Category: Media Relations


(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – MSESPN’s Kirk Herbstreit.

Really Kirk? You just personified the word, “arrogant.”

How dare Coach Petersen or any other mortal speak out against Made for Sports Networks/ Night Owl football games.

The Pac-12 and its $3 billion network masters have come up with this season’s not-so-subtle marketing spin: “Pac-12 After Dark.” The purpose is to provide Atlantic Seaboard and Midwest late-night programming for MSESPN and Fox Sports.

Better than infomercials, right?

What’s next for the conference: “Pac-12 After Midnight or Midnight Football Madness”?

Naturally, the three time-zone separation of the Left Coast and two hours for the forgotten time zone (e.g., Mountain) are a pure fact of geography. No argument. But does mean the Pac-12 should kiss the rings of the network masters?

More to the point, the late-night Pac-12 kickoffs make it oh-so-easy for the Football Pharisees on in God’s Time Zone (e.g., Eastern) to only focus on their anointed conferences: ACC, Big 10, Big 12 and of course, the ESECPN.

The Pac-12 champion has already been ruled out of the playoffs. Thank you Heather Dinich.

The Big Five Conferences are in reality in the Big Four Conferences.

Whattyathink Big 10 Joey Galloway and Herbstreit? Concur SEC Jesse Palmer and Rece Davis?

These nocturnal kickoff times (e.g., 10:45 pm EDT/7:45 pm PDT for last night’s USC vs. Arizona game) are rendering the “Conference of Champions” as virtually irrelevant when it comes to the College Football Playoff, but these games do provide entertainment before last call is proclaimed.

When will the Pac-12 Conference championship be decided? The answer is December 1 at 8pm  EST/5 pm PST in traffic gridlocked Santa Clara, CA on a Friday night.

And when will the other major conference games be played?

All of them are on Saturday, December 2: ACC in Charlotte, Big 10 in Indianapolis, Big 12 in Arlington, and SEC in Atlanta. The Pac-12 champion will be yesterday’s news … literally.

Thank you so much Pac-12 Commissioner Larry Scott for selling out the conference to the lowest bidder.

Grooving to Big 10 and SEC Networks in Pac-12 Territory

The author of Almost DailyBrett resides in one of the six Pac-12 states, so does that mean I can watch Pac-12 Networks?

If you subscribe to Charter Cable or Direct TV, the unfortunate answer is you can binge watch the SEC and Big 10 networks on the left coast, but not Pac-12 Networks. Reportedly, the conference has been in “negotiations” with these two providers for four-plus years.

What good is it to live in a Pac-12 state and watch Southern Eastern Conference and Big-10 sports? If a conference network is not available to its suffering fans, does the network make any sound?

And when our games are actually selected for broadcast for the major networks, you get to wait for the real major conferences to play their games before our nocturnal kickoffs.

Where Are the Pac-12 University Presidents?

Larry Scott was hired to shake up the sleepy Pac-12 commissioner’s office.

To his credit, he brought in the all-important Salt Lake City and Denver media markets with the accession of Utah and Colorado to the Pac-12. At this point the move appears to have benefited the two Mountain Zone schools with meager benefit to the rest of the conference.

The aforementioned Pac-12 Network is giving MSESPN and Fox Sports more reasons to avoid the conference teams with the possible exception of big market, USC.

The questions remain: Where are the Pac-12 university presidents?

Do they care more about television contracts than their students, alumni, student-athletes and fans?

Do they not comprehend the safety issues for thousands of people who are driving in the wee-morning hours after literally hours of libations and football?

There was a day in which Pac-12 games were played at civilized times including 12:30 pm, 1 pm, 3:30 pm and 5 pm, which allows them to be in the half-time discussions on the east coast.

Why can’t the university presidents deem that conference games will start no later than 6 pm PDT/PST and 7 pm (Arizona time in regards to the early fall heat)?

And while they are weighing whether selling out to the networks is a more pressing necessity than the basic mission of the university: educating students for the data-driven careers of tomorrow, they may also want to collectively ask the following Texas-ism:

Is Larry Scott all hat and no cattle?

https://www.deseretnews.com/article/865692254/Commissioner-Dont-expect-Pac-12-after-dark-to-go-away-anytime-soon.html

http://www.oregonlive.com/collegefootball/index.ssf/2015/10/monday_morning_news_notes_link_24.html

http://www.bendbulletin.com/sports/5662001-151/pac-12-after-dark-debate-lives-on

https://pac-12.com/networks

 

Should the school

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It was the agony of defeat … over and over again.

All throughout the garbage-time fourth quarter in South Bend, the voyeuristic NBC cameras kept focusing on the deadpan face of an obviously hurting 20-year-old college student.

He was anything Saturday but “So Good, So Cool, So Cal.”

The Associated Press pointed out that USC has already turned over the ball 19 times in eight games, emphasizing that 16 of these were committed by quarterback Sam Darnold.

There will be no all-expense-paid trip to New York in December.

Someone else will receive the Heisman.

There will be better days for Sam Darnold, maybe this coming weekend in Tempe.

He will celebrate his 21st birthday next June 5.

