Tag Archive: TSMC


“Investors are worrying there is nothing to worry about.” – CNBC senior markets commentator Michael Santoli

At one time or another, Almost DailyBrett owned shares of Boeing, Berkshire Hathaway and TSMC. It’s time to worry about all of them.

These three companies all have a long-term track record of being extremely good at what they do. They know exactly how they make money. They clearly understand their raison d’etre. They appreciate their value-add to global society.

What could go wrong with any of these blue chips? Another Boeing plane crashes to earth. Warren Buffett departs for the Omaha in the Sky. China invades Taiwan.

The first reason to invest in Boeing (BA: NYSE) is the legendary aircraft manufacturer and defense contractor is part of the exclusive duopoly with Airbus, jointly owned by the Dutch, French and German governments. The barriers to entry into Boeing-Airbus total addressable market (TAM) are virtually impossible to break with capital expenditure and R&D requirements in the zillions.

For the longest time one of Boeing’s leading customers, Southwest Airlines even included its supplier’s 737 in its logo. That was then, this is now.

Almost DailyBrett knows that public relations/marketing/corporate communications/investor relations pros working for Boeing, the airlines (e.g., Alaska Airlines) and airports (e.g., PDX) never sleep well. There is always a chance something can go horribly wrong with a Boeing plane, even having a door blown out at 16,000-feet shortly after taking off from Portland. Yikes!

Boeing’s reputation for trust and reliability is broken. Repair will be difficult. Time can heal (e.g., Tylenol cyanide poisoning, 1982). Boeing needs to be boring, real boring for a long time.

Would Almost DailyBrett buy Boeing at this point of time? Sleep is really important to your author.

Succession Planning?

How do you succeed Warren Buffett, 93?

Conceptually it’s possible. Consider how well supply-chain savant Tim Cook has masterminded Apple in the aftermath of the dearly departed Leonardo da Vinci of this time, Steve Jobs?

Also weigh how Disney completely botched the transfer of power from legacy of success under the masterful direction Bob Iger to “incompetent” Bob Chapek. Iger was forced back into the CEO role for the Mickey Mouse company. Will Disney get succession right in the second try?

Earlier this year, Buffett’s long-time co-pilot Charlie Munger passed away at 99-years-young. The image of the two being driven around in a golf cart speaks more than a 1,000 words.

Buffett has forgotten more about Wall Street investing than what most people, including Almost DailyBrett, will ever know. He seems more robust than the leader of the free world (e.g., POTUS), but does that statement mean anything?

Let’s cut to the chase: How does Berkshire Hathaway (BRK.A and BRK.B: NYSE) approaching $1 trillion in total market capitalization reassure investors, there is a future beyond the inevitable ultimate demise of Warren Buffett?

A clear line of succession needs to be communicated well in advance of the departure of the revered chief Sage of Omaha. Apple did it right, Disney not-so-right.

“The Great Illusion”

“The economic cost of war was so great that no one could possibly hope to gain by starting a war the consequences of which would be so disastrous.” — Thesis of Nobel Peace Prize winner Sir Norman Angell’s “The Great Illusion,” first published just five years before the 1914 start of World War I

More than a decade ago, Almost DailyBrett provided PR counsel to the San Jose headquarters of Taiwan Semiconductor Corporation (TSMC). It’s founder Morris Chang pioneered the “foundry” business, making the chips for virtually every semiconductor company on the planet.

Not only is TSMC (TSM: NYSE) incredibly successful, it’s as close to indispensable as any company on the planet (no hyperbole). And there lies the potential nightmare.

Let’s start with the undeniable geographic fact that nine TSMC’s fabs are located right on the seismic Ring of Fire. It’s not question of if Mother Nature packs a wallop, but when. The majority of these operations sit in Hsinchu on the west coast of Taiwan facing toward the Taiwan Strait and … you guessed it … the People’s Republic of China (PRC).

Just as Mein Kampf accurately outlined plans for conquest, China has made no secret for 75 years its plans for recovering — if necessary by force — the “lost province,” namely Taiwan. Time is not a prevailing consideration in Chinese culture.

When asked about the prospect of an invasion, the company pointed to its two fabs in Mainland China and robust cross Taiwan Strait trade. Surely no one would want to disrupt the free flow of commerce? Hope they are right.

When one considers the greatest fabless semiconductor companies on earth (e.g., ARM: NASDAQ) and (e.g., NVDA: NASDAQ) are virtually 100 percent dependent on TSMC, a Chinese invasion of Taiwan would not be a good thing.

Is pretending it will never happen, a 21st Century version of “The Great Illusion?”

Almost DailyBrett Editor’s Note: In the interest of full disclosure, your author presently owns Berkshire Hathaway, the B shares. No intention of selling two Ferraris to purchase one “A” share of Berkshire Hathaway. Yours truly worked directly with TSMC as a customer corporate PR director (LSI Logic), and then later as a PR counselor from 2006-2009.

“You can’t always get what you want. But if you try sometime you find: You get what you need.” – Jagger, Richards

Sometimes life turns in directions you never anticipated.

Three years ago, the author of Almost DailyBrett couldn’t find Ellensburg, Washington on the map. This geographical gap in knowledge was not particularly troubling. Why would it be?DSC01202

Having said that, yours truly is writing this blog in a Central Washington University office with the customary diplomas, commissions and photos on the wall as if this result was always somehow in the cards … even though I did not know it for years.

Six years ago, my world consisted of the vaunted six-figures, incredible expenses and working myself to the bone. There was also plenty of time in never-ending traffic jams, three-hour marathon meetings and weekend sales conferences to day-dream about doing more in life including bestowing knowledge to the next generation and serving as a mentor.

There was money, but no time to enjoy the legal tender.

