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“Marcus Mariota told NFL it is ‘important to him, personally and culturally,’ to be in Hawaii to celebrate the next step in life. No draft for him.” – ESECPN Draft Analyst Adam SchefterMarcus Mariota

There is no joy associated in being picked last for kick ball.

There are permanent scars for some not being asked to junior prom – if you don’t believe Almost DailyBrett, just ask former Rep. Michelle Bachmann.

And then there is the spectacle of the celebrated college football stud, the ultimate BMOC, sitting in a nouveau riche suit bought by his sleaze-ball agent, waiting hours upon hours for his name to be called … and ESECPN cameras covering every nanosecond of the agony.

Does this scenario sound familiar Johnny “Rehab” Manziel? Surely, the home state Dallas Cowboys wouldn’t pass on the 2012 Heisman Trophy winner from Texas A&M with their 16th pick in the first round of the 2014 NFL Draft?

Oops! They did exactly that.

Finally, the Cleveland Browns rescued Johnny with its first-round selection in the 22nd position, ending the sordid spectacle of Manziel being passed up by almost two-dozen teams. In basketball, two teams forever regretted passing on Michael Jordan. Considering that Manziel just emerged from rehab, one can postulate that Cleveland is regretting awarding him with a four-year pact at $8.3 million; $7.55 million guaranteed and a $4.38 million signing bonus.manziel1

Remember storming out of Radio City Music Hall at the 2013 NFL Draft, Geno Smith? Your agent confidently projected you would be picked in the first round. Hmmm? Turned out it was the next night, Round 2, pick #39 overall, before your name was mercifully called by the New York Jets.

The good news, Geno: You were picked by the New York Jets. The bad news, Geno: You were picked by the New York Jets.ginosmith

Why Be There?

Let’s ask the obvious football public relations/reputation management/personal branding question right here and now: Why even show up for the first round, let alone be present for any of the NFL draft?

Do you (e.g., football hero) really need a picture taken of yourself in another new ball cap, a jersey with #1, with the NFL commissioner? Isn’t what you really want, is a contract with as many guaranteed dollars as possible to play a violent game for four years or maybe longer?

Maybe 2013 Heisman Trophy winner Jameis Winston is making a smart public relations move for once by so far deciding to not attend the NFL Draft festivities, even though he may be tempted by his agent to venture to Chicago’s Auditorium Theatre this coming Thursday.

The 2014 Heisman Trophy winner, Marcus Mariota from Oregon, will not be in Chicago. Instead, he will be home in Hawaii with dad, Toa Mariota, and mom, Alana Deppe-Mariota, and his family and friends. Mahalo!mariotaparents

Yes, the author of Almost DailyBrett is a tad biased when it comes to the joys of Oregon football. Having dispensed with that obligatory consumer warning, it is still a great personal and PR move for Marcus to stay away from the draft.

Besides where would you rather be: Hawaii or Chicago?

Character Matters

After the notorious antics of the last two Heisman Trophy winners, Johnny Manziel and Jameis Winston, Mariota is refreshingly boring with his refusal to take any glory upon himself and ALWAYS thinking of his teammates.

Who can forget Mariota breaking down in front of mom and dad, his coaches, and all the past Heisman winners as he accepted the most hallowed trophy in college football? Some wonder whether Mariota is too nice to play in the NFL. The question in some respects is an indictment of the league with its warm-and-cuddly owners, such as Jerry Jones.

When and where to will Marcus be drafted on Thursday? San Diego? Tennessee? Cleveland (bye, bye Johnny no good(e)?) New York Jets? Philadelphia? Some days it seems that Mariota’s draft stock is up and some days it seems that it is down.

Where is Marcus in the mock drafts? It changes from day-to-day. Seems remarkably similar to rolling tracking polling for political campaigns going down to the wire.

These questions all point back to the wisdom and the genuineness of Marcus watching the draft back home in Hawaii with mom, dad, siblings and friends.

If it turns out to take a little longer than expected (who really understands the vagaries of NFL scouting?) at least he will not look like Johnny Manziel or Geno Smith waiting for someone, anyone to draft him.

And that includes the New York Jets.

http://www.cbssports.com/nfl/eye-on-football/25130998/report-marcus-mariota-will-not-attend-nfl-draft

http://www.cbssports.com/nfl/eye-on-football/25149193/26-players-to-attend-2015-nfl-draft-no-jameis-winston-marcus-mariota

http://en.wikipedia.org/wiki/Johnny_Manziel

http://en.wikipedia.org/wiki/Geno_Smith

http://espn.go.com/nfl/draft

http://en.wikipedia.org/wiki/List_of_Heisman_Trophy_winners

http://www.nfl.com/news/story/0ap2000000350347/article/2014-nfl-draft-firstround-signing-tracker

 

 

 

 

 

“Policy is important, but I also think empathy and connection are hugely important. I think that people understanding where you come from, what your story is, what your background is, is as important to any leadership role, but particularly running for the president of the United States.” – Prospective Presidential Candidate Carly Fiorina

“Empathy” is not the first word that comes to mind when Almost DailyBrett contemplates Carly Fiorina and her campaign for … (gasp) President of the United States.carly1

Sure you don’t want to run for queen instead?

Will Meryl Streep play your role in the biographical film?

Will you have a coffee-table book presidency akin to JFK?

Carly mismanaged Hewlett-Packard. And now she wants to run America?

She couldn’t beat Barbara Boxer in California in 2010. And now she thinks she can defeat Hillary Clinton, let alone Jeb Bush in 2016?

She rammed through HP’s acquisition of Compaq Computer over the objections of a founding family, when the PC market was plateauing (now it is declining 5-7 percent). And now she wants to offer her “vision” to America?

She didn’t grasp the “HP Way.” How can she connect with the “American Way”?

She is a living, breathing definition of a “plutocrat.” Is she going to release her income tax returns? She makes Mitt Romney seem like the common man.