As a college professor, who once roamed the sidelines as a student football manager for both USC and Oregon in the mid-1970s, Almost DailyBrett must ask:

Are pre-season Heisman Trophy hype campaigns launched by university athletic departments/sports information offices in the best interest of a college-student/athlete, who is not old enough to legally order a beer?

Is the young stud ready for the plethora of writers, camera lenses, microphones and fawning stories? The media is absolutely superb at building up a celebrity; the beast is even better at crashing the new hero down to earth and stomping on him.

Some may contend these premature campaigns draw national media attention that carries over to the season and may lead to holding up the most famous stiff-arm in all of sports.

USC athletes need extra media attention in the second largest television market in the country?

Almost DailyBrett wonders whether more times than naught these athletic departments are setting up these young people, students at their school – most not ready for the limelight – for failure by the jury-judge-executioner media (e.g., MSESPN).

Believe it or not, these kids have to go to school, attend classes, submit papers, work on projects and take exams (okay, maybe not the University of North Carolina basketball team).

Your author knows as much as any other writer, how a mere university cannot control the Fourth Estate. If the folks in Bristol, Connecticut or Sports Illustrated wish to build up their list of Heisman candidates before the season starts, who is going to stop them?

Cats are easier to herd.

Halloween and The First CFP Rankings

The College Football Playoff Selection Committee will not release its rankings for the real contenders for the sport’s four playoff spots until Halloween, safely past the mid-point of the season.

If the NCAA is “wise” enough to put off the hoopla surrounding who could be playing in the first semifinal at the Rose Bowl and the second in the New Orleans Superdome, then why can’t this august body put a kibosh on overactive athletic departments, exploiting underage students?

Many say: “Where are the parents?” Almost DailyBrett asks: “Where are the university presidents?”

It doesn’t matter whether a student seeking the NFL degree attends a heavily covered traditional power (e.g., USC Heisman campaign for Sam Darnold and Matt Barkley) or less heavily covered sometimes power (e.g., Oregon with the Joey Harrington Times Square billboard and Marcus Mariota), the respective athletic departments/sports information departments need to remember the football team represents the university … not the other away around.

Football is a team sport. Yes, everyone knows a quarterback is the most equal-of-the-equals and has the best chance of holding up the Heisman hardware, but the trophy is not presented on a Southern California beach in August.

The 12+-week season is a grind. This year’s team may not be the same as last year’s team. Conferences abound with college towns and trap games. College football is much more unpredictable than the brand played by the National Field-Goal League (NFL).

Sam Darnold is talented, but clearly does not have the hogs in the offensive line or the skill players beside him. The Trojans are good, maybe the best in the Pac-12, in a down year for the conference. The league will not send a team to the playoff unless there is dog-eat-dog chaos in the other conferences.

Hopefully, Darnold’s parents will be wise enough to steer him to return to USC for another year. He needs the time to work on his game, hit the books and earn a degree in communications. There may even be a Heisman Trophy and the NFL dollars in his happier future.

Wonder if the USC Athletic Department/Sports Information Office can dial back the P.T. Barnum/Donald Trump hype and let a good college kid be a good college kid?

https://en.wikipedia.org/wiki/Sam_Darnold

http://www.espn.com/college-football/undefined

http://www.latimes.com/sports/usc/la-sp-usc-notre-dame-20171021-story.html

http://www.sportingnews.com/ncaa-football/news/college-football-playoff-rankings-2017-2018-release-date-schedule-cfp-selection-day-committee-national-championship/t22jkpo01wej1j8dzmr925m28

https://almostdailybrett.wordpress.com/2012/08/27/should-matt-barkley-be-canonized/

https://247sports.com/college/usc/Article/Sam-Darnold-says-Irish-were-a-little-too-much-to-handle-109296081

 

 

 

 

“Donald Trump is like a vampire; he never sleeps.” – Bill O’Reilly

To be accurate he does sleep a tad, and nocturnally he tweets a ton to 40.6 million-plus recipients.

During a late-1980s visit of Almost DailyBrett to Sardine City (a.k.a. The White House Press Briefing Room), there were wire-service reporters, who drew the short straws, and were assigned to Presidential “Death Watch.”

Translated these graveyard-shift members of the Fourth Estate were expected to be poised and ready to report, if the president passed away in his sleep. Fortunately, the media was never required to write/broadcast about a president expiring in the White House living quarters.

It was quite simply one of the most boring jobs on the planet … until 10 months ago.

The “Death Watch” reporter now has to be glued to her/his mobile device/laptop for the next 140-character-or-less epistle(s) from the Tweeter-in Chief @realDonaldTrump. In the last two years, his Twitter handle has generated 36,100 tweets, ranking the president at #22 worldwide, ironically one place in front of … The New York Times.

As it turns out the political class now needs to be aware of what Trump is tweeting at 3:20 am EDT, and there appears to be little if any advance warning for even his allies (e.g., Press Secretary Sarah Huckabee Sanders) or objective/non-objective adversaries.

Trump has introduced widespread insomnia to the denizens of the Potomac, and also media/pundit types east of the Hudson. At the same time he has usurped the elite media’s role in setting the agenda for America’s national conversation.

