Tag Archive: Almost DailyBrett


“You guys are obsessed with Trump … You pretend like you hate him, but I think you love him. I think what no one in this room wants to admit is that Trump has helped all of you. … He’s helped you sell your papers and your books and your TV. You helped create this monster, and now you’re profiting off of him. – Michelle Wolf speaking to the White House Correspondents Association dinner

Michelle Wolf once again proved the old adage: A stopped clock is indeed right twice a day.

Supposedly, Alec Baldwin is getting “tired” always playing Donald Trump on “Saturday Night Live.” Somehow, someway Alec makes a go of it, even bringing in the real Stefanie Clifford (e.g., porn “star” Stormy Daniels) to play herself as SNL ratings soar.

Speaking to media expert Howard Kurtz, former RNC chairman and Trump chief of staff Reince Priebus, pointed to the universal improvement of media business models and share prices, and proclaimed:

“Trump is Money.”

Whether you are a conservative switching on Fox News, a liberal watching CNN’s angry talking heads or a socialist getting his or her red-meat fix on MSNBC, all three of these news networks are virtually 24/7/365 Donald Trump … and their ratings are upwards to the right.

Everyone and anywhere, the conversations are about Trump. As Patrick Buchanan once said: “Worse than being misquoted, is not being quoted at all.” Trump never suffered from this malady.

Since June 2015, the media has been in a foaming-at-the-mouth state of Schadenfreude waiting to stomp on Trump’s political grave … and yet the news of his demise has been greatly exaggerated.

As Almost DailyBrett and others have stated, Trump is a walking-talking-breathing, daily-outrage via Twitter or his own verbal expression machine. He is catnip to the media, and the Fourth Estate felines are stoned.

Some have suggested the American media (e.g., Wolf quote above) created Donald Trump and made his presidency possible. The mediaQuant estimates are America media provided the wealthiest presidential candidate in history with $4.6 billion (advertising equivalent) in earned media coverage.

Like him or detest him, Trump — “The Apprentice” — knows how the media works and plays it like a violin. There is nothing the media animal loves more than a good fight or a sordid controversy. Trump delivers in spades.

Show Me The Trump Money

The stately Gray Lady, The New York Times, (“All the News That’s Fit to Print”) at one time set the national agenda, providing us mere mortals with the daily subjects to think about and discuss over the dinner table.

That all ended with Twitter, particularly Trump’s nocturnal tweets – most outrageous, some not. Instead of the NYT being the poster child of Agenda Setting Theory, Trump with his presidential bully pulpit is posing the questions of the day … even before the Times hits the streets.

The inhabitants of the New York Times ivory tower have been preempted and leveraged, and they hate it. Let’s … yes, let’s write another front-page editorial chastising this rogue in the White House. That’ll show him.

Here’s the rub. Counterintuitively, negative publicity actually helps Trump. And in turn, Trump sells newspapers, raises Nielsen Ratings and boosts book sales.

We are approaching the three-year anniversary (June 16) of The Donald descending the Trump Tower escalator to declare his candidacy. The media was laughing back then, and going to the bank today.

Shares of the aforementioned New York Times are up 62.48 percent in the same three-year time period. 21st Century Fox, the parent of the Wall Street Journal and Fox News, increased 11.62 percent. Comcast (NBC and MSNBC) is up 12.64 percent. Washington Post, 7.75 percent. Time Warner (CNN), 9.99 percent … How’s that for creating shareholder value?

The media is making money – lots of money – off Donald Trump. They can’t wait to collectively dance on his political grave, but just not now … pretty please with sugar on top.

Hold your collective ears New York Times Pharisees: When it comes to Donald Trump, you are only too eager …  yes, too eager … to buy low and sell high.

https://www.nytimes.com/2018/05/06/arts/television/snl-stormy-daniels-donald-glover.html

https://www.vox.com/policy-and-politics/2018/4/30/17301436/michelle-wolf-speech-transcript-white-house-correspondents-dinner-sarah-huckabee-sanders

https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html

https://www.thestreet.com/story/13896916/1/donald-trump-rode-5-billion-in-free-media-to-the-white-house.html

 

 

 

 

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We all lost a great one today.

He was one of the most popular governors in the proud history of California.

George Deukmejian was much more than the 35th chief executive of the Golden State.

For Almost DailyBrett, a former cub reporter with a fascination of all things political … and a little hair at the time (see photo above), meeting and working for George Deukmejian changed my life.

Instead of taking and keeping an eternal vow of poverty as a reporter, your author was serving as the press director of the Deukmejian Campaign Committee at 27-years-very-young.

My salary was $18,000 annually, but quite frankly I would have worked for nada for the experience. My transformation from a registered Democrat to a proud Reaganite Republican began in 1982. More importantly, my three-decade-plus career in public relations ensued with the gubernatorial primary and general election campaigns; we almost lost both until we won.

Sacramento was a hostile place in 1983. The other party controlled literally everything with the exception of the corner office. We needed the “Iron Duke” more than ever.

Feb. 26, 1983: California Gov. and Mrs. Deukmejian, left, watch as Mrs. George Finlayson, wife of the British Consul General, curtsies before Queen Elizabeth II in a reception line at the Broadway Street Pier in San Diego. This photo was published in the Feb. 27, 1983 LA Times.

Our friendly adversaries in the Capitol Press Corps, who were not predisposed to our way of seeing the world, deep down respected “The Duke.” They would state that George Deukmejian was a little dull (his favorite color was … “gray”), but his team was well-organized. The Deukmejian administration spoke in one voice from the first day to the last day eight years later.

It was well known that others were offering their champions as press secretary when the job came open in 1987. There was little secret that I wanted the job, primarily based upon my institutional memory about everything and anything George Deukmejian.