You can just see the air-war gurus licking their collective chops at the collectivist Democratic National Committee with the prospect of Carly as the Republican standard-bearer in summer/fall of 2016.

Those who know Carly, particularly those working in Silicon Valley circa 1999-2005, are fully aware of her background and story.

It’s not a happy read.

Does she have any friends?

Lincoln, Teddy, Ike and Reagan Turning Over In Their Graves

“Citizens, you will elect me. I will be your leader.” – Kate McKinnon playing the role of Hillary Clinton on Saturday Night LivehillarySNL

Kate McKinnon of Saturday Night Live came very close to the truth with her satirical skit about über-ambitious Hillary Clinton and the prospective “First Dude,” William Jefferson Clinton.

The always kind-and-considerate Maureen Dowd touched upon Hillary’s penchant for overcorrecting in her New York Times op-ed Sunday.

Hillary’s coronation as the Democratic nominee may be a foregone conclusion; her election as Prez #45 is less so. An even-keeled Republican nominee with the right positive message could beat her.

Carly believes she is that even-keeled Republican.

When Carly looks into her full-length mirror in the morning, she sees a woman who can beat another woman. She believes with her XX chromosomes that she can close the gender gap. She’s right. Carly at the top of the GOP ticket would eliminate the Republican Party gender gap lead over the Democrats when it comes to males.

For some reason, Carly sees herself in the same vein as Republican icons: Honest Abe, Teddy, Ike and The Gipper. Are you serious, Carly?

Just as some would like to see the Clintons head off into the sunset, Almost DailyBrett wishes the same for Carly. Instead of running for president, how about grabbing your fishing pole, Carly.

Oh, you are not familiar with fishing … How pedestrian.

If the choice came down to: A.) Burning at the stake; B.) Drowning or C.) Voting for Carly … that would be a very difficult decision. Personally, I have a strong lean toward drowning.carly2

And if you see Carly on the campaign trail in Iowa, New Hampshire or South Carolina.

Be sure to genuflect.

http://www.washingtonpost.com/blogs/post-partisan/wp/2015/04/16/carly-fiorina-pink-nail-polish-and-sexism/?postshare=6421429211040548

http://en.wikipedia.org/wiki/Carly_Fiorina

http://en.wikipedia.org/wiki/Hewlett-Packard

http://news.yahoo.com/fiorina-says-shed-neutralize-clintons-gender-arguments-072055839–finance.html

http://www.nytimes.com/2015/04/19/opinion/sunday/maureen-dowd-granny-get-your-gun.html?ref=opinion&_r=0

http://www.pcmag.com/article2/0,2817,2481395,00.asp

http://www.thedailybeast.com/articles/2015/03/09/can-snl-s-kate-mckinnon-damage-clinton.html

 

 

 

“I think we have a fun deficit in America.” – Former Secretary of State Hillary Clintonhillarynosmile

Can you imagine a fun evening downing a few PBRs with Hillary?

You’re right: Drinking Pabst Blue Ribbon (PBR) is akin to making love in a canoe, so scratch that idea.

Back to the point: Would you look forward to hoisting a few tall ones, even microbrews, with Hillary?

What are your alternatives? Trip to the dentist’s office? Afternoon at DMV?

Or how about joining outgoing Senate leader Harry Reid for a few Nevada microbrews (is “Nevada” and “microbrews” an oxymoron?) And why is Harry always POed?reid

Do these people ever smile? Seriously, do they ever break out a grin?

Is this a problem? Check out the latest SNL skit with Kate McKinnon playing Hillary for your first clue. A lot of truth is often spoken in jest.

Will Hillary be hiring “smile” coaches?

According to the mantra of Nordstrom and McDonald’s and possibly others in the customer relations business: “Hire the smile.”

No one really wants to be around “Negative Nancy,” “Gloomy Gus” or Harry Reid for that matter. They want happy, fun people instead … and maybe a little gravitas too.

Persona Matters

“Voters don’t remember specific issues, they remember the ‘feel’ of the candidate — his values, his passions, his competence, his persona.” — Pollster Pat Caddell prepping former Vice President Walter Mondale for his first debate against President Ronald Reagan

There is little doubt that Hillary can be as wonkish as anyone on the planet, including Harry Reid. If that skill is the only criteria, then maybe she should start ordering the drapes for the Oval Office.

She is raising tons of money and undoubtedly will summon her disciples to write even more big checks. The legal tender will not be a problem for her second campaign for president.

She is the spouse of a former POTUS. The problem is her charm deficit. Her other half can turn on the smile in a few nanoseconds and draw potential supporters into his personal gravitational pull. This is where Hillary will always be wanting.merkel1

Certainly, Hillary has gravitas. The same is true for Fed chair Janet Yellen and German Kanzlerin Angela Merkel. The latter is lovingly known by at least a majority in the Vaterland as Mutti. Hillary is more like America’s Mother in Law.

Why do über-cautious Yellen at the Fed and compromiser Merkel in Berlin succeed when it comes to likeability and Hillary seemably comes up short? Call it a shortage of persona. The author of Almost DailyBrett will never forget the words of my own mumsy: “It’s not what you say, but how you say it.”

Kennedy and Reagan

“There is a reason why the two major parties continue to search for a new Kennedy or a new Reagan, and why so many presidential contenders offer themselves as such. It is because they believe it’s what the American people want. And there are surveys that show just how remarkably popular Kennedy and Reagan remain.” – Scott Farris, author of Kennedy & Reagan: Why Their Legacies Endurekennedysmile

Undersecretary of the Navy Paul Fay wrote the 1966 bestseller, The Pleasure of His Company, about his relationship with JFK. Reagan was known for his stories and one-liners with a huge smile on his face, an obvious bonus from his days in Hollywood.Portrait

Both men are held as the modern-day models of popular, charming and engaging presidents. Will candidate Hillary or second President Clinton ever reach that precipice or come even close? Hubert Humphrey was known as the “Happy Warrior.” Should Hillary’s handlers bring that one out of the public relations vault for their candidate?