It’s time to state the obvious:

Instead of the elite-media (i.e. NYT, WaPo, Big Three nets) framing national issue discussions under Agenda Setting Theory, Trump has stolen this mantle through his frantic and many times undisciplined tweeting.

For better or worse, Trump is setting or preempting the agenda and the elite media doesn’t like it one little bit.

The First Social Media President?

“Think of Franklin Roosevelt’s fireside chats or Ronald Reagan’s television addresses. More recently, presidents have used the internet to directly reach the public, making journalists increasingly irrelevant … “– Northeastern Associate Communication Studies Professor Greg Goodale

“Increasingly irrelevant”? Those are fightin’ words.

Considering that Twitter was founded only 11 years ago, it stands to reason that President Barack Obama was the first chief executive to dabble with tweeting. Having said that, did Obama’s tweets ever rise to the level of newsworthy stories, much less threatening elite-media Agenda Setting?

There is a new sheriff in town and part of the reason he is occupying the White House is directly linked to his provocative and disruptive tweets. Not only does Trump set the agenda, he can also shift, preempt and deflect the 24/7 news cycles with subjects of his choosing.

Some contended the elite-media’s cherished role in Agenda Setting would be eroded by widespread public participation in social media (e.g., 10.3 million tweeted during the first Obama vs. Romney debate in 2012).

Instead, research has demonstrated that reporters/correspondents/pundits use Twitter to silently collude with each during a 21st Century presidential debate. Instead of weakening Agenda Setting Theory, the media role in setting the agenda was actually enhanced through second-screen group think.

Whether the elite media should be charged with deciding what issues should be the subject of national conversation is debatable. What is not the subject of dispute is the fact that Twitter has become Trump’s most reliable bully pulpit.

Is Trump provocative in his tweets? Absolutely.

Has he interrupted the elite media setting of the national discussion? With relish.

Has Trump stepped on his own legislative/political agenda with his tweets? No question.

Has Trump in far too many cases to count been undisciplined in his use of Twitter, attacking both friends and foes? The case is closed.

Does the elite media absolutely grind their collective teeth and literally hate Trump’s Twitter use most of all? Is the Pope Catholic?

Will the 46th President of the United States use social media? Did FDR hold radio “Fireside Chats”? Did Kennedy and Reagan excel on television?

Social media tools are here to stay. As Harvard Business Professor Clayton Christensen coined, they are game-changing “destructive technologies.”

And similar to nuclear devices, Twitter is at the fingertips of one Donald John Trump.

http://news.northeastern.edu/2016/12/how-donald-trump-is-changing-presidential-communication/

https://www.newsbusters.org/blogs/nb/curtis-houck/2017/08/07/

https://techofcomm.wordpress.com/tag/donald-trump/

https://twittercounter.com/realDonaldTrump

http://politics.oxfordre.com/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-46

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

“We lost because of Clinton Inc. The reality is Clinton Inc. was great for her (Hillary) for years she had all the institutional benefits. But it was an albatross around the campaign.” – Clinton advisor/friend to the authors of “Shattered.”

“I love Hillary. I think she has a right to analyze what happened. But we do have to move on.” – Senator Al Franken (D-Minnesota)

Is it smart personal public relations for Hillary Clinton to write “What Happened,” an angry tome about her unfortunate 2016 campaign?

Think of it this way: Is there a PR and marketing counselor on this planet, who would have the gravitas to talk her out of writing a book, way too many will regard as “boo-hoo-hoo”?

More to the point: Would the Clintons actually listen?

Your author can’t remember a general election loser of a modern era presidential campaign writing a here’s-what-went-wrong book so soon after a bitter defeat.

Jimmy Carter wrote “Keeping Faith” in 1982 and Barry Goldwater penned “With No Apologies” in 1979. Both were memoirs.

Undoubtedly “What Happened” debuting today will become an instant New York Times best seller, directly benefitting the Clinton family fortunes … but there lies a key problem.

 

Almost DailyBrett believes Hillary could provide mentorship to candidates who follow, if she would publicly acknowledge her own critical mistakes: setting up her own personal server, putting her name on the masthead of the Clinton Foundation, giving three speeches at $225,000 each to Goldman Sachs, not addressing the woes of millions in the fly-over states, and essentially having no overriding message to justify her candidacy.

Behaving as if the presidency is simply my turn underestimates the collective intelligence of the electorate, especially tens of thousands who feel left behind, disdained and betrayed.

Let’s face it, Hillary’s “Stronger Together” campaign motto will not make historians forget Kennedy’s “New Frontiers,” Reagan’s “Morning in America” or more to the point, Trump’s “Make America Great Again.”

She spent way too much time in safe coastal enclaves with Katy Perry and Bruce Springsteen, and cancelled her only general election campaign stop to Wisconsin. Instead of tailoring her message to address the growing electoral populism, she repeatedly railed against the character deficiencies of Donald Trump.

The only problem with that approach is you can’t beat someone with no-one. Where was the alternative?