The governor had faith in me, and gave a chance so many others would have denied me. For three years, I served as his spokesperson and a chief message developer. The first day became the next day. The first week became the second week. The first month …

Looking back on his years as governor, your author still remembers pushing the media horde back just to give him a glimpse of the horrifically damaged Cypress Structure the day after the October 17,1989 Loma Prieta Earthquake.

LOS ANGELES – JUNE 07: Governor George Deukmejian campaigns for George Bush on June 7, 1988 in Los Angeles, California. (Photo by Michael Grecco)

Each year after leaving the Office of the Governor in December 1989, George Deukmejian never missed sending a holiday card or a note now and then. When my first wife, Robin passed away, (he attended our wedding as governor), he called me to offer his condolences. That is the George Deukmejian I knew, kind and considerate right up to today … this sad, last day.

“We”, “Us”, “Our”

George Deukmejian always spoke in first-person plural, never wanting to draw undue attention to himself even though he was the chief executive of the largest state of the union. In a rare occasion in which he would employ the first-person singular, he once said: “my tear ducts are close to my eyes.”

His lifelong campaign was for public safety. He bravely called for California’s assault weapon ban when little Korean children were murdered by an AK-47 on a Stockton schoolyard. The NRA went crazy. What else is new?

The suffering endured by his ancestors in the 1915 Armenian Genocide always brought sad memories every April 24, and opposition to the Reagan administration’s stance on Turkey.

Many focus on his judicial appointments (yours truly wrote the vast majority of these news releases), his expansion of the state prison system, and his support for highways to get people to work … but seem to forget his lifelong dedication to human rights.

Then California Attorney George “Duke” Deukmejian and wonderful wife, Gloria at the Deukmejian for Governor headquarters opening in Manahattan Beach sirca 1982.

George Deukmejian was a committed fiscal-integrity, public-safety conservative. There were no flip-flops with the governor. He was at total peace with his philosophy.

And when the day was done, it was done. He went home to Gloria, his children, the noisy beagles and his one consistent vice, jamoca almond fudge.

Almost DailyBrett sensed this day was coming. My only regret is that I wished for the time and at least one more opportunity to be with him in these last years … just to say hello, and goodbye.

Your author will sign off with a tear from the ducts close to his eyes. He will make a promise to only use the first person plural. He will always remember the man who gave him a chance, when others would not.

George Deukmejian was the Governor, who changed my life.

http://www.latimes.com/politics/la-pol-sac-skelton-george-deukmejian-20180510-story.html

 

 

“After the United States gobbled up California and half of Mexico, and we (Nazi Germany) were stripped down to nothing, territorial expansion suddenly becomes a crime. It’s been going on for centuries, and it will still go on,” – Hermann Goering at the Nürnberg Trials

The charges at the Nürnberg Trials focused on Nazi Germany’s conspiracy to wage global war, and as a result millions were left dead across devastated Europe, and more than 6 million perished in the Holocaust.

The 1945-1946 Nürnberg judicial proceedings had zero to do with the 19th Century US acquisition of California, Arizona, New Mexico and Texas following the Mexican War. Goering’s lame attempt at “WhatAboutism?” ultimately failed as a legal tactic.

And while Goering dodged the hangman’s noose via a cyanide tablet, the practice of “WhatAboutism?,” clumsily evading inconvenient subjects with rhetorical deflections, is alive and well in our 21st Century discourse.

If the subject is the #MeToo movement, why do more than a few Democrats say “WhatAbout Donald Trump (e.g., Stormy Daniels)?” and more than a few Republicans chime in with “WhatAbout Bill Clinton (Monica Lewinsky)?” Neither gent is a paragon of virtue. We all know that.

Isn’t the real subject about sexual harassment/abuse targeting women regardless of the perpetrator’s side of the political divide or profession (i.e., major networks, Hollywood …)?

Shouldn’t we address and endeavor as a civilized society to solve these widespread abuses targeting women? Or should we deflect attention (“What about … ?”) to avoid an uncomfortable subject, and better yet score political points?

Is “WhatAboutism?” the first-and-last recourse of the intellectually vanquished?

Does “WhatAboutism” Say More About The Perpetrator or The Receiver?

“He (Vice President Mike Pence) thinks abortion is murder, which first of all don’t knock it till you try it. And when you do try it, really knock it—you know, you’ve got to get that baby out of there.” – Michelle Wolf at the White House Correspondents Association dinner

“Essentially a reversal of accusation, arguing that an opponent is guilty of an offense just as egregious or worse.” – Merriam-Webster definition of WhatAboutism

Every time, Almost DailyBrett hears a “WhatAboutism?,” a series of stages ensues in this order:

  1. Eyes roll (again); 2. Concludes that a nerve has been hit by the impulsive “WhatAbout?” reaction. 3. Realizes the “WhatAbout?” rejoinder is only intended to deflect attention/change the subject 4. Almost DailyBrett is even more determined than ever to stay on the subject, triggering a second “WhatAbout …?”

You can run Mr. or Ms. “WhatAbout?,” but you can’t hide.

If Hermann Goering can reference the Mexican War, why can’t we raise the “WhatAbout?” question about the Norman Conquest, and maybe even the Romans?

If a decent person with integrity questions Michelle Wolf’s absolutely hilarious abortion/tampon jokes at the White House Correspondents Association (WHCA) dinner, does mere dissent instinctively draw a “What About” rejoinder from the defenders of “Oppositional Journalism”?