Political junkies all know the track records of those with personality deficits and how they ultimately performed under the day-to-day spotlight of presidential campaigns. Remember President Ed Muskie? How about President Scoop Jackson? President Michael Dukakis? President Bob Dole? President Newt Gingrich? President Al Gore? President John Kerry? President Mitt Romney? They all exhibited sooner or later (usually the former) personality issues that contributed to their ultimate demise.

Even one who won, Richard Milhous Nixon, was gloomy, suspicious and paranoid. His next elected successor James Earl Carter could flash a toothy smile, but transformed himself into a mean candidate running for re-election in 1980.

Do the Democrats see a contemporary charming John F. Kennedy in Hillary? Seems like a silly question. But then against Hillary’s candidacy is a serious business.

Maybe a little bit too serious.

https://www.youtube.com/watch?v=BXdNYXMQoy8

http://www.cnn.com/2015/04/10/opinions/zelizer-hillary-clinton-weaknesses/index.html

http://customerservicereader.typepad.com/customer_service_reader/2005/12/nordstroms_1_cu.html

http://www.rove.com/articles/578

http://en.wikipedia.org/wiki/Paul_B._Fay

Or unemployed …

justinesacco

Love him or despise him, you can always count on Mr. Warm and Fuzzy, Charles Barkley, to have an opinion. In this particular case, he has a point: Sometimes the Internet draws fools into its web.

When it comes to anything and everything binary code, one must always recognize that digital is indeed eternal. Weigh these examples.adamsmithvante

  • Former $200K+ Vante CFO Adam Smith took a video of himself berating Rachel, a Chick-fil-A employee working the drive-thru window, about the company’s position on same-sex marriage and posted it on YouTube. He was fired. He can’t find a job.
  • IAC/InterActiveCorp senior director of corporate communications Justine Sacco dashed off her insensitive tweet about AIDS in Africa just before she flew to Cape Town, South Africa. Her tweet went viral. She was terminated before her plane landed.

Let’s ask here and now: Why are so many so damn cavalier when it comes to Twitter’s 140 characters?

Why are some so consumed with posting every minute detail about their lives on Facebook, no matter how trivial?

Do we have to post every still on Instagram or upload every video on YouTube, no matter how mundane or in some cases, obnoxious and offensive?

Why will others insist on uttering every-and-any political thought that comes in between their ears on WordPress, Wix, Tumblr or any other blogging site? Maybe we are not interested, let alone enamored, with your political views?

Barkley is not a fan of social media and has the luxury to say so. He and many others assume a who cares attitude toward the Internet. For the rest of us mere mortals, we know that social, mobile and cloud are game changers.

The World Wide Web is the classic definition of a destructive technology, the biggest communications advancement since Johannes Gutenberg invented the printing press in the 15th Century. We can communicate to-and-from virtually any place on the planet in a matter of seconds, 24/7/365.

The Genie is not going back into the lantern.

The real question is whether we are using these tools with the care they require. Think of it this way: blogging, social media and other digital forms of communication are “radioactive.” They are not monolithic (e.g., think “Friends” for Facebook and “Connections” for LinkedIn), but they all have the potential and the capability to get us in trouble in nanoseconds.

They can be abused. Why do some insist upon posting literally anything about their daily lives on the net? How many baby pictures are necessary? How many images of casseroles are required? How many more cat photos do we need to see?

Okay, the author of Almost DailyBrett pleads guilty when it comes to felines; yes, I have posted a tabby cat photo or two on Facebook.

Reputation Management for an Eternal Digital World

“Someday that party picture is going to bite them when they seek a senior corporate job or public office. I think they should wake up now, and become aware of the extent to which they’re sharing parts of themselves that one day they may wish they had kept private.”– Don Tapscott, Author of “Grown Up Digital”

The most important public relations of all are personal public relations.party

Would a hiring manager performing a Google search (okay Yahoo and Bing too) uncovering photo of the obviously inebriated Florida Gator fan doing a little pole dancing, automatically disqualify this individual?

Is that fair?

Does the hiring manager actually know the individual?

Most likely, the answers are “yes,” “no,” and “no.” Translated: The candidate is disqualified. It’s not really fair. And the hiring manager does not know the individual … and yet she or he doesn’t want to become acquainted with the “candidate.” The digital ones-and-zeroes that make up the photo tell the story, and it is not a good tale.

Some have expressed a concern, particularly college students, that the vast majority of their photos of Facebook and elsewhere (hopefully not LinkedIn) usually come with a drink in one hand. Does the preponderance of party photos send an unwanted message? Is alcohol a problem? Maybe they should do a little surfing on Google images and see if there are one (or two) too many fiesta photos?

Studies have revealed that executive recruiters (e.g., headhunters) spend only 6.25 seconds on a contender’s LinkedIn profile, and the first place they go? A potential candidate’s photo.

If that is indeed the case, wouldn’t someone interested in personal reputation management choose the most professional JPEG possible? One would think so, and yet Almost DailyBrett has seen LinkedIn portrait photos that are more appropriate for Match.com.

Internet Jail?

“A little payback. Sometimes there are consequences for being a dick.” – TYT Network Young Turks host Ana Kasparian

Can Schadenfreude or the celebration of someone’s demise get a little out of hand?

Kasparian’s sidekick, Cenk Uygur, wondered if Adam Smith (not to be confused with the Adam Smith of Wealth of Nations fame) will ever get a job again, any job, let alone a six-figure position.saccolanding

Sacco’s sin, which she fully comprehended when she landed in Cape Town, is even worse, particularly when you consider that she rose in the ranks to become a senior communicator for a major media conglomerate. If she can’t police her own dialogue, why would a reputable firm turn over its messaging, branding and reputation management to Mizz Intemperate Tweet?