Pointing Fingers

“We owe him (Trump) an open mind and the chance to lead.” – Hillary Clinton, November 9, 2016

Political journalists Jonathan Allen and Amie Parnes were given access to the Clinton campaign operations with the anticipation of a book, intended to provide chapter and verse about Hillary Clinton’s historic breaking of the greatest remaining glass ceiling of them all.

Instead,“Shattered: Inside Hillary Clinton’s Doomed Campaign” provided a  radically different story, the biggest political upset in American history.

Hillary said all the right things in speaking to her millions of supporters the morning after, but reportedly was angry in her follow-up conversations with friends and compatriots.

Almost DailyBrett thrives on political campaign books, and will read this one as well. One would hope there would be more self-reflection, acknowledgement and taking personal responsibility by Hillary for what went wrong.

One anticipates the book will bore into the FBI (Comey), KGB (Putin), KKK (Trump). We already know from early reports about the book that Hillary takes particular aim at Bernie Sanders, who she does regard as a Democrat. Looking back to last year, Sanders tapped the mood of the electorate when he said the system was “corrupt.” Trump talked about a “rigged” America to the detriment of the lunch-pail crowd with high-school diplomas.

They vote too.

Hillary offered the status quo, the third-term of Barack Obama.

Personal public relations are the most important of all when it comes to individual branding and reputation. An angry book from an incensed candidate less than one year after a devastating defeat is most likely going to come across as sour grapes.

It will undoubtedly make the Clintons even richer as well her publisher, Simon & Schuster.

But will we be wealthier in our knowledge about what really went wrong with Hillary’s campaign, and why the fireworks were cancelled and the glass ceilings at the Javits Center and most of all, 1600 Pennsylvania Avenue, are still standing?

http://www.thedailybeast.com/hillary-clintons-what-happened-a-national-monument-to-getting-it-wrong

http://www.latimes.com/opinion/op-ed/la-oe-mcmanus-clinton-book-20170910-story.html

http://www.nytimes.com/1982/11/07/books/keeping-the-faith.html?pagewanted=all&mcubz=1

http://www.nytimes.com/1979/11/04/archives/favorite-conservative-goldwater.html?mcubz=1

 

“ … Y’all sit here, y’all trying to interview people during their worst times. Like that’s not the smartest thing to do … like people are really breaking down, and y’all are sitting here with cameras and microphones trying to ask us what the fuck is wrong with us.” – Houston Mother to CNN covering Hurricane Harvey

“We got the bubble-headed-bleach-blond, who comes on at five. She can tell you ’bout the plane crash with a gleam in her eye. It’s interesting when people die. Give us dirty laundry.” – Don Henley, Dirty Laundry, 1982

The author of Almost DailyBrett was present at more than his fair share of fires, floods and earthquakes, first as a reporter and later as the press secretary for former California George Deukmejian.

Regardless of the particular circumstances or magnitude of the disaster (e.g., 1989 Loma Prieta 7.1 intensity earthquake), one thing was always certain: The media was out of control, and had no sense of proportion.

The media eventually becomes obsessed with who is responsible, when it just can a combination of geography (i.e., flood plains, seismic faults, hurricane paths) and the ferocity of Mother Nature. Many times no one is at fault, but with the media someone must be the scapegoat – the higher in the political strata, the better

The pattern begins with the media focusing on the particulars (e.g., time, epicenter, Richter scale reading, number dead, number wounded, damage estimates, how to contribute to disaster relief …). This information is vital to the public, and demonstrates the power of the media at its finest.

Predictably, the media grows bored with the mere reporting the facts and inevitably the hunt begins for who is responsible – even when no one is responsible. The attitude changes from reporting the news to an all-effort to assign blame.

But that’s not all.

Next up is the effort to interpret the news, offering their expert opinions, and to become part of the story by portraying the “human tragedy.”

The media for years has been guilty of placing a live camera lens and a boom mike in the face of someone is obviously grieving and suffering – maybe the Houston mother and her children having the worst day in their lives – and asking how she feels right then and there.

This footage is considered to be great television in Atlanta or New York, which drives ratings and in-turn, precious advertiser dollars. What may be great television to network execs (e.g., CNN) is seen by many as cheap exploitation of those who are suffering by simply being in the wrong place at the wrong time.

Do these victims deserve a little consideration and sympathy before the boom mike and camera is thrust into their faces? The Houston mom called out CNN in a graphic and profane way for having absolutely no consideration of her feelings, and the suffering endured by her children.

Will CNN and its rivals ever learn a lesson about sensitivity and empathy as a result of this shameless exercise? Almost DailyBrett will take the “under.”

Redefining ‘Disaster Porn’

“Can we film the operation? Is the head dead yet? You know, the boys in the newsroom got a running bet, get the widow on the set! We need dirty laundry” – Dirty Laundry, Don Henley

The conventional definition of “Disaster Porn” reflects on those who try to economically exploit a crisis (e.g., September 11, Boston Marathon Bombing) with special t-shirts and hats to demonstrate solidarity with the responders and victims. In reality, these are arbitrage opportunities disguised as cause marketing for those who only look to profit off misery.