Hey just think. … Maybe … just maybe … Michelle Wolf’s lame attempt at below-the-belt, bathroom humor (e.g., cruelly directed at White House Press Secretary Sarah Huckabee Sanders and others) was totally inappropriate for a black tie dinner of the objective Fourth Estate in Washington, D.C.?.

Instead of deflecting questions about the Wolf’s vile, hate speech with an “WhatAbout?” interrogative, why can’t the responder instead ask whether the WHCA actually vetted the speaker?

Why can’t the receiver of incoming rhetorical arrows actually make a stand, and put up a spirited defense? How about the tried-and-true response from your author’s Sacramento days:

When all else fails: declare victory.  Thinking: (“Yep, we won … And here’s why).

Instead of affixing our rhetorical bayonets and rallying all the ethos, logos and pathos at our disposal, way too many “WhyAboutists” are simply deflecting their responses to some other notorious example (e.g., Mexican War) – many times unrelated —  to return fire.

The “WhatAboutists?” think they are so smug, when in reality they are waving their intellectual white flags.

https://en.wikiquote.org/wiki/Hermann_G%C3%B6ring

https://www.merriam-webster.com/words-at-play/whataboutism-origin-meaning

https://www.washingtonpost.com/lifestyle/style/whataboutism-what-about-it/2017/08/17/4d05ed36-82b4-11e7-b359-15a3617c767b_story.html?noredirect=on&utm_term=.6f53b84cac9f

https://www.wsj.com/articles/a-dogs-breakfast-of-a-dinner-1525388174

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

 

 

 

 

 

“If I had an unattainable ideal, it was leading Europe out of her darkness toward a new age of reason. I have it still.” – George Smiley in John le Carré’s 24th best-selling novel, “A Legacy of Spies”

John le Carré’s net worth is $100 million.

His beautiful house perched over the Atlantic in Cornwall’s Land’s End is stunning.

His earned place as a premiere story-teller in the cultural history/spy genre is assured.

John le Carré (pen name for David John Moore Cornwell) is one of the greatest authors during the last two generations, regardless of category.

He projects ethos having served in Britain’s international Secret Intelligence Service (MI6), stationed in Bonn – “The Little Town in Germany,” and gravitas based on his institutional memory.

His command of die Deutsche Sprache provides him with even greater credibility, when it comes to writing about the Cold War stand-off between the Federal Republic of Germany and the so-called German Democratic Republic.

“To possess another language, Charlemagne tells us, is to possess another soul. German is such a language. Once you have it in your head, you can go there anytime, you can close the door, you have a refuge.” — John le Carré

Jawohl mein Autor!

And after more than five decades of success and praise, there are no signs of closure.

He told Steve Croft of “60 Minutes” that he already is penning his 25th English spy novel. He confessed that he becomes sad and disconsolate when one of his novels is signed, sealed and delivered (Novelist postpartum depression?). Eventually, he is born anew and refreshed when he commences work on another tome.

He still uses his well-worn pen, a pair of scissors and scotch tape to write and revise. Intel’s MPU and Microsoft’s Windows OS are not required, and presumably never will be as far as le Carré is concerned. Why change at this point of his amazing life of writing?

His wife of 46-years, Valerie Eustace, employs the humble PC to convert the le Carré prose and thoughts into binary code. Digital is indeed forever.

Some see life in one’s 80s as an afternoon nap, a cane, a walker, forgetting what day it is, merely running out the clock on life. For le Carré, it seems that his celebrated life is heading for a next chapter.

Looking Back At History; Trying to Make Sense of the Present

“If this is truly the denouement of the mystery of George Smiley and indirectly of Mr le Carré himself, there is something odd about it. It does not have the feel of closure.”The Economist review of John le Carre’s 24th novel, “A Legacy of Spies”

Re-reading and re-watching the novel/movie “The Spy Who Came In From The Cold” (1963), no one questioned the urgency of standing up to the USSR just two years after the erection of the evil Berlin Wall. The death of Alec Leamas, played by Richard Burton, and British Communist Liz Gold at the base of the blasted wall, leaves the reader/viewer hoping for a better ending … one that did not come for another generation.

“A Legacy of Spies” questions what was the noble purpose that left Alec Leamas and Liz Gold prostrate in the death strip just a few climbs up the ladder to freedom. These interrogatives are easily posed in the form of a deposition. The answers are not as easy, particularly since the Soviet threat (or at least that version of the Russian menace) went into the history books nearly three decades ago.

The author of Almost DailyBrett has re-read/re-watched le Carré books and movies, learning even more from his command of detail and projection of British thought/culture as the UK has moved on from the Loss of Empire, Cold War to Brexit.

The movies based upon his books … even some that vaguely follow the actual text (e.g., BBC adaptation of the “Night Manager” ) are a further testament to the author. Besides Burton, two James Bonds have even stepped up in leading roles including Sean Connery (e.g., Russia House) and Pierce Brosnan (e.g. The Tailor of Panama).

Le Carré proves that voluminous reading and writing is a profession/hobby/source of joy that we all can enjoy until that final day arrives … Just one more paragraph, please.

More power to you, John le Carré. You’re an inspiration to all of us.

https://www.johnlecarre.com/

https://www.economist.com/news/books-and-arts/21728611-old-masters-john-and-george-puzzle-their-watchers-legacy-spies-john-le-carr-s

https://www.youtube.com/watch?v=W4bnUHVhrjI

https://www.celebritynetworth.com/richest-celebrities/authors/john-le-carre-net-worth/

https://www.sis.gov.uk/

 

 

“Barbara Bush was a generous and smart and amazing racist who, along with her husband, raised a war criminal. Fuck outta here with your nice words.” – Fresno State English Professor Randa Jarrar in a tweet upon the passing of former First Lady Barbara Bush

“I’m happy the witch is dead. can’t wait for the rest of her family to fall to their demise the way 1.5 million iraqis have. byyyeeeeeee.” – Another tweet by Creative Writing Professor JarrarThe body was still warm on Tuesday.

