“Republicans buy sneakers, too.” — Nike Brand Ambassador and NBA GOAT Michael Jordan on the efficacy of not taking unpopular political stands
“Believe in something. Even if it means sacrificing everything.” – Nike multi-million dollar NFL marketing campaign starring NFL Has-Been Colin Kaepernick.
Republican green is the same hue as Democratic green. Got it?
Almost DailyBrett finds absolutely no joy in reporting the common stock of woke Nike is down 76 percent in the last five years or $119.07 per share.
Nike’s market capitalization (# of shares x stock price) has decreased from an all-time high of $281 billion in 2021 to $55 billion now, a stunning 80 percent decline.
The toxic company is being kicked out of the S&P 100 in 11 days after being included for 18 years. Can it get worse? Can it get better?
Your author is a huge fan of Nike founder Phil Knight, The Greatest Oregonian of All Time (GOAT).
Yours truly has always worn Nikes (including this morning) and for many years invested in the best-of-breed stock in athletic apparel. Can’t remember when it was finally time to ring the register, when it came to NYSE: NKE.
There comes a point, when Enough Is Enough.
Nike came down with a severe case of CNN Disease. There was a time when Ted Turner’s edgy network was the go-to-outlet globally for breaking news and information. Democrats and Republicans, both relied on CNN.
Almost DailyBrett asked rhetorically in 2019: ‘What happened to the CNN of Bernard Shaw?’ The answer was the network chose sides in America’s tribal civil war. Publicly traded CNN (Warner Brothers Discovery) decided it was not going to serve one half of the nation any longer.
Screw them.
Nike did the same, building a woke marketing campaign around Colin Kaepernick, solely for his decision to not salute Old Glory. Why did a successful publicly traded business (read Uncle Phil’s “Shoe Dog”) side with someone, who dishonored the American flag?
Did Nike sacrifice everything? For what? What happened to Kaepernick’s career? He’s finished at 38-years-old. What happened to Nike’s good name and reputation? Again, for what?
Forgetting The Corporate Mission?
“Executives are hired to maximize profits; that is their responsibility to their company’s shareholders. Even if executives wanted to forgo some profit to benefit society, they could expect to lose their jobs if they tried—and be replaced by managers who would restore profit as the top priority,” — Arneel Karnani, University of Michigan associate professor of strategy, Wall Street Journal, August 23, 2010
“Republicans buy shoes. Democrats buy shoes. Most companies benefit when both groups want to buy theirs.” — Dan Zaksheske, Outkick, September 9, 2026
Almost DailyBrett ran corporate communications for a decade for publicly traded Silicon Valley custom semiconductor innovator LSI Logic. Yours truly was very aware of the pressure to respond to Corporate Public Responsibility (CSR), but even more to adhere to the tenets for Fiduciary Responsibility.
Your job was to act in the interests of the company’s stakeholders … employees, shareholders, suppliers, customers … etc. The given political philosophy of a finite group of employees — no matter how close to the C-Suite — should be irrelevant.
Nike pats itself on the back for being on the side of the athlete, but does that mean everybody who laces up the shoes or the skates? What if the athlete is just plain wrong about America?
The American flag may be a red, white and blue piece of cloth to an anointed few. Their stance is sad … and wrong.
Nike has been paying — a steep price for coming down hard against honoring the Stars and Stripes.
Where was the voice in the wilderness, in the board room, who simply asked if siding with Colin Kaepernick (or even coming out with a blood and bullet hole Boston Massacre t-shirt) is consistent with the company’s legally required commitment to fiduciary responsibility?
When it comes to America’s tribal Civil War, maybe it would be best for Nike and other publicly traded companies to simply take a knee. Just Don’t Do It.
Republicans buy sneakers, too.












