But what is the difference in making a buck by selling t-shirts and hats on one hand, and thrusting boom mikes and microphones in the face of grieving people while broadcasting live to drive ratings on the other hand?

Almost DailyBrett is not necessarily equating making a cheap buck off the sale of disaster event hats and t-shirts with the exploitation of misery by the networks and labeling both of them as “disaster porn.”

Having said that, there needs to be a process in which the network asks off-camera with the full-calm assent of the victim to a live or taped interview before the interview takes place.

How about it, CNN?

Sure beats being scolded on national television with an F-bomb for emphasis.

http://nypost.com/2017/08/29/harvey-victim-with-freezing-kid-curses-out-cnn-reporter/

http://www.urbandictionary.com/define.php?term=disaster%20porn

http://www.seattletimes.com/opinion/americas-addiction-to-disaster-porn/

https://www.conservativereview.com/articles/disaster-porn-or-ethical-coverage-houston-mom-goes-off-on-cnn

https://en.wikipedia.org/wiki/Dirty_Laundry_(Don_Henley_song)

https://playback.fm/charts/top-100-songs/video/1982/Don-Henley-Dirty-Laundry

https://almostdailybrett.wordpress.com/2014/10/15/loma-prieta/

 

How would you like to hold a thankless job in which your boss loathes the media, the media in turn hates your boss, and you’re stuck in between?

To top it off, the White House press secretary is never good enough to satisfy all of the internal and external critics. There is also one “critic,” who is the most equal of all and demonstrates all the signs of being insatiable.

Deputy White House Press Secretary Sarah Huckabee Sanders holds the daily press briefing at the White House in Washington, U.S. July 11, 2017. REUTERS/Jonathan Ernst

Former Trump press secretary Sean Spicer just did Sarah Huckabee Sanders and by extension the entire nation a huge favor. He quit.

Please don’t let the door hit you too hard on the backside, Sean. You were overmatched for the job from day one. The only one who is crying is Melissa McCarthy of SNL.

As a former press secretary, albeit for a mere state (California), the author of Almost DailyBrett understands the pressure associated with being a message developer and voice for the administration, simultaneously charged with the caring, comforting and nurturing of the Capital Press Corps.

One of the major surprises in your author’s three-decade career in public relations is the inconvenient fact the majority of communications practitioners – particularly at PR firms — never come in contact with a living, breathing reporter/editor/correspondent.

These august professionals may talk a great game, but they literally run for cover when it comes time for on-the-record, stakes-are-high dialogue. Gasp … they  actually may be quoted/misquoted.

Standing Behind the White House Media Podium

Still remember sitting in the White House media center watching Ronald Reagan’s deputy press secretary Larry Speakes conduct the morning briefing with elite media — Helen Thomas (UPI), Sam Donaldson (ABC), Lesley Stahl (CBS) and Chris Wallace (NBC) — all sitting in the first row.

Serving as press secretary for the nation’s chief executive with a target on his or her back is the pinnacle of public relations. You have to be offensive without being offensive. Humor is a huge plus. Institutional knowledge is vital. Most of all you must instinctively know when to punt (e.g., “I don’t know”), buy time, and come back with a winning answer, which separates the enduring press secretaries with those who hide in the bushes.

Presidential press secretaries used to be an old boys club: Pierre Salinger, Ron Ziegler, Jody Powell, Speakes, Marlin Fitzwater, George Stephanopoulos …

Huckabee Sanders is now the third woman to hold the title of White House Press Secretary, serving as a lead on message development and delivering the daily briefings to the carnivorous media. Dee Dee Myers (Clinton, 1993-1994) was the first, Dana Perino (W. Bush, 2007-2009) was the second, and now Sarah Huckabee Sanders.

Perino in her open-advice-to-Sarah-Huckabee-Sanders column implored her to embrace and enjoy the job, actually being thankful for the opportunity to serve.

As a woman, Sarah Huckabee Sanders, 34, has already been viciously attacked for her appearance by Daily Beast columnist Ira Madison III. Madison tweeted that Sanders was a “butch queen first in drags at the ball.” Madison the Third later retracted the tweet and apologized, but his misogynist and homophobic digs have already left their mark.

To her credit, Huckabee Sanders has not overreacted to this insult. She knows more of the same, if not worse are in the offing. Think of it this way: she seems to be a natural for the job. After all she is the daughter of former Arkansas Governor Mike Huckabee, and the contact sport of politics is not new to her.

Huckabee Sanders also understands that more heavy lifting is required for a Republican press secretary than those holding the same job for a Democratic incumbent. The media tilts heavily to the left, and appears in most cases to be incapable of being fair and objective to President Trump.

Life is not fair. Translated; the magnified challenges of this awesome responsibility under fire on an uneven playing field also provide tremendous opportunities for Sarah to distinguish herself as a good/great press secretary.

If Huckabee Sanders can turn the temperature down even just a hair, introduce a greater sense of professionalism to the White House briefings (e.g., turn the cameras back on) while at the same time, serving as an impassioned advocate for her boss and the administration, she will have done a great service to the nation.