And shortly thereafter, the race card was played with the nasty labels of “war criminal” thrown into tweets filled with unmitigated hatred. This time the ugly words were uttered by a tenured Fresno State Creative Writing Professor Randa Jarrar.

To his credit, Fresno State University President Joseph I. Castro immediately disassociated the university from Jarrar’s stunning tweets.

FSU Provost Lynette Zelezny said the professor’s horrific comments are under review in accordance with the university’s collective bargaining agreement (CBA). She was asked whether Jarrar could be fired. Zelezny answered the subjunctive question with the affirmative.

When it comes to tenure, CBAs and academic freedom and Jarrar’s outrageous tweets, Almost DailyBrett will take the “under” when it comes to firing a tenured professor.

If Jarrar is not fired, does that mean that tenured professors can say whatever they want, no matter how vile? Are we better as an academic community as a result?

First Amendment Rights/Academic Freedom? 

“I will never be fired.” – Jarrar

We all have the First Amendment Right of Free Speech, regardless of the level of maliciousness.

And tenured professors have “academic freedom.”

The question remains how far does “academic freedom” and CBAs extend when it comes to termination with cause?

Jarrar is taunting the administration of Fresno State, and quite frankly universities and colleges across the country.

When is too much, too much … or is the sky the limit, if there are any limits at all?

Can a university simply proclaim that a tenured professor in question can speak for himself or herself no matter how destructive the comments?

Almost DailyBrett takes issue with this notion.

As the former Press Secretary for the California Office of the Governor (e.g., George Deukmejian), the author of Almost DailyBrett did not have the academic freedom protection enjoyed by tenured professors. Instead your blog writer was an agent of the state, serving at the express pleasure of the governor.

There was zero separation between my own personal comments and my official duties as press secretary. When the phone rang at home at 1 am and a reporter was on the line, yours truly was not a private citizen but a 24/7/365 representative of the Office of the Governor for the largest state in the union.

Likewise, Professor Jarrar is indeed a wealthy $100,000 per year agent of the State of California, and by extension Fresno State University.

She is teaching the leaders of tomorrow, which should make any decent person shudder.

Where Are The University Presidents?

“A professor with tenure does not have blanket protection to say and do what they wish. We are all held accountable for our actions.” – FSU President Castro

Will there ever be a time when a rhetorical red line is crossed by a tenured professor?

Will President Castro eventually succumb to the pressure of his tenured faculty, simply slap Jarrar on the wrist, and let her back into her classroom with a big cat-who-swallowed-the-canary smile on her face?

Will he and others in the administration by omission send the image of an uncaring Fresno State University to students, parents and alumni? Will the university president essentially pardon a professor, who wishes for the quick deaths of a revered American family that produced two presidents?

The deciding question is not free speech, academic freedom and collective bargaining agreements.

The real issue is accountability vs. no accountability, when there is no doubt a red line has been trampled.

An agent of the state has betrayed her trust.

Will FSU President Castro and Provost Zelezny have the courage to stand up for decency in these vitriolic times?

Almost DailyBrett is hoping that is the case.

Don’t hold your breath.

Almost DailyBrett note: As predicted Professor Randa Jarrar was not fired because of her tenure. Her insensitive tweets and arrogant referral of critics to call a State of Arizona mental health hotline notwithstanding. President Castro wants to assure FSU donors that Jarrar doesn’t speak for the university. Let the checks be written.

http://www.fresnobee.com/news/local/education/article209227364.html

https://www.washingtonpost.com/news/grade-point/wp/2018/04/18/after-calling-barbara-bush-an-amazing-racist-a-professor-taunts-critics-i-will-never-be-fired/?noredirect=on

https://www.wsj.com/articles/the-secrets-of-a-great-first-spouse-1524177700

https://www.law.cornell.edu/constitution/first_amendment

http://www.fresnobee.com/news/local/education/article209752459.html

 

What happened to the days, when all men had pride?

The Baby Boomer author of Almost DailyBrett took it for granted that men instinctively wanted to build a career, support a family and bask in the glory of financial independence.

Those were the days when men couldn’t even contemplate being supported by a woman.

As rugged John Wayne once said: “A man is going to do, what a man is going to do.”

In way too many cases today, men are doing precisely … nothing.

Instead of having personal pride in a job well done, these testosterone parasites are being supported by women.

Worse yet, they don’t seem to have even one smidgen of guilt and/or shame.

Where is that video game controller anyway? Let’s load up our digital assault weapon and aggressively blow away literally dozens of people.

What time is it anyway? What day is it? Who cares?

Lost War of the Sexes

“Men who have chosen to not seek work are two and a half times more numerous than men that government statistics count as unemployed because they are seeking jobs.” – Washington Post columnist/author George Will

When it comes to the War of the Sexes, men are losing by two touchdowns … make that three touchdowns in this service-driven economy.

Many men are convinced it’s still 2008 … 2009 … 2010, when there were zero jobs across the fruited plain.

They threw up their collective hands eight-nine-10 years ago, and started living off the fruits of the labor of their girlfriends or wives.

Women are justifiably upset about making 80 cents on the dollar for the same job as the men, who are working. And then they are taking these unfair dollars home to support men, who are not working.

And you are wondering why women are pissed?

Actually, far too men became comfortable during the recession, waking up around noon, hanging out, and then waited for the fairer gender to bring home the bacon.

“When’s dinner, dear?”