Both Adam and Justine are in Internet Prison. Did they earn a lifelong sentence? Is that fair? Maybe not. Will it change? Maybe not.

What did Sir Charles say about “Fools” and the “Internet”?

https://www.youtube.com/watch?v=Gha5rNS6WyI

https://www.tytnetwork.com/

http://www.businessinsider.com/former-vante-cfo-adam-smith-apologizes-for-bullying-chick-fil-a-worker-2012-8

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0

http://iac.com/

http://www.forbes.com/sites/susanadams/2012/03/26/what-your-resume-is-up-against/

 

 

 

 

 

 

Move Paves Way for Huskies to Join The Big Sky Conference

SEATTLE, WA, April 1, 2015 – After failing to defeat Oregon since George W. Bush’s first term in office, the University of Washington today announced the cancellation of its October 17 game at Husky Stadium against the Ducks.ducksdawgs

Under the terms of the memoranda of understanding (MOU) with the University of Oregon, Washington will still pay the visiting team share to Oregon, and another $500,000 so the Ducks can host Florida State on October 17 at Autzen Stadium in Eugene. The Rose Bowl rematch will be televised nationally on ESPN at 4:45 pm PDT.

In place of Oregon, the University of Washington will renew its historic rivalry that very same day against the Idaho State University Bengals in Holt Arena in Pocatello, Idaho. The game will be broadcast on a tape-delayed basis on Pac-12 Networks at 11:30 pm PDT, following the conclusion of the Washington vs. Washington State Apple Cup women’s soccer game.

“After losing 11 consecutive times by an average deficit of 25 points with no game being closer than three touchdowns, we have done a lot of soul-searching by the Montlake,” said University of Washington Athletic Director Scott Woodward. “We have been living in a state of  denial way too long. It’s time to accept reality: Washington can neither compete academically with Oregon nor can the Huskies contend with the Ducks athletically.”

Woodward announced the university is in active discussions with Commissioner Larry Scott about resigning from the Pac-12 in order to seek a more appropriate level of athletic and academic competition in the Big Sky Conference. To ensure that 12 schools still comprise the major conference, including two from the Evergreen State, Woodward said the Washington administration proposed that Gonzaga University join WSU as the state’s representatives in the Pac-12.

“Even though the Washington athletic administration is proposing a zero sum game, we have to study this plan carefully as we know that Gonzaga in-place of Washington will strengthen the league’s competitive stance in NCAA basketball,” said Scott. “Gonzaga would give the Pac-12 access to the Spokane media market, while the retention of Washington State will continue the league’s presence in the all-important Pullman, WA/Moscow ID region.

In addition to paving the way for admission into the Big Sky, setting up contests against Weber State, Northern Arizona and Eastern Washington among others, the University of Washington will undergo a massive reduction in the capacity of Husky Stadium from 72,500 to about 16,000 to more align the university with its new FCS division.husky

University of Washington Football Coach Chris Petersen acknowledged the presence of University of Oregon billionaire alum, Phil Knight, was a contributing factor in the now lopsided “series” between Oregon and Washington with the Ducks outscoring the Huskies 481-202 since 2004. Petersen, who served as an assistant at Oregon, before taking head coaching jobs at Boise State and Washington, knows firsthand the advantages that UO has over Washington.

“Many warned me that I would be taking a step backward in terms of athletics and academics, when I left Oregon for Boise State,” Petersen said. “I didn’t fully appreciate that downward spiral would not only continue, but actually accelerate, when I left picturesque Boise for dreary Seattle.”

Petersen encouraged the University of Washington administration to be realistic, and forget about churning out billionaire alums. He suggested the university instead focus on the few promising UW students that someday, someway will actually make six-figures cumulatively (e.g., one, two, three, four … ) in the course of their lifetimes. There are certainly opportunities for Udub graduates in maintenance engineering, petroleum transfer and refuse collection, he added.UOUW

Oregon coach Mark Helfrich indicated that he was saddened the Oregon vs. Washington “rivalry” was coming to an end after 107 games with Oregon winning the first 43-0 in 1900, and now the last 11 times.

He said that circumstances ultimately change, and wished Petersen and the Huskies all the best in not only the October 17 game in Pocatello, but against all of its other conference foes in the fortified Big Sky.

“We are hopeful there will be the same intensity exhibited by both players and fans in a different Oregon vs. Washington rivalry, when the Huskies take on Portland State,” said Helfrich.

“Washington supporters should keep in mind that when it comes to Portland State, you cannot stop the Vikings, you can only hope to contain them,” he said.

http://en.wikipedia.org/wiki/Oregon%E2%80%93Washington_football_rivalry

http://www.isubengals.com/index.aspx?path=football

http://www.gohuskies.com/SportSelect.dbml?SPID=126613

 

 

 

“Bulls make money, bears make money, pigs get slaughtered.” – CNBC Mad Money host Jim Cramercramerpigs

Which decision requires more mental gymnastics?

When to buy?

When to sell?

The author of Almost DailyBrett humbly opines that when to sell is the tougher call.

Why?

There are two kinds of remorse: ‘Darn it the stock kept going up after I sold’; and the worse one, ‘I could have sold when the stock was up, but I was a pig … and oh fiddlesticks, now I am selling when the stock is down.’

Yep, there are a lot of potential could-of, would-of, should-of when it comes to selling.

So what should you do in the view of this humble retail investor (read: Charles Schwab account)?

Don’t Fall in Love

“…Sometimes the most obvious question really is the question. In Enron’s case: How do you make money? – Bethany McLean, Fortune Magazine

Preparing to teach Corporate Public Relations/Investor Relations to Central Washington University seniors and a few juniors starting this coming Wednesday, yours truly will pose the same simple question that Fortune’s McLean posed to Enron’s Jeffrey Skilling: “How do you (Enron) make money?”