More power to you, Sarah.

http://www.foxnews.com/opinion/2017/07/26/dana-perino-advice-for-sarah-huckabee-sanders-from-one-female-press-secretary-to-another.html

https://www.youtube.com/watch?v=sbpUcfpbnrs

https://en.wikipedia.org/wiki/Sarah_Huckabee_Sanders

http://www.washingtonexaminer.com/two-of-three-female-white-house-press-secretaries-worked-for-republican-presidents/article/2629496

https://www.wsj.com/articles/how-long-can-the-trump-tumult-go-on-1501106914

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

 

 

 

 

 

 

It’s been all downward-to-the-right for the media since the days of Walter Cronkite.

Quick: Name the Big Three Network anchors?

Can’t do it? Join the club.

Oh have times changed.

In 1972, the revered anchor of the CBS Evening News, Walter Cronkite, was the most trusted man in America.

In 2017, do we trust Sean Hannity of Fox News to be “fair and balanced” with the news?

Do we trust Rachel Maddow of MSNBC to be objective?

Do we trust the latest political “comedian” on Comedy Central to be thoughtful?

Do we trust what we read on Mark Zuckerberg’s Facebook to be accurate?

Fair. Balanced. Objective. Thoughtful. Accurate. Those were all words that applied to Cronkite. Do they apply anymore?

As Almost DailyBrett mentioned before, the public gave the media a 72 percent approval rating in 1976 and only 32 percent in 2016.

Gallup’s surveys reflect a corresponding slide by Democrats, Independents and particularly Republicans in the past two decades.

In 1997, 64 percent of Democrats reported a great deal/fair amount of trust in the media. In 2016, that figure declined to 51 percent, a 13 percent drop.

For independents, the erosion in the last 20 years was 53 percent (just above the Mendoza Line) to 30 percent last year, a 23 percent decline.

For Republicans, 41 percent of GOP voters expressed a great deal/fair amount of trust in the media in 1997. That figure was 14 percent in 2016, a stunning 27 percent erosion in two decades.

In a match-up between CNN and Donald Trump, 89 percent of GOP voters expressed confidence in the president while only 9 percent sided with the number three cable news network.

Is there any plausible reason to optimistically hope these results will improve in the Trump era?

For CNN, it has now dropped to number three in a three-way race of major cable news outlets having been surpassed by liberal MSNBC for the number two slot behind No. 1 conservative Fox News.

Liberal? Liberal? Conservative?  What happened to honest brokers of information?

From Reporting to Interpreting?

Want to make a slow Friday night even slower? Watch “Washington Week in Review” on PBS in which reporters interview … reporters.

It used to be that reporters/correspondents covered the news. Now we are all entitled to their “interpretation.”

Remember what Clint Eastwood as “Dirty Harry” said about opinions? Every reporter, editor, correspondent has one and you are privileged to hear what they have to say. Instead of covering the news makers, they see themselves as the real news.

Except … this Donald Trump character seems to get in the way, particularly with his nocturnal tweets.

Should university journalism schools abandon teaching the quaint notion of objectively informing the public that desperately wants straight news?

How about simply declaring the stakes are too high to be truly objective, and encourage future reporters/correspondents to openly display their partisan instincts and guide the public in affirming their own deeply held political philosophies?

And then journalists can write and broadcast about the deeply divided nation they helped foster.

Should journalism schools endeavor to generate more of the likes of Dan Rather and Brian Williams? Almost DailyBrett doesn’t need to regurgitate how the two elite former champions of CBS and NBC respectively brought lasting shame to the media.

What strategies should schools of journalism and communication adopt to restore professionalism to the profession? Surely the task is worthy, particularly bringing objectivity back into to the classroom discussion.

Is it time to inform the public once again?

Will we know that journalism has recovered when the next Walter Cronkite becomes the most trusted man/woman in America?

https://www.washingtonpost.com/news/powerpost/paloma/daily-202/2017/07/13/daily-202-trump-is-the-disrupter-in-chief-in-an-age-of-disruption/5966a386e9b69b7071abcb23/?wpmm=1&wpisrc=nl_daily202

https://www.wsj.com/articles/amid-turmoil-fox-news-holds-on-to-no-1-spot-as-msnbc-surges-1499601601

http://www.bbc.com/news/magazine-31152849

http://www.nydailynews.com/entertainment/tv/anchors-bring-new-era-network-stability-article-1.1922051

http://www.latimes.com/business/hollywood/

 

 

Not exactly, Cogito, ergo sum.

In 1988, your Almost DailyBrett author had the privilege of spending a lovely Sunday Valentine’s Day lunch with Sacramento Bee columnist Dan Walters.

There was nothing romantic about our encounter. Dan was very interested in what was in my folder: a copy of the Democrat majority’s plan to conduct a Kangaroo Court hearing the following day to justify voting against former Rep. Dan Lungren (R-Long Beach) as state treasurer.

Each Democratic senator, one-after-another on the committee, was to serve as a “prosecutor” on an assigned issue (e.g., Lungren voting against reparation payments for families of Japanese WWII internees). Nobody who had successfully negotiated the riggers of second grade expected a fair-and-objective state Senate confirmation hearing. The memo made it clear the proceeding was indeed a “prosecution” in a stacked court case, meant to provide political cover for Democrats voting against Lungren.