Earth-to-recreational-by-choice men: The economy has completely rebounded. There is an acute labor shortage. The help-wanted signs are everywhere. It’s time — actually it’s past time — for you to put down the remote/video game controller and contribute to your loved one, your family, your country.

Do you really think your girlfriend, your soul mate, your wife is going to forever put up with your slovenly behavior?

Do you see yourself as a Hausmann, when in reality you’re not a man at all?

“I’m as mad as hell, and I’m not going to take this anymore!”

What would happen theoretically, if your girlfriend, soul mate, wife meets a thriving, accomplished man at work, the Trader Joe’s produce aisle or anywhere else?

She will then have a choice: Start dating a real man with a pulse or go back home to a flat-lined vegetative man? Tough decision?

Way too men have voluntarily made the decision to not be a man.

Women have choices too.

Does Almost DailyBrett blame women for contemplating dumping your collective derrieres?

More to the point, why shouldn’t women opt for men who work for a living, who have dreams, who have ambition and want the absolutely best for their girlfriends, wives and families?

Isn’t that what being a man is all about?

https://www.nationalreview.com/2016/10/nicholas-eberstadt-men-without-work-american-males-who-choose-not-work/

http://www.aei.org/publication/where-did-all-the-men-go/

https://www.amazon.com/Men-Without-Work-Americas-Invisible/dp/1599474697/ref=nosim/nationalreviewon

https://almostdailybrett.wordpress.com/2018/01/28/stoked-for-the-class-of-2018/

https://en.wikiquote.org/wiki/Network_(film)

 

 

Tuesday was the day that Facebook Wunderkind Mark Zuckerberg came to Capitol Hill.

As Zuckerberg spoke on the right-side of the CNBC split screen, the left side told the story of surging Facebook shares.

Facebook’s market capitalization (share price x # of shares) vaulted $21.5 billion that day … that’s serious money.

When the dust settled Tuesday, Facebook’s total market value was $479.4 billion.

Who says you can’t quantify effective public relations? You can … let Almost DailyBrett illustrate at least $21.5 billion reasons why branding, marketing and reputation management make a world of difference.

If you are scoring at home, Facebook (NASDAQ: FB) yesterday jumped $7.11 per share or 4.5 percent to $165.04 at Tuesday’s close of markets. The stock continued to climb today (Wednesday) to $166.32 or a total market cap of $483.2 billion … nearly $4 billion more.

For Zuckerberg, there was no hoodie, no t-shirt, but instead a nice navy blue suit with a royal blue tie.

The 33-year-old Phillips Exeter Academy grad/Harvard University “dropout” said all the right things (at least in his prepared testimony).

Was it a day in which Zuckerberg … Veni, Vidi, Vici … Came. Saw. Conquered?

Maybe not the latter … He was indeed grilled by U.S. senators Tuesday and members of the House of Representatives today, bringing a sense of Schadenfreude to many of the misguided, who want to see these daring entrepreneurs brought down, crashing to earth. Indeed, no good deed goes unpunished.

Nonetheless, Zuckerberg reassured his investors, who have placed their faith and their hard-earned discretionary cash into Facebook shares.

The largest communications platform – let alone social media site — in the history of the planet with its 2 billion-plus subscribers lived to fight another day, albeit government regulation is likely on the way.

Apology Tour?

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” – Mark Zuckerberg

Zuckerberg was chastised by members of Congress for repeatedly apologizing. Keep in mind these are the same critics who rant-and-scream that Donald Trump never apologizes. Which is worse: Saying you’re sorry or never giving a rat’s behind about anybody else’s feelings?

Almost DailyBrett has a habit of coming down in favor of the risk-taker, the entrepreneur, “The Man in the Arena” as described by Teddy Roosevelt in his famous address at the Sorbonne.

Mark Zuckerberg is surely not perfect as this blog has reported, but at the same time he obviously takes PR advice. He wore the suit, demonstrating respect and deference to the hallowed halls of Congress. His statement was well crafted, not overly long, not legalistic and most of all, it was humble.

He was coached and for the most part was prepared for the grind, the pressure and the questions.

Certainly, the Cambridge Analytica mess harkens concern. Facebook was five-days tardy in responding and the social media post was TLDR (Too Long, Didn’t Read). The last few months have not been the best of times for Facebook. They have not been the worst of times either as the company has the opportunity to do better.

What scares Almost DailyBrett is that members of Congress contend they are tan, rested and ready to craft, pass and enforce regulations to fix Silicon Valley, not only Facebook but Google, Apple and Amazon.

Watching Senator Charles Grassley (R-Iowa) reading a prepared set of questions developed by his staff, one comes away with the sense that the honorable senator wouldn’t know an algorithm if it bit him on his gluteus maximus.

How will the senator and the majority of his colleagues, who are virtually clueless about Silicon Valley, develop regulation legislation that does not stifle the creativity of an American $40.7 billion market leader, employing 25,105, just 14 years after being created in Zuckerberg’s dorm room?

Almost DailyBrett must ask: Who are more vital to America’s future – entrepreneurs such as Jeff Bezos, Tim Cook, Elon Musk, Larry Page, Sergey Brin, Zuckerberg – or the regulators?

Has there ever been a Harvard Business Review article about regulators, let alone museum exhibits.