Communicators need to have elevator pitches at their ready when asked this very same straightforward question about their own employer. The same is true for investors: How does a company make money? If the answer is clear; you like the company; you understand the business strategy; you have done your homework including consulting with your financial advisor, then it may be time to purchase shares of the company stock.bullandbear

This particular company’s stock is now part of your diversified portfolio, which in turn represents a portion of your retirement savings, a child’s college education, that dream vacation etc.

All is good, but when does it make sense to sell?

Buy and hold is a sure loser. Why? At some point, stocks will stop growing. Your invested company certainly will change, and not necessarily for the better. Circumstances may shift and a wave of caca may hit a company or an industry.

Remember the Internet bubble two decades ago? It burst.

Remember the housing bubble a decade ago. It burst.

Don’t fall in love with your securities. Follow your instinct and your plan. When it is time to pull the trigger and unload the stock, then sell the shares.

Have a Plan

“I love the company. I hate the stock.” – Jim Cramer on Tesla (NASDAQ: TSLA)

Okay, it’s time to confess: I fell in love with the Elon Musk Ion-Lithium Battery/Electric Car story at Tesla. Yes, I bought the stock and road it up and down (pardon the pun) and eventually got tired of the downward roller coaster.muskcar

Before I weighed selling, I considered at what average price point did I buy the stock and how low would it have to go before I would sell the stock? It hit that point, and it was time to sell.

Maybe at some future time, it will be low enough to once again purchase the stock, but only when one is convinced the company has a realistic plan for long-term profitability.

The same is true when selling a stock that is going up. Social media stock LinkedIn (NYSE: LNKD) recorded a blow-out quarter and the stock exceeded my prearranged sell price point. As Joseph Kennedy reportedly said: “Never apologize when taking a profit.”

And we should never worry about paying taxes on our profits; profits are taxable.

The point here is to follow your game plan and sell when it’s time. That’s a good thing, really.

What are some other signs that it is time to sell a stock?

  • The Music Stopped: Once upon a time, Intel (e.g., microprocessors), Microsoft (e.g., software operating systems) and Cisco (e.g., Internet routers and switches) were literally rocking and rolling. We couldn’t get enough of these stocks until … the music stopped. The PC is yesterday’s news. The 1990s came and went. It became time to sell and move on.
  • Commoditization: Just like Intel’s microprocessors became a commodity to serve as the brains of social, mobile and cloud, the same is true for all other semiconductors and those that build semiconductor manufacturing equipment and electronic design automation (EDA) software. Intel’s rumored takeover of Altera, similar to Avago’s absorption of LSI Corporation, are more signs of industry consolidation. If you have not sold already, it’s past time.
  • High Volatility: Sometimes an investor can benefit from a highly volatile stock. A perfect example is Salesforce.com (NYSE: CRM). Lost track of how many times, yours truly has bought, sold, bought, sold, bought … this stock. As long as the trend line is consistently up, it’s okay to let go of the shares now and then, only to become reacquainted at a later date.
  • New Management: Tim Cook is proving that there is life at Apple following the ultimate demise of Steve Jobs, but that is the exception not the rule. Companies change. Business plans shift. Circumstances change. Markets explode or implode. Almost DailyBrett has always followed the mantra that if the old boss or new boss is a bosshole, it’s time to pass on the stock or sell the stock. Translated: Stay away from Larry Ellison and Oracle (NASDAQ: ORCL)
  • No Balance Between Fiduciary and Corporate Social Responsibility: The best run publicly traded companies do NOT see “doing well” and “doing good” as being mutually exclusive. Publicly traded companies with their brands under a digital 21st. Century microscope must appreciate their respective brands are trading in the cloud 24/7/365. Worshipping exclusively at the altar of fiduciary responsibility will no longer cut it. If so, it’s time to sell.
  • Caca Happens: Planes land at the wrong airports (e.g., Southwest). Companies name shoes (e.g., Umbro) after the cyanide gas used in Nazi concentration camps. The CEO falls dead in the backseat of a car (e.g., Texas Instruments). Oil wells explode and gush on global video for three months (e.g., BP). Guano hits the fan. This is precisely the reason not to fall in love with any stock.

Sometimes, it is time to say goodbye.

Breaking up is hard to do.

http://www.thestreet.com/story/10292084/1/bulls-bears-make-money-pigs-get-slaughtered.html

http://en.wikipedia.org/wiki/Joseph_P._Kennedy,_Sr.

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

https://almostdailybrett.wordpress.com/2013/10/06/how-does-a-company-make-money-2/

https://almostdailybrett.wordpress.com/2014/07/18/donate-to-united-way-or-invest-in-tesla/

http://finance.yahoo.com/video/cramers-stop-trading-tesla-motors-135400997.html

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

 

 

 

 

 

 

Couldn’t believe my ears.

Did my post-graduate classmate in “Teaching and Professional Life” just state ex-cathedra that (being) “mean is awesome” when it comes to teaching impressionable undergraduate college students?larrysumners

For some reason, the author of Almost DailyBrett can’t just simply vanquish these words, uttered by a Ph.D candidate in communications, from his personal DRAM.

Sure wouldn’t want to be in her classroom.

The question for today is whether this brand of arrogance, callousness and potential cruelty is reaching epidemic proportions on college and university campuses?

What blew me away is that some were actually nodding their heads in affirmation.

I couldn’t agree less.

Who Are Our Customers?

Almost DailyBrett is not universally loved by privileged graduate teaching fellow (GTF) types, so these next thoughts may not be especially well-received either.

When it comes to colleges and universities, who is paying the bills (e.g., salaries, benefits, stipends)? Besides donors and grants, the main answer lies with parents/guardians of students, the students themselves waiting tables, taking out loans or the combination of all the above.

