“Know what you own, know what you own.” — Legendary former manager of Fidelity’s Magellan Fund Peter Lynch
“Never mind if the mule is blind, just load the wagon.” — Former Oakland Raiders Head Coach John Madden
As a Charles Schwab retail investor for more than three decades, Almost DailyBrett can issue with impunity an ex-cathedra statement: ‘Never bet against technology.’
Just load the wagon.
Have you ever checked out the ‘Magnificent Seven:’ Apple, Alphabet, Amazon, Meta Platforms, Microsoft, NVIDIA and Tesla. They will treat every investor to Maalox moments (particularly Tesla), but their trajectory is almost always upward to the right.
There are times these stocks take a pit stop or two, but soon enough they will be tearing up the track. Your author presently owns five of these seven: Apple, Alphabet, Microsoft, NVIDIA and Tesla.
There were times when legacy techs were all the rage including: AT&T, Cisco, General Electric, Itty Bitty Machines and Intel. Will the Magnificent Seven eventually have their own dates with the ash heap of history? Nothing goes up forever? Right?
Remember the much ballyhooed FAANG stocks, Facebook, Apple, Amazon, Netflix and Google? FAANG is just so yesterday. They have been replaced with the aforementioned Magnificent Seven, which comprises more than 20 percent of the total revenues of the S&P 500.
As a former director of communications for the Semiconductor Industry Association and director of corporate public relations for LSI Logic, Almost DailyBrett is very familiar with the oft-heard adage: ‘When the semiconductor industry slams into the wall, there are no skid marks.’
With that admonition in mind, will there be a day that AI semiconductor innovator NVIDIA led by Jen-Hsun Huang slams into the wall? Most likely at some point. Will it be this afternoon when NVDA reports? Don’t think so.
Some Thoughts For The Retail Investor
“A person’s approach to money, his or her saving and spending habits, and comfort or discomfort with risk are deeply ingrained, and more emotional than rational.” — Charles Schwab, pioneer of Retail Investing
“There are bulls. There are bears. And pigs get slaughtered.” — CNBC Mad Money Host Jim Cramer
Growing up, mumsy (born in 1919) was a child of the Great Depression. She would never invest in markets. She once asked her youngest son — your author — if he was “playing” the market? The answer was and still is in the affirmative.
What yours truly found is the greatest mental gymnastics was always associated with not when to buy, but when to sell? Could one be leaving money on the table? Could one be watch a great paper gain end of being shot down in flames? Could one be a slaughtered pig?
For Almost DailyBrett’s University of Oregon master’s degree project, yours truly created a college course in corporate communications and investor relations. Too many students are graduating from major communications schools, and have no clue how to read an income statement or a balance sheet.
What the hell is GAAP? Better clean it up if it spills on the floor.
Teaching corporate communications and investor relations at UO and Central Washington University, your author asked a simple opening question to students: ‘How does a company make money (e.g., how does Apple make legal tender)?
This first question takes one back to Peter Lynch’s admonition about knowing what you own? If not, you are gambling or the same, invested in Bitcoin.
The Gallup organization reported that 61 percent of Americans are invested in individual shares or stock-based mutual funds. Is every member of the nation’s growing Investor Class rolling the dice with their retirements? Don’t think so.
Once visiting the editorial offices of Investor’s Business Daily (IBD) in Gotham, there was a jagged chart continuously upwards to the right from 1929 to the present day. Retail investing is not get rich quick. There is an element of risk. It’s far better investment vehicle than all others.
Since Almost DailyBrett first invested a few shekels with Schwab in 1992, there have been über-exogenous events that resulted in major bear markets (i.e., Internet Bubble, Mortgage Meltdown, Covid Pandemic). Will there be more (i.e., Biden re-election, Trump election, China invades Taiwan)? You can bet on it.
Many preach diversification, including desultory expensive ill-liquid bonds, as the best defense. Others are concerned about FOMO (Fear of Missing Out). And some say never put too much into any one stock.
If legendary investor Warren Buffett reportedly has personally invested 50 percent of his portfolio in one tech stock, the most widely held security on the planet, Apple, then that’s a fantabulous recommendation. More Apple, please.
Which brings us back to the Almost DailyBrett Golden Rule of Investing; Never get giddy. Never get depressed. Stay the course. Invest in America.
Buy Low, Sell High!