And then a spark came a break that led to a change and with it a second career.

One of my Edelman clients (e.g., TSMC director of brand management) was an adjunct instructor at Santa Clara University. He had a recurring problem. He was required to report to Taiwan, and he couldn’t teach his MBA-students. Would I run his classroom for nearly three hours on a Saturday morning?

Wait a minute; you want me to lecture for 165 minutes about financial communications to 15 Poindexters?

Believe it or not, that’s how it started.

There was also an additional kick in the proverbial derriere: the global economy took a multi-year siesta circa 2008-and-forward. Life was changing. There also seemed to be a concerted effort by society to “pasteurize” literally thousands of Baby Boomers at advanced levels of “maturity” (e.g., more than 50-years+ young).

It was time for something revolutionary for your blog author, including taking the GRE (what a blast) not once, but twice.

Drinking Beer With Fellow College Students … Once Again

Almost DailyBrett earlier discussed taking the plunge into a second career, including serving as a (non-striking) Graduate Teaching Fellow (GTF), attaining a master’s degree as a non-traditional student (read: older), becoming an adjunct instructor and finally landing a hard-to-acquire tenure-track assistant professor position in public relations and advertising.beerUO

How’s that for telling those who thought I was ready for pasture to (insert unpleasant phrase here)?

Is it simply a matter of having the will to change, a long resume and everything else will fall in place for those wishing a mid-life academic career?

Not in the slightest. Ponder the Top 10 “intervening variables” to use an academic term:

  • Academic Prejudice. Do universities hire the best-and-the-brightest? Nope, particularly those who received advanced degrees from your university. The reasoning: The profs who taught you as a little academic whipper-snapper will never envision you as a colleague. To have a chance of coming back and teaching at your university, it is best to receive an even higher degree (e.g., Ph.D) from a university far, far away in another universe.
  • Advanced degree or No-Advanced Degree? Almost DailyBrett recommends pursuing a fellowship, resulting in not only a no-cost master’s degree or higher, but also valuable daily teaching and mentoring experience and a stipend. Advanced degrees are “preferred” by virtually every college and university. There are ways around this rule (e.g., professors of practice), but once again these are low-percentage “exceptions” and no way close to standard.
  • Bureaucracy is eternal and laborious. The universal academic mascot for colleges and universities (not the athletic teams; some of which move at warp speed) would be the snail. If college administrators were left to invent the personal computer, the IBM compatible would be debuting this year as opposed to 1981. There are three speeds in academia: Slow, slower and not-at-all.
  • Comprehend the academic and professional worlds are diametrically opposed. Ivory towers say they want oodles of real-world experience, but at the same time they really don’t totally trust non-academic experience. At this point in your life, you will not have the commensurate record of academic publishing and conference presentations, and you never will. Face it and get over it: you will never be treated the same.
  • Digital Immigrants teaching Digital Natives. Engaging on a daily basis on Facebook, Twitter and LinkedIn and blogging is not enough. These social media “first movers” are now 10-years old and older. You need to upgrade your digital skill sets to include Pinterest (2010), Instagram (2010) and Snapchat (2011) and their inevitable successors.
  • Grading is the worst. Pontificating and bloviating your hard-earned knowledge with your PowerPoint and clicker in a classroom or lecture hall setting is just one part of the job. Syllabi are becoming ever-longer legal contracts, trying to cover every possible uncertainty. Colleges are now even demanding “grading rubrics.” Trust me, there are no corporate bosses that have rubrics. You either do the job or someone else will soon be holding your position.
  • Grade grubbing is even worse.  Young Party Dude will most likely not complain about his C+ on his latest paper. There are oodles of others who will tell you how hard they worked (they need to actually study). What is the worst grade you can give anyone? An “F”? Try a “B+.”
  • Publish or Perish. Similar to the absolutes of death and taxes, there is also the issue of research and service requirements. Life is much more than teaching and grading. It is also hours of research to write a massive tome, submitted to an obscure and molasses-moving academic journal and/or presented at some Holiday-Inn conference. Just as marathoners hit the “wall” at 18 miles, many would-be academic Wunderkindern never make it past the publishing barrier.
  • Research über Alles. Teaching the undergrads is far down on the level-of-esteem list at most universities, particularly R-1 or Research Ones. Tenured professors must work on their Reeesuuuuurrrrcccchhhh. The lecturing and grading of the proletariat is best left to those at the bottom of the academic world totem pole.
  • Vow of Poverty. What are raises? Those taking the plunge into an academic second career need to ensure their nest-eggs are filled. Academia pays a fraction of what can be gained in the private sector, particularly when compared to Silicon Valley, San Francisco, Gotham or the Beltway.

The purpose of this exercise is to provide a real-world peek into the world of academia. It may be for you; it may not. Before you take the GRE, apply for admission and fellowships, make plans to uproot your life, you need to first have your eyes wide open.

The bottom line: Academia is a satisfying world, but it is far from perfect. Most grind their teeth about inflexibility and glacier-like change of the university world. Keep in mind, there are major issues in the corporate, non-profit and public sectors too.

Sometimes you have to get what you need.

Editor’s Note: To be more accurate, The Almost DailyBrett headline should read “From Assistant Press Secretary to Assistant Professor.” Alas, the alliteration is not the same.

http://www.prsa.org/Intelligence/TheStrategist/Articles/view/11473/1125/From_PR_Professional_to_PR_Professor_The_Long_and?spMailingID=12893176&spUserID=ODkxMDgzMDgwMTkS1&spJobID=743018301&spRep

https://almostdailybrett.wordpress.com/2013/08/11/taking-the-gre-again/

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

https://almostdailybrett.wordpress.com/2015/11/20/research-uber-alles/