The Economist reported this week that average annual fees at private universities are $31,000 and approximately $10,000 at public universities. The typical college student, who may spend up to six years on campus, will be saddled with $40,000 in debt whether or not she or he graduates.studentloans

And you want to be mean to these students and by natural extension, their families?

And wouldn’t one think that since these students are indeed a prime source of college/university largesse, the service providers (e.g., professors, instructors, GTFs) would actually be nice to their “customers?”

What’s that?

Some believe strongly that colleges and universities should not be run like businesses? They are mostly non-profit. Right? So they should be oriented toward searching for the truth rather than preparing students to find a job? Maybe that attitude und Weltanschauung is at least partially the source of the meanness.

Mentoring/Not Meanness

Academic politics are so vicious precisely because the stakes are so small.” – Former Secretary of State and Harvard Professor Henry Kissinger

Let’s face the truth.

College and university faculty meetings are generally not happy gatherings. Hours are spent in academic debate, but little if anything changes with the exception of tuition, fees and administrative hirings going up.

Some faculty members have a difficult time impacting their own worlds, so they are not usually in a good mood entering the classroom. This is where meanness and ruthlessness is carried out, just make sure every rule and regulation is included in the syllabus. Maybe, these particular faculty types are more suited to being bureaucrats in Washington, D.C.

Don’t get me wrong, faculty members (e.g., professors, instructors, GTFs) cannot be friends with students, but that doesn’t mean we should be enemies. We should care about our students, and the best teachers do just that.

This is where another “M-word” comes into play: Mentoring. We should not be teaching exclusively out of a book, but instead we should be providing real-time knowledge about how the professional world really works.

Our students should venture out into the work-place with their eyes wide open. They should be trained to speak not the words of students, but the language of the workplace. They should know the difference between the top-line and the bottom-line, between revenues and net income or loss.

They should embrace buy low, sell high. They should prove their own return on investment (ROI), not just their degree, but a record of solid experience articulated in cover letters, resumes and LinkedIn profiles.people1

If a student demonstrates and proves her/his preparedness for competition for publicly traded/privately held/for profit/non-profit positions, then we as educators should be willing to provide a graduating student with a reference and all the help that we can.

Will the mean professor do that?

Almost DailyBrett has found that very few things in life are more uplifting than reading/hearing about one of your former students being hired and embarking on what very well could be, a rewarding career.

Instead of being mean, let’s mentor with a little tough love, if necessary. Let’s encourage our students to seek out and attain the best anti-poverty, wealth-creation program ever invented: a well-paying private sector position with full benefits and maybe a stock option or two.

All it requires is a little TLC and some mentoring too.

http://www.economist.com/news/united-states/21646219-college-america-ruinously-expensive-some-digital-cures-are-emerging-log

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

https://almostdailybrett.wordpress.com/2014/12/27/dealing-with-online-hecklers/

http://quoteinvestigator.com/2013/08/18/acad-politics/

 

 

 

 

 

As a member of the California Governor’s Press Office team, all I wanted was a good wire-service photo, just one-awesome still … and okay maybe some video too.

And that photo and related earned-media would capture/cover Governor Duke and Mrs. Duke greeting the Prince of Wales and the Princess at Expo ’86 in Vancouver, B.C.diananews

Guess the best-laid plans of PR dudes/dudettes and mice often go astray …

… or to be more precise, fainted on the floor of the California Pavilion.

Princess Diana, the ever-telegenic Princess of Wales, ended up lying unconscious on the floor of our pavilion in front of dozens of American, Canadien and always charming Fleet Street reporters and photographers about 50-feet away from my loafers.

Say “goodbye” to one great photo; enter an international crisis communications incident relating to probably the most famous celebrity on the planet at the time in about four nanoseconds.

Out Cold on The Floor of the California Pavilion

“She (Princess Diana) was walking along and had gotten to the bicycle exhibit. It appeared to me that she moved closer to her husband (Prince Camilla Parker Bowles) and sort of tapped him on the arm and was beginning to say something when she fainted – very gracefully.” – California Governor George Deukmejian

It was an unusually warm day in early May in Vancouver, B.C. The Pacific Northwest is considered to be situated a temperate-maritime climate (read: clouds and rain), but on this day El Sol was high in the sky and the temps were mucho calor.

The British media described the Royals May 6 schedule as “heavy and relentless” including stops at the Saudi Arabian, Russian, British, American and the California pavilions. They even labeled our pavilion as “stuffy” even though “The Californias” was largely designed by Disney.

Prince Charlie and Lady Di were at the height of their global celebrity, five years after their supposedly fairytale wedding ceremony. Literally thousands of gawkers were lined-up outside for a mere glimpse of the royals.

The photographers were particularly out in force, including undoubtedly some of the same Paparazzi types that later contributed to Princess Diana’s ultimate demise in 1997.

As it turns out, the geography of Expo ’86 grounds and its dozens of pavilions mandated that the California pavilion was last on the royal couple’s exhausting schedule. That’s where Governor Deukmejian, Gloria Deukmejian, Chief of Staff Steve Merksamer and the author of Almost DailyBrett waited.georgegloria

Another factor that contributed to my desire for a super photo of the Duke and the Prince/Princess was that 1986 was a gubernatorial election year in the Golden State. We were running way in front of our two-time challenger, Los Angeles Mayor Tom Bradley, but nonetheless we were following the George Deukmejian Laws of Politics:

  1. Take Nothing for Granted;
  2. Always Run As If You Are Running Behind

Even though Expo ’86 was not a campaign event and easily qualified as official gubernatorial business promoting California as superb vacation destination, there was no denying the political implications in the traditional blue state.

Was The Princess in “Delicate” Condition?

“We have certainly heard nothing about her being pregnant though I am sure she will be given a check-up by her doctors when she returns home just to make sure.” — Vic Chapman, Buckingham Palace press secretary

Once the princess slumped to the floor of our pavilion, the Royal Family folks summoned the doctor and his ammonia inhalants. The media were immediately ushered outside among the throngs. The governor, Mrs. Deukmejian, Steve Merksamer and yours truly were moved into a holding room.