There are zero statues erected to honor critics, let alone regulators.

https://www.wsj.com/articles/silicon-valley-to-washington-why-dont-you-get-us-1523451203

https://www.nytimes.com/2018/04/10/us/politics/mark-zuckerberg-testimony.html

https://www.cnbc.com/2018/04/11/facebook-ceo-mark-zuckerberg-testimony-key-points.html

http://variety.com/2018/digital/news/facebook-stock-mark-zuckerberg-testifies-senate-1202749625/

http://fortune.com/2018/04/10/heres-why-facebook-just-gained-21-billion-in-value/

https://almostdailybrett.wordpress.com/2018/03/25/too-long-didnt-read-tldr/

https://almostdailybrett.wordpress.com/2012/01/16/in-search-of-another-suite-h33-kirkland-house/

 

 

 

 

 

The four basic tenets of crisis communication:

Tell The Truth,

Tell It All,

Tell It Fast,

Move On.

Can Almost DailyBrett add? Don’t take 937 words or more to tell your side of the story, five days late.

In this age of texting and social media, even 500 words are too much … way too much.

In the wake of Cambridge Analytica’s improper use of data from at least 50 million Facebook subscribers for political purposes, the social media company was conspicuously slow in replying.

The company’s common shares have already lost 13 percent in terms of market capitalization, two class-action lawsuits have been filed, and most likely, the Federal Trade Commission (FTC) has opened an investigation, and most likely Facebook’s CEO will be subpoenaed by both houses of Congress.

Founder and CEO Mark Zuckerberg finally stepped to the plate last Wednesday with his mammoth Facebook post/statement. Reportedly, Zuckerberg has already lost $10 billion in net worth.

Responding to Zuckerberg’s lengthy epistle about Facebook’s Cambridge Analytica affair, Kelly Evans of CNBC declared the company’s statement was TLDR or Too Long, Didn’t Read.

There was no question that Facebook needed to issue a statement from founder/CEO Mark Zuckerberg. Mission accomplished … finally.

Actually reading and re-rereading Zuckerberg’s prose, one is convinced this is a classic case of CEO statement by committee. The world’s worst news releases are those composed by six, seven, eight, nine … or more (including lawyers), each with at least one point that needs to be incorporated.

Forget about zero based budgeting (e.g., one deletion for each addition), the Zuckerberg post comes across as both agonizing and defensive.

Beware Of Too Many Cooks In The Kitchen

What does Almost DailyBrett recommend when it comes to composing a statement in a crisis situation?

First, keep the numbers of cooks in the kitchen to a minimum, no more than six people … including the principal, Zuckerberg, and the general counsel, Colin Stretch.

Second, ask who else needs to be there? COO Sheryl Sandberg? Okay who else? The determination for participation should be based exclusively on need to be there, not nice to be there.

Third, the lead public relations pro should serve as the editor for the post, coming into the meeting with a “strawman” draft, thus providing a starting point for the exercise.

Fourth, the goal of the statement should be completeness but not exhaustive completeness. The question: ‘Have we told our side of the story?’ Don’t expect to answer every question by means of a post. Make your points, and make them clearly.

Fifth, quarterback your disclosure process. Ensure your employees (e.g., Facebook, 25,105), customers (e.g., advertisers), shareholders, investors … everyone receives the message simultaneously.

Sixth, Zuckerberg’s post is “material” under SEC’s Reg FD (Fair Disclosure provision). The issuance of the post/statement requires the immediate filing of an 8-K disclosure, preferably upon the close of the U.S. markets at 4:01 pm EDT/1:01 pm PDT.

Seventh, Facebook’s communications team and hired-gun public relations agencies need to be disciplined, keeping their related chatter with business-political-trade reporters/editors to a minimum. Be deliberately boring. Don’t walk on the statement from the boss.

Looking back on the four tenets of crisis communications in the Facebook/Cambridge Analytica case:

Did Facebook finally tell the truth? Only time will tell, but it appears the company is trying to do just that.

Did Facebook tell it all? From the size of the statement, the company told it all … and then some.

Did Facebook, tell it fast? Five days for a CEO response is untenable. For a social media leader, 937 words is inexcusable (more than three Twitter posts).

Is Facebook moving on with its Sunday newspaper ads?

Facebook is trying, but this story has legs (e.g., lawsuits, congressional testimony, stock under pressure). It appears that Facebook will have to do a better job monitoring the content on its site (most likely with future government regulation), even if it comes from 2 billion subscribers.

Wonder if Mark Zuckerberg wants to go back to his Harvard dorm room?

 

Hard Questions: Update on Cambridge Analytica (937 words)

Today, Mark Zuckerberg announced measures Facebook is taking to better protect people’s data, given reports that Cambridge Analytica may still be in possession of Facebook user data that was improperly obtained. We shared more information on the steps we’re taking to prevent abuse of our platform in a post on our Newsroom.

Mark Zuckerberg

on Wednesday

I want to share an update on the Cambridge Analytica situation — including the steps we’ve already taken and our next steps to address this important issue.

We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there’s more to do, and we need to step up and do it.

Here’s a timeline of the events:

In 2007, we launched the Facebook Platform with the vision that more apps should be social. Your calendar should be able to show your friends’ birthdays, your maps should show where your friends live, and your address book should show their pictures. To do this, we enabled people to log into apps and share who their friends were and some information about them.

In 2013, a Cambridge University researcher named Aleksandr Kogan created a personality quiz app. It was installed by around 300,000 people who shared their data as well as some of their friends’ data. Given the way our platform worked at the time this meant Kogan was able to access tens of millions of their friends’ data.

In 2014, to prevent abusive apps, we announced that we were changing the entire platform to dramatically limit the data apps could access. Most importantly, apps like Kogan’s could no longer ask for data about a person’s friends unless their friends had also authorized the app. We also required developers to get approval from us before they could request any sensitive data from people. These actions would prevent any app like Kogan’s from being able to access so much data today.