And why was the majority so aligned against a mere member of Congress?

Five-term congressman Lungren was telegenic, articulate and represented an electoral threat to the Democrat majority in Sacramento. He was appointed to the state Treasurer position in 1987 by my boss, Governor George Deukmejian, after the passing of legendary former Speaker Jess “Big Daddy” Unruh.

Dan Walters naturally already had another column teed-up for Monday, February 15. Nonetheless, he instantly could appreciate how the publication of the infamous “Forsyth Letter” could result in collective knickers being in a twist at stormy state Senate confirmation hearing the following morning.

Almost DailyBrett compared the Forsyth letter – named after Senate Pro Tempore David Roberti’s press secretary and author, Robert T. Forsyth – to the Oklahoma Sooners game plan being published in the Lincoln Journal Star the morning of the big contest against Nebraska.

Walters’ piece was entitled, “A Game Plan for Democrats.”

Dan Lungren was outraged at the hearing, waving a copy of the Walters’ column at the Senate Democratic majority members on the panel. Lungren and by extension my boss, Governor Deukmejian, won the PR battle that day.

Alas, we were not ultimately successful. The Assembly confirmed Lungren. The Senate voted against Lungren. We did not prevail before the California Supreme Court on whether one house was sufficient for confirmation. Finis.

True to his battling form, Lungren recovered from the non-confirmation going forward to serve two terms as California’s attorney general, running for governor, and returning to Congress for another eight years. He is now lobbying on The Hill at 70-years young.

Number of People Knowing + Time = Leak

“If you don’t want to read about it in the Sacramento Bee, don’t put it down in writing.” – Often heard admonition in the State Capitol building

The Forsyth memo was prepared. Xerox machines started to hum. Copies were made. At least one of these game plans found its way to your author. Gasp, I leaked it to Dan Walters. The only stipulation: there would be no direct reference to me or my position in the Office of the Governor in his copy.

The column greeted Democrats the following day.

As the press secretary for Governor Deukmejian, my job in many cases was to deflect leaks targeting my boss and our administration. In this particular case, I was the leaker.

Every leak has a purpose. The practice is not new. And as long as the written word exists, particularly in digital form (e.g., leaked 2016 John Podesta campaign emails), leaking will remain intact until Armageddon.

As the New York Times defines the practice: “Generally, a leak is an intentional disclosure of secret information, often by an anonymous source whose goal is to make the information public.” Yep.

For example, the British provided a copy to President Woodrow Wilson of the secret 1917 (German foreign Minister Arthur) Zimmermann Telegram. The telegram was meant to entice Mexico to enter World War I on the side of Germany in exchange for U.S. territory. The subsequent publication of the telegram in March 1917, helped fuel the flames for the U.S. to declare war on Germany one month later.

Donald Trump has been known to fire off intemperate tweets condemning the widespread leaking in his administration, including one ironically posted on  Valentine’s Day 2017: “The real story here is why are there so many illegal leaks coming out of Washington? Will these leaks be happening as I deal on N.Korea etc?”

His predecessor Barack Obama conducted a “war on leaks” and yet these unauthorized disclosures continue.

Let’s face it, Washington D.C has always leaked like a sieve and always will. Ditto for state Capitals (e.g., Sacramento) and highly covered publicly traded companies. Putting this genie back in the lantern is simply not going to happen, particularly in our Big Data world.

As an admitted leaker, the author of Almost DailyBrett has also been on the receiving end of unflattering leaks on more than one occasion. My advice to any political or business entity: Practice discipline. Remember: Good government/good business is indeed good politics/good business.

And to the leakers/aspiring leakers, there is a responsibility to always ask yourself whether you are hurting the country, you purport to love with your leaking?

If the answer is “yes,” the end does not justify the means. There are legitimate reasons for confidentiality particularly in our increasingly dangerous world.

Almost DailyBrett notes: Belated congratulations to Dan Walters for his 8,000 columns for the Sacramento Bee during the past 33 years, and 57 years in service as a journalist … Still miss Bobby Forsyth, one of the nicest and funniest guys I ever met. He passed away in 1999. May Bob continue to rest in peace.

http://articles.latimes.com/1987-11-26/news/mn-24766_1_state-treasurer

http://www.sacbee.com/news/politics-government/politics-columns-blogs/dan-walters/

http://www.sfgate.com/news/article/

https://en.wikipedia.org/wiki/Dan_Lungren

https://www.timeanddate.com/calendar/?year=1988&country=1

http://articles.latimes.com/1988-06-24/news/mn-5908_1_senate-democrats-position

http://articles.latimes.com/1988-06-24/news/mn-5912_1_state-supreme-court

http://newlearningonline.com/new-learning/chapter-7/descartes-i-think-therefore-i-am

https://www.nytimes.com/2017/02/17/business/media/are-leaks-illegal-explaining-history.html

https://www.theguardian.com/world/2013/oct/10/obama-leaks-aggressive-nixon-report-prosecution

https://www.archives.gov/education/lessons/zimmermann

http://www.sacbee.com/news/politics-government/politics-columns-blogs/dan-walters/article154087854.html

 

 

 

 

 

 

 

 

 

These are not the best of days for American reporters, editors and correspondents, let alone journalism schools.