We were just in the process of being debriefed by the governor, when a Buckingham Palace type entered and announced that the Prince of Wales wished to continue the tour sans his fainted spouse … and you wonder why the marriage went kaputt 10 years later?

The governor expressed his concern to Charlie Prince of Wales, who gave him a look that translated, “This woman is embarrassing me again.” It was time to get back to the tour, which was cut short the moment Diana was revived.

Outside Buckingham Palace press secretary Vic Chapman was fending off the Fleet Street piranha inquiring whether the Princess was preggers. He insisted that was indeed not the case, which spurred further questions including: “How would you Mr. XY Chromosomes know?”

Just as the good government is good politics, it is also sound expedient politics to simply show compassion to someone, who seemed to break under the heat and the pressure. I was proud of my boss: California’s Governor George Deukmejian.

Alas I can’t say the same for Prince Charlie, who was personally mortified and was seemingly unconcerned about his spouse.

He  ultimately opted for ground beef (e.g., Camilla) as opposed to filet mignon (e.g., Diana).

It is still troubling nearly 30 years later to reflect on Diana prone on the floor of the California pavilion; it is far worse to contemplate her fatal car crash as she was chased by the Paparazzi.

https://www.youtube.com/watch?v=ufaxGcxfdPQ

http://articles.latimes.com/1986-05-07/news/mn-3572_1_princess-diana

http://articles.philly.com/1986-05-07/news/26051483_1_diana-princess-royal-visit-charles-and-diana

http://en.wikipedia.org/wiki/Diana,_Princess_of_Wales

 

Meet the baby of the family, the unexpected/unplanned baby of the family.

This coming Saturday, Pi Day, the mathematically inept, right-brained baby will “celebrate” the successful navigation of 60 years on the planet, and look forward to hopefully plenty more.kmb2

Much has changed since the decade of Ike, Elvis, Disneyland, Sputnik, U2 (not the band) and “Senator, have you no sense of decency?”

The author of Almost DailyBrett has always been a tad vertically challenged; in time became follicly challenged, and still vows to never-ever be horizontally challenged. Looking forward to Saturday’s cross-training with Nike+, charting the results.

Tempted to mimic a lyric, “Oh, what a long, strange trip it has been,” but I was never into that kind of “trip.” When it comes to sex, drugs and rock n’ roll, always been a big fan of the first, still dig the latter (never was a Dead Head), and never understood the appeal of the “medicine.”

Baby Boomers are supposed to wax nostalgic for the 1960s and the demonstrations in the streets of Chicago and arrests on the quad at Berkeley. What the heck happened to your author? Instead, he pleasantly recollects the 1980s, when he tied the knot for the first time, became a father to Allison, when it was Morning in America.

California even balanced its budget, raised zero taxes and maintained a $1 billion for emergency. Almost sounds quaint when compared to today’s oceans of red ink for our children’s children to pay. Yep, the 1980s worked; they always will; historical revisionism be damned.

Come to think of it, during my life a Wall went up in 1961 (“Ich bin ein Berliner”) and it came down 28 years later (“Mr. Gorbachev, tear down this wall”). O.J. sliced up UCLA’s defense in 1967 and Nicole Brown a generation later.

Nothing has ever been permanent, particularly disco, hem-and-tan lines.

Brady Bunch Neighborhood

Growing up in lily-white Glendale, California in the age of Hogan’s Heroes and the God-awful Brady Bunch, your blog writer will always be grateful for those priests and nuns who taught writing, reading and literature. They also transformed me into the rotten Catholic I am today with their unique combination of arrogance, boorishness and corporal punishment.

Sorry to say Padre, you were wrong: Mary Magdalene was not a whore.

There was the bitter divorce of 1967, but with it came life-long lessons about how to and how NOT to treat the fairer gender. Monogamy with a special one is best; you should try it and stick with it, fellow hombres.ibmselectric

My love of writing began at eight-years old, the very same year in which the school loud speakers told us about the death of a young president. This same infatuation with the pencil, pen, IBM Selectric, work station, PC, and now the mobile device continued as man walked on the moon, a president resigned, our diplomats were held hostage for 444 days, and planes crashed into the World Trade Center and the Pentagon.

Growing up, always thought that Nixon’s first name was “Damn.” Came to appreciate that Tricky Dick and Slick Willie were spot-on names for my least favorite presidents. Thankfully, Nixon abolished the draft. There was no ‘Nam for me, University of Oregon instead.

The Earth Shook

Eventually graduated from the University of Southern California with a Rose Bowl ring and no loans. Yes I was fortunate, but a long career laid before me. Cut my teeth covering the Proposition 13 tax-revolt earthquake in 1978. Toured the Soviet Union in 1981, seeing the Evil Empire and its grip on people up close and personal. Recruited to serve as the press director for the Deukmejian Campaign Committee the following year. We won the governorship of California at 5 am the day-after-the-election. We recorded the biggest landslide in blue state California’s history four years later.

Sacramento has two seasons: Hot and Cold. Served as the Governor George Deukmejian’s press secretary as the earth shook San Francisco (e.g., Loma Prieta Earthquake). Was told “The Bay Bridge is in the Water.”  Whew, it was not true, even though the Cypress Structure mysteriously came down.cypressstructure

Next was trees, owls, chips and Japan, which led to the fifth most famous person from Liverpool, Wilf Corrigan, and LSI Logic. Saw the Internet bubble rise and inevitably it exploded, resulting in seven rounds of layoffs and a company on the brink. We survived and yet it was time for Wilf to retire … The world moved on to social, mobile and cloud.

Faced mortality twice, first with prostate cancer and then with Valley Fever/Meningitis. Fought off the first and battled the second to a draw, and yet it was my first wife, Robin, who lost her battle to cancer. Life is unfair. Life is fickle. Life is finite.