In 2015, we learned from journalists at The Guardian that Kogan had shared data from his app with Cambridge Analytica. It is against our policies for developers to share data without people’s consent, so we immediately banned Kogan’s app from our platform, and demanded that Kogan and Cambridge Analytica formally certify that they had deleted all improperly acquired data. They provided these certifications.

Last week, we learned from The Guardian, The New York Times and Channel 4 that Cambridge Analytica may not have deleted the data as they had certified. We immediately banned them from using any of our services. Cambridge Analytica claims they have already deleted the data and has agreed to a forensic audit by a firm we hired to confirm this. We’re also working with regulators as they investigate what happened.

This was a breach of trust between Kogan, Cambridge Analytica and Facebook. But it was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it. We need to fix that.

In this case, we already took the most important steps a few years ago in 2014 to prevent bad actors from accessing people’s information in this way. But there’s more we need to do and I’ll outline those steps here:

First, we will investigate all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014, and we will conduct a full audit of any app with suspicious activity. We will ban any developer from our platform that does not agree to a thorough audit. And if we find developers that misused personally identifiable information, we will ban them and tell everyone affected by those apps. That includes people whose data Kogan misused here as well.

Second, we will restrict developers’ data access even further to prevent other kinds of abuse. For example, we will remove developers’ access to your data if you haven’t used their app in 3 months. We will reduce the data you give an app when you sign in — to only your name, profile photo, and email address. We’ll require developers to not only get approval but also sign a contract in order to ask anyone for access to their posts or other private data. And we’ll have more changes to share in the next few days.

Third, we want to make sure you understand which apps you’ve allowed to access your data. In the next month, we will show everyone a tool at the top of your News Feed with the apps you’ve used and an easy way to revoke those apps’ permissions to your data. We already have a tool to do this in your privacy settings, and now we will put this tool at the top of your News Feed to make sure everyone sees it.

Beyond the steps we had already taken in 2014, I believe these are the next steps we must take to continue to secure our platform.

I started Facebook, and at the end of the day I’m responsible for what happens on our platform. I’m serious about doing what it takes to protect our community. While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn’t change what happened in the past. We will learn from this experience to secure our platform further and make our community safer for everyone going forward.

I want to thank all of you who continue to believe in our mission and work to build this community together. I know it takes longer to fix all these issues than we’d like, but I promise you we’ll work through this and build a better service over the long term.

https://www.cnbc.com/2018/03/21/zuckerberg-statement-on-cambridge-analytica.html

https://www.cnbc.com/quotes/?symbol=FB&tab=profile

https://finance.yahoo.com/quote/FB/profile?p=FB

https://almostdailybrett.wordpress.com/2012/01/16/in-search-of-another-suite-h33-kirkland-house/

 

 

 

H

“Invariably, when people read the headline about Martin Shkreli, they hate Martin Shkreli. When they get to know Martin Shkreli, they love Martin Shkreli.” – Martin Shkreli on Twitter

“He (Shkreli) needs to be mythical. He needs to be larger than life. He needs to be a rags-to-riches story. That image is his mansion. His Maserati.” – Assistant U.S. Attorney Jacquelyn Kasulis

Martin Shkreli will be celebrating his 35th birthday next Saturday … behind bars.

Earlier, he labeled his federal prosecutors as the “junior varsity.” The JV team won.

His final destination will not be “Club Fed” as Shkreli once boasted on Twitter.

The sentence is seven years in prison with credit for the six months already served, and a $7.4 million fine.

Last month, CNBC dedicated its season debut of “American Greed” to Martin Shkreli. It was a personal branding and reputation management horror show, plain and simple.

There are zero public relations pros — regardless of their years of experience and skill – who could have saved Martin Shkreli from … himself.

No one loves Martin Shkreli – maybe with the exception of Martin Shkreli.

Among his litany of sins – the always smirking, taunting, arrogant Martin Shkreli — violated the cardinal rule of public relations (as if he ever weighed his own PR):

The most important public relations of all … is personal PR.

Former hedge-fund Wunderkind/drug-price fixer Shkreli received a seven year sentence for three counts of securities fraud.

 

His attorneys fought against a full 15-year sentence recommended by the U.S. Attorney, arguing he reportedly should not receive the maximum simply because he is … Martin Shkreli.

Shkreli long ago lost in the courtrooms of public opinion, where he was convicted for being … as the Brits would say, an arse.

For some reason, he refused to even acknowledge the myriad of societal stop signs, which constrain mere mortals. Even on Capitol Hill when he was taking the 5th (Amendment), he was even taunting Members of Congress with his characteristic smirk, and later insulted them on social media.

And today there is a worldwide breakout of Schadenfreude. We are all happy, including Almost DailyBrett, that Martin Shkreli is so sad.

Bringing The Donald and Hillary Together

“That guy is nothing. He’s zero. He’s nothing. He ought to be ashamed of himself.” – Donald Trump

“He still hasn’t said how much the drug will cost going forward, and in the meantime, sick patients still have to wait and worry and continue to pay $750/pill. So Mr. Shkreli, what’s it going to be?” – Hillary Clinton

“If there was a company that was selling an Aston Martin at the price of a bicycle, and we buy that company and we ask to charge Toyota prices, I don’t think that that should be a crime.” – Martin Shkreli on raising the price of Daraprim by 5,000 percent

Martin Shkreli performed magic during the divisive 2016 presidential campaign; he managed to bring Donald Trump and Hillary Clinton into an one-time agreement.

He defrauded his MSMB Capital investors, and raised the price of AIDS drug, Daraprim, from $13.50 to $750 per pill.

With his indefensible actions Shkreli also indicted the entire American pharmaceutical industry, leaving the impression that every company was gauging patients with unjustifiable drug price increases. Some are guilty. Some are innocent.

