the Wall Street Journal and Fox News, increased 11.62 percent. Comcast (NBC and MSNBC) is up 12.64 percent. Washington Post, 7.75 percent. Time Warner (CNN), 9.99 percent … How’s that for creating shareholder value?

The media is making money – lots of money – off Donald Trump. They can’t wait to collectively dance on his political grave, but just not now … pretty please with sugar on top.

Hold your collective ears New York Times Pharisees: When it comes to Donald Trump, you are only too eager …  yes, too eager … to buy low and sell high.

https://www.nytimes.com/2018/05/06/arts/television/snl-stormy-daniels-donald-glover.html

https://www.vox.com/policy-and-politics/2018/4/30/17301436/michelle-wolf-speech-transcript-white-house-correspondents-dinner-sarah-huckabee-sanders

https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html

https://www.thestreet.com/story/13896916/1/donald-trump-rode-5-billion-in-free-media-to-the-white-house.html

 

 

 

 

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