Attained the so-called “Holy Grail” of public relations, vaunted agency experience with a life-changing side-effect; subbing at Santa Clara University. Could I teach at the college level, maybe even at the school that caused time to stop with “Kenny Wheaton is going to score; Kenny Wheaton is going to score”?DSC01171

Accepted a fellowship to the University of Oregon School of Journalism and Communication and earned 15 months later my master’s degree. The attainment of a second career was complete with a full-time instructor position at UO, and now a tenure-track assistant professor gig, teaching public relations/advertising/corporate communications/investor relations at Central Washington University.

And best of all, the author of Almost DailyBrett turned his attention away from his blog long enough to survey the field of contenders on Match.com. The result was a love affair with Jeanne, fireworks on the Fourth of July, and trips in the little green chariot. Next up is our long-overdue romantic honeymoon to Bavaria and Tuscany, Mad King Ludwig’s castles and Under the Tuscan Sun.

I am one lucky dude.

Today, I am inspired by Mick and Keith at 71, Ronnie at 68, and geriatric Charlie at 73 on worldwide tour. To use more than a few metaphors, there is still plenty of gas in the tank and the engine continues to rev every morning. It’s pedal to the metal time.

“Oh what a long, strange trip it has been.” Looking forward to continuing the ride with the top down and my few remaining hairs flowing in the breeze.DSC01421

 

“Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” – Winston Churchill

It (Israeli Prime Minister Benjamin Netanyahu speech) called into question the efficacy of any deal the administration might strike with Iran over its nuclear program; it likely renewed momentum for another round of Iranian sanctions on the Hill; it positioned the GOP politically as the party more worried about Israeli security, and, despite the White House’s best efforts, made the president appear petty and churlish.” – James Oliphant, National Journalbibicongress

To Almost DailyBrett, it appears to be a new dawn of pettiness.

What happened to taking the high road?

How about some Churchillian “tact”?

Seems like all the above is in short supply these days.

Drifting Further Apart

Opinions are like assholes, everyone has one.” – Clint Eastwood as “Dirty Harry”

Let’s face it: There are 7 billion+ inhabiting our planet and everyone has a derriere and an opinion too.

Some we don’t want to hear; there are just as many that we don’t respect.

In the case of President Obama and Israeli Prime Minister Netanyahu, the former made it absolutely clear that he tuned out the speech of the latter. Aren’t the U.S. and Israel strategic, democratic “allies”?

The reason for the presidential tune-out? The former (e.g., executive branch) didn’t invite the latter to speak before a joint session of Congress (e.g., legislative branch). They (e.g., Obama and Netanyahu) also don’t like each other … pass the sand shovels and plastic buckets.

Is the White House’s behavior “petty and churlish?” The answer is “yes” according to one major publication and presumably others think so as well.

There is the far more important global issue of Israel’s survival and whether or not the warm-and-fuzzy Mullahs of Iran gets their hands on nuclear bombs.

There is also the mounting inability-to-converse behavior that is being exhibited as we seemingly grow further apart, even as technology is rapidly improving our ability to instantaneously “communicate.”

“Alone Together”

The Economist in its cover story this week, “Planet of the phones,” reported the 2 billion smart phones in circulation right now will grow to 4 billion in just five years-time. The stately British newspaper also projected that 80 percent of adults will have smart phones by 2020 as Moore’s Law holds sway and the number of apps/features doubles each-and-every 18-24 months.

The computing/communicating power of these hand-held mobile devices is awesome. What is not so fantabulous is how these devices in far too many ways help us in avoiding each other. M.I.T. Professor Sherry Turkle wrote her latest book: “Alone Together, What We Expect From Technology and Less From Each Other.”turkle

Taking a page from Rene Descartes and moving it to the 21st Century, Turkle told a recent TED Talk Conference (Technology, Entertainment and Design) that the new mantra very well could be: “I connect, therefore I am.”

And while we are digitally connected, we can avoid analog interaction (e.g., actual conversation) with others … and best of all, we conquer our fear of being alone. Yes we are in the presence of our fellow humans, but alas they have their faces buried in their smart-phone screen just as we do.

Is the barista taking too long making your grande no-whip mocha?

Do you feel alone?

Do you feel exposed?

Quick: Pull out your smart phone.

Turkle also said the smart-phone obsessed have a solution for being in the same room with those, who they may not want to know. It’s called the Goldilocks Effect for the Alone Together crowd, all present, but at the same time not there: “Not too close. Not too far. Just right.”

Maybe President Obama could have stopped by Prime Minister Netanyahu’s address to a joint session of Congress, and brought along his Blackberry? He could have texted, surfed golf course websites for tee times, checked his approval ratings etc. He would have been there, and yet not been there at the same time. Perfect.

From a public relations standpoint, his press secretary could proclaim the president while irked by the proceedings and the message was big enough to be there … even though he was mentally elsewhere.

Aren’t there executives who claim to be listening at board meetings, while they are texting at the same time, the ultimate in multi-tasking? Why can’t the über-chief executive do exactly the same thing?

At least the National Journal would not be accusing him of being petty and churlish.

http://www.nationaljournal.com/white-house/netanyahu-delivers-just-what-obama-feared-20150303

http://www.washingtonpost.com/politics/congress/obama-aide-calls-netanyahu-visit-destructive-to-relations/2015/02/25/1f1d5b0c-bce6-11e4-9dfb-03366e719af8_story.html

http://www.washingtonpost.com/opinions/netanyahus-churchillian-warning/2015/03/05/60ae7fd4-c366-11e4-9ec2-b418f57a4a99_story.html?wpisrc=nl_opinions&wpmm=1

http://www.goodreads.com/quotes/33365-tact-is-the-ability-to-tell-someone-to-go-to

 

 

 

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