Eventually, Shkreli called upon his social media followers to steal a lock of Hillary Clinton’s hair as a bounty. He subsequently lost his $5 million bail, and was remanded to jail in Brooklyn.

Shkreli’s attorneys were hoping for a 12-18 month sentence. Federal prosecutors were asking for 15 years or even more. The judge played the sentence right down the middle: seven years.

The reality of jail and the prospect of more than one decade in prison seemed to make an overdue impression on Shkreli.

“There is no conspiracy to take down Martin Shkreli. I took down Martin Shkreli, with my disgraceful and shameful actions … This is my fault. I am not a victim here.” – Martin Shkreli at his March 9 sentencing.

Did Shkreli finally listen to his lawyers?

Was his statement before the judge, and by extension the world, written by a public relations counselor?

Did he in the end, get religion?

Too little, too late Martin.

https://www.cnbc.com/2018/03/09/pharma-bro-martin-shkreli-sentenced-to-7-years-in-prison.html

https://www.wsj.com/articles/martin-shkreli-sentenced-to-seven-years-in-prison-1520621915

https://www.cnbc.com/2018/02/23/the-american-greed-report-how-to-beat-the-pharma-bros-and-save-money-on-your-prescriptions.html

https://www.wsj.com/articles/martin-shkreli-found-guilty-in-securities-fraud-trial-1501873444?mod=searchresults&page=1&pos=35

https://www.hollywoodreporter.com/news/donald-trump-blasts-martin-shkreli-826848

https://en.wikipedia.org/wiki/Martin_Shkreli

 

“Don’t mistake activity for achievement.” – Legendary Basketball Coach John Wooden

Almost DailyBrett has been reflecting on a deep conversation with my physician.

Philosophically, my doc pointed to the onset of one’s seventh decade as the beginning of the “Dying Years.”

The “Dying Years”?

Does the author of Almost DailyBrett really want to ponder this inevitable subject? Not really.

Having said that, consider the following:

There was a time when everyone in my immediate circle seemed to be graduating from college.

And then everyone was getting married or going to weddings in hopes of getting married and lucky … not necessarily in that order.

Weddings, receptions and honeymoons eventually led to babies, toddlers, kids and PTA meetings.

Next up were the wave of divorces, and once promising loves gone wrong.

Along the way, there were surgeries and medical procedures, providing far too many of us with the war wounds of life.

Some deal better than others when it comes to mid-life crises. There are those who purchase sports cars, but they don’t all have to be red. My little chariot is green.

And finally … friends and family start meeting the Grim Reaper. The years go by and more than a few have bought the ranch. Those 60-and-above are now in the “Dying Years.”

Death is a subject that no one wants to assess — let alone discuss — even though the end of life is part of life, and thus inevitable. There will come a day in which my ashes will start their eternal swimming and swirling in the Willamette.

Almost DailyBrett contends those in The Dying Years have a responsibility and yes, even a choice about how they approach and enhance these vital final chapters of life.

Every Day Is A Gift; Every Day Is An Opportunity

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” — Apple Founder Steve Jobs

“Don’t cry. Don’t raise your eye. It’s only teenage wasteland.” – Pete Townshend, Baba O’Riley

If life is short and finite for everyone, isn’t there a personal responsibility to do the best we can with each remaining day of our lives?

How many have lamented about far too many people – young and old — wasting their lives, mindlessly spending hour-after-hour, day-after-day playing video games, watching “original content,” drinking PBR Talls – while the dishes pile up in the sink?

As the Germans say, “Life is too short to drink cheap beer.”

How about those who receive all of their news and information through their smart phones, Comedy Central and video games? According to Theologians, Jesus spent his 33 years on the planet and lived within a 150-mile radius of his Bethlehem birth place. His reasonable explanation, if asked: global transportation really did not exist in a 33 AD flat-earth world.

What is the excuse for those in the 21st Century who confine their lives to a 150-mile radius, when global transportation is ubiquitous? If you want to stroll The Ginza, walk the cobble stones of Red Square, traverse the once-forbidden arches of the Brandenburg Gate or shop gaze along 5th Avenue … you can and you should. The world is out there, Carpe Diem!

There will always be overachievers, such as Condoleezza Rice, Arnold Schwarzenegger, Phil Knight and Elon Musk, and then there will be the teenage wasteland crowd, which matriculates to adults running out the clock until that inevitable last day arrives.

In effect these people who are wasting their lives – more than 30 percent of working age males are voluntarily not working in today’s America – are already in their dying years.

Don’t we have a responsibility to leave the world in better shape than we found it? Naturally, we don’t individually have the means to end Third World famine in Africa and elsewhere, but we can serve our communities, countries and the planet … making them all better for our presence.

We also have a choice about how we approach these Dying Years. If we are conscious of our diets and exercise, we may be able to extend our active years into our 70s and maybe 80s. If we make the choice for a gluttonous sedentary existence, we hasten the demise of the quality of our lives, restricting our opportunities, until that day arrives.

The Dying Years is quite frankly not an easy subject for Almost DailyBrett, let alone anyone else. Nonetheless it’s a topic better addressed earlier than later, when we still can take responsibility and make the right choices.

Can’t tell you how many times, a commentator has referred to a passing as “an untimely death.”

When will The Dying Years, let alone death ever be timely?

https://en.wikipedia.org/wiki/Baba_O%27Riley

https://almostdailybrett.wordpress.com/2011/10/25/prostate-cancer-a-piece-of-cake-compared-to-valley-fever/

https://almostdailybrett.wordpress.com/2015/03/12/six-decades/

https://almostdailybrett.wordpress.com/2013/02/17/running-out-the-clock/

 

 

 

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