The American media is running eight points behind Donald Trump in national esteem.

This Gallup result was registered before CNN’s Anderson Cooper conjured up the impression of the president taking a “dump” on his desk. Ditto for the network’s Kathy Griffin holding up the image of the decapitated head of Donald Trump.

The glory days of Walter Cronkite, Bob Woodward and Carl Bernstein are clearly in the rear-view mirror. The era of CNN and conjured presidential excrement and bloody heads are upon us.

More to the point, Newsweek ist kaputt. The Seattle Post-Intelligencer is gone. Farewell to the Rocky Mountain News, The Tucson Citizen and so many others that depended on Gutenberg’s printing press for far too long.

Let’s face it: many Fourth Estate types (i.e., reporters, editors, correspondents, anchors …) are looking for jobs, any job that keeps them in the business.

The good news is China is hiring. The bad news is China is hiring.

Should these journalists succumb and work for Chinese-government-sponsored and operated media?

Dollars are dollars. Yuan are yuan. Right?

Ketchum, Putin and $55 million

Before getting knickers in a twist or bowels in an uproar, consider that Almost DailyBrett has posed similar questions about the august public relations profession, namely Ketchum PR.

For years, Ketchum served a provocative client, Vladimir Putin’s Russia, to the tune of $55 million cumulatively. The ostensible mission was to promote the Rodina’s “economic development” and the country as a great place for “investment.” The fact that Putin was behaving as one would expect from the former head of the KGB appeared to be irrelevant to the brass at Ketchum’s New York headquarters.

Reportedly Putin eventually terminated the nation’s contract with Ketchum, which may have been a blessing in disguise for the New York based agency. No longer would they have to register as foreign agents for Putin’s public relations nightmare in which he wasn’t going to accept Ketchum’s council anyway.

The advocacy side (PR) of the great communication divide is not the only one with moral dilemmas to confront. The same applies to the objective side (Journalism), particularly with so many journalists out of work or soon-to-be beating the bushes for another job.

According to The Economist, China expanded the number of foreign bureaus for its government-controlled main news agency, Xinhua, to 162 by the end of 2011. China’s goal is to establish a total of 200 Xinhua bureaus by 2020.Considering the many American media outlets are shutting down, does the Xinhua expansion – doubling its number of correspondents — provide new opportunities for employment?

Also consider that China completed the rebranding of its television network last year and has announced the formation of CGTN (China Global Television Network) to rival the BBC, CNN and Al Jazeera to spread China’s “voice” and to “showcase China’s role as a builder of world peace.”

Just as Ketchum would be tempted to dismiss the concerns about Putin’s Russia with “a client is a client,” will unemployed or soon-to-be-out-of-work American journalists regard a potential opening at Xinhua or CGTN (e.g., major DC bureau) as “a job is a job”?

In a way that sounds just like the Yuppie Nürnberg Defense — “I was only doing it for the mortgage”  — as preached in the Christopher Buckley book/movie, Thank You For Smoking.

The author of Almost DailyBrett remembers the days at USC journalism school, and the protracted discussions about objectively and Joseph Pulitzer’s mantra of “Accuracy, Accuracy, Accuracy.”

Is Xinhua or CGTN, objective?

Are the New York Times, Washington Post, CNN, NBC or CBS objective, let alone MSNBC or Fox News? Many journalists employed by these institutions are miffed that  their “objectivity” may be somehow compromised by their employer’s corporate parent (e.g., NBC owned by Comcast).

What happens if your media employer is owned by the largest nation of earth, run by a single party, and established as part of that country’s $10 billion annual investment in soft power?

If objectivity and fairness are part of the personal DNA as a journalist, would she or he be predisposed to resign if the “editor” wanted to censure/delete submitted copy if it ran afoul with China’s policy toward Taiwan, the Dalia Lama, Tibet or some other hot-button issue for the totalitarian state?

Would the same journalist be comfortable that her or his objective copy was universally regarded as self-serving China propaganda by the vast majority of readers and viewers?

Some may be tempted to rationalize accepting a position with Xinhua or CGTN and following their “editorial” dictates as a job is job (e.g., Yuppie Nürnberg Defense).

Other journalists may not have these same flexible morals.

If the choice came down to aiding and abetting Chinese propaganda or maybe finding another job, maybe the journalist should even consider wearing a green apron instead?

“Was that a grande latte or mocha?”

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

https://www.usatoday.com/story/life/people/2017/05/31/cnn-fires-kathy-griffin-over-offensive-trump-photo/102349176/

https://almostdailybrett.wordpress.com/2014/07/23/russia-doesnt-give-a-particle-about-public-relations/

 https://almostdailybrett.wordpress.com/2014/03/11/ketchums-new-client-in-1938/

https://www.ketchum.com/

https://www.economist.com/news/china/21719508-can-money-buy-sort-thing-china-spending-billions-make-world-love-it

https://www.cgtn.com/

http://www.xinhuanet.com/english/

